ATV Tire Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Demand Category (OEM and Aftermarket), By Tire Type (Radial or Bias), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 511.91 Million
CAGR (2026-2031)	8.21%
Fastest Growing Segment	Radial
Largest Market	North America
Market Size (2031)	USD 821.86 Million

Market Overview

The Global ATV Tire Market will grow from USD 511.91 Million in 2025 to USD 821.86 Million by 2031 at a 8.21% CAGR. The Global ATV Tire Market comprises specialized pneumatic and non-pneumatic tires designed for all-terrain and utility task vehicles, featuring reinforced construction for diverse off-road conditions. Growth is fundamentally driven by the increasing adoption of these vehicles in agriculture and forestry for efficient utility transport, alongside a sustained demand for recreational off-roading activities that necessitate frequent replacement of high-wear components. These core drivers ensure consistent demand for durable traction solutions across both commercial and leisure sectors, independent of temporary industry trends.

However, market expansion is currently hindered by economic headwinds that reduce discretionary spending and delay equipment maintenance. High inflation and interest rates negatively impact the purchasing power of enthusiasts and small business operators, leading to stagnation in the broader off-road vehicle sector which drives tire volume. According to the Federal Chamber of Automotive Industries, in 2024, the Off-Highway Vehicle segment recorded a sales decline of 3.8 percent. This downturn in vehicle acquisition directly constrains opportunities for both original equipment and aftermarket tire sales.

Key Market Drivers

Rising Participation in Off-Road Recreational Activities serves as a primary catalyst for tire volume, as increased usage frequency on rugged terrains accelerates tread wear and necessitates regular aftermarket replacements. Enthusiasts are investing heavily in maintaining their vehicles for trail riding and leisure, sustaining a baseline level of consumption even during economic fluctuations. According to the Bureau of Economic Analysis, November 2024, in the 'Outdoor Recreation Satellite Account' report, the U.S. outdoor recreation economy generated $1.2 trillion in economic output during 2023, validating the immense financial footprint of activities that include motorized off-roading. This economic momentum supports the tire industry's aftermarket segment, where consumers prioritize traction and durability upgrades. Reinforcing this continued industrial activity, according to Titan International, October 2024, in the 'Third Quarter Financial Performance' report, the company achieved net sales of $448 million, demonstrating significant ongoing transactions in the off-highway wheel and tire sector despite broader market challenges.

Expansion of Tactical ATV Fleets in Military and Defense further bolsters market value through the procurement of specialized, high-performance tire specifications. Defense organizations utilize these agile platforms for rapid deployment and reconnaissance, requiring tires with non-pneumatic technologies or reinforced sidewalls to ensure mission readiness in hostile environments. This shift toward light mobility platforms creates steady government contracts that insulate manufacturers from consumer volatility. According to Polaris Inc., September 2024, in the 'Australian Defence Forces Order Polaris DAGOR' press release, the company secured a contract valued at approximately $14.6 million to supply tactical vehicles to the Australian Defence Force. Such acquisitions ensure a predictable revenue stream for tire suppliers engineered to meet rigorous military standards for load capacity and terrain adaptability.

Download Free Sample Report

Key Market Challenges

The Global ATV Tire Market faces a significant obstacle due to persistent economic headwinds that are eroding consumer and commercial purchasing power. High inflation and elevated interest rates have forced both recreational enthusiasts and utility operators to tighten their budgets, resulting in reduced discretionary spending on off-road activities and equipment. This financial pressure leads to a postponement of non-essential maintenance, directly reducing the frequency of aftermarket tire replacements.

Furthermore, the high cost of borrowing discourages the acquisition of new all-terrain and utility task vehicles, which significantly dampens the demand for original equipment tires. This trend of declining vehicle turnover is evident in recent industry performance data. According to the Motorcycle Industry Council, in 2024, sales of new vehicles across the sector, which encompasses the off-highway segment, decreased by 6.2 percent through the third quarter compared to the prior year. This contraction in vehicle sales and utilization limits the volume of tires required, thereby hampering the overall expansion of the market.

Key Market Trends

The Adoption of Airless and Non-Pneumatic Tire Technologies is fundamentally altering the market landscape by addressing the critical operational inefficiencies caused by puncture-related downtime. Commercial operators and utility users are increasingly shifting toward these unitized wheel-and-tire assemblies, which utilize energy-absorbing poly-resin spokes to maintain traction and load support without the risk of deflation common in traditional pneumatic tires. This technological evolution is particularly pivotal for heavy-duty applications in forestry and construction where equipment availability is paramount, driving manufacturers to engineer solutions that combine rugged durability with high weight ratings. Validating the advanced capabilities of these systems, according to Michelin, September 2024, in the 'Michelin X Tweel UTV' product specifications, the company's rear airless radial tire is engineered to support a maximum load capacity of 1,323 lbs, demonstrating the structural resilience required for intensive industrial tasks.

