Biscuit Market is Expected to Witness a Significant CAGR in Next Five Years
Increasing demand for ready
to eat and healthy snacking items are acting as key growth drivers for Saudi
Arabia biscuit market.
According
to TechSci Research report, “Saudi Arabia Biscuit Market By Type (Crackers &
Savoury Biscuits v/s Sweet Biscuits), By Packaging (Pouches/Packets, Boxes,
Cans/Jars, Others),By Distribution Channel (Supermarkets/Hypermarkets,
Convenience Stores, Specialist Retailers, Online, Others), By Region, Forecast
& Opportunities, 2025”, the market is expected to witness a rapid growth during
the forecast period on account of increasing consumption of both sweet and
savory biscuits in the country and introduction of their healthier versions.
The growing demand for ready to eat snacks due to increasing working population
is also fostering the growth of Saudi Arabia biscuit market. Furthermore,
growing health consciousness and rising consumer demand for healthier snacking
options are pushing biscuit manufactures to come up with biscuit variants containing
high nutritional values. This has also led to increased consumption of
multigrain and digestive biscuits in the country.
Moreover, biscuits are also being used as a gifting
option as companies are introducing them in attractive packaging and in
different sizes. The outbreak of COVID-19 has further led to high demand for
biscuits as they are having longer shelf life and are convenient to carry
anywhere. In addition to this, growing population and changing lifestyle are
some other key factors fueling the growth of Saudi Arabia biscuit market. The
entry of international biscuit brands and thriving food & beverage sector
is further anticipated to drive the growth of Saudi Arabia biscuit market in
coming years. Also, increased number of biscuit manufacturing units and
bakeries in the country are supporting the biscuit market growth.
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Saudi
Arabia biscuit market can be segmented based on type, packaging, distribution
channel, company, and region. Based on type, the market can be bifurcated into
crackers & savory biscuits and sweet biscuits. Among them, crackers and
savory biscuits are expected to undergo significant growth during the forecast
period on account of increasing trend of consuming biscuits as snacks between
meals.
Based
on distribution channel, Saudi Arabia biscuit market can be categorized into
supermarkets/hypermarkets, convenience stores, specialist retailers, online and
others. Among them, the online segment is expected to undergo fastest CAGR
during the forecast period owing to the associated low operational costs and
capital requirement. Additionally, benefits of online shopping such as
availability of wide range of options, doorstep delivery, competitive pricing,
among others are further making the segment most desired distribution channel
in the country.
Major players operating in the Saudi
Arabia biscuit market are Mondelez AMEA, The Kellogg Company, Britannia Industries
Limited, Food Manufacturers Co FMC (Ulker), Gandour, International Foodstuffs
Co (IFFCO), National Biscuits Confectionery Co. Ltd., National food
Company-Americana Cake, Deemah United Food Industries Corp.LTD.CO and Al Wefag
Trading & Manufacturing (Haweek). Leading companies are involved in new
product launches, partnerships, mergers & acquisitions as their key growth
strategies to strengthen their position in Saudi Arabia biscuit market.
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“Saudi
Arabia is evolving as a lucrative market for biscuit manufactures as people are
ready to spend on convenient snacking items. The world’s top biscuit brands are
there on the shelves of country’s supermarkets and are attracting potential
consumers. Moreover, the sedentary lifestyle and influence of western culture
is also booting the growth of Saudi Arabia biscuit market. In addition, rise in
number of supermarkets, hypermarkets, convenience stores and departmental
stores has augmented the growth of biscuit market in the country,” said Mr.
Karan Chechi, Research Director with TechSci Research, a research based global management
consulting firm.
“Saudi Arabia Biscuit Market By Type (Crackers &
Savoury Biscuits v/s Sweet Biscuits), By Packaging (Pouches/Packets, Boxes,
Cans/Jars, Others),By Distribution Channel (Supermarkets/Hypermarkets,
Convenience Stores, Specialist Retailers, Online, Others), By Region, Forecast
& Opportunities, 2025” has
evaluated the future growth potential of biscuit market and provides statistics
& information on market size, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in Saudi Arabia biscuit market.
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