Adaptive Cruise Control (ACC) Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 17.36 Billion
CAGR (2026-2031)	12.01%
Fastest Growing Segment	Radar Sensor
Largest Market	North America
Market Size (2031)	USD 34.28 Billion

Market Overview

The Global Adaptive Cruise Control (ACC) Market will grow from USD 17.36 Billion in 2025 to USD 34.28 Billion by 2031 at a 12.01% CAGR. Adaptive Cruise Control is a driver-assistance system that automatically adjusts a vehicle's speed to maintain a pre-set distance from the car ahead. The market is primarily supported by the increasing implementation of stringent safety regulations and a rising consumer preference for semi-autonomous features that reduce driver fatigue during long commutes. Additionally, the proven capacity of these systems to mitigate accidents acts as a strong catalyst for sector growth. According to the Insurance Institute for Highway Safety, in 2024, vehicles equipped with adaptive cruise control and crash avoidance technology exhibited front-to-rear crash rates that were 54 percent lower than unequipped models.

However, a significant challenge that could impede market expansion is the substantial cost associated with integrating necessary sensor technologies such as radar and LiDAR. This financial barrier often restricts the standard availability of the system to premium vehicle segments and limits widespread adoption within cost-sensitive consumer markets and emerging economies.

Key Market Drivers

Technological advancements in radar, LiDAR, and sensor fusion are critically propelling the Global Adaptive Cruise Control (ACC) Market by enabling more precise predictive capabilities. The integration of artificial intelligence allows these systems to process complex driving scenarios, thereby enhancing safety and consumer trust in semi-autonomous features. This technical evolution is driving substantial hardware volumes for major suppliers as automakers standardize these components. According to Mobileye, July 2025, in the 'Q2 2025 Results', EyeQ volumes in the second half of 2024 reached 17.8 million units, reflecting the sustained demand for vision-based driver-assistance technologies. This volume highlights the industrial scale at which advanced sensing platforms are being deployed. Furthermore, the financial magnitude of the sector remains vast despite economic headwinds. According to Continental, in 2025, the company reported consolidated sales of €39.7 billion for the 2024 fiscal year, underscoring the significant revenue streams generated by automotive technology providers supporting these ADAS ecosystems.

The increasing adoption of ACC in commercial and heavy-duty truck fleets represents a second major growth vector, driven by the need for operational efficiency and accident reduction in logistics. Fleet operators are prioritizing vehicles equipped with traffic jam assist and cooperative adaptive cruise control to mitigate driver fatigue during long-haul transport. This segment is witnessing tangible growth in registration numbers as businesses upgrade their assets to meet modern safety standards. According to the European Automobile Manufacturers’ Association (ACEA), March 2025, in the 'Economic and Market Report - Full Year 2024', new EU van sales increased by 8.3 percent, reaching 1.6 million units, demonstrating a robust uptake in the light commercial sector which increasingly features ADAS as standard or optional equipment. This trend suggests that commercial applications are becoming as pivotal to market expansion as passenger vehicle demand.

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Key Market Challenges

The substantial cost associated with integrating necessary sensor technologies, such as radar and LiDAR, presents a formidable barrier to the expansion of the Global Adaptive Cruise Control (ACC) Market. These complex sensing units require precise calibration and expensive materials, significantly elevating vehicle production costs. Consequently, automakers often restrict advanced ACC systems to premium segments to preserve margins, effectively excluding a vast section of the mass market. This financial exclusivity limits the technology's penetration into entry-level models where price sensitivity is acute.

This pricing dynamic is particularly detrimental in emerging economies where affordable transportation is prioritized. The inability to standardize ACC across all vehicle classes hampers the widespread adoption necessary for broader market growth. According to the American Automobile Association, in 2024, the expense to replace and calibrate front radar sensors used in these systems ranged from $500 to $1,300 per vehicle. Such high component values underscore the economic hurdle that restricts the scalability of the technology, preventing it from becoming a standard utility and slowing the sector's overall momentum.

Key Market Trends

The Convergence of ACC with Lane Centering for Level 2+ Autonomy is reshaping the market by transitioning the technology from a simple safety feature to a comprehensive hands-free driving experience. Unlike traditional systems that only manage following distance, this evolution integrates lateral steering control, allowing vehicles to autonomously navigate highways while supervising drivers. This shift moves the value proposition toward premium convenience and sustained user engagement through software platforms, differentiating it from basic regulatory compliance. The scale of this utilization is expanding rapidly as automakers deploy these capabilities to wider fleets. According to Ford Motor Company, August 2025, in the 'BlueCruise Mapped: Our 2024 Hands-Free Highway Data Jam' report, customers logged 140 million hands-free miles in 2024 alone, representing a 33 percent increase in usage compared to the previous year.

Simultaneously, the Implementation of Map-Based Predictive Speed Adjustments is emerging as a critical trend, enabling systems to proactively modulate speed based on road geometry rather than relying solely on real-time sensor inputs. By integrating high-definition location data, ACC units can now anticipate curves and gradient changes, optimizing passenger comfort beyond the limitations of line-of-sight radar. This dependency on precise digital mapping is creating a vital software layer that complements physical sensors, establishing a new revenue channel for location data providers. According to TomTom, October 2025, in the 'Third Quarter 2025 Results' press release, the company’s Location Technology revenue reached €118 million for the quarter, highlighting the commercial demand for the advanced mapping data essential for these predictive driver-assistance functions.

Segmental Insights

The Radar Sensor segment represents the fastest-growing category within the Global Adaptive Cruise Control Market due to its distinct ability to operate effectively in adverse environmental conditions. Unlike optical alternatives, radar technology maintains reliable long-range detection and speed measurement during rain, fog, and low-light scenarios. This growth is further sustained by automotive manufacturers aligning with safety mandates from institutions such as the European Commission and the National Highway Traffic Safety Administration. These organizations prioritize the implementation of automatic emergency braking and collision warning systems, which necessitates the widespread deployment of reliable radar units in new vehicles.

Regional Insights

North America holds the dominant position in the Global Adaptive Cruise Control (ACC) Market, primarily driven by strong consumer demand for advanced driver-assistance systems and heightened awareness of vehicle safety protocols. This leadership is further solidified by a robust automotive manufacturing ecosystem that actively integrates these technologies into both premium and mid-range vehicles. Furthermore, support from regulatory bodies like the National Highway Traffic Safety Administration (NHTSA), which encourages the adoption of crash avoidance technologies to enhance road safety, accelerates market growth. The region's early adoption of autonomous vehicle innovations continues to maintain its competitive edge over other global markets.

Recent Developments

In July 2025, Ford Motor Company launched BlueCruise 1.5, the latest iteration of its hands-free highway driving software, which introduced an Automatic Lane Change feature. This updated system allowed vehicles to smoothly and autonomously change lanes to pass slower traffic or adjust for merging vehicles without requiring direct driver input. Debuting on the 2025 Mustang Mach-E, the technology utilized advanced sensors to monitor surroundings and optimize lane positioning, thereby enhancing the adaptive cruise control experience. The automaker stated that this improvement was designed to make highway driving more natural and reduce driver fatigue during long journeys.
In May 2025, Continental announced a significant milestone in the sector of advanced driver assistance systems by producing its 200 millionth radar sensor, a critical component for adaptive cruise control solutions. Concurrently, the company reported securing major series orders for these radar sensors valued at approximately €1.5 billion during the first quarter of the year. This surge in demand highlighted the growing integration of safety technologies in modern vehicles. The company emphasized that its diverse portfolio of radar systems remains essential for enabling both current adaptive cruise control features and future autonomous driving capabilities across the automotive market.
In June 2024, BMW became the first automobile manufacturer to receive approval for combining Level 2 and Level 3 automated driving systems within a single vehicle. The company introduced this capability in the BMW 7 Series, integrating the Highway Assistant for long-distance travel with the Personal Pilot L3 for traffic congestion. This development allowed drivers to utilize hands-free adaptive cruise control at speeds up to 130 km/h, while also offering the option to delegate driving tasks completely under specific low-speed conditions. This regulatory breakthrough represented a significant advancement in the deployment of sophisticated adaptive cruise control technologies.
In March 2024, the Volkswagen Group announced an intensified strategic collaboration with Mobileye to accelerate the development of automated driving functions for its vehicle lineup. This partnership focused on integrating Mobileye’s SuperVision and Chauffeur platforms to enable advanced adaptive cruise control and other partially automated capabilities. The initiative aimed to bring new premium-oriented driving functions, such as automated overtaking and red-light support, to series production across brands like Audi, Bentley, Lamborghini, and Porsche. This cooperation underscored the automaker's commitment to rapidly deploying hands-free and eyes-off technologies in the global advanced driver-assistance systems market.

Key Market Players

Continental AG
Robert Bosch GmbH
ZF Friedrichshafen AG
DENSO Corporation
Autoliv Inc.
Magna International Inc.
Mobileye Global Inc.
Valeo SA
HELLA GmbH & Co. KGaA
Hyundai Mobis Co., Ltd.

By Vehicle Type	By Sensor Technology	By Demand Category	By Region
Passenger Cars Commercial Vehicles	Image Sensor Radar Sensor Ultrasonic Sensor Lidar Sensor Others	OEM Vs Aftermarket	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Adaptive Cruise Control (ACC) Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Adaptive Cruise Control (ACC) Market, By Vehicle Type:

Passenger Cars
Commercial Vehicles

Adaptive Cruise Control (ACC) Market, By Sensor Technology:

Image Sensor
Radar Sensor
Ultrasonic Sensor
Lidar Sensor
Others

Adaptive Cruise Control (ACC) Market, By Demand Category:

OEM Vs Aftermarket

Adaptive Cruise Control (ACC) Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Adaptive Cruise Control (ACC) Market.

