At–Home Gel Nail Kits Market Grow with a CAGR of 8.09% through 2030

The global At–Home Gel Nail Kits Market is growing due to rising DIY beauty trends, increasing social media influence, and growing product affordability.

According to TechSci Research report, “At–Home Gel Nail Kits Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the global At–Home Gel Nail Kits Market stood at USD 1.95 Billion in 2024 and is expected to grow USD 3.11 Billion by 2030 with a CAGR of 8.09% during the forecast period. The global at-home gel nail kits market has seen significant growth in recent years, driven largely by the rising popularity of do-it-yourself (DIY) beauty routines and increasing consumer awareness of self-care. The demand for professional-quality beauty solutions at home surged during the COVID-19 pandemic, which acted as a catalyst for many consumers to explore convenient and cost-effective grooming options. With the closures of salons and beauty parlors, consumers began investing in at-home solutions, and gel nail kits quickly emerged as a favorite due to their long-lasting results, glossy finishes, and the ability to replicate salon experiences without stepping outside. This shift in behavior has continued post-pandemic, firmly positioning at-home gel nail kits as a staple in modern personal care regimes.

One of the primary drivers of this market is the growing influence of social media and beauty influencers who regularly feature gel nail tutorials, product reviews, and creative designs that appeal to a wide audience. Platforms like Instagram, YouTube, and TikTok have become instrumental in educating and encouraging consumers to try gel manicures at home. This digital engagement not only builds brand visibility but also creates community-driven excitement around new products and techniques. Moreover, increasing affordability of gel nail kits, coupled with the availability of compact LED/UV curing devices, has made it easier for consumers across various income levels to access these products. The market has responded with innovative offerings, such as starter kits, peel-off gels, and safer, skin-friendly formulations.

The future of the at-home gel nail kits market appears promising, with several trends poised to shape its trajectory. Sustainability is becoming a key concern, with consumers demanding vegan, cruelty-free, and environmentally friendly formulations. Gender inclusivity and broader representation are also gaining ground, as brands adopt gender-neutral packaging and marketing to appeal to diverse customer bases. Advances in smart beauty technology—such as app-controlled curing devices and AI-driven design tutorials—are expected to enhance user experience and widen the market base. With continuous product innovation, digital marketing strategies, and growing consumer interest in self-care and personalization, the global at-home gel nail kits market is well-positioned for sustained growth in the coming years.

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The global At–Home Gel Nail Kits Market is segmented into product type, distribution channel, and region.

Based on distribution channel, offline segment continues to dominate the distribution channel in the global at-home gel nail kits market due to strong consumer preference for in-person shopping experiences. Physical retail stores, including beauty specialty stores, drugstores, and supermarkets, allow customers to examine product quality, compare brands, and seek personalized recommendations before purchasing. Many consumers, especially first-time buyers, prefer the assurance and immediacy of offline purchases over online transactions. Additionally, offline channels benefit from impulse buying and strategic product placement, especially during seasonal promotions or new launches. Brand presence in well-known retail chains also boosts credibility and visibility. Despite the rapid growth of e-commerce, offline distribution remains crucial, especially in regions with limited internet access or lower digital penetration, sustaining its lead in the market.

Based on region, Asia Pacific is the fastest-growing region in the global at-home gel nail kits market, driven by rising disposable incomes, increasing beauty consciousness, and a growing young population. Countries like China, India, South Korea, and Japan are witnessing a surge in demand for affordable yet high-quality DIY beauty products, including gel nail kits. The influence of K-beauty trends, social media, and beauty influencers has significantly shaped consumer preferences, encouraging experimentation with at-home nail care. Expanding urbanization and improved access to e-commerce platforms further boost product availability and awareness across the region.

Major companies operating in the global At–Home Gel Nail Kits Market are:

• Coty, Inc.
• Revlon Consumer Products Corporation
• OPI Products Inc.
• CND (Creative Nail Design, Inc.
• Orly International, Inc.
• Opallac Pty Ltd
• Alessandro International GmbH
• Sally Hansen
• Le Mini Macaron
• Mylee

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“The global at-home gel nail kits market is driven by the growing DIY beauty trend, affordability of kits, and increased social media influence showcasing easy application and creative designs. Rising consumer interest in self-care and salon-quality results at home further fuels demand. Trends shaping the market include a shift toward sustainable and non-toxic formulations, gender-inclusive branding, and smart technology integration like app-connected LED lamps.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm. 

“At–Home Gel Nail Kits Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Gel Polish, Nail Lamp, Nail Tools, Nail Accessories), By Distribution Channel (Online, Offline), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global At–Home Gel Nail Kits Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global At–Home Gel Nail Kits Market.

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