As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

The global fortified biscuit market is projected to undergo substantial growth during the forecast period owing to growing consumer demand for optimum nutrition and high fibre biscuits. Additionally, rising demand for sugar free and low-calorie content, growing obesity around the world and increasing focus toward health and wellness are some key factors which are expected to propel the global fortified biscuit market in the coming years. Also, increasing concern about ingredients and changing lifestyle are other some important factors that are anticipated to fuel the demand for fortified biscuits globally.

The global fortified biscuits market is segmented based on ingredient type, type, distribution channel and region. Based on type, the market is segmented into plain biscuits, cookies, sandwich biscuits, crackers and others. The plain biscuits and cookies segment hold significant market share in the global fortified market owing to the increasing health consciousness among consumers. Also changing eating behaviour and rise in working class population is leading to the growth of baked plain biscuits and cookies market.

Based on distribution channel, the global fortified biscuits market is segmented into supermarket/hypermarket, departmental/retail stores, internet/online and others. The departmental stores segment holds significant market share. However, the supermarket segment is undergoing high growth and is projected to undergo highest CAGR during the forecast period due to rapid urbanization. Consumers are now preferring to shop from supermarkets as they usually have huge variety of products to choose from.

Some of the major players operating in the global fortified biscuit market are Arnotts Biscuits Holdings Pty Limited, Annas pepparkakor AB, Burton’s Foods Ltd., Danone Group, Dali Group, Kraft Foods, Kellogg Co, Parle Products Pvt. Ltd., Nestlé SA., Britannia Industries Ltd., ITC and Lotus Bakeries NV. Major market players are involved in developing innovative products to enhance their quality and to bring more nutrient containing products.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2020-2025

Objective of the Study:

·         To analyze and forecast market size of the global fortified biscuit market, in terms of value and volume.

·         To define, classify and forecast the global fortified biscuit market on the basis of type, by ingredient type, by distribution and region.

·         To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting global fortified biscuit market into five regions, namely, North America, South America, Europe, Asia Pacific and MEA.

·         To identify tailwinds and headwinds for the global fortified biscuit market.

·         To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in the global fortified biscuit market.

·         To strategically profile the leading players, which are involved in the supply of fortified biscuit globally.


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TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of fortified biscuit manufacturers and suppliers globally. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analysed product offerings, distribution channel and regional presence of all major fortified biscuit suppliers across the globe.

TechSci Research calculated the market size for the global fortified biscuit market using a bottom-up approach, where manufacturers’ value data for different product type of (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others) Fortified Biscuit was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.


Key Target Audience:

  • Global fortified biscuit manufacturers
  • Global fortified biscuit suppliers 
  • Research organizations and consulting companies
  • Organizations, associations and alliances related to fortified biscuit manufacturing
  • Government bodies such as regulating authorities and policy makers.
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as fortified biscuit manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, global fortified biscuit market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Fortified Biscuit Market, By Type:
    • Global Fortified Biscuit Market          
      • Plain Biscuits
      • Cookies
      • Sandwich Biscuits
      • Crackers
      • Others
  • Global Fortified Biscuit Market, By Ingredient Type:
      • Wheat
      • Oats
      •  Millets
      •  Corn
      • Mixed Grain
      •  Others
  • Global Fortified Biscuit Market, By Distribution Channel:
      • Supermarket/Hypermarket
      • Departmental/Retail Stores
      • Internet/Online
      • Others
  • Global Fortified Biscuit Market, By Geography:
      • North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
      • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Rest of Europe
      • Asia Pacific
      • China
      • Japan
      • South Korea
      • Australia
      • India
      • Rest of APAC
      • South America
      • Brazil
      • Argentina
      • Colombia
      • Rest of South America
      • MEA
      • Saudi Arabia
      • UAE
      • Israel
      • South Africa
      • Rest of MEA

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global fortified biscuit market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.       Product Overview

2.       Research Methodology

3.       Impact of COVID-19 on Global Fortified Biscuit Market

4.       Executive Summary

5.       Voice of Customer

5.1.     Factors Influencing Purchase Decision

5.2.     Product Awareness

5.3.     Brand Awareness

6.       Global Fortified Biscuit Market Outlook 

6.1.     Market Size & Forecast

6.1.1.   By Value & Volume

6.2.     Market Share & Forecast

6.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

6.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

6.2.3.  By Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

6.2.4.  By Region (North America, South America, Asia-Pacific, Europe and Middle East & Africa)

6.2.5.   By Company

6.3.     Market Attractiveness Index (By Type, By Distribution Channel & By Region)

7.       Asia-Pacific Fortified Biscuit Market Outlook

7.1.     Market Size & Forecast

7.1.1.   By Value & Volume

7.2.      Market Share & Forecast

7.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

7.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

7.2.3.  By Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

7.2.4.  By Country (China, Japan, India, South Korea, Australia & Rest of Asia Pacific)

7.2.4.1. China Fortified Biscuit Market Outlook

7.2.4.1.1. Market Size & Forecast

7.2.4.1.1.1. By Value & Volume

7.2.4.1.2. Market Share & Forecast

7.2.4.1.2.1. By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

7.2.4.1.2.2. By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

7.2.4.1.2.3. Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

7.2.4.2. India Fortified Biscuit Market Outlook

7.2.4.2.1. Market Size & Forecast

7.2.4.2.1.1. By Value & Volume

7.2.4.2.2. Market Share & Forecast

7.2.4.2.2.1. By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

7.2.4.2.2.2. By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

7.2.4.2.2.3. Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

7.2.4.3. Japan Fortified Biscuit Market Outlook

7.2.4.3.1. Market Size & Forecast

7.2.4.3.1.1. By Value & Volume

7.2.4.3.2. Market Share & Forecast

7.2.4.3.2.1. By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

7.2.4.3.2.2. By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

7.2.4.3.2.3. Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

7.2.4.4. Australia Fortified Biscuit Market Outlook

7.2.4.4.1. Market Size & Forecast

7.2.4.4.1.1. By Value & Volume

7.2.4.4.2. Market Share & Forecast

7.2.4.4.2.1. By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

7.2.4.4.2.2. By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

7.2.4.4.2.3. Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

7.2.4.5. South Korea Fortified Biscuit Market Outlook

7.2.4.5.1. Market Size & Forecast

7.2.4.5.1.1. By Value & Volume

7.2.4.5.2. Market Share & Forecast

7.2.4.5.2.1. By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

7.2.4.5.2.2. By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

7.2.4.5.2.3. Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

8.       North America Fortified Biscuit Market Outlook

8.1.     Market Size & Forecast

8.1.1.   By Value & Volume

8.2.      Market Share & Forecast

8.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

8.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

8.2.3.  By Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

8.2.4.  By Country (United States, Canada, Mexico & Rest of North America)

8.2.4.1. United States Fortified Biscuit Market Outlook

8.2.4.1.1. Market Size & Forecast

8.2.4.1.1.1. By Value & Volume

8.2.4.1.2. Market Share & Forecast

8.2.4.1.2.1. By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

8.2.4.1.2.2. By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

8.2.4.1.2.3. Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

8.2.4.2. Canada Fortified Biscuit Market Outlook

8.2.4.2.1. Market Size & Forecast

8.2.4.2.1.1. By Value & Volume

8.2.4.2.2. Market Share & Forecast

8.2.4.2.2.1. By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

8.2.4.2.2.2. By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

8.2.4.2.2.3. Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

8.2.4.3. Mexico Fortified Biscuit Market Outlook

8.2.4.3.1. Market Size & Forecast

8.2.4.3.1.1. By Value & Volume

8.2.4.3.2. Market Share & Forecast

8.2.4.3.2.1. By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

8.2.4.3.2.2. By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

8.2.4.3.2.3. Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

9.       South America Fortified Biscuit Market Outlook

9.1.     Market Size & Forecast

9.1.1.   By Value & Volume

9.2.      Market Share & Forecast

9.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

9.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

9.2.3.  By Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

9.2.4.  By Country (Brazil, Argentina, Colombia & Rest of South America)

9.2.4.1. Brazil Fortified Biscuit Market Outlook

9.2.4.1.1. Market Size & Forecast

9.2.4.1.1.1. By Value & Volume

9.2.4.1.2. Market Share & Forecast

9.2.4.1.2.1. By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

9.2.4.1.2.2. By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

9.2.4.1.2.3. Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

9.2.4.2. Argentina Fortified Biscuit Market Outlook

9.2.4.2.1. Market Size & Forecast

9.2.4.2.1.1. By Value & Volume

9.2.4.2.2. Market Share & Forecast

9.2.4.2.2.1. By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

9.2.4.2.2.2. By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

9.2.4.2.2.3. Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

9.2.4.3. Colombia Fortified Biscuit Market Outlook

9.2.4.3.1. Market Size & Forecast

9.2.4.3.1.1. By Value & Volume

9.2.4.3.2. Market Share & Forecast

9.2.4.3.2.1. By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

9.2.4.3.2.2. By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

9.2.4.3.2.3. Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

10.    Europe Fortified Biscuit Market Outlook

10.1. Market Size & Forecast

10.1.1.       By Value & Volume

10.2.  Market Share & Forecast

10.2.1.      By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

10.2.2.      By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

10.2.3.      By Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

10.2.4.      By Country (UK, Germany, France, Italy, Spain & Rest of Europe)

10.2.4.1.             Germany Fortified Biscuit Market Outlook

10.2.4.1.1.                    Market Size & Forecast

10.2.4.1.1.1.  By Value & Volume

10.2.4.1.2.                    Market Share & Forecast

10.2.4.1.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

10.2.4.1.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

10.2.4.1.2.3.  Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

10.2.4.2.             France Fortified Biscuit Market Outlook

10.2.4.2.1.                    Market Size & Forecast

10.2.4.2.1.1.  By Value & Volume

10.2.4.2.2.                    Market Share & Forecast

10.2.4.2.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

10.2.4.2.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

10.2.4.2.2.3.  Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

10.2.4.3.             United Kingdom Fortified Biscuit Market Outlook

10.2.4.3.1.                    Market Size & Forecast

10.2.4.3.1.1.  By Value & Volume

10.2.4.3.2.                    Market Share & Forecast

10.2.4.3.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

10.2.4.3.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

10.2.4.3.2.3.  Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

10.2.4.4.             Italy Fortified Biscuit Market Outlook

10.2.4.4.1.                    Market Size & Forecast

10.2.4.4.1.1.  By Value & Volume

10.2.4.4.2.                    Market Share & Forecast

10.2.4.4.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

10.2.4.4.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

10.2.4.4.2.3.  Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

10.2.4.5.             Spain Fortified Biscuit Market Outlook

10.2.4.5.1.                    Market Size & Forecast

10.2.4.5.1.1.  By Value & Volume

10.2.4.5.2.                    Market Share & Forecast

10.2.4.5.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

10.2.4.5.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

10.2.4.5.2.3.  Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

11.    MEA Fortified Biscuit Market Outlook

11.1. Market Size & Forecast

11.1.1.       By Value & Volume

11.2.  Market Share & Forecast

11.2.1.      By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

11.2.2.      By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

11.2.3.      By Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

11.2.4.      By Country (Saudi Arabia, UAE, Israel, South Africa & Rest of MEA)  

11.2.4.1.             Saudi Arabia Fortified Biscuit Market Outlook

11.2.4.1.1.                    Market Size & Forecast

11.2.4.1.1.1.  By Value & Volume

11.2.4.1.2.                    Market Share & Forecast

11.2.4.1.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

11.2.4.1.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

11.2.4.1.2.3.  Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

11.2.4.2.             UAE Fortified Biscuit Market Outlook

11.2.4.2.1.                    Market Size & Forecast

11.2.4.2.1.1.  By Value & Volume

11.2.4.2.2.                    Market Share & Forecast

11.2.4.2.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

11.2.4.2.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

11.2.4.2.2.3.  Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

11.2.4.3.             Israel Fortified Biscuit Market Outlook

11.2.4.3.1.                    Market Size & Forecast

11.2.4.3.1.1.  By Value & Volume

11.2.4.3.2.                    Market Share & Forecast

11.2.4.3.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

11.2.4.3.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

11.2.4.3.2.3.  Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

11.2.4.4.             South Africa Fortified Biscuit Market Outlook

11.2.4.4.1.                    Market Size & Forecast

11.2.4.4.1.1.  By Value & Volume

11.2.4.4.2.                    Market Share & Forecast

11.2.4.4.2.1.  By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others)

11.2.4.4.2.2.  By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others)

11.2.4.4.2.3.  Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others)

12.    Market Dynamics

12.1.   Drivers/Opportunities

12.2.   Challenges/Pitfalls

13.    Market Trends & Developments

14.    Competitive Landscape

14.1. Arnotts Biscuits Holdings Pty Limited

14.2. Annas pepparkakor AB

14.3. Burton’s Foods Ltd.

14.4. Danone Group

14.5. Dali Group

14.6. Kraft Foods

14.7. Kellogg Co

14.8. Parle Products Pvt. Ltd.

14.9. Nestlé SA.

14.10.                   Britannia Industries Ltd.

14.11.                   ITC

14.12.                   Lotus Bakeries NV

15.    Strategic Recommendations

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