Global Fortified Biscuit Market By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others), By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others) By Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others), Competition Forecast & Opportunities 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 3.93 Billion
CAGR (2026-2031)	7.16%
Fastest Growing Segment	Internet/Online
Largest Market	Europe
Market Size (2031)	USD 5.95 Billion

Market Overview

The Global Fortified Biscuit Market will grow from USD 3.93 Billion in 2025 to USD 5.95 Billion by 2031 at a 7.16% CAGR. The Global Fortified Biscuit Market comprises baked snack products enriched with essential micronutrients, such as vitamins and minerals, or macronutrients like protein and fiber, designed to address specific dietary needs beyond basic energy provision. The primary drivers fueling market growth include the urgent global imperative to combat malnutrition, the rising consumer demand for convenient on-the-go wellness nutrition, and government-led food mandates. According to the Global Alliance for Improved Nutrition, in 2024, data revealed that '1 in 2 children and 2 in 3 women are deficient in at least one micronutrient', underscoring the critical demand for accessible, nutrient-dense food vehicles like biscuits to bridge these dietary gaps globally.

However, a significant challenge impeding broader market expansion is the technical complexity associated with maintaining sensory appeal while incorporating high concentrations of active ingredients. Manufacturers often face difficulties in masking the metallic or bitter aftertaste of certain fortifications without escalating production costs, which subsequently raises retail prices and limits product accessibility in price-sensitive developing regions where the nutritional need is often most acute.

Key Market Drivers

Surge in Health-Conscious Consumer Behavior and Preventive Healthcare Trends is reshaping the global fortified biscuit market as consumers increasingly prioritize functional benefits over mere caloric intake. This paradigm shift compels manufacturers to reformulate recipes with high-value ingredients such as protein, fiber, and vitamins to cater to demographics seeking wellness through convenience. The trend is particularly evident in the growing preference for "better-for-you" snacks that support active lifestyles and dietary management. According to Mondelēz International, March 2024, in the 'State of Snacking' report, 70% of global consumers reported snacking specifically to align with their fitness goals, validating the strategic pivot toward nutrient-dense product lines. To capitalize on this demand, major players are leveraging strong financial performance to fund innovation and distribution; for instance, according to The Economic Times, December 2024, Parle Biscuits reported a twofold jump in net profit to ₹1,607 crore for the fiscal year 2024, highlighting the substantial economic viability of the sector amidst evolving preferences.

The Implementation of Government-Led Food Fortification Mandates serves as a critical supply-side driver, effectively institutionalizing the market by requiring the addition of essential micronutrients to wheat flour, a primary ingredient in biscuit manufacturing. These regulatory frameworks are designed to address widespread malnutrition, particularly in developing regions where biscuits serve as an affordable and accessible staple carrier for iron and folic acid. By enforcing compliance at the milling stage or directly on finished goods, governments ensure a consistent baseline of fortified products in the retail ecosystem, thereby expanding market size independent of discretionary consumer choice. According to the Global Alliance for Improved Nutrition, October 2024, in a review of global fortification trends, over 143 countries worldwide had mandated the fortification of at least one staple food, creating a standardized regulatory environment that underpins the steady production volume of fortified biscuit varieties globally.

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Key Market Challenges

The technical complexity involved in neutralizing the adverse sensory attributes of added micronutrients presents a formidable obstacle to the growth of the Global Fortified Biscuit Market. Fortification often introduces metallic or bitter aftertastes that require advanced processing techniques or costly masking agents to conceal. Implementing these measures inevitably inflates production expenses, compelling manufacturers to raise retail prices to maintain financial viability. Consequently, the final product becomes less attainable for the demographic segments that require it most, specifically in low-income regions where affordability is the primary purchasing determinant.

This direct correlation between formulation costs and shelf prices severely limits market penetration in developing economies. When fortified options are priced at a premium over standard biscuits, price-sensitive consumers frequently opt for the cheaper, non-fortified alternatives, thereby reducing overall sales volume for the category. According to FMI – The Food Industry Association, in 2024, nearly 70% of consumers were "very or extremely concerned" with retail food inflation, highlighting how sustained price sensitivity hampers the mass adoption of value-added products like fortified biscuits.

Key Market Trends

Brands are moving beyond wheat flour by formulating biscuits with nutrient-dense ancient grains like millet, quinoa, amaranth, and sorghum, which naturally enhance the fiber and micronutrient profile of the product. This shift is driven by the dual consumer demand for novelty and superior nutritional value, prompting manufacturers to re-engineer core product lines with indigenous grains that offer lower glycemic indices and higher satiety. Major regional players are successfully leveraging this reformulation strategy to premiumize their health-focused portfolios and sustain financial momentum despite inflationary pressures on traditional raw materials. According to Britannia Industries, March 2025, in the 'Annual Report 2024-25', the company achieved a revenue of ₹17,295.92 Crores, attributing its resilient performance to disruptive innovations in health-oriented categories that cater to evolving regional taste preferences and wellness needs.

