Australia Mattress Market to Grow with a CAGR of 4.53% through 2030

The Australia mattress market is driven by rising consumer awareness of sleep health, growing demand for memory foam and hybrid mattresses, increasing urbanization, and preference for online purchasing channels

According to TechSci Research report, “Australia Mattress Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Australia Mattress market stood at USD 208.19 million in 2024 and is anticipated to grow USD 270.63 million by 2030 with a CAGR of 4.53% during forecast period. The Australia mattress market has witnessed significant growth over the past decade, driven by rising consumer awareness of the importance of quality sleep and increased investments in home comfort. Mattresses, as essential household products, directly impact health and wellbeing, prompting many Australians to prioritize better sleep solutions. The market features a broad spectrum of products, ranging from traditional innerspring mattresses to advanced memory foam, latex, hybrid, and smart mattresses. This diversity caters to a wide variety of consumer preferences, budgets, and lifestyle needs.

The demand for mattresses in Australia is closely linked to broader housing trends, including new home construction, renovations, and rental housing turnover. As urbanization continues, particularly in major states such as New South Wales and Victoria, the number of households needing mattresses grows steadily. Additionally, rising disposable incomes and changing lifestyles encourage consumers to upgrade from older mattresses to more comfortable and technologically advanced options.

Several key trends are shaping the mattress market in Australia today. There is a notable shift towards memory foam and hybrid mattresses due to their superior comfort and support features. These mattress types help address common issues such as back pain and motion transfer, appealing to health-conscious consumers. However, sustainability has emerged as a vital factor. Increasingly, buyers demand mattresses made from organic or recycled materials with certifications confirming their eco-friendliness. Brands are responding by incorporating natural latex, organic cotton, and biodegradable packaging, aligning with Australia’s growing environmental awareness.

Despite positive growth, the Australia mattress market faces several challenges. Intense competition among local manufacturers, international brands, and emerging startups makes market entry and sustained profitability difficult. Established brands invest heavily in marketing and innovation, raising consumer expectations and making it harder for smaller players to gain visibility. Consumer education remains a challenge as well. Many buyers find it difficult to navigate the complex array of mattress types, materials, and technologies. The high cost of quality mattresses also causes hesitation, especially when consumers are unsure about product benefits or durability.

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The Australia Mattress market is segmented into type, end use, distribution channel, and company.

Based on the distribution channel, the online segment is the fastest-growing channel in the Australia mattress market, driven by increasing consumer preference for convenience, wider product selections, and competitive pricing. Direct-to-consumer (DTC) mattress brands have disrupted traditional retail by offering easy home delivery, risk-free trial periods, and hassle-free returns, which reduce purchase hesitation. The COVID-19 pandemic further accelerated the shift toward online shopping, with more Australians comfortable buying mattresses without in-store testing. Advanced digital tools, customer reviews, and detailed product information empower buyers to make informed decisions. This rapid growth positions online sales as a key driver of the mattress market’s future expansion in Australia.

Based on the region, Queensland is the fastest-growing region in the Australia mattress market, fueled by strong population growth, urbanization, and increasing housing developments. Rising disposable incomes and a growing middle class in cities like Brisbane and Gold Coast are driving demand for quality mattresses and sleep products. Additionally, lifestyle changes and heightened awareness of sleep health contribute to more consumers investing in premium mattresses. The expansion of both offline retail stores and online mattress sales channels in Queensland supports this rapid growth. As more residents prioritize comfort and wellness, Queensland’s mattress market is expected to continue its robust upward trajectory in the coming years.

Major companies operating in Australia Mattress market are:

• Australian Comfort Group
• Dyer Holdings Pty. Ltd. (Sealy of Australia)
• Joyce Corporation Ltd
• AH Beard Holdings Pty Ltd.
• Wonderest Ltd.
• Koala Sleep Pty. Ltd.
• Sleeping Duck Mattress
• Ecosa Mattress
• Tontine Pty. Ltd.
• Tempur Australia Pty Ltd.

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“Technology integration through smart mattresses is gaining traction. These products monitor sleep patterns and provide data-driven feedback to help users improve sleep quality. The growing popularity of wellness apps and wearable sleep trackers complements this trend, creating an ecosystem of sleep health solutions. the Australian mattress market holds significant opportunities for growth and innovation. The increasing focus on sleep health offers scope for brands to develop specialized mattresses targeting specific consumer needs such as orthopedic support, cooling technology, or allergy prevention. Additionally, the emergence of eco-friendly and organic mattresses reflects growing environmental consciousness among Australian buyers,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Australia Mattress Market, By Type (Innerspring, Memory Foam, Latex, Others), By End Use (Residential, Commercial), By Distribution Channel (Offline, Online), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Australia Mattress market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Australia Mattress market.

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