Acoustic Vehicle Alerting Systems Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Vehicles and Commercial Vehicles), By Sales Channel (OEM, Aftermarket), By Propulsion (ICE, BEV, PHEV, FCEV), By Region, Competition 2020-2030F

Market Overview

The Global Acoustic Vehicle Alerting Systems Market, valued at USD 8.31 Billion in 2024, is projected to experience a CAGR of 6.84% to reach USD 12.36 Billion by 2030. Acoustic Vehicle Alerting Systems (AVAS) are safety features designed for inherently quiet vehicles, predominantly electric and hybrid models, to emit audible sounds at low speeds, thereby alerting pedestrians and cyclists to their presence. The market for these systems is primarily driven by global regulatory mandates requiring AVAS installation in new electric and hybrid vehicles to enhance pedestrian safety. Furthermore, the increasing global adoption of electric vehicles significantly supports market expansion; for instance, according to the European Automobile Manufacturers' Association (ACEA), in 2023, EU battery-electric car sales rose by 37%, capturing nearly 15% of the market share.

A significant challenge impeding market expansion involves ensuring continuous compliance with varied and evolving international sound standardization mandates. This requires manufacturers to balance technical specifications with diverse regional requirements and consumer acceptance.

Key Market Drivers

The global Acoustic Vehicle Alerting Systems (AVAS) market is significantly propelled by two primary factors: stringent regulatory mandates for quiet vehicles and the accelerated adoption of electric and hybrid vehicles. Regulatory requirements globally necessitate the inclusion of AVAS in electric and hybrid vehicles to mitigate the safety risks posed by their near-silent operation at low speeds. These mandates create a compulsory market demand for AVAS technology. For instance, according to the United Nations Economic Commission for Europe (UNECE), in October 2023, 54 Contracting Parties had implemented UN Regulation No. 138, which mandates Acoustic Vehicle Alerting Systems for quiet vehicles, ensuring widespread adoption across numerous nations. Concurrently, the increasing shift towards electric and hybrid powertrains directly expands the addressable market for AVAS. As these vehicles become more prevalent, the demand for integrated safety systems like AVAS naturally escalates. According to the International Energy Agency (IEA), in its Global EV Outlook 2024 Preview published in January 2024, global electric car sales soared by 35% compared to 2022, reaching almost 14 million units in 2023, underscoring the rapid growth of the vehicle segment requiring AVAS.

This synergy between regulatory push and market pull fosters robust growth within the AVAS sector. The consistent production growth of electric vehicles globally further reinforces the necessity and market volume for these acoustic systems. For example, according to Tesla, Inc. , in its Q4 2023 Update released in January 2024, the company produced over 1.8 million vehicles for the full year 2023, all of which require Acoustic Vehicle Alerting Systems due to their electric powertrains. This substantial production volume from a single manufacturer highlights the direct impact of electric vehicle expansion on the AVAS market, necessitating scalable and reliable sound generation solutions from suppliers.

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Key Market Challenges

The significant challenge of ensuring continuous compliance with varied and evolving international sound standardization mandates directly impedes the growth of the Global Acoustic Vehicle Alerting Systems Market. Automobile manufacturers must allocate substantial resources to research and development to engineer AVAS solutions that meet diverse regional technical specifications. This fragmented regulatory landscape complicates product design and validation processes. For instance, differing sound spectrums, volume levels, and activation speeds across major markets such as the European Union, the United States, and Japan necessitate multiple product variations, increasing production costs and time-to-market.

This regulatory complexity limits scalability and hinders global market penetration. Manufacturers incur additional expenses related to testing and certification for each distinct market, which can delay the introduction of new AVAS-equipped vehicles. According to the International Organization of Motor Vehicle Manufacturers (OICA), 93,546,599 vehicles, including cars and light commercial vehicles, were produced worldwide in 2023. Addressing this vast volume while adhering to a patchwork of standards for AVAS requires manufacturers to manage significant operational complexities, thereby constraining the overall pace of market expansion for these critical safety systems.

Key Market Trends

Two significant trends currently shaping the Global Acoustic Vehicle Alerting Systems Market are enhanced acoustic design and brand personalization, and over-the-air software updates for AVAS functionality.

Enhanced acoustic design and brand personalization are becoming pivotal for the Global Acoustic Vehicle Alerting Systems Market. This trend moves beyond mere compliance, focusing on crafting distinctive sound profiles that reinforce brand identity and elevate the overall user experience in electric vehicles. Automakers are leveraging AVAS to differentiate their offerings, turning acoustic signatures into a core aspect of vehicle character. For instance, according to GM News in October 2024, sound engineering now actively contributes to the unique identity of brands like Cadillac and GMC through tailored soundscapes. This strategic focus on qualitative sound design is directly impacting product development and market positioning, as consumers increasingly expect refined auditory experiences.

Over-the-air software updates for AVAS functionality represent a significant market trend by enabling continuous system enhancement and regulatory compliance post-production. This capability allows manufacturers to remotely update sound profiles, refine alerts, and adapt to evolving safety standards, reducing the need for physical service appointments and extending system relevance. This adaptability ensures AVAS solutions remain current, thereby sustaining market demand for flexible and upgradable systems. According to a Stellantis press release in June 2024, the company successfully delivered over 94 million over-the-air updates in 2023, signifying the practical scalability and importance of this technology for ongoing vehicle improvements and market responsiveness.

Segmental Insights

The Passenger Vehicle segment is emerging as the fastest-growing category within the Global Acoustic Vehicle Alerting Systems Market. This rapid expansion is primarily driven by stringent regulatory mandates implemented by various governmental and international bodies, such as the National Highway Traffic Safety Administration (NHTSA) in the United States and the European Union's UNECE Regulation No. 138. These regulations compel manufacturers to equip new electric and hybrid passenger vehicles with AVAS to mitigate safety risks posed by their near-silent operation at low speeds, thereby enhancing pedestrian protection. Concurrently, the increasing global adoption of electric and hybrid passenger vehicles, spurred by environmental considerations and technological advancements, inherently fuels the demand for these essential safety systems.

Regional Insights

North America leads the global Acoustic Vehicle Alerting Systems (AVAS) market, predominantly driven by proactive regulatory mandates and a strong emphasis on pedestrian safety. The National Highway Traffic Safety Administration (NHTSA) in the United States, for instance, mandated AVAS installation in all new hybrid and electric vehicles from September 2020. Similarly, Canada implemented the Canada Motor Vehicle Safety Standard (CMVSS) 141, aligning with international guidelines to require AVAS in electric and hybrid vehicles. These comprehensive federal frameworks, designed to mitigate risks posed by silent electric vehicles to vulnerable road users at low speeds, have significantly accelerated the adoption of AVAS technology across the region's automotive industry.

Recent Developments

• In January 2025, HARMAN International, a subsidiary of Samsung Electronics Co., Ltd., showcased its latest advancements at CES 2025, including continued development within its 'Ready' product portfolio. While not exclusively an AVAS launch, HARMAN’s work in automotive technology, including its HALOsonic suite, focuses on active noise management solutions that are directly relevant to creating and managing external sounds for vehicle alerting systems. Their innovations contribute to safer and more personalized in-cabin and external sound experiences in the evolving Global Acoustic Vehicle Alerting Systems Market.

• In September 2024, Tata Motors Ltd. introduced the Acoustic Vehicle Alert System (AVAS) in its Tata Curvv EV model. This integration addressed the inherent quietness of electric vehicles, which can pose a safety risk to pedestrians and other motorists. The AVAS in the Curvv EV was designed to emit an audible chime when the vehicle operated below 20 kmph, thereby alerting individuals to its presence. This marked a significant addition to the vehicle's safety features within the Global Acoustic Vehicle Alerting Systems Market.

• In July 2024, Brose Fahrzeugteile SE & Co. KG launched an Acoustic Vehicle Alerting System (AVAS) specifically designed for electric and hybrid vehicles. This new product expanded their offerings to include auditory warning systems, which are mandated by regulations in various regions globally. Brose intended to equip several million electric and hybrid cars in Europe and North America with this technology, aiming for installations as early as 2026. The system generates artificial driving noises at speeds below 50 km/h to enhance pedestrian safety by making quiet electrified vehicles more perceptible.

• In January 2024, LAPIS Technology, a company within the ROHM Group, announced the release of what it described as the industry's first speech synthesis ICs, the ML22120xx series, specifically engineered for Acoustic Vehicle Alerting Systems in electric and hybrid vehicles. These new products aimed to streamline AVAS development by incorporating hardware functions such as a warning sound generator, fader, and equalizer. This hardware-based configuration reduced the need for extensive software validation, significantly shortening development timelines and contributing to enhanced reliability for AVAS implementations.

Key Market Players

• Denso Corporation
• HARMAN International
• Continental AG
• HELLA GmbH & Co. KGaA
• Brigade Electronics Group Plc
• Uno Minda Limited
• LUIS Technology GmbH
• STMicroelectronics International N.V.

Report Scope:

In this report, the Global Acoustic Vehicle Alerting Systems Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Acoustic Vehicle Alerting Systems Market, By Vehicle Type:

o   Passenger Vehicles

o   Commercial Vehicles

• Acoustic Vehicle Alerting Systems Market, By Sales Channel:

o   OEM

o   Aftermarket

• Acoustic Vehicle Alerting Systems Market, By Propulsion:

o   ICE

o   BEV

o   PHEV

o   FCEV

• Acoustic Vehicle Alerting Systems Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Acoustic Vehicle Alerting Systems Market.

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Global Acoustic Vehicle Alerting Systems Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

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