Innovation is shifting towards savory fortified biscuits that incorporate freeze-dried vegetables and herbs, offering a low-sugar alternative to traditional sweet cookies. This expansion allows brands to capture the growing "snackification" of meals, where consumers seek convenient, nutrient-fortified options that deliver savory satisfaction without the metabolic drawbacks of high sugar content. By integrating ingredients such as spinach, beetroot, and savory herbs, manufacturers are creating a new consumption occasion that bridges the gap between conventional biscuits and functional meal replacements. According to Pladis Global, October 2025, in the article 'Innovation powers pladis to record £3.23bn sales', the company reported a record annual revenue of £3.23 billion, a growth driven significantly by its agility in launching on-trend innovations like the savory 'Jacob's Bites' range.

Segmental Insights

The Internet/Online segment is recognized as the fastest-growing distribution channel in the Global Fortified Biscuit Market due to the rising adoption of e-commerce and the demand for convenient shopping solutions. Digital platforms provide consumers with access to a broader assortment of specialized fortified products, such as protein-rich or vitamin-fortified biscuits, which may be scarce in physical stores. Furthermore, online retailing facilitates the presentation of detailed nutritional information, allowing health-conscious buyers to make informed decisions. This transparency and accessibility encourage manufacturers to enhance their direct-to-consumer strategies, thereby fueling the rapid expansion of this segment.

Regional Insights

Europe stands as the leading region in the Global Fortified Biscuit Market, driven by widespread consumer prioritization of health and wellness. The market benefits from high disposable incomes and a distinct shift toward functional snacking, where buyers actively seek products enriched with fiber, protein, and essential micronutrients. This growth is substantially supported by the European Food Safety Authority (EFSA), which ensures that health claims are scientifically substantiated and transparent. Such rigorous regulatory oversight fosters significant consumer trust, enabling manufacturers to successfully market premium, nutrient-dense biscuits throughout the region.

Recent Developments

• In July 2025, Pladis Türkiye, a subsidiary of the global snacking company Pladis, debuted the Saklıköy Field-Enriched Grain Biscuit, a breakthrough product resulting from a biofortification project. Developed in collaboration with Sabancı University, the biscuits were made from wheat that was agronomicallly fortified with zinc and selenium directly in the field during the cultivation process. The company reported that this method significantly increased the mineral content of the final product, addressing common micronutrient deficiencies such as zinc and selenium in the region. This launch underscored the company's commitment to sustainable agriculture and functional nutrition by delivering essential minerals through a widely consumed staple snack.
• In January 2025, Mondelēz International broadened its breakfast offerings in the United States by launching BelVita Energy Snack Bites. These soft-baked, bite-sized biscuits were introduced as a convenient mid-morning snack option, available in flavors such as Banana Dark Chocolate and Blueberry with Sunflower Seeds. The company formulated the bites to be nutrient-dense, providing 14 grams of whole grains per serving along with fiber and essential nutrients like iron and B vitamins. This product extension was developed to bridge the gap between meals for active consumers, leveraging the brand's reputation for sustained energy and wholesome ingredients without high fructose corn syrup or artificial sweeteners.
• In September 2024, the Canadian snack brand Made With Local entered the functional biscuit segment by introducing its new line of Protein Nut Butter Cookies. These cookies were formulated to offer a nutritious alternative to traditional protein bars, featuring organic nut butters, oats, and plant-based protein sources. The company highlighted that the product was created using simple, ethically sourced ingredients like local honey and dark chocolate, avoiding artificial additives often found in fortified snacks. This launch marked the brand's strategic expansion into the protein-fortified bakery market, catering to consumers seeking whole-food snacks that support their macronutrient goals.
• In August 2024, ITC Sunfeast expanded its portfolio in India with the launch of the Sunfeast Super Egg & Milk Biscuit, a product designed to address the nutritional needs of children. The company positioned this offering as a "super combo" that integrates the protein-rich benefits of eggs and milk into a single, accessible biscuit format. By incorporating these essential food components, the brand aimed to provide a convenient solution for mothers looking to enhance their children's daily nutrition with a focus on protein consumption. The launch was accompanied by a marketing campaign emphasizing the product's "goodness of protein" and its role as a nutritional upgrade in the mass-market biscuit category.

Key Market Players

• Britannia Industries Ltd.
• ITC Limited
• Mondelez International, Inc.
• Parle Products Pvt. Ltd.
• Kellogg Company
• Nestlé S.A.
• Mars, Incorporated
• The Campbell Soup Company
• United Biscuits (UK) Limited
• Lotus Bakeries NV

By Ingredient Type	By Type	By Distribution Channel	By Region
Wheat Oats Millets Corn Mixed Grain & Others	Plain Biscuits Cookies Sandwich Biscuits Crackers & Others	Supermarket/Hypermarket Departmental/Retail Stores Internet/Online and Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Fortified Biscuit Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Fortified Biscuit Market, By Ingredient Type:

• Wheat
• Oats
• Millets
• Corn
• Mixed Grain & Others

• Fortified Biscuit Market, By Type:

• Plain Biscuits
• Cookies
• Sandwich Biscuits
• Crackers & Others

• Fortified Biscuit Market, By Distribution Channel:

• Supermarket/Hypermarket
• Departmental/Retail Stores
• Internet/Online and Others

• Fortified Biscuit Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE