Australia Mattress Market, By Type (Innerspring, Memory Foam, Latex, Others), By End Use (Residential, Commercial), By Distribution Channel (Offline, Online), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Australia Mattress market was valued at USD 208.19 million in 2024 and is anticipated to grow USD 270.63 million by 2030 with a CAGR of 4.53% during the forecast period. The Australian mattress market is evolving rapidly, driven by factors such as increasing consumer awareness of sleep health, technological advancements, and changing purchasing behaviors. Consumers are increasingly recognizing the importance of quality sleep, leading to heightened demand for mattresses that offer superior comfort, support, and sleep quality. This trend has spurred interest in orthopaedic and ergonomically designed mattresses, as well as those featuring materials and technologies that promote better sleep environments, such as temperature regulation and hypoallergenic properties. Additionally, the rise of online retailing and direct-to-consumer sales models has transformed the mattress market landscape. According to the 2023 Australia Post eCommerce Industry report, over 5.6 million Australian households shopped online monthly. With online shopping at an all-time high, new and emerging retailers have significant growth opportunities, fueling market expansion.

Key Market Drivers

Rising Consumer Awareness About Sleep Health

One of the most influential drivers of the mattress market in Australia is the growing awareness among consumers about the importance of quality sleep for overall health and well-being. Increasing studies and public health campaigns highlight how poor sleep affects physical health, mental performance, and productivity. As a result, Australian consumers are more motivated than ever to invest in mattresses that improve sleep quality.

This heightened consciousness has led to greater demand for mattresses that offer enhanced comfort, orthopedic support, and features aimed at improving sleep posture and reducing pressure points. Products that address specific health concerns such as back pain, arthritis, and sleep apnea are becoming increasingly popular. Consumers are also seeking mattresses that facilitate deeper, uninterrupted sleep, which promotes recovery and wellness.

Technological Advancements and Innovation

Technological innovation is another major factor propelling the Australia mattress market forward. The traditional mattress has evolved from simple spring or foam constructions into smart, tech-enabled sleep solutions. Manufacturers are incorporating advanced materials and digital technologies to offer personalized sleep experiences.

For instance, memory foam and hybrid mattresses that combine springs with foam layers have become mainstream, delivering superior comfort and support. Additionally, temperature-regulating materials such as gel-infused foams and breathable fabrics help address the Australian climate's variations, providing better sleep environments.

Growing Preference for Eco-Friendly and Sustainable Products

Environmental awareness and sustainability concerns have become increasingly influential in Australian consumer purchasing decisions, and the mattress market is no exception. Consumers are now more conscious of the ecological impact of their purchases, prompting a shift toward mattresses made from natural, organic, and recyclable materials. According to a 2025 survey, 78% of respondents consider sustainability important when selecting products or retailers. This preference is especially strong among younger generations, with 88% of Gen Z and 86% of Millennials prioritizing sustainability, significantly driving market growth.

The demand for eco-friendly mattresses has led manufacturers to explore sustainable options such as organic cotton covers, natural latex sourced from rubber trees, bamboo fabrics, and recycled steel coils for spring units. These materials reduce chemical use and carbon footprint, appealing to environmentally conscious buyers.

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Key Market Challenges

Intense Competition and Market Saturation

The mattress market in Australia is highly competitive, with a wide array of domestic and international brands vying for consumer attention. Established mattress manufacturers, new direct-to-consumer (DTC) startups, and large retail chains all compete fiercely across price points and product categories. This crowded landscape makes it difficult for brands to differentiate themselves and maintain profitability.

Many mattress companies invest heavily in marketing and innovation, resulting in a rapid influx of new models with varied features such as memory foam, hybrid constructions, and smart technologies. While innovation drives consumer interest, it also leads to market saturation, making it harder for individual brands to capture and retain loyal customers.

Supply Chain Disruptions and Rising Costs

Supply chain challenges have emerged as a significant hurdle for the Australian mattress market, especially in the wake of the COVID-19 pandemic and ongoing global economic uncertainties. Many mattress components — including foam, latex, steel coils, and textiles — are sourced internationally, making the supply chain vulnerable to disruptions, delays, and cost fluctuations.

Shipping delays, container shortages, and rising freight costs have increased lead times and production expenses. These challenges can result in inventory shortages or delayed product launches, which negatively impact sales and customer satisfaction.

Key Market Trends

Increasing Demand for Memory Foam and Hybrid Mattresses

One of the most prominent trends in the Australian mattress market is the rising popularity of memory foam and hybrid mattresses. Traditional innerspring mattresses are gradually being replaced by these more advanced constructions due to their enhanced comfort and support features. Memory foam mattresses conform to the body’s shape, providing pressure relief and spinal alignment, which appeals especially to consumers suffering from back pain or joint discomfort. The material also absorbs motion, making it ideal for couples who want to minimize sleep disturbances.

Hybrid mattresses combine the best of both worlds, integrating innerspring coils with layers of memory foam or latex. This design offers the bounce and support of springs with the contouring comfort of foam, catering to a broader range of sleep preferences.

Growing Interest in Smart Mattresses and Sleep Technology

Technology is increasingly integrated into sleep products, and smart mattresses are a rising trend in Australia’s market. These high-tech mattresses come equipped with sensors and connected apps that monitor sleep patterns, body movements, heart rate, and breathing. Consumers can receive personalized feedback and coaching based on sleep data, helping them improve their sleep habits and overall health. Some smart mattresses also offer adjustable firmness settings controlled via smartphone, allowing users to tailor their sleep surface to their preferences in real time.

These innovations appeal to health-conscious and tech-savvy consumers who want to optimize their sleep quality with data-driven insights. As wearable sleep trackers and wellness apps grow in popularity, smart mattresses complement this ecosystem by providing more comprehensive and integrated sleep solutions.

Segmental Insights

End Use Insights

The residential segment dominated the Australia mattress market, driven by rising homeownership and increasing consumer focus on sleep health and comfort. As Australians invest in better-quality mattresses for personal use, demand for products offering enhanced support, durability, and ergonomic design grows significantly. The trend toward upgrading old mattresses and prioritizing wellness fuels this segment’s expansion. Additionally, urbanization and lifestyle changes have encouraged consumers to seek premium sleep solutions tailored to individual preferences. Residential buyers also benefit from diverse retail options, including online and direct-to-consumer channels, further solidifying the segment’s leading position in the Australian mattress market.

Distribution Channel Insights

The offline segment remains the dominating channel in the Australia mattress market due to consumers’ preference for in-store mattress testing and personalized service. Shoppers value the ability to physically experience mattress comfort, firmness, and support before making a purchase, which online platforms cannot fully replicate. Established brick-and-mortar retailers and specialty stores offer expert guidance, immediate product availability, and the option to try various models firsthand. Despite the rise of online sales, many Australian consumers continue to trust traditional retail environments for such a significant investment, ensuring the offline segment maintains its dominant role in the mattress market.

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Regional Insights

The Australian Capital Territory (ACT) and New South Wales (NSW) together dominated the Australia mattress market, driven by their large populations and higher urbanization rates. These regions feature strong economic activity, higher disposable incomes, and growing housing developments, which fuel demand for quality mattresses. The concentration of retail outlets, both physical stores and online fulfilment centers, enhances accessibility for consumers in these areas. Additionally, increasing awareness of sleep health and wellness in ACT and NSW further propels mattress purchases. This regional dominance reflects the combination of demographic, economic, and lifestyle factors that shape mattress buying behaviour in Australia’s key population centers.

Recent Development

• In March 2025, Sealy Posturepedic Australia has launched a new multi-channel campaign for its Acclaim mattress. The campaign features emphasize the fusion of comfort and technology, highlighting Sealy's commitment to innovation. The campaign includes TV commercials, digital assets, and CGI animations to showcase the mattress's advanced sleep system.

• In Oct 2023, Koala has launched the Koala Plus Mattress in Australia, designed for hot sleepers. It features 33% more Kloudcell technology, five targeted support zones, and a reversible seasonal topper with organic cotton and CoolThread sides.

• In Oct 2024, Sealy Australia has partnered with ANDRITZ to enhance sustainability in mattress production. They've installed a new reXline tearing line at Sealy's Brisbane facility, enabling the recycling of post-consumer and post-industrial textile waste into mattress fibers. This collaboration marks a significant step toward circularity by transforming textile waste into new mattresses, supporting Sealy's sustainability goals.

Key Market Players

• Australian Comfort Group
• Dyer Holdings Pty. Ltd. - Sealy of Australia
• Joyce Corporation Ltd
• AH Beard Holdings Pty Ltd.
• Wonderest Ltd.
• Koala Sleep Pty. Ltd.
• Sleeping Duck Mattress
• Ecosa Mattress
• Tontine Pty. Ltd.
• Tempur Australia Pty Ltd.

Report Scope:

In this report, the Australia Mattress Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Australia Mattress Market, By Type:

o   Innerspring

o   Memory Foam

o   Latex

o   Others

• Australia Mattress Market, By End Use:

o   Residential

o   Commercial

• Australia Mattress Market, By Distribution Channel:

o   Offline

o   Online

• Australia Mattress Market, By Region:

o   Australia Capital Territory & New South Wales

o   Northern Territory & Southern Australia

o   Western Australia

o   Queensland

o   Victoria & Tasmania

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Australia Mattress Market.

Available Customizations:

Australia Mattress Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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