Biscuits Market Grow with a CAGR of 4.66% through 2030

The global biscuits market is driven by rising demand for convenient snacks, innovation in flavors and ingredients, expanding urban populations, and growing health-conscious consumers seeking low-sugar, gluten-free, or fortified options

According to TechSci Research report, “Biscuits Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the Global Biscuits Market was valued at USD 131.97 billion in 2024 and is expected to grow to USD 172.99 billion by 2030 with a CAGR of 4.66% during the forecast period. The global biscuits market is experiencing robust growth, driven by shifting consumer preferences, increased demand for convenient snack foods, and continuous innovation in product formulations. Biscuits, once seen as a simple tea-time snack, have evolved into versatile products catering to a wide range of consumer needs—from indulgent treats to functional health-supportive items. The rise of dual-income households and increasingly busy lifestyles has made on-the-go snacking more.

In response to consumer demand for healthier choices, manufacturers are innovating with low-sugar, low-fat, high-fiber, high-protein, and gluten-free alternatives. There is also a growing emphasis on natural and clean-label ingredients, with many brands eliminating artificial preservatives and colors. The incorporation of wholesome ingredients such as oats, multigrains, flaxseeds, and superfoods has redefined the perception of biscuits from a calorie-rich snack to a nutritious option.

Beyond health, flavor innovation is another major growth lever. Biscuits are now available in a broad variety of flavors ranging from traditional options like chocolate and vanilla to contemporary preferences like salted caramel, exotic fruits, cheese, and spicy blends—catering to increasingly adventurous palates. Limited edition products and seasonal flavors also generate excitement and drive repeat purchases. Additionally, the adoption of premiumization strategies, where brands offer biscuits with gourmet ingredients, artisanal preparation methods, or aesthetically pleasing packaging, has attracted urban and upscale consumers willing to pay a premium for value-added offerings.

The biscuit category is also witnessing increased activity in mergers and acquisitions, with large food companies acquiring smaller brands to diversify their portfolios, tap into niche segments, and expand global reach. Strategic partnerships are allowing firms to enter new markets more efficiently or co-develop products that align with evolving consumer preferences. Companies are also engaging in aggressive new product development to outpace competition and respond quickly to shifting market demands.

Consumer preferences are becoming more fragmented, leading to micro-segmentation within the biscuit market. Some consumers prioritize indulgence, others value health and wellness, while another segment seeks sustainability and ethical sourcing. This fragmentation requires companies to maintain a diverse product portfolio that caters to various lifestyle and dietary requirements, such as keto, vegan, organic, or allergen-free. In turn, this has led to a more dynamic market, with faster innovation cycles and greater competition across categories.

The global biscuits market is also benefiting from the increasing role of experiential snacking. Biscuits are no longer just a food item but are part of lifestyle choices. Whether consumed as a quick office snack, a child’s lunchbox treat, or a late-night indulgence, biscuits have become part of daily routines across demographics. This omnipresence is reinforced by effective positioning and availability across a wide range of retail channels—from hypermarkets and convenience stores to online marketplaces and direct-to-consumer platforms.

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The Biscuits Market is segmented into product type, sales channel and region.

Based on the sales channel, the online segment is the fastest-growing distribution channel in the global biscuits market, driven by increasing internet penetration, smartphone usage, and the convenience of doorstep delivery. Consumers are increasingly turning to e-commerce platforms for purchasing biscuits due to wider product variety, exclusive discounts, and easy access to both local and international brands. Online grocery apps and direct-to-consumer (DTC) websites have further boosted sales, especially post-pandemic. Brands are leveraging digital platforms for targeted marketing, customer engagement, and personalized promotions. The growing preference for hassle-free shopping and the expansion of logistics networks continue to accelerate the growth of the online biscuit segment.

Based on region, Asia Pacific is the fastest-growing region in the global biscuits market, fueled by rapid urbanization, rising disposable incomes, and changing consumer lifestyles. Increasing demand for convenient, packaged snacks among the growing middle-class population is driving biscuit consumption across countries like India, China, Indonesia, and Vietnam. Expanding retail infrastructure, including supermarkets and e-commerce platforms, has improved product accessibility. Additionally, local and international brands are launching innovative flavors and health-oriented variants to cater to diverse regional preferences. The youthful population, growing working-class demographics, and rising awareness of branded food products further contribute to the region’s robust and accelerating growth in the biscuits market.

Major companies operating in the global Biscuits Market are:

• Mondelez International, Inc.
• The Kellogg Company
• Parle Products Pvt. Ltd.
• Britannia Industries Limited
• Campbell Soup Company
• ITC Limited
• Interbake Foods LLC
• Nestle S.A.
• Richmond Baking Company
• Abimar Foods Inc.

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“Technology is playing a significant role in enhancing manufacturing capabilities. Automation and advanced baking technologies have enabled consistent product quality, large-scale production, and cost efficiencies, which are critical in meeting rising global demand. Furthermore, the integration of digital tools in supply chain management has improved forecasting, inventory control, and product distribution. Many companies are also investing in sustainability measures by adopting energy-efficient manufacturing processes, recyclable packaging materials, and ethically sourced ingredients. These efforts not only meet rising environmental and social governance standards but also align with the values of conscious consumers, especially millennials and Gen Z, “Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Biscuits Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Plain Biscuit, Cookies, Sandwiched Biscuit, Crackers and Crispbreads, Others), By Sales Channel (Hypermarkets/Supermarkets, Convenience Stores, Grocery Stores, Online, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global Biscuits Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Biscuits Market.

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