Asia Pacific Eyewear Market By Product Type (Sunglasses Spectacles, Contact Lenses, Sport Eyewear, Others), By End User (Men, Women), By Sales Channel (Specialty Stores, Supermarkets/Hypermarkets, Multi-Brand Stores, Online, Others), By Country, Competition, Forecast & Opportunities, 2020-2030F

Asia Pacific Eyewear Market was valued at USD 45.24 billion in 2024 and is expected to reach USD 79.04 billion by 2030 with a CAGR of 9.81% during the forecast period. The Asia Pacific eyewear market is witnessing significant growth, driven by rising awareness of eye health, increasing digital screen exposure, and a growing aging population. Urbanization and rising disposable incomes are contributing to higher demand for both corrective and non-corrective eyewear, including prescription glasses, contact lenses, and fashionable sunglasses. The influence of social media and celebrity endorsements further fueling the popularity of branded and designer eyewear among younger consumers. Technological advancements, such as smart glasses and blue light-blocking lenses, are also gaining traction. Additionally, the rapid expansion of e-commerce platforms is enhancing accessibility and boosting overall market penetration. Japan's e-commerce market is projected to expand by 7.7% in 2025, fueled by rising consumer preference for online shopping and widespread mobile device usage.

Market Drivers

Increasing Screen Time and Digital Eye Strain

One of the most prominent drivers of the Asia Pacific eyewear market is the rising incidence of digital eye strain due to increased screen time. The region is witnessing widespread adoption of digital devices such as smartphones, tablets, laptops, and televisions across all age groups. With the surge in remote working, online education, and digital entertainment, prolonged screen exposure has become a daily reality for millions. This has led to an increased prevalence of vision-related problems such as blurred vision, dry eyes, and headaches, prompting consumers to seek protective and corrective eyewear. Lenses with anti-reflective, blue light-blocking, and photochromic coatings are gaining popularity, particularly among urban populations. As awareness about the harmful effects of blue light continues to grow, eyewear companies are innovating and launching specialized products tailored to digital lifestyles, further driving market growth.

Growing Middle-Class Population and Rising Disposable Income

The Asia Pacific region is home to a rapidly expanding middle class, particularly in countries like China, India, Indonesia, and Vietnam. Rising disposable income among this demographic is fueling the demand for high-quality lifestyle and healthcare products, including eyewear. As consumers gain greater purchasing power, their willingness to invest in premium and designer eyewear brands is increasing. Branded eyewear is no longer seen purely as a medical necessity but also as a style accessory, encouraging frequent purchases and brand switching. Moreover, middle-class consumers are more health-conscious and proactive in seeking vision correction, which supports the sales of prescription glasses and contact lenses. The growing aspiration for international fashion trends, combined with greater spending ability, is significantly boosting the overall demand in both urban and semi-urban areas. China has experienced notable demographic changes in recent years, marked by a growing middle class and increasing disposable incomes. In 2022, the country’s median per capita disposable income reached USD 4,340, reflecting a 4.7% rise from the previous year.

Aging Population and Increased Prevalence of Vision Disorders

Demographic shifts, particularly the aging population across Asia Pacific, are another major driver of the eyewear market. Countries such as Japan, South Korea, and China are witnessing a rising proportion of elderly citizens, many of whom suffer from age-related vision disorders such as presbyopia, cataracts, and macular degeneration. As life expectancy increases and healthcare access improves, there is a growing demand for vision correction solutions among older adults. This has led to a steady rise in the adoption of reading glasses, bifocals, progressive lenses, and contact lenses designed for age-related needs. In addition, periodic vision screening and early diagnosis of vision problems are becoming more common, further increasing the consumption of corrective eyewear in this demographic segment. China is experiencing one of the fastest-growing aging populations globally, with individuals over 60 expected to comprise 28% of the population by 2040. This trend, driven by increased life expectancy and declining fertility rates, is a key factor propelling market growth.

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Key Market Challenges

Price Sensitivity and the Prevalence of Unorganized Retail

One of the significant challenges in the Asia Pacific eyewear market is high price sensitivity among consumers, particularly in emerging economies such as India, Indonesia, Vietnam, and the Philippines. Despite growing awareness and demand, many consumers in these markets still prioritize affordability over brand reputation or advanced product features. This often leads them to opt for low-cost, non-branded eyewear products available through unorganized and informal retail channels. These products are typically sold in street markets or small optical shops that may not adhere to quality standards or offer accurate prescriptions. As a result, organized players and premium brands face difficulty in penetrating these segments or maintaining consistent sales volumes. In addition, the proliferation of counterfeit and imitation products in some regions further undermines consumer trust and brand loyalty, making it challenging for legitimate players to build a strong market presence.

Limited Access to Eye Care Services in Rural Areas

While urban areas in the Asia Pacific region are experiencing rapid adoption of eyewear, rural and remote communities still face limited access to basic eye care services. In countries like India, Bangladesh, and parts of Southeast Asia, there is a shortage of trained optometrists, ophthalmologists, and diagnostic facilities. As a result, many individuals remain unaware of their vision problems or lack access to proper prescriptions. Even when eyewear products are available, the absence of professional guidance often leads to the use of incorrect lenses, which can worsen eye conditions over time. This healthcare infrastructure gap restricts the overall market potential and creates a disparity in demand between urban and rural regions. Addressing this challenge requires significant investments in awareness campaigns, mobile eye clinics, tele-optometry, and partnerships between public health bodies and private eyewear providers.

Key Market Trends

Rise in Fashion-Driven Eyewear Consumption

One of the most noticeable trends in the Asia Pacific eyewear market is the growing shift from functional to fashion-forward eyewear consumption. Eyewear, particularly eyeglasses and sunglasses, is increasingly being perceived not just as a corrective device but as a style accessory. This transformation is especially prevalent among younger consumers and urban professionals who seek trendy, designer frames to express their personal style. The influence of social media, celebrity endorsements, and K-pop culture—particularly in markets like South Korea and Japan—has played a significant role in popularizing fashionable eyewear. Brands are responding by offering seasonal collections, color variants, and collaborations with fashion influencers to appeal to this style-conscious demographic. As eyewear becomes more integrated into personal fashion, customers are also more likely to purchase multiple pairs for different occasions, driving overall sales growth.

Increasing Adoption of Blue Light and Digital Protection Lenses

With the growing digitalization of daily life across Asia Pacific, another major trend is the rising demand for lenses that protect against blue light emitted from screens. Prolonged exposure to digital devices like smartphones, tablets, and computers has raised concerns about digital eye strain and long-term vision health. This has led to a significant uptick in the demand for eyewear featuring blue light-blocking, anti-glare, and UV protection coatings. Consumers, particularly office workers, students, and gamers, are increasingly aware of the risks associated with screen exposure and are actively seeking preventive eyewear solutions. In response, eyewear manufacturers are introducing advanced lens technologies that not only offer digital protection but also combine comfort, durability, and visual clarity. This trend is expected to accelerate as remote working, e-learning, and screen time continue to rise in the region.

Rising Demand for Sustainable and Eco-Friendly Eyewear

Sustainability has become a significant focus for both consumers and companies in the Asia Pacific region. With increasing awareness of environmental issues, there is a growing preference for eco-friendly products, including eyewear. Consumers are now more inclined to support brands that incorporate sustainable practices in their manufacturing, packaging, and sourcing processes. In response, eyewear brands are introducing products made from recycled plastics, biodegradable materials, and sustainably sourced wood or bamboo. Additionally, many companies are adopting circular economy initiatives such as frame recycling programs, repair services, and minimal packaging designs. This trend is particularly resonant among environmentally conscious millennials and Gen Z consumers, who value purpose-driven brands. As sustainability becomes a key differentiator in the market, companies that align their strategies with eco-conscious values are likely to gain a competitive edge.

Segmental Insights

Product Type Insights

Sunglasses represent the dominating segment in the Asia Pacific eyewear market, driven by increasing fashion consciousness, rising UV protection awareness, and a growing middle-class population. Consumers view sunglasses not only as protective gear but also as essential fashion accessories, especially in urban areas. Influences from celebrities, social media, and global fashion trends further fuel demand. Additionally, the region’s tropical climate and high sun exposure in countries like India, Thailand, and Australia boost the need for sun protection. The availability of diverse styles, price ranges, and branded options continues to make sunglasses the most sought-after eyewear category across the region.

Sales Channel Insights

Supermarkets/hypermarkets was the dominating sales channels in the Asia Pacific eyewear market due to their widespread presence, high foot traffic, and convenience. These retail formats offer a wide variety of eyewear products, including affordable sunglasses and reading glasses, appealing to price-sensitive consumers. Their ability to showcase multiple brands and provide attractive promotions enhances consumer engagement and impulse buying. In emerging economies, the expansion of organized retail infrastructure and the growing preference for one-stop shopping experiences further support this trend. As accessibility and affordability remain key drivers, supermarkets and hypermarkets continue to lead eyewear distribution across the region.

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Country Insights

China was the dominating country in the Asia Pacific eyewear market, driven by its large population, rapid urbanization, and increasing disposable income. Rising awareness of eye health, especially among younger and aging populations, fuels demand for both corrective eyewear and sunglasses. The country’s strong manufacturing base also supports local production and innovation in eyewear design and materials. In addition, the widespread adoption of e-commerce and digital try-on technologies has made eyewear more accessible across urban and rural areas. Fashion consciousness and exposure to global trends further accelerate consumer interest, positioning China as the key growth engine in the regional market.

Recent Developments

• ​In April 2025, Huawei has unveiled an upgraded version of its AI-powered smart eyewear, featuring a sleek titanium frame and enhanced capabilities such as gesture control, voice commands, and real-time translation. The integration of AI into eyewear is anticipated to drive significant growth in this emerging gadget category.

• In Nov 2024, Xiaomi plans to launch AI-powered smart glasses in collaboration with Goertek by Q2 2025, aiming to ship over 300,000 units. These glasses will feature advanced AI capabilities, integrated audio, and camera modules, positioning Xiaomi to compete with Meta's Ray-Ban smart eyewear.

• In Nov 2024, Lenskart has introduced Japanese eyewear brand OWNDAYS' products to the Indian market, aiming to expand its portfolio with high-quality international eyewear. The launch aligns with Lenskart's strategy to offer diverse eyewear options to Indian consumers and to strengthen its position in the competitive eyewear market.

• In Dec 2023, Shisen Fox, a direct-to-consumer eyewear brand, has launched a Japanese handcrafted eyewear collection featuring 22 styles in seven shades. The brand plans to release a new line every 15 days, emphasizing innovation and minimalistic design.

Key Market Players

• Essilor Amera Pte Ltd
• HOYA Corporation
• Zoff Inc.
• Seiko Optical Products Co., Ltd.
• PRADA S.P.A.
• Lenskart Solutions Private Limited
• Bolon AB
• Safilo Group S.P.A.
• Huawei Device Co., Ltd.
• Owndays Co., Ltd

Report Scope:

In this report, the Asia Pacific Eyewear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·          Asia Pacific Eyewear Market, By Product Type:

o   Sunglasses

o   Spectacles

o   Contact Lenses

o   Sport Eyewear

o   Others

·         Asia Pacific Eyewear Market, By End User:

o   Men

o   Women

·         Asia Pacific Eyewear Market, By Sales Channel:

o   Specialty Stores

o   Supermarkets/Hypermarkets

o   Multi-Brand Stores

o   Online

o   Others

·         Asia Pacific Eyewear Market, By Country:

o   China

o   Japan

o   India

o   South Korea

o   Australia

o   Singapore

o   Indonesia

o   Rest of Asia Pacific

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Asia Pacific Eyewear Market.

Available Customizations:

Asia Pacific Eyewear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).

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