Available Customizations:

Global Adaptive Cruise Control (ACC) Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

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Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Adaptive Cruise Control (ACC) Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Vehicle Type (Passenger Cars, Commercial Vehicles)

5.2.2. By Sensor Technology (Image Sensor, Radar Sensor, Ultrasonic Sensor, Lidar Sensor, Others)

5.2.3. By Demand Category (OEM Vs Aftermarket)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Adaptive Cruise Control (ACC) Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Vehicle Type

6.2.2. By Sensor Technology

6.2.3. By Demand Category

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Adaptive Cruise Control (ACC) Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Vehicle Type

6.3.1.2.2. By Sensor Technology

6.3.1.2.3. By Demand Category

6.3.2. Canada Adaptive Cruise Control (ACC) Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Vehicle Type

6.3.2.2.2. By Sensor Technology

6.3.2.2.3. By Demand Category

6.3.3. Mexico Adaptive Cruise Control (ACC) Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Vehicle Type

6.3.3.2.2. By Sensor Technology

6.3.3.2.3. By Demand Category

7. Europe Adaptive Cruise Control (ACC) Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Vehicle Type

7.2.2. By Sensor Technology

7.2.3. By Demand Category

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Adaptive Cruise Control (ACC) Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Vehicle Type

7.3.1.2.2. By Sensor Technology

7.3.1.2.3. By Demand Category

7.3.2. France Adaptive Cruise Control (ACC) Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Vehicle Type

7.3.2.2.2. By Sensor Technology

7.3.2.2.3. By Demand Category

7.3.3. United Kingdom Adaptive Cruise Control (ACC) Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Vehicle Type

7.3.3.2.2. By Sensor Technology

7.3.3.2.3. By Demand Category

7.3.4. Italy Adaptive Cruise Control (ACC) Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Vehicle Type

7.3.4.2.2. By Sensor Technology

7.3.4.2.3. By Demand Category

7.3.5. Spain Adaptive Cruise Control (ACC) Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Vehicle Type

7.3.5.2.2. By Sensor Technology

7.3.5.2.3. By Demand Category

8. Asia Pacific Adaptive Cruise Control (ACC) Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Vehicle Type

8.2.2. By Sensor Technology

8.2.3. By Demand Category

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Adaptive Cruise Control (ACC) Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Vehicle Type

8.3.1.2.2. By Sensor Technology

8.3.1.2.3. By Demand Category

8.3.2. India Adaptive Cruise Control (ACC) Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Vehicle Type

8.3.2.2.2. By Sensor Technology

8.3.2.2.3. By Demand Category

8.3.3. Japan Adaptive Cruise Control (ACC) Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Vehicle Type

8.3.3.2.2. By Sensor Technology

8.3.3.2.3. By Demand Category

8.3.4. South Korea Adaptive Cruise Control (ACC) Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Vehicle Type

8.3.4.2.2. By Sensor Technology

8.3.4.2.3. By Demand Category

8.3.5. Australia Adaptive Cruise Control (ACC) Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Vehicle Type

8.3.5.2.2. By Sensor Technology

8.3.5.2.3. By Demand Category

9. Middle East & Africa Adaptive Cruise Control (ACC) Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Vehicle Type

9.2.2. By Sensor Technology

9.2.3. By Demand Category

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Adaptive Cruise Control (ACC) Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Vehicle Type

9.3.1.2.2. By Sensor Technology

9.3.1.2.3. By Demand Category

9.3.2. UAE Adaptive Cruise Control (ACC) Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Vehicle Type

9.3.2.2.2. By Sensor Technology

9.3.2.2.3. By Demand Category

9.3.3. South Africa Adaptive Cruise Control (ACC) Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Vehicle Type

9.3.3.2.2. By Sensor Technology

9.3.3.2.3. By Demand Category

10. South America Adaptive Cruise Control (ACC) Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Vehicle Type

10.2.2. By Sensor Technology

10.2.3. By Demand Category

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Adaptive Cruise Control (ACC) Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Vehicle Type

10.3.1.2.2. By Sensor Technology

10.3.1.2.3. By Demand Category

10.3.2. Colombia Adaptive Cruise Control (ACC) Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Vehicle Type

10.3.2.2.2. By Sensor Technology

10.3.2.2.3. By Demand Category

10.3.3. Argentina Adaptive Cruise Control (ACC) Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Vehicle Type

10.3.3.2.2. By Sensor Technology

10.3.3.2.3. By Demand Category

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Adaptive Cruise Control (ACC) Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Continental AG

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Robert Bosch GmbH

15.3. ZF Friedrichshafen AG

15.4. DENSO Corporation

15.5. Autoliv Inc.

15.6. Magna International Inc.

15.7. Mobileye Global Inc.

15.8. Valeo SA

15.9. HELLA GmbH & Co. KGaA

15.10. Hyundai Mobis Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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