At–Home Gel Nail Kits Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Gel Polish, Nail Lamp, Nail Tools, Nail Accessories), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.97 Billion
CAGR (2026-2031)	8.14%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 3.15 Billion

Market Overview

The Global At–Home Gel Nail Kits Market will grow from USD 1.97 Billion in 2025 to USD 3.15 Billion by 2031 at a 8.14% CAGR. Global home based gel nail kits consist of consumer manicure systems containing photo initiator polishes, a UV or LED curing lamp, and removal tools designed for personal application. The market is propelled by the rising demand for economical alternatives to professional salon services and the convenience of personal care routines. This momentum is evidenced by broader industry performance where, according to the Cosmetic, Toiletry and Perfumery Association, in 2024, the colour cosmetics sector in Great Britain grew by 10.4 percent.

However, the market faces a significant impediment regarding product safety and health risks. The presence of methacrylates in gel formulations poses a serious threat of allergic contact dermatitis if the product is not cured correctly or touches the skin. Consequently, the potential for widespread consumer sensitization and subsequent regulatory crackdowns remains a critical challenge that could dampen future market expansion.

Key Market Drivers

The cost-effectiveness of at-home solutions versus professional salon services significantly drives the Global At–Home Gel Nail Kits Market. As economic pressures influence discretionary spending, consumers are increasingly trading down from premium salon visits to affordable DIY systems that offer comparable durability. This pivotal shift in behavior is evidenced by the robust growth of digital retail channels catering to self-care needs, as users seek value-driven alternatives to recurring service fees. According to Sally Beauty Holdings, November 2025, in the '2025 Annual Report', global e-commerce sales grew 9% to reach $397 million, reflecting the sustained demand for accessible, professional-grade beauty products. Consequently, manufacturers are capitalizing on this trend by optimizing their direct-to-consumer strategies to capture cost-conscious demographics who prioritize budget maintenance without sacrificing aesthetic results.

Simultaneously, the influence of social media tutorials and beauty influencer marketing has become a critical catalyst for product adoption. Short-form video content on platforms like TikTok and Instagram demystifies the application process, effectively lowering the barrier to entry for novices and encouraging experimentation with complex gel formulations. According to Forbes, March 2025, in the 'Beauty Retail In 2025: Emerging Trends Shaping The Market' article, social selling platforms have captured 6.2% of total beauty sales, illustrating the direct commercial impact of digital content on purchasing decisions. This trend unfolds within a substantial mass-market landscape; according to Coty Inc., August 2025, in the 'Full Year 2025 Results', their Consumer Beauty segment alone generated net revenues of $2,072.7 million. This scale indicates a fertile environment for at-home gel brands to leverage influencer strategies for continued market expansion.

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Key Market Challenges

The primary impediment restricting the expansion of the Global At–Home Gel Nail Kits Market is the escalation of product safety concerns and associated health risks. Specifically, the inclusion of methacrylates in gel formulations creates a substantial liability, as improper curing or accidental skin contact can lead to severe allergic contact dermatitis. This health hazard directly undermines consumer confidence, as the fear of developing lifelong chemical sensitivities discourages new adoption and prompts existing users to abandon at-home applications. The resulting erosion of brand trust forces manufacturers to navigate an increasingly hostile retail environment where safety perception is paramount.

Consequently, this safety challenge drives stringent regulatory scrutiny that complicates market access and distribution. Government bodies are increasingly vigilant regarding chemical compositions in personal care products, leading to tighter enforcement and compliance burdens. This heightened oversight is substantiated by recent regulatory surveillance. According to the 'Office for Product Safety and Standards', in '2025', 'cosmetics ranked as the third highest category for safety alerts, accounting for 12 percent of all notifications received on the national Product Safety Database'. Such data underscores the intense regulatory pressure facing the industry, which directly hampers market growth by necessitating resource-heavy reformulations and limiting product availability.

Key Market Trends

The integration of Builder Gel (BIAB) products into consumer kits represents a pivotal shift towards professional-grade structural reinforcement in at-home routines. Unlike standard gel polishes, these high-viscosity formulations allow users to create a durable apex and overlay that supports natural nail growth, directly addressing the consumer demand for salon-quality strength without the damage associated with acrylics. This product category has seen explosive interest as users seek advanced solutions for nail health and longevity. According to Beauty Launchpad, January 2025, in the 'Top 2024-2025 Nail Trends' article, consumer search volume for 'Builder Gel' reached 58,500, significantly outpacing other at-home nail enhancement categories and validating the market's move toward structured manicure systems.

