Global automotive AR & VR market was valued at $ 500 million in 2018 and is anticipated to grow at double digit CAGR during forecast period on account of increasing demand for augmented reality and virtual reality in automotive sector. Augmented applications are developed on special 3D program helping developers to integrate digital content with the real world. Generally, this is achieved by smartphones, tablet screen or headsets. AR is witnessing significant adoption in the automotive vertical as it displays navigations and smart signaling on the windshield. Moreover, AR and VR in automobiles offer cost effective solutions such as head up displays, which is further bolstering their demand in this automotive sector. In automotive domain, companies are using AR and VR for repair & maintenance and design and assembly. However, high reliance on internet connectivity can act as a challenge for the growth of the market.

Global automotive AR & VR market can be segmented based on type, application and region. On the basis of type, the market can be bifurcated into augmented reality and virtual reality. In 2018, augmented reality dominated the market and the segment is poised to grow at an impressive rate during forecast period as it finds application in Head up display (HUD), which is used for navigation.

Regionally, the market for automotive AR & VR is gaining traction and expanding to various regions including Asia-Pacific, North America, Europe, South America and Middle East & Africa. Owing to the early adoption of technology and presence of major players in the region, North America is expected to acquire the majority share in the market during forecast period.

The major players operating in global automotive AR & VR market include Robert Bosch GmbH, Microsoft Corp., Continental AG, Hyundai Motor Group, Volkswagen AG, Unity Technologies ApS, Visteon Corp., HTC Corp., WayRay AG, etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. Companies, such as Continental AG, have started using augmented reality based head up display to display crucial information on the windshield. Moreover, new cars such as BMW 7 Series are coming already equipped with head up displays.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of global automotive AR & VR market.
  • To classify and forecast global automotive AR & VR market based on type, application and regional distribution.
  • To identify drivers and challenges for global automotive AR & VR market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global automotive AR & VR market.
  • To conduct pricing analysis for global automotive AR & VR market.
  • To identify and analyze the profile of leading players operating in global automotive AR & VR market.


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Some of the leading players in global automotive AR & VR market include Robert Bosch GmbH, Microsoft Corp., Continental AG, Hyundai Motor Group, Volkswagen AG, Unity Technologies ApS, Visteon Corp., HTC Corp., WayRay AG, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of service providers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the service providers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major service providers across the globe.

TechSci Research calculated the market size of global automotive AR & VR market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Raw material and manufacturing equipment suppliers
  • Semiconductor foundries
  • Research organizations and consulting companies
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to automotive AR & VR  

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global automotive AR & VR Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Type:
    • Augmented Reality
    • Virtual Reality
  • Market, By Application:
    • R&D
    • Manufacturing & Supply
    • Marketing & Sales
    • Aftersales
    • Support Functions/Training
    • Product
  • Market, By Region:
    • North America
      • United States
      • Mexico
      • Canada
    • Europe
      • Germany
      • United Kingdom
      • France
      • Spain
      • Italy
    • Asia-Pacific
      • China
      • India 
      • Japan
      • Australia
      • South Korea
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global automotive AR & VR market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

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In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

5.    Global Automotive AR & VR Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.2.  Market Share & Forecast

5.2.1.     By Type (Augmented Reality; Virtual Reality)

5.2.2.     By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

5.2.3.     By Company (2018)

5.3.  Market Attractiveness Index

6.    North America Automotive AR & VR Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Type (Augmented Reality; Virtual Reality)

6.2.2.     By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

6.2.3.     By Country (United States; Canada; Mexico and Rest of North America)

6.3.  North America: Country Analysis

6.3.1.     United States Automotive AR & VR Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.             By Value

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.             By Type (Augmented Reality; Virtual Reality)

6.3.1.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

6.3.2.     Canada Automotive AR & VR Market Outlook

6.3.2.1.         Market Size & Forecast

6.3.2.1.1.             By Value

6.3.2.2.         Market Share & Forecast

6.3.2.2.1.             By Type (Augmented Reality; Virtual Reality)

6.3.2.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

6.3.3.     Mexico Automotive AR & VR Market Outlook

6.3.3.1.         Market Size & Forecast

6.3.3.1.1.             By Value

6.3.3.2.         Market Share & Forecast

6.3.3.2.1.             By Type (Augmented Reality; Virtual Reality)

6.3.3.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

7.    Europe Automotive AR & VR Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Type (Augmented Reality; Virtual Reality)

7.2.2.     By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

7.2.3.     By Country (France; Germany; UK; Italy; Spain and Rest of Europe)

7.3.  Europe: Country Analysis

7.3.1.     France Automotive AR & VR Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Type (Augmented Reality; Virtual Reality)

7.3.1.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

7.3.2.     Germany Automotive AR & VR Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Type (Augmented Reality; Virtual Reality)

7.3.2.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

7.3.3.     United Kingdom Automotive AR & VR Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Type (Augmented Reality; Virtual Reality)

7.3.3.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

7.3.4.     Italy Automotive AR & VR Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Type (Augmented Reality; Virtual Reality)

7.3.4.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

7.3.5.     Spain Automotive AR & VR Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Type (Augmented Reality; Virtual Reality)

7.3.5.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

8.    Asia-Pacific Automotive AR & VR Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Type (Augmented Reality; Virtual Reality)

8.2.2.     By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

8.2.3.     By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)

8.3.  Asia-Pacific: Country Analysis

8.3.1.     China Automotive AR & VR Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Type (Augmented Reality; Virtual Reality)

8.3.1.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

8.3.2.     India Automotive AR & VR Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Type (Augmented Reality; Virtual Reality)

8.3.2.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

8.3.3.     Japan Automotive AR & VR Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Type (Augmented Reality; Virtual Reality)

8.3.3.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

8.3.4.     South Korea Automotive AR & VR Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Type (Augmented Reality; Virtual Reality)

8.3.4.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

8.3.5.     Australia Automotive AR & VR Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Type (Augmented Reality; Virtual Reality)

8.3.5.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

9.    Middle East and Africa Automotive AR & VR Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value

9.2.  Market Share & Forecast

9.2.1.     By Type (Augmented Reality; Virtual Reality)

9.2.2.     By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

9.2.3.     By Country (UAE; Saudi Arabia; South Africa and Rest of Middle East & Africa)

9.3.  MEA: Country Analysis

9.3.1.     South Africa Automotive AR & VR Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Type (Augmented Reality; Virtual Reality)

9.3.1.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

9.3.2.     Saudi Arabia Automotive AR & VR Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Type (Augmented Reality; Virtual Reality)

9.3.2.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

9.3.3.     UAE Automotive AR & VR Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Type (Augmented Reality; Virtual Reality)

9.3.3.2.2.             By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

10.  South America Automotive AR & VR Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value

10.2.              Market Share & Forecast

10.2.1.  By Type (Augmented Reality; Virtual Reality)

10.2.2.  By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

10.2.3.  By Country (Brazil; Argentina; Colombia; and Rest of South America)

10.3.              South America: Country Analysis

10.3.1.  Brazil Automotive AR & VR Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Type (Augmented Reality; Virtual Reality)

10.3.1.2.2.           By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

10.3.2.  Argentina Automotive AR & VR Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Type (Augmented Reality; Virtual Reality)

10.3.2.2.2.           By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

10.3.3.  Colombia Automotive AR & VR Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Type (Augmented Reality; Virtual Reality)

10.3.3.2.2.           By Application (R&D; Manufacturing & Supply; Marketing & Sales; Aftersales; Support Functions/Training; Product)

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Competitive Landscape

13.1.              Competition Outlook

13.2.              Company Profiles (Partial List of Leading Companies)

13.2.1.  Robert Bosch GmbH

13.2.2.  Microsoft Corp.

13.2.3.  Continental AG

13.2.4.  Hyundai Motor Group

13.2.5.  Volkswagen AG

13.2.6.  Unity Technologies ApS

13.2.7.  Visteon Corp.

13.2.8.  HTC Corp.

13.2.9.  WayRay AG

14.  Strategic Recommendations

(Note: The companies list can be customized based on the client requirements.)

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com