Australia air purifiers market stood at around $ 32 million in 2019 and is projected to reach $ 46 million in 2025, on the back of degrading air quality, rising cases of health issues and increasing awareness in the population.  According to a report published by Australian Society of Clinical Immunology and Allergy Inc., around 20% of the Australian population has allergic diseases and this share is on the rise. The recent publications by the governmental agencies showed signs of increase in the particulate matter in air, specifically PM2.5, which is quite hazardous. The country has also been facing deterioration of air quality due to the bushfire events that increased the smoke haze. All these factors coupled with increasing consumer awareness about benefits of good indoor air quality are expected to increasing sales of air purifiers in Australia in the coming years.

Per unit prices have also been declining over the last few years, making the product more accessible to a larger section of the population. The new products that were launched in 2019, were more portable and advanced in technology than the previous product models. The industrial and commercial institutions specifically prefer such kind of products not only to clean the air around them, but also due to the fact that clean air around the workers increases their productivity and prevents them from being affected by airborne diseases.

Based on filter type, HEPA + activated carbon led the market in 2019 with share of 54.62% and the segment is anticipated to continue dominance until 2025 as these purifiers have no side-effects on human health and provide highly efficient air purification with HEPA filters removing dust as well as particulate matters and activated carbon filters facilitating odor removal.

Leading players operating in Australia air purifier market are HoMedics Australia Pty. Ltd., Inovaair Australia Pty. Ltd., Philips Electronics Australia Limited, Blueair AB, Beurer GmbH, Winix Inc., Breville Group Limited, Daikin Australia Pty. Ltd., Sharp Corporation of Australia Pty. Ltd., and Andatech Pty. Ltd. With growing air purifiers market in Australia, the companies have started launching new innovative models of air purifiers such as plasmacluster technology, which purifies the air by emitting positive and negative ions.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021-2025

Objective of the Study:

·         To analyze and forecast Australia air purifiers market size.

·         To define, classify and forecast Australia air purifiers market based on filter type, end use, distribution channel and region.

·       To scrutinize the detailed market segmentation and forecast the market size, based on filter type, namely – HEPA + Activated Carbon, HEPA + Activated Carbon +Ion & Ozone, HEPA, Ion & Ozone, Electrostatic Precipitator and Others.

·         To analyze and forecast the market share, in terms of volume, for air purifiers with respect to filter type, end use, distribution channel and region.

·       To analyze and forecast the market share, in terms of volume, for air purifiers with respect to region, namely New South Wales, Victoria, Queensland, Northern Territory, Western Australia, South Australia and Tasmania.

·         To identify tailwinds and headwinds for Australia air purifiers market.

·         To evaluate pricing analysis in Australia air purifiers market.

·         To strategically profile the leading players in the market, which are involved in the supply of air purifiers in Australia.

 

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of air purifier manufacturers/importers and suppliers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channel, and regional presence of all major air purifier suppliers in the country.

TechSci Research calculated the market size for Australia air purifiers market using a bottom-up approach, where manufacturers value and volume shares data for filter type (HEPA + Activated Carbon, HEPA + Activated Carbon + Ion & Ozone, HEPA, Ion & Ozone, Electrostatic Precipitator & Others) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary sources directories, databases such as Company Annual Reports, World Bank, Industry Magazines, Industry Reports, News Dailies, International Monetary Funds, Assorted Articles, Australasian Society of Clinical Immunology and Allergy, Public Health Association of Australia, etc., were also studied by TechSci Research.


Key Target Audience:

  • Air purifier manufacturers, suppliers, distributors and other stakeholders 
  • Organizations, forums and alliances related to air purifiers
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as air purifier manufacturers, distributors and policy makers. The report would enable them to identify which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, Australia air purifiers market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, By Filter Type:
    • HEPA + Activated Carbon
    • HEPA + Activated Carbon + Ion & Ozone
    • HEPA
    • Ion & Ozone
    • Electrostatic Precipitator
    • Others
  • Market, by End Use:
    • Residential
    • Commercial/Industrial
  • Market, By Distribution Channel:
    • Multi-Branded Electronic Stores
    • Direct/Institutional Sales
    • Exclusive Brand Outlets
    • Online Channels
    • Supermarkets/Hypermarkets
  • Market, By Region:
    • New South Wales
    • Victoria
    • Queensland
    • Southern Australia
    • Western Australia
    • Northern Territory
    • Tasmania
  • Market, By Company:
    • Inovaair Australia Pty. Ltd.
    • Daikin Australia Pty. Ltd.
    • Homedics Australia Pty. Ltd.
    • Sharp Corporation Australia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Australia air purifiers market.

Voice of Customers: Customer analysis by considering below mentioned parameters: brand awareness, factors influencing purchase decision and sources of information.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

1.       Air Purifiers: An Introduction

2.       Research Methodology

3.       Voice of Customer

3.1.    Brand Awareness (Aided and Unaided)

3.2.    Factors Influencing Purchase Decision

3.3.   Sources of Information

4.       Impact of COVID-19 on Australia Air Purifier Market

5.       Executive Summary

6.       Global Air Purifiers Market Overview

7.       Australia Air Purifiers Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value & Volume

7.2.    Market Share & Forecast

7.2.1. By Filter Type (HEPA, Ion & Ozone, Electrostatic Precipitators, HEPA +Activated Carbon, HEPA+ Activated Carbon + Ion Ozone and Others)

7.2.2. By End Use (Residential, Commercial/Industrial)

7.2.3. By Distribution Channel (Direct/Institutional Sales, Exclusive Brand Outlets, Multi-Branded Electronic Stores, Supermarkets/Hypermarkets and Online Channels)

7.2.4. By Region

7.2.5. By Company

7.3.    Market Attractiveness Index (By Filter Type and By Region)

8.       Australia HEPA + Activated Carbon Air Purifiers Market Outlook

8.1.    Market Size & Forecast

8.1.1. By Value & Volume

8.2.    Market Share & Forecast

8.2.1. By End Use

8.2.2. By CADR

8.3.    Pricing Analysis

9.       Australia HEPA + Activated Carbon + Ion & Ozone Air Purifiers Market Outlook

9.1.    Market Size & Forecast

9.1.1. By Value & Volume

9.2.    Market Share & Forecast

9.2.1. By End Use

9.2.2. By CADR

9.3.    Pricing Analysis

10.   Australia Ion & Ozone Air Purifiers Market Outlook

10.1.                     Market Size & Forecast

10.1.1.     By Value & Volume

10.2.                     Market Share & Forecast

10.2.1.     By End Use

10.2.2.     By CADR

10.3.                     Pricing Analysis

11.   Australia Electrostatic Precipitator Air Purifiers Market Outlook

11.1.                     Market Size & Forecast

11.1.1.     By Value & Volume

11.2.                     Market Share & Forecast

11.2.1.     By End Use

11.2.2.     By CADR

11.3.                     Pricing Analysis

12.   Australia HEPA Air Purifiers Market Outlook

12.1.   Market Size & Forecast

12.1.1. By Value & Volume

12.2.   Market Share & Forecast

12.2.1. By End Use

12.2.2. By CADR

12.3.   Pricing Analysis

13.   Australia Other Air Purifiers Market Outlook

13.1.   Market Size & Forecast

13.1.1.    By Value & Volume

14.   Supply Chain Analysis

15.   Import & Export Analysis

16.   Market Dynamics

16.1.   Drivers/Opportunities

16.2.   Challenges/Restraints

17.   Market Trends & Developments

18.   Policy & Regulatory Landscape

19.   Australia Economic Profile

20.   Competitive Landscape

20.1.   Competition Outlook

20.2.   Company Profiles

20.2.1.    HoMedics Australia Pty. Ltd.

20.2.2.    Inovaair Australia Pty. Ltd.

20.2.3.    Philips Electronics Australia Limited

20.2.4.    Blueair AB

20.2.5.    Beurer GmbH

20.2.6.    Winix Inc.

20.2.7.    Breville Group Limited

20.2.8.    Daikin Australia Pty. Ltd.

20.2.9.       Sharp Corporation of Australia Pty. Ltd.

20.2.10.   Andatech Pty. Ltd.

21.   Strategic Recommendations

22.   About Us & Disclaimer

  • List of Figures

    Figure 1:   Australia Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F

    Figure 2:    Australia Air Purifiers Market Y-o-Y Growth, By Value & By Volume, 2016-2025F

    Figure 3:    Australia Air Purifiers Market Share, By Filter Type, By Volume, 2015-2025F

    Figure 4:     Australia Air Purifiers Market Share, By End Use, By Volume, 2015-2025F

    Figure 5:     Australia Air Purifiers Market Share, By Distribution Channel, By Volume, 2015-2025F

    Figure 6:     Australia Air Purifiers Market Share, By Region, By Volume, 2019 & 2025F

    Figure 7:     Australia Air Purifiers Market Share, By Company, By Volume, 2019 & 2025F

    Figure 8:     Australia Air Purifiers Market Attractiveness Index, By Filter Type, By Volume, 2020E-2025F

    Figure 9:     Australia Air Purifiers Market Attractiveness Index, By Region, By Volume, 2020E-2025F

    Figure 10:    Australia HEPA + Activated Carbon Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F

    Figure 11:     Australia Air Purifiers Market Share, By End Use, By Volume, 2015-2025F

    Figure 12:    Australia HEPA + Activated Carbon Air Purifiers Market Share, By CADR, By Volume, 2019 & 2025F

    Figure 13:    Australia HEPA + Activated Carbon + Ion & Ozone Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F

    Figure 14:    Australia HEPA + Activated Carbon + Ion & Ozone Air Purifiers Market Y-o-Y, By Value & By Volume, 2016-2025F

    Figure 15:     Australia HEPA + Activated Carbon + Ion & Ozone Air Purifiers Market Share, By End Use, By Volume, 2015-2025F

    Figure 16:    Australia HEPA + Activated Carbon + Ion & Ozone Air Purifiers Market Share, By CADR, By Volume, 2019 & 2025F

    Figure 17:   Australia Ion & Ozone Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F

    Figure 18:   Australia Ion & Ozone Air Purifiers Market Y-o-Y Growth, By Value & By Volume, 2016-2025F

    Figure 19:    Australia Ion & Ozone Air Purifiers Market Share, By End Use, By Volume, 2015-2025F

    Figure 20:   Australia Ion & Ozone Air Purifiers Market Share, By CADR, By Volume, 2019 & 2025F

    Figure 21:   Australia Electrostatic Precipitator Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F

    Figure 22:   Australia Electrostatic Precipitator Air Purifiers Market Y-o-Y Growth, By Value & By Volume, 2016-2025F

    Figure 23:    Australia Electrostatic Precipitator Air Purifiers Market Share, By End Use, By Volume, 2015-2025F

    Figure 24:    Australia Electrostatic Precipitator Air Purifiers Market Share, By CADR, By Volume, 2019 & 2025F

    Figure 25:    Australia HEPA Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F

    Figure 26:   Australia HEPA Air Purifiers Market Share, By End Use, By Volume, 2015-2025F

    Figure 27:    Australia HEPA Air Purifiers Market Share, By CADR, By Volume, 2019 & 2025F

    Figure 28:    Australia Other Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F

    Figure 29:    Australia Air Purifiers Exports, By Value (USD Million), 2015-2019

    Figure 30:    Australia Air Purifiers Imports, By Value (USD Million), 2015-2019

    Figure 31:    Australia Air Purifiers Exports, By Volume (Million Units), 2015-2019

    Figure 32:    Australia Air Purifiers Imports, By Volume (Million Units), 2015-2019

     

    List of Tables

    Table 1: Australia Air Pollution Index, Northern Territory, October 2020

    Table 2: Australia HEPA + Activated Carbon Air Purifiers Market Pricing Analysis, 2019 (USD/Unit)

    Table 3: Australia HEPA + Activated Carbon + Ion & Ozone Air Purifiers Market Pricing Analysis, 2020 (USD/Unit)

    Table 4: Australia Ion & Ozone Air Purifiers Market Pricing Analysis, 2020 (USD/Unit)

    Table 5: Australia Electrostatic Precipitator Air Purifiers Market Pricing Analysis, 2020 (USD/Unit)

    Table 6: Australia Air Pollution Index, South Australia, October 2020

    Table 7: Australia HEPA Air Purifiers Market Pricing Analysis, 2020 (USD/Unit)

    Table 8: Australia Air Pollution Index, Victoria, October 2020

    Table 9: Australia National Air Quality Standards