Sweet Biscuit Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Chocolate-coated Biscuits, Cookies, Filled Biscuits, Plain Biscuits, Sandwich Biscuits, and Others), By Source (Wheat, Oats, Millets, and Others), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, and Others), By Region, By Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 98.61 Billion
CAGR (2026-2031)	4.76%
Fastest Growing Segment	Online
Largest Market	Asia Pacific
Market Size (2031)	USD 130.34 Billion

Market Overview

The Global Sweet Biscuit Market will grow from USD 98.61 Billion in 2025 to USD 130.34 Billion by 2031 at a 4.76% CAGR. Sweet biscuits are baked consumable goods characterized by a dough base of flour, sugar, and fats, frequently enhanced with ingredients such as chocolate, dried fruits, or nuts to provide diverse sensory experiences. The primary drivers underpinning the growth of this global market include the rapid acceleration of urbanization and the consequent shift toward convenience-oriented lifestyles, which necessitate ready-to-eat snacking solutions for time-constrained consumers. Furthermore, rising disposable incomes in developing economies are empowering a demographic transition from traditional snacks to commercially produced packaged biscuits, fueling steady demand across international territories.

However, the sector faces a substantial impediment in the form of fluctuating raw material costs and increasingly stringent government regulations regarding sugar and fat content, which pressure manufacturers to reformulate established recipes. Despite these operational hurdles, international trade remains a critical component of industry resilience and distribution. According to the 'Food and Drink Federation', in '2024', the United Kingdom exported 436 million biscuits to the United States during the first nine months of the year. This figure highlights the enduring volume of global demand even as companies navigate complex economic and regulatory landscapes.

Key Market Drivers

Continuous Product Innovation and Flavor Diversification serves as a primary catalyst propelling the global sweet biscuit market, as manufacturers aggressively expand their portfolios to maintain brand relevance. Companies are increasingly introducing novel flavor combinations and limited-edition releases to captivate younger demographics and encourage impulse purchases. This strategy not only revitalizes mature product lines but also mitigates consumer flavor fatigue in a competitive retail environment. For instance, according to Pladis Global, October 2025, in the '2024 Annual Report', the company's group revenue rose 17% year-on-year to £3.23 billion, a performance bolstered significantly by new product innovations such as the "Cola Bottle" flavor for its Jaffa Cakes brand. Such product differentiation is essential for sustaining growth and engaging consumers who seek unique sensory experiences.

Rising Demand for Convenient and On-the-Go Snacking Options is also driving market expansion, as modern lifestyles necessitate ready-to-eat food solutions. Urban consumers are shifting towards packaged baked goods that offer immediate sustenance, securing substantial sales volumes for major industry players. This trend is evident in recent financial performances; according to Bakeryinfo.co.uk, May 2025, in the 'Fox's Burton's Companies improves biscuit market share in FY24' article, FBC UK's revenue for the 53 weeks ending August 2024 climbed 28% to reach £491.2 million. Furthermore, the sector's broader trajectory remains positive, as according to The Brussels Times, February 2025, in the 'Biscoff manufacturer Lotus Bakeries announces record financial results' article, Lotus Bakeries achieved a turnover of €1.23 billion in 2024, marking a 16% increase. These figures underscore the enduring reliance on convenient snacking formats globally.

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Key Market Challenges

Fluctuating raw material costs constitute a significant challenge hampering the growth of the global sweet biscuit market. Manufacturers depend on agricultural commodities like cocoa, sugar, and wheat, yet the prices of these essential ingredients are highly volatile due to supply constraints and environmental factors. This instability creates substantial financial pressure, as companies struggle to absorb rising input expenses while attempting to keep retail prices attractive for consumers.

The severity of this cost pressure is evident in recent industry statistics. According to the 'International Cocoa Organization', in '2024', 'cocoa prices reached a historic peak of approximately 12,900 USD per tonne'. This unprecedented surge in production costs compels manufacturers to reduce pack sizes or alter recipes to preserve margins, which can negatively affect product quality and consumer loyalty. Consequently, the constant need to mitigate financial risks diverts resources away from expansion efforts and innovation, directly slowing the overall progress of the market.

Key Market Trends

Sugar Reduction via Natural Sweetener Alternatives is becoming a defining characteristic of the sector as manufacturers aggressively reformulate products to align with heightening consumer health consciousness and stringent regulatory frameworks. This trend transcends simple caloric reduction, involving the sophisticated application of fiber-rich ingredients and natural sweetening agents to replicate the sensory profile of traditional indulgent treats while improving nutritional scores. Major players are responding to this demand by launching healthier iterations of heritage brands that offer permissible indulgence without compromising on taste. For example, according to Pladis Global, August 2025, in the '2024 Sustainability Report', the company's focus on innovation and reformulation successfully delivered a 30% less sugar version of the iconic McVitie's Digestive biscuit, directly addressing the growing market requirement for better-for-you snacking options.