Simultaneously, the Utilization of Sustainable Materials and Bio-Based Rubber Compounds has emerged as a decisive manufacturing shift driven by stringent environmental regulations and corporate ESG mandates. Tire producers are actively reformulating compounds to replace petrochemical derivatives with renewable alternatives such as dandelion rubber, rice husk silica, and recycled polymers to reduce the carbon footprint of their off-highway portfolios. This trend extends beyond mere production adjustments, influencing the entire supply chain to ensure ethical sourcing and material traceability that aligns with global sustainability goals. Highlighting this rigorous commitment to eco-friendly procurement, according to Apollo Tyres Ltd, August 2024, in the 'Sustainability Report FY2024', 100 percent of the company's natural rubber suppliers have now signed the Apollo Sustainable Natural Rubber policy, establishing a verified framework for integrating renewable resources into future tire developments.

Segmental Insights

The Radial segment is identified as the fastest-growing category within the Global ATV Tire Market due to its distinct structural advantages over bias-ply alternatives. Radial construction allows the sidewall and tread to function independently, providing enhanced shock absorption and traction on uneven terrains. This design results in reduced rolling resistance, which contributes to improved fuel efficiency and extended tire tread life. Consequently, operators in the agriculture and forestry sectors are increasingly adopting radial tires to minimize operational costs and ensure vehicle stability during high-speed applications, driving significant segmental demand globally.

Regional Insights

North America maintains a dominant position in the global ATV tire market, driven by high consumer participation in outdoor recreational activities across the United States and Canada. The region features an extensive network of off-road trails and parks, often maintained by entities such as the United States Forest Service, which supports frequent vehicle usage and subsequent tire replacement. Furthermore, the widespread adoption of all-terrain vehicles in the agriculture and forestry sectors for utility purposes ensures consistent commercial demand. This combination of recreational enthusiasm and industrial application solidifies the region's market leadership.

Recent Developments

• In November 2025, SuperATV released a specialized "Sticky" compound version of its CliffHanger tire, targeting the rock-crawling segment of the all-terrain vehicle market. The new iteration utilized a softer rubber formulation with a lower durometer rating to maximize adhesion on smooth and vertical rock surfaces. Complemented by an aggressive 8-ply radial construction, the tire was designed to provide enhanced sidewall bite and puncture resistance in technical terrain. This product expansion allowed the company to cater to a niche but highly demanding group of off-road enthusiasts requiring specific performance characteristics for extreme crawling environments.
• In June 2025, Titan International Inc. unveiled the Savage tire line under its ITP brand, engineered to accommodate the increasing power and size of modern sport-utility vehicles. The product development focused on delivering high structural durability and superior grip for extreme off-road conditions. This strategic release addressed the market shift towards larger, more powerful machines that require robust tire construction to maintain performance and safety. The introduction of this tire line underscored the manufacturer's commitment to innovation within the global all-terrain vehicle sector, offering a specialized solution for aggressive driving applications.
• In October 2024, DragonFire Racing expanded its presence in the aftermarket accessories sector by launching the 4Peak tire line, developed specifically for side-by-side vehicles. This new product featured a 19mm tread depth and a specialized design intended for medium-to-hard surfaces, drawing inspiration from arid mountain landscapes. The company incorporated a stepped tread block pattern to enhance stability and stone ejection capabilities, addressing common durability concerns in off-road riding. By entering the tire segment with a distinct proprietary model, the firm aimed to provide a comprehensive solution for enthusiasts seeking reliable traction on technical trails.
• In June 2024, Maxxis International introduced the Carnivore RT, a new addition to its off-road tire portfolio designed for recreational and competitive utility terrain vehicles. The manufacturer engineered this radial tire with an 8-ply rating to withstand the demands of rugged environments, including mud and rocks. Key technical enhancements included a triple square shoulder profile for improved lateral support and a center tread block configuration optimized for steering response. The launch targeted the growing global demand for durable, high-performance tires capable of navigating diverse terrains, reinforcing the company’s position in the competitive powersports market.

Key Market Players

• Titan International, Inc.
• Maxxis International
• Kenda Tires
• Carlisle Companies Incorporated
• Goodyear Tire & Rubber Company
• ITP (Innovative Tire Products)
• BKT Tires
• Duro Powersports
• SunF Corporation
• GreenballCorporation

By Demand Category	By Tire Type	By Region
OEM and Aftermarket	Radial or Bias	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global ATV Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• ATV Tire Market, By Demand Category:

• OEM and Aftermarket

• ATV Tire Market, By Tire Type:

• Radial or Bias

• ATV Tire Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE