Asia Pacific Fitness Equipment Market to Grow with a CAGR of 5.46% through 2030

The Asia Pacific fitness equipment market is driven by rising health awareness, urbanization, home workout trends, growing gym memberships, and technological integration in equipment

According to TechSci Research report, “Asia Pacific Fitness Equipment Market – By Country, Competition, Forecast & Opportunities, 2030F”, the Asia Pacific Fitness Equipment Market was valued at USD 26.70 billion in 2024 and is expected to reach USD 36.61 billion by 2030 with a CAGR of 5.46% during the forecast period. The Asia Pacific fitness equipment market is witnessing robust growth, fueled by rising health awareness, urbanization, and evolving lifestyles across the region. As countries increasingly prioritize wellness and preventive healthcare, there is a marked shift in consumer behavior toward regular exercise and fitness. The market encompasses a broad range of equipment, including cardiovascular machines, strength-training devices, and accessories for functional training, yoga, and Pilates. With a diverse population and economic landscape, the Asia Pacific region offers both mature markets such as Japan and Australia, and high-growth opportunities in developing countries like India, Vietnam, and Indonesia.

One of the most prominent trends in the region is the rapid adoption of cardiovascular training equipment, which stands as the dominant segment in the market. Products like treadmills, stationary bikes, and elliptical machines are in high demand due to their effectiveness in promoting heart health, weight loss, and overall endurance. Cardiovascular equipment is favored by both fitness enthusiasts and individuals managing chronic health conditions such as obesity, diabetes, and hypertension. The increased focus on cardio routines is further supported by the integration of smart technologies, which allow users to track progress, stream virtual workouts, and personalize exercise plans—enhancing the appeal of these machines in both home and commercial environments.

However, the Asia Pacific fitness equipment market is not without its challenges. High equipment costs, particularly for technologically advanced machines, limit adoption among lower-income groups and in rural areas. Space constraints in urban homes often deter consumers from purchasing larger fitness equipment, necessitating the development of compact, foldable solutions. Additionally, uneven infrastructure and awareness levels across countries create disparities in market maturity, with rural and less developed regions still lacking access to organized fitness facilities and retail networks.

Sustainability is emerging as an important consideration in product development. Consumers are increasingly drawn to eco-friendly fitness equipment made from recycled materials or featuring energy-efficient technologies. This trend is particularly strong in environmentally conscious markets such as Australia and Japan, where sustainability plays a central role in consumer purchasing decisions. Brands that align their offerings with environmental values—through responsible sourcing, carbon-neutral manufacturing, and recyclable packaging—are likely to gain a competitive edge.

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The Asia Pacific Fitness Equipment market is segmented into product type, end user and country.

Based on the end user, the residential segment is the fastest-growing category in the Asia Pacific fitness equipment market, driven by increasing consumer preference for home workouts. Following the COVID-19 pandemic, many individuals continue to prioritize the convenience and flexibility of exercising at home. As urban populations face limited space, demand for compact, foldable, and multifunctional equipment such as treadmills, exercise bikes, and resistance bands is surging. Additionally, the integration of smart technologies, like app connectivity and virtual fitness platforms, further enhances the appeal of home fitness solutions. This shift reflects broader changes in lifestyles, with a growing focus on personal health and wellness.

Based on country, India is the fastest-growing country in the Asia Pacific fitness equipment market, driven by rising health consciousness, urbanization, and increasing disposable incomes. As fitness becomes a priority for the middle class, demand for gym memberships, home fitness equipment, and wellness products is soaring. The growth of boutique gyms, health clubs, and fitness studios in major cities like Mumbai, Delhi, and Bangalore is further fueling the market. Additionally, the increasing adoption of digital fitness platforms and wearable technologies is contributing to the expansion of the fitness equipment market. India's youthful population and rising focus on preventive healthcare support this trend.

Major companies operating in the Asia Pacific Fitness Equipment Market are:

• Amer Sports Corporation
• Nautilus Inc.
• Brunswick Corporation
• Johnson HealthTech Ltd.
• Cybex International Inc.
• Impulse Health Tech Ltd. Co.
• ICON Health & Fitness Ltd.
• Technogym SpA
• Konami Kabushiki Kaisha (Konami Corporation)
• Shuhua Co. Ltd.

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“Technology continues to play a pivotal role in shaping the market. The growing penetration of smartphones, wearables, and internet connectivity has accelerated the integration of IoT and AI in fitness equipment. Smart machines equipped with sensors and connected apps offer real-time data tracking, personalized training, and virtual coaching experiences. These features are particularly appealing to tech-savvy consumers across developed markets like Japan, South Korea, and Australia. Manufacturers are also leveraging data analytics to design more intuitive products that align with consumer fitness goals and usage patterns. This tech-driven transformation is expanding the market’s appeal beyond traditional users to a broader demographic that includes younger consumers and digital natives, “Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Asia Pacific Fitness Equipment Market, By Product Type (Cardiovascular Training Equipment, Strength Training Equipment, Others), By End User (Residential, Commercia), By Country, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Asia Pacific Fitness Equipment Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Asia Pacific Fitness Equipment Market.

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