Transition to Sustainable and Eco-Friendly Packaging Solutions represents the second major trend, driven by environmental advocacy and the urgent need to mitigate the industry's reliance on virgin plastics. Companies are systematically dismantling traditional packaging models in favor of circular economy principles, investing heavily in recyclable, compostable, and paper-based materials to reduce their environmental footprint. This shift is not merely compliance-driven but serves as a critical brand differentiator in a market where consumers increasingly scrutinize corporate responsibility. Illustrating this commitment, according to Ferrero Group, July 2025, in the 'Sustainability Report 2024', 92.1% of the company's packaging is now designed to be recyclable, a strategic transition that includes material changes such as replacing polystyrene with polypropylene to significantly lower plastic waste generation.

Segmental Insights

The online distribution channel is establishing itself as the fastest-growing segment within the global sweet biscuit market. This rapid expansion is primarily driven by rising internet penetration and the increasing adoption of mobile devices, which have significantly enhanced consumer access to digital marketplaces. Shoppers are gravitating toward e-commerce platforms due to the convenience of home delivery and the availability of extensive product assortments, including imported or niche biscuit varieties not typically found in brick-and-mortar stores. Additionally, the growing reliance on subscription-based purchasing models for household staples further sustains the upward trajectory of online sales.

Regional Insights

Asia Pacific commands the leading position in the Global Sweet Biscuit Market, driven by rapid urbanization and a growing middle class with increasing disposable incomes. This economic shift has significantly heightened the demand for convenient, processed food products across major nations like China and India. Furthermore, the proliferation of supermarkets and e-commerce platforms has improved accessibility to diverse product ranges. Regulatory bodies such as the Food Safety and Standards Authority of India (FSSAI) have also strengthened the sector by enforcing stringent safety standards, thereby fostering greater consumer confidence in branded, packaged biscuits over loose alternatives.

Recent Developments

• In July 2025, Fox's Burton's Companies introduced a new product innovation, Fox's Chocolatey Dubai Style Indulgent Creams, to capitalize on emerging global flavor trends. Inspired by the viral popularity of pistachio-based confectioneries, this launch featured a chocolate-encased shortcake filled with a creamy center and crispy real pistachio pieces. The company described this as a significant move to bring a luxury, trend-led biscuit format to mainstream retail shelves. The product was initially released exclusively through a major retailer before a wider rollout, supported by a substantial investment to drive consumer awareness and trial.
• In August 2024, Mondelēz International collaborated with The Coca-Cola Company to launch two limited-edition products under the "Besties" campaign, including the Oreo Coca-Cola Sandwich Cookie. This unique partnership brought together two iconic global brands to create a cross-category snacking experience. The new biscuit featured two signature chocolate basecakes paired with a Coca-Cola inspired taste and popping candy, designed to mimic the sensory experience of the beverage. This initiative was part of a broader strategy to engage younger consumers through unexpected flavor combinations and digital experiences, reinforcing the market relevance of both brands.
• In July 2024, Pladis expanded its premium offering within the Global Sweet Biscuit Market by launching the McVitie’s Signature range. This new collection was designed to cater to consumers seeking indulgent evening snacks and featured three distinct varieties: Caramel Chocolate Rounds, Chocolate Cream Swirls, and Chocolate Caramel Biscuits. The launch addressed a gap in the market for sophisticated treats that deliver multi-textural sensory experiences, such as gooey caramel centers and biscuit crumbs. The company positioned this range to elevate everyday snacking occasions and drive category growth through visually appealing and high-quality biscuit formats.
• In June 2024, Mondelēz International and Lotus Bakeries entered into a strategic partnership to expand the presence of Biscoff cookies in India and develop new products in Europe. Through this collaboration, Mondelēz agreed to leverage its extensive distribution network to manufacture and market Biscoff biscuits in the Indian market. Additionally, the companies announced plans to co-develop innovative chocolate confectioneries that combine the caramelized, crunchy texture of Biscoff with Mondelēz’s established chocolate brands, such as Cadbury and Milka. This alliance aimed to accelerate growth in the cookie and chocolate categories by introducing premium options to a broader consumer audience.

Key Market Players

• Mondelēz International Inc.
• Burton’s Biscuit Company
• ITC Limited
• Parle Products Private Limited
• The Kellogg's Company
• Britannia Industries Limited
• Yildiz Holding AS
• Grupo Bimbo
• Bahlsen GmbH & Co. KG
• Simple Mills

By Type	By Source	By Sales Channel	By Region
Chocolate-coated Biscuits Cookies Filled Biscuits Plain Biscuits Sandwich Biscuits Others	Wheat Oats Millets Others	Supermarkets/Hypermarkets Convenience Stores Online Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Sweet Biscuit Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Sweet Biscuit Market, By Type:

• Chocolate-coated Biscuits
• Cookies
• Filled Biscuits
• Plain Biscuits
• Sandwich Biscuits
• Others

• Sweet Biscuit Market, By Source:

• Wheat
• Oats
• Millets
• Others

• Sweet Biscuit Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

• Sweet Biscuit Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE