Asia Pacific Fitness Equipment Market, By Product Type (Cardiovascular Training Equipment, Strength Training Equipment, Others), By End User (Residential, Commercial), By Country, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Asia Pacific Fitness Equipment Market was valued at USD 26.70 billion in 2024 and is expected to reach USD 36.61 billion by 2030 with a CAGR of 5.46% during the forecast period. The Asia Pacific fitness equipment market is experiencing robust growth, driven by increasing health consciousness, urbanization, and technological advancements. Rising awareness of lifestyle-related diseases like obesity and diabetes has prompted individuals to invest in fitness solutions, both at home and in commercial settings. Urbanization and higher disposable incomes have further fueled this trend, especially in countries like China, India, and Japan. The integration of smart technologies, such as AI-driven workouts and IoT-enabled devices, is transforming user experiences, offering personalized and interactive fitness regimes. Home fitness solutions have gained popularity, particularly post-pandemic, with compact and multifunctional equipment catering to space-constrained urban dwellers.

Market Drivers

Rising Health Awareness and Lifestyle Diseases

The increasing prevalence of sedentary lifestyles, poor dietary habits, and work-related stress has led to a surge in lifestyle-related diseases such as obesity, cardiovascular conditions, diabetes, and hypertension across the Asia Pacific region. This health crisis has sparked a significant shift in public awareness regarding personal health and wellness. Governments and health organizations have launched various initiatives to encourage physical activity, which has in turn boosted demand for fitness equipment.

For example, countries like India, China, and Australia have seen a rise in awareness campaigns promoting physical activity as a preventive healthcare measure. Corporate wellness programs and community fitness challenges are becoming more common, further contributing to the popularity of fitness regimes. The general population, particularly urban youth and middle-aged adults, is increasingly adopting healthier lifestyles that include regular exercise routines, pushing demand for equipment such as treadmills, elliptical trainers, exercise bikes, and strength training machines.

In 2022, the health awareness level among the Chinese population reached 27.78%, an increase of 2.38 percentage points from the previous year, according to the National Health Commission (NHC). This rising health consciousness is driving demand in the Fitness Equipment Market.

Urbanization and Rising Disposable Incomes

Rapid urbanization is another major driver influencing the Asia Pacific fitness equipment market. As more people move to cities and metropolitan areas, access to modern gyms, fitness studios, and recreational centers has improved dramatically. Urban populations also have greater exposure to global fitness trends and wellness cultures through social media, digital platforms, and international travel, which influences their purchasing decisions.

Simultaneously, rising disposable incomes in developing economies like India, Indonesia, Vietnam, and the Philippines have enabled more people to afford personal fitness equipment. Consumers are more willing to invest in home gyms or high-end fitness gear that fits into their lifestyle. Premium fitness equipment, which was once confined to commercial settings like gyms and hotels, is now entering the homes of affluent and health-conscious consumers. In 2024, the nationwide per capita disposable income reached USD 5732.48, marking a nominal increase of 5.3 percent compared to the previous year in China.

China's State Council announced that it expects the urbanization rate of its permanent population to approach 70% within the next five years, according to state media. By the end of 2023, official data indicated that 66.16% of the resident population lived in urban areas.

Technological Advancements and Smart Fitness Equipment

The integration of technology into fitness equipment has transformed the way users engage with exercise. In the Asia Pacific region, tech-savvy consumers are embracing smart fitness equipment that incorporates features such as Bluetooth connectivity, AI-driven coaching, touch-screen displays, interactive training modules, and performance tracking.

Smart treadmills, connected bikes, and digital strength-training systems are now in demand among both individual users and commercial fitness centers. These products offer personalized workout routines, real-time progress tracking, and virtual classes, enhancing the user experience. For example, fitness brands are collaborating with tech companies to develop AI-based equipment that adapts resistance levels based on user performance or provides real-time posture correction.

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Key Market Challenges

High Cost of Fitness Equipment

One of the most significant barriers in the Asia Pacific fitness equipment market is the high cost associated with quality fitness products. Advanced machines like treadmills, elliptical trainers, rowing machines, and strength-training equipment can be prohibitively expensive for a large portion of the population, particularly in developing nations such as India, Indonesia, Vietnam, and the Philippines.

This challenge is exacerbated by the limited availability of financing options or installment plans in many regions, making it difficult for average consumers to afford personal fitness gear. While premium and smart fitness products are in demand among the upper middle class and urban elite, affordability remains a critical issue for rural and lower-income populations. Additionally, import duties and taxes often increase the retail price of internationally manufactured fitness equipment, further limiting market penetration in price-sensitive countries.

Space Constraints in Urban Homes

Rapid urbanization has created a dual-edged scenario for the fitness equipment market. While it brings opportunities through increased health awareness and higher incomes, it also presents a major challenge: limited living space. High population densities and small apartment sizes in cities across countries like Japan, South Korea, China, and Singapore often restrict consumers from purchasing and using large fitness equipment at home.

Unlike in North America or parts of Europe where homes tend to be more spacious, urban homes in Asia Pacific are frequently compact, with little room to accommodate large machines like treadmills, multi-gyms, or weight benches. As a result, many consumers are forced to opt for smaller, more portable equipment such as resistance bands, yoga mats, and dumbbells, which may not deliver the full spectrum of fitness training options.

Key Market Trends

Growing Popularity of Home Fitness Solutions

Another major trend is the sustained demand for home fitness equipment, which was accelerated by the COVID-19 pandemic and has remained strong in the post-pandemic world. Lockdowns and gym closures initially pushed consumers toward home-based workouts, but the convenience, flexibility, and cost-effectiveness of exercising at home have sustained interest even after restrictions were lifted.

This trend is particularly evident in urban centers where time-constrained professionals and parents prefer home workouts over commuting to a gym. Compact, foldable, and multifunctional equipment that saves space is in high demand, especially in densely populated cities with limited living areas like Tokyo, Seoul, Mumbai, and Jakarta.

Resistance bands, adjustable dumbbells, yoga mats, foldable treadmills, and digital workout mirrors are among the most popular products. Brands are also introducing subscription-based services that combine equipment purchases with access to virtual classes, creating a hybrid fitness model. This shift is also influencing gym operators to develop omnichannel offerings, blending offline and online workout experiences.

Rise of Boutique and Specialized Fitness Studios

The fitness landscape in Asia Pacific is witnessing a shift from traditional gyms to boutique fitness studios that focus on specialized workouts such as HIIT (high-intensity interval training), Pilates, yoga, spinning, functional training, and martial arts. These studios offer a more personalized and community-driven experience, often supported by branded, niche equipment.

Countries like Australia, Singapore, China, and India are seeing a surge in boutique fitness chains that target premium customers seeking unique, results-driven workouts. These studios often invest in high-quality, technologically advanced equipment and design immersive workout environments that cater to specific fitness goals.

The trend is also driven by a younger demographic that values brand experience, aesthetics, and digital engagement. As a result, manufacturers of specialized fitness equipment are tailoring their products to cater to boutique studios and micro-gyms, further diversifying the market.

Segmental Insights

Product Type Insights

Cardiovascular Training Equipment was the dominating segment in the Asia Pacific fitness equipment market, driven by rising health consciousness and the growing prevalence of lifestyle-related diseases such as obesity, hypertension, and diabetes. Equipment like treadmills, stationary bikes, and elliptical machines are in high demand across both commercial gyms and home setups. Urban populations, especially in countries like China, India, Japan, and Australia, are prioritizing heart health and weight management through cardio-based routines. Moreover, the integration of smart features such as real-time tracking and virtual workouts further boosts the appeal of cardio equipment, making it the most preferred choice among fitness enthusiasts.

End User Insights

The commercial segment dominated the Asia Pacific fitness equipment market, primarily due to the rapid expansion of gyms, health clubs, hotels, corporate wellness programs, and rehabilitation centers across the region. Urbanization, rising disposable incomes, and increasing health awareness have led to higher memberships in commercial fitness facilities, particularly in countries like China, India, Japan, and Australia. These establishments invest in high-quality, durable, and technologically advanced equipment to meet diverse user needs and ensure long-term usage. Additionally, the popularity of boutique studios and sports training centers has further fueled demand for commercial-grade fitness equipment, reinforcing the segment’s leading market position.

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Country Insights

China was the dominating country in the Asia Pacific fitness equipment market, driven by rapid urbanization, a growing middle class, and increasing health awareness among consumers. Government initiatives promoting physical fitness, such as the “Healthy China 2030” plan, have further accelerated investment in fitness infrastructure and equipment. The rise of gym chains, boutique studios, and smart home fitness solutions has significantly boosted demand. Additionally, China’s strong manufacturing capabilities and presence of major domestic fitness brands contribute to its market leadership. The widespread adoption of connected and AI-enabled fitness equipment also underscores China’s role as a key driver of regional growth.

Recent Developments

• ​In Nov 2024, Speediance, a China-based connected fitness technology company, has introduced two new at-home workout products: the VeloNix Stationary Bike and the Gym Monster 2. The VeloNix features motor-controlled resistance and smart tracking for metrics like speed and cadence. The Gym Monster 2 offers AI-driven weight recommendations and Velocity-Based Training, supporting up to 220 lbs of resistance.

• In Feb 2024, REP Fitness has expanded its global footprint by forming a strategic partnership in Japan, aiming to enhance access to premium fitness equipment and meet the country's growing demand for high-quality workout solutions.

Key Market Players

• Amer Sports Corporation
• Nautilus Inc.
• Brunswick Corporation
• Johnson HealthTech Ltd.
• Cybex International Inc.
• Impulse Health Tech Ltd. Co.
• ICON Health & Fitness Ltd.
• Technogym SpA
• Konami Kabushiki Kaisha (Konami Corporation)
• Shuhua Co. Ltd.

Report Scope:

In this report, the Asia Pacific Fitness Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·          Asia Pacific Fitness Equipment Market, By Product Type:

o   Cardiovascular Training Equipment

o   Strength Training Equipment

o   Others

·         Asia Pacific Fitness Equipment Market, By End User:

o   Residential

o   Commercial

·         Asia Pacific Fitness Equipment Market, By Country:

o   China

o   Japan

o   India

o   South Korea

o   Australia

o   Singapore

o   Indonesia

o   Rest of Asia Pacific

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Asia Pacific Fitness Equipment Market.

Available Customizations:

Asia Pacific Fitness Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).