Report Description

Bangladesh teleshopping market stood over $ 4 million in 2017 and is projected to grow at a CAGR of about 12% to surpass $ 9 million by 2023, on account of rising per capita disposable income, expanding middle class population base, growing media industry coupled with changing lifestyle patterns due to adoption of western culture. Moreover, rising television penetration in rural areas has given the teleshopping companies an opportunity to expand their market in highly underpenetrated regions.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast the market size of Bangladesh teleshopping market.
  • To define, classify and forecast Bangladesh teleshopping market based on Operation Type, Category, Payment Mode, Source of Order, Region, and Company.
  • To analyze and forecast the market share, in terms of value, for Bangladesh teleshopping with respect to operation type (Dedicated Channels Vs Infomercials).
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, and on the basis of region by segmenting the Bangladesh teleshopping market into regions, namely – Dhaka, Chittagong, Rajshahi, Khulna, Sylhet, Rangpur and Barisal.
  • To identify tailwinds and headwinds for Bangladesh teleshopping market.
  • To examine business model and average order size for Bangladesh teleshopping market.
  • To strategically profile the leading players in the market, which are involved in the teleshopping market of Bangladesh.

Click here to download the brochure

Bangladesh teleshopping market is controlled by these major players – TeleBrands Bangladesh, Asian Sky Shop Bangladesh, TeleOne Bangladesh, TVC SKY SHOP Bangladesh, Indiyaa Distribution Network LLP, Televantage Bangladesh, Sky Shop Bangladesh, TMC Bangladesh, All Sky Shop Bangladesh, and All Market Bangladesh.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of teleshopping companies in Bangladesh. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the categories, payment mode, and regional presence of all major teleshopping companies across Bangladesh.

TechSci Research calculated the market size for Bangladesh teleshopping market using a bottom-up approach, where companies’ value shares data for categories (Dedicated Channel and Informercial) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as directories, databases, Company Annual Reports, Bangladesh Telecommunication Regulatory Commission, International Monetary Fund (IMF), International Telecommunication Union (ITU), National Payment Switch Bangladesh (NPSB), Foreign Investment & External Debt (FIED) Division, Statistics Department, Bangladesh Bank, Central Intelligence Agency (CIA), World Bank, Press Releases, Industry Magazines, Industry reports, News Dailies, Credible Paid Databases, Proprietary Databases were also studied by TechSci Research.

Key Target Audience:

  • Teleshopping companies
  • Organizations, forums and alliances related to teleshopping
  • Government bodies such as regulating authorities and policymakers
  • Market research and consulting firm

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as teleshopping companies and industry experts about which market segments should be targeted over the coming years to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, the teleshopping market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Operation Type:
    • Dedicated Channel
    • Infomercial
  • Market, by Category:
    • Home Furniture & Furnishing
    • Apparels, Footwear & Accessories   
    • Consumer Electronics & Appliances
    • Gold Costume Jewelry
    • Hardware
    • Diamond Costume Jewelry   
    • Silver Costume Jewelry
    • Others
  • Market, by Payment Mode:
    • Cash on Delivery
    • Debit/Credit Card
    • Mobile Wallet
    • Net Banking                           
  • Market, by Source of Order:
    • Television
    • Internet
  • Market, by Region:
    • Dhaka
    • Chittagong
    • Rajshahi
    • Khulna
    • Sylhet
    • Rangpur
    • Barisal
  • Market, by Company:
    • TeleBrands Bangladesh
    • Asian Sky Shop Bangladesh
    • TeleOne Bangladesh
    • TVC SKY SHOP Bangladesh
    • Indiyaa Distribution Network LLP

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Bangladesh teleshopping market.

Voice of Customer: Customer Analysis by considering below mentioned parameters- Frequency of Ordering, Preferred Mode of Payment, Customer Spending Pattern, Brand Awareness, Preferred Time of Ordering, Key Sources of Awareness, and Key Factors Influencing Online Purchase of Goods.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major Cities.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
In case you don’t find what, you are looking for, please get in touch with our custom research team at [email protected]

Table of content

1.       Teleshopping: An Introduction

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

4.1.    Frequency of Ordering

4.2.    Preferred Mode of Payment

4.3.    Customers’ Spending Pattern

4.4.    Brand Awareness

4.5.    Preferred Time of Ordering

4.6.    Key Sources of Awareness

4.7.    Key Factors Influencing Online Purchase of Goods

5.       Global Teleshopping Market Overview

6.       Bangladesh Teleshopping Market Outlook

6.1.    Market Size & Forecast

6.1.1. By Value & Volume (Number of Order)

6.2.    Market Share & Forecast

6.2.1. By Operation Type (Dedicated Channels Vs. Infomercials)

6.2.2. By Category

6.2.3. By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking)

6.2.4. By Source of Order (Television Vs. Internet)

6.2.5. By Region

6.2.6. By Company

7.       Bangladesh Infomercial Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value & Volume

7.2.    Market Share & Forecast

7.2.1. By Category

7.2.2. By Source of Order (Television Vs. Internet)

7.3.    Average Order Size Analysis

8.       Market Dynamics

8.1.    Drivers/Opportunities

8.2.    Challenges/Restraints

9.       Market Trends & Developments

10.   SWOT Analysis

11.   Business Model Analysis

12.   Policy & Regulatory Landscape

13.   Bangladesh Economic Profile

14.   Competitive Landscape

14.1.   Competition Outlook

14.2.   Company Profiles

14.2.1.    TeleBrands Bangladesh

14.2.2.    Asian Sky Shop Bangladesh

14.2.3.    TeleOne Bangladesh

14.2.4.    TVC SKY SHOP Bangladesh

14.2.5.    Indiyaa Distribution Network LLP

14.2.6.    Televantage Bangladesh

14.2.7.    Sky Shop Bangladesh

14.2.8.    TMC Bangladesh

14.2.9.    All Sky Shop Bangladesh

14.2.10.   All Market Bangladesh

15. Strategic Recommendations

Figures and Tables

List of Figures


Figure 1: Frequency of Ordering (Sample Size=200)

Figure 2: Preferred Mode of Payment (Sample Size=200)

Figure 3: Customers’ Spending Pattern (Sample Size=200)

Figure 4: Brand Awareness (Sample Size=200)

Figure 5: Preferred Time of Ordering (Sample Size=200)

Figure 6: Key Sources of Awareness (Sample Size=200)

Figure 7: Key Factors Influencing Online Purchase of Goods (Sample Size=200)

Figure 8: Bangladesh Teleshopping Gross Merchandise Value (GMV), 2013–2023F (USD Million)

Figure 9: Bangladesh Teleshopping Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

Figure 10: Bangladesh Teleshopping Market Share, By Operation Type, By Value, 2013–2023F

Figure 11: Bangladesh Wholesale and Retail Sales, By Value, 2012-2017 (USD Billion)

Figure 12: Bangladesh Teleshopping Market Share, By Category, By Value, 2013–2023F

Figure 13: Bangladesh Teleshopping Market Share, By Payment Mode, By Value, 2013-2023F

Figure 14: Bangladesh Teleshopping Market Share, By Source of Order, By Value, 2013-2023F

Figure 15: Bangladesh Number of Internet Users (Million), Internet Penetration (%), 2012-2016

Figure 16: Bangladesh Teleshopping Market Share, By Region, By Value, 2017 & 2023F

Figure 17: Bangladesh Teleshopping Market Share, By Region, By Value, 2013–2023F

Figure 18: Bangladesh Teleshopping Market Ranking, By Company, By Value, 2016

Figure 19: Bangladesh Female Labor Force (% of Total Population), 2012-2017

Figure 20: Bangladesh Infomercial Market Size, By Value (USD Million), By Volume (Million Order), 2013–2023F

Figure 21: Bangladesh Infomercial Market Share, By Category, By Value, 2013–2023F

Figure 22: Bangladesh Infomercial Market Share, By Source of Order, By Value, 2013-2023F

Figure 23: Bangladesh Infomercial Market Average Order Size Analysis, 2013-2023F (USD)

Figure 24: Bangladesh per Capita Household Final Consumption Expenditure, 2012-2016 (USD)

Figure 25: Bangladesh GDP per Capita, 2013-2016 (USD)


List of Tables


Table 1: Bangladesh Teleshopping Market, By Category, By Volume (Million Order), 2017

Table 2: Bangladesh Number of Credit Card, Debit Card & POS Terminals, 2017

Table 3: Global Internet Users & Mobile Telephone Subscription Total Growth Rate, By Select Country, 2014-2030

Table 4: Bangladesh Active Subscribers, By Operator, 2017

Table 5: Bangladesh Internet Subscribers, As of December 2017 (Million)

Table 6: Bangladesh Infomercial Market, By Category, By Volume, 2017 (Million Order)

Table 7: Bangladesh List of Licensee and Operational Entities, By Service Provider, 2016

Table 8: Bangladesh FDI Inflows, By Area, 2014-2017* (USD Million)

Table 9: Bangladesh Urban Vs. Rural Population Share, 2014-2017

Frequently asked questions






Parvati Sharma

Account Manager BD
Press Release

Bangladesh Teleshopping Market to Grow at 12% until 2023

Mar, 2018

Increasing television penetration in rural areas, rising disposable income, along with the growing concept of advertising through DRTV to drive Bangladesh teleshopping market through 2023