Simultaneously, the widespread adoption of semi-cured gel nail sticker technology is fundamentally altering the entry barrier for long-wear manicures. These pre-cured strips eliminate the complexities of liquid application, such as streaking and cuticle flooding, while delivering the hardened durability of a salon gel finish upon UV exposure. The format’s massive commercial success is evident in the performance of market leaders who have successfully bridged the gap between press-ons and liquid gels. According to Ohora USA, January 2026, on their official website, the brand reported having sold over 10 million units of their semi-cured gel strips since 2019, underscoring the rapid global acceptance and scalability of this user-friendly hybrid technology.

Segmental Insights

The Online distribution segment is currently recognized as the fastest-growing category within the Global At-Home Gel Nail Kits Market. This trajectory is primarily driven by the proliferation of e-commerce platforms, which offer consumers access to a significantly broader inventory of brands and colors than traditional brick-and-mortar retailers. Additionally, the availability of user reviews and instructional content on these digital channels empowers buyers to make informed decisions regarding product application and quality. Market participants are increasingly prioritizing direct-to-consumer strategies to leverage this shift in purchasing behavior, ensuring that internet retailing remains a central driver of future industry expansion.

Regional Insights

North America holds a dominant position in the Global At–Home Gel Nail Kits Market, driven by a strong cultural shift toward DIY beauty maintenance and high consumer disposable income. The region’s leadership is reinforced by the widespread influence of social media trends that promote professional-grade manicures as a cost-effective alternative to salon visits. Furthermore, the market benefits from the presence of key industry players and a well-established e-commerce infrastructure. Consumer confidence is significantly bolstered by stringent safety standards enforced by regulatory bodies such as the U.S. Food and Drug Administration (FDA), which oversees cosmetic ingredients and device safety.

Recent Developments

• In October 2024, Olive & June entered the gel nail market with the launch of its "Gel Mani System," a comprehensive at-home kit designed to address common consumer pain points such as damage during removal. The system features a proprietary "Peel-Off Base Coat" that allows users to remove the manicure by simply peeling it off without the need for acetone soaking, alongside a traditional soak-off option. The launch also introduced a high-performance "5-Finger LED Lamp" and a collection of 28 gel polish shades, mirroring the brand's best-selling regular lacquer colors, to offer a long-lasting, glossy finish with easier application and removal processes.
• In September 2024, Gelish and Morgan Taylor released the "In Frame" collection for Fall 2024, emphasizing self-expression and authenticity. This new range introduced six seasonal shades, including "I Was Framed" (a cerulean blue crème) and "Just Hanging Around" (a deep evergreen crème), designed to provide rich, moody hues suitable for the autumn season. The collection was made available in multiple formulas, including the Gelish Soak-Off Gel Polish, which is widely used in both professional salons and at-home gel kits like the Gelish Mini system, ensuring consistent color performance across their product lines.
• In September 2024, Mylee expanded its presence in the at-home nail market with the launch of a new range of gel nail kits, including "The Main Kit," designed to elevate the DIY manicure experience. The new kits feature the "Grande LED Lamp," which offers a five-finger cure and a removable base plate for pedicures, along with the brand's best-selling Clear Builder Gel for nail strengthening. The launch aimed to provide a complete salon-quality solution for beginners and enthusiasts, bundling essential tools, preparation liquids, and four full-size gel polish colors selected to create versatile color combinations.
• In August 2024, OPI introduced a breakthrough in nail color technology with the launch of its new Intelli-Gel system, a professional gel polish reformulation designed to self-correct and stay in place. The innovation features the proprietary Intelli-Gel Technology, which utilizes a responsive gel molecule network that adapts to the user's brush strokes, thinning with pressure for precise application and instantly resetting when pressure is released to prevent flooding. The system also includes the new Intelli-Brush, optimized with a curved stem and flow-control channel to ensure smooth, streak-free coverage. This launch marked a significant advancement in gel performance, offering superior pigment saturation and a flood-proof finish.

Key Market Players

• Le Mini Macaron LLC
• Beetles Gel Polish Co.
• Modelones Beauty Inc.
• Red Carpet Manicure LLC
• Hand & Nail Harmony, Inc.
• Makartt Pro Beauty Inc.
• SUNUV Technology Co., Ltd.
• Kiara Sky Professional Nails, Inc.
• Madam Glam LLC
• Sally Beauty Holdings, Inc.

By Product Type	By Distribution Channel	By Region
Gel Polish Nail Lamp Nail Tools Nail Accessories	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global At–Home Gel Nail Kits Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• At–Home Gel Nail Kits Market, By Product Type:

• Gel Polish
• Nail Lamp
• Nail Tools
• Nail Accessories

• At–Home Gel Nail Kits Market, By Distribution Channel:

• Online
• Offline

• At–Home Gel Nail Kits Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE