What are the major drivers of the global automotive AR & VR market?

The high demand for augmented and virtual reality in the automotive industry and cost-effective benefits from the AR and VR based solutions are driving the growth of the global automotive AR & VR market. Read More..

What are the challenges faced by the global automotive AR & VR market?

The dependence on internet connectivity may hinder the growth of the global automotive AR & VR market. Read More..

What type is expected to dominate the global automotive AR & VR market in the forecast period?

Augmented Reality is projected to hold a substantial market share in the forecast period as it finds application in Head-up display (HUD), which is used for navigation. Read More..

Automotive
| NA

Global Automotive AR & VR Market By Type (Augmented Reality & Virtual Reality), By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training & Product), By Region, Competition, Forecast & Opportunities, 2028

Global automotive AR & VR market is anticipated to grow at double digit CAGR during forecast period on account of increasing demand for augmented reality and virtual reality in automotive sector. Augmented applications are developed on special 3D program helping developers to integrate digital content with the real world. Generally, this is achieved by smartphones, tablet screen or headsets. AR is witnessing significant adoption in the automotive vertical as it displays navigations and smart signaling on the windshield. Moreover, AR and VR in automobiles offer cost effective solutions such as head up displays, which is further bolstering their demand in this automotive sector. In automotive domain, companies are using AR and VR for repair & maintenance and design and assembly. However, high reliance on internet connectivity can act as a challenge for the growth of the market.

Global automotive AR & VR market can be segmented based on type, application, and region. Based on type, the market can be bifurcated into augmented reality and virtual reality. In 2022, augmented reality dominated the market, and the segment is poised to grow at an impressive rate during forecast period as it finds application in Head up display (HUD), which is used for navigation.

Regionally, the market for automotive AR & VR is gaining traction and expanding to various regions including Asia-Pacific, North America, Europe, South America and Middle East & Africa. Owing to the early adoption of technology and presence of major players in the region, North America is expected to acquire the majority share in the market during forecast period.

The major players operating in global automotive AR & VR market include Robert Bosch GmbH, Microsoft Corp., Continental AG, Hyundai Motor Group, Volkswagen AG, Unity Technologies ApS, Visteon Corp., HTC Corp., WayRay AG, etc. Major companies are developing advanced technologies and launching new products to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. Companies, such as Continental AG, have started using augmented reality-based head up display to display crucial information on the windshield. Moreover, new cars such as BMW 7 Series are coming already equipped with head up displays.

Objective of the Study:

To analyze and forecast the market size of global automotive AR & VR market.
To classify and forecast global automotive AR & VR market based on type, application, and regional distribution.
To identify drivers and challenges for global automotive AR & VR market.
To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global automotive AR & VR market.
To conduct pricing analysis for global automotive AR & VR market.
To identify and analyze the profile of leading players operating in global automotive AR & VR market.

Download Free Sample Report

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the globe.

TechSci Research calculated the market size of global automotive AR & VR market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

Raw material and manufacturing equipment suppliers
Semiconductor foundries
Research organizations and consulting companies
Government bodies such as regulating authorities and policy makers
Organizations, forums and alliances related to automotive AR & VR

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Attribute	Details
Base Year	2022
Historical Years	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Million, Volume in Units, and CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, volume forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	· Type · Application
Regional Scope	North America; Asia Pacific; Europe & CIS; South America; Middle East & Africa
Country Scope	United States; Canada; Mexico; China; India; Japan; Malaysia; Thailand; Indonesia; Vietnam; South Korea; Germany; France; United Kingdom; Spain; Italy; Belgium; Russia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; South Africa; Egypt
Key Companies Profiled	Robert Bosch GmbH, Microsoft Corp., Continental AG, Hyundai Motor Group, Volkswagen AG, Unity Technologies ApS, Visteon Corp., HTC Corp., WayRay AG.
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, global automotive AR & VR Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, By Type:

Augmented Reality
Virtual Reality

Market, By Application:

R&D
Manufacturing & Supply
Marketing & Sales
Aftersales
Support Functions/Training
Product

Market, By Region:

North America

United States
Mexico
Canada

Europe

Germany
United Kingdom
France
Spain
Italy

Asia-Pacific

China
India
Japan
Australia
South Korea

Middle East & Africa

South Africa
Saudi Arabia
UAE

South America

Brazil
Argentina
Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global automotive AR & VR market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on Global Automotive AR & VR Market

4. Executive Summary

5. Voice of Customer

6. Global Automotive AR & VR Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type (Augmented Reality; Virtual Reality)

6.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

6.2.3. By Company (2022)

6.3. Product Market Map

7. North America Automotive AR & VR Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type (Augmented Reality; Virtual Reality)

7.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

7.2.3. By Country (United States; Canada; Mexico and Rest of North America)

7.3. North America: Country Analysis

7.3.1. United States Automotive AR & VR Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Type (Augmented Reality; Virtual Reality)

7.3.1.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

7.3.2. Canada Automotive AR & VR Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Type (Augmented Reality; Virtual Reality)

7.3.2.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

7.3.3. Mexico Automotive AR & VR Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Type (Augmented Reality; Virtual Reality)

7.3.3.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

8. Europe Automotive AR & VR Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type (Augmented Reality; Virtual Reality)

8.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

8.2.3. By Country (France; Germany; UK; Italy; Spain and Rest of Europe)

8.3. Europe: Country Analysis

8.3.1. France Automotive AR & VR Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Type (Augmented Reality; Virtual Reality)

8.3.1.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

8.3.2. Germany Automotive AR & VR Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Type (Augmented Reality; Virtual Reality)

8.3.2.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

8.3.3. United Kingdom Automotive AR & VR Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Type (Augmented Reality; Virtual Reality)

8.3.3.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

8.3.4. Italy Automotive AR & VR Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Type (Augmented Reality; Virtual Reality)

8.3.4.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

8.3.5. Spain Automotive AR & VR Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Type (Augmented Reality; Virtual Reality)

8.3.5.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

9. Asia-Pacific Automotive AR & VR Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type (Augmented Reality; Virtual Reality)

9.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

9.2.3. By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)

9.3. Asia-Pacific: Country Analysis

9.3.1. China Automotive AR & VR Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Type (Augmented Reality; Virtual Reality)

9.3.1.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

9.3.2. India Automotive AR & VR Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Type (Augmented Reality; Virtual Reality)

9.3.2.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

9.3.3. Japan Automotive AR & VR Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Type (Augmented Reality; Virtual Reality)

9.3.3.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

9.3.4. South Korea Automotive AR & VR Market Outlook

9.3.4.1. Market Size & Forecast

9.3.4.1.1. By Value

9.3.4.2. Market Share & Forecast

9.3.4.2.1. By Type (Augmented Reality; Virtual Reality)

9.3.4.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

9.3.5. Australia Automotive AR & VR Market Outlook

9.3.5.1. Market Size & Forecast

9.3.5.1.1. By Value

9.3.5.2. Market Share & Forecast

9.3.5.2.1. By Type (Augmented Reality; Virtual Reality)

9.3.5.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

10. Middle East and Africa Automotive AR & VR Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type (Augmented Reality; Virtual Reality)

10.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

10.2.3. By Country (UAE; Saudi Arabia; South Africa and Rest of Middle East & Africa)

10.3. MEA: Country Analysis

10.3.1. South Africa Automotive AR & VR Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Type (Augmented Reality; Virtual Reality)

10.3.1.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

10.3.2. Saudi Arabia Automotive AR & VR Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Type (Augmented Reality; Virtual Reality)

10.3.2.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

10.3.3. UAE Automotive AR & VR Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Type (Augmented Reality; Virtual Reality)

10.3.3.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

11. South America Automotive AR & VR Market Outlook

11.1. Market Size & Forecast

11.1.1. By Value

11.2. Market Share & Forecast

11.2.1. By Type (Augmented Reality; Virtual Reality)

11.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

11.2.3. By Country (Brazil; Argentina; Colombia; and Rest of South America)

11.3. South America: Country Analysis

11.3.1. Brazil Automotive AR & VR Market Outlook

11.3.1.1. Market Size & Forecast

11.3.1.1.1. By Value

11.3.1.2. Market Share & Forecast

11.3.1.2.1. By Type (Augmented Reality; Virtual Reality)

11.3.1.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

11.3.2. Argentina Automotive AR & VR Market Outlook

11.3.2.1. Market Size & Forecast

11.3.2.1.1. By Value

11.3.2.2. Market Share & Forecast

11.3.2.2.1. By Type (Augmented Reality; Virtual Reality)

11.3.2.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

11.3.3. Colombia Automotive AR & VR Market Outlook

11.3.3.1. Market Size & Forecast

11.3.3.1.1. By Value

11.3.3.2. Market Share & Forecast

11.3.3.2.1. By Type (Augmented Reality; Virtual Reality)

11.3.3.2.2. By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

12. Market Dynamics

12.1. Drivers

12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape

14.1. Competition Outlook

14.2. Company Profiles (Partial List of Leading Companies)

14.2.1. Robert Bosch GmbH

14.2.2. Microsoft Corp.

14.2.3. Continental AG

14.2.4. Hyundai Motor Group

14.2.5. Volkswagen AG

14.2.6. Unity Technologies ApS

14.2.7. Visteon Corp.

14.2.8. HTC Corp.

14.2.9. WayRay AG

15. Strategic Recommendations

16. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

Why Buy From Us?

Succeed

Our reports with in-depth insights will equip you to succeed in your business plans.

Instant Access

Get instant access to the information you need to make the right decision.

Opportunities

Explore where opportunities lie for you and mitigate the risks.

Trusted

We are one of the most trusted brands setting benchmarks of excellence.

What You Get

Data Excel Sheets

Report Subscription

Report in PDF

Powerpoint Presentation

What's Included

Market Sizing and Insights

Voice of Customer

Competitive Intelligence

Risk and Opportunities

Market Trends

Strategic Recommendations

Automotive AR and VR Market

$ 4900 (Excl.Tax)

Report Description

Global Automotive AR & VR Market By Type (Augmented Reality & Virtual Reality), By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training & Product), By Region, Competition, Forecast & Opportunities, 2028

Why Choose Us

Questions ?

Press Release

Why Buy From Us?

Automotive AR and VR Market