Egypt Biscuit Market, By Product Type (Plain Biscuit, Cookies, Sandwiched Biscuit, Crackers, Others), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores Convenience Stores Convenience Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Egypt Biscuit Market was valued at USD 370.82 Million in 2024 and is anticipated to grow USD 548.92 Million by 2030 with a CAGR of 6.76% during the forecast period. The Egypt biscuit market is experiencing steady growth, driven by rising consumer demand for convenient, affordable, and ready-to-eat snack options. Increasing urbanization, busy lifestyles, and a young population are fueling biscuit consumption, with both domestic brands and international players expanding their product portfolios to cater to diverse taste preferences. Innovation in flavors, packaging, and healthier variants—such as whole grain and low-sugar options—is attracting health-conscious consumers. Additionally, strong distribution networks through supermarkets, hypermarkets, convenience stores, and e-commerce platforms are enhancing accessibility. Seasonal demand surges during festivals and the influence of Western snacking trends are also shaping market dynamics.

Key Market Drivers

Rising Demand for Convenient and Affordable Snacking

One of the most prominent drivers of the Egypt biscuit market is the growing consumer preference for convenient, affordable, and ready-to-eat snack options. . In 2024, Egypt’s Food Export Council announced that the country’s food industry exports totaled around USD 6.1 billion, reflecting a 21% rise compared to 2023. Egypt’s increasingly urbanized and fast-paced lifestyle has created higher demand for portable snacks that can be consumed on-the-go, at work, or during social gatherings. Biscuits, with their long shelf life, compact packaging, and low price points, perfectly fit this need. The affordability of biscuits compared to other packaged snack products makes them a popular choice among low- and middle-income households, who form the bulk of Egypt’s population. In addition, biscuits cater to a wide age group—from children who consume them as school snacks to adults seeking quick energy during the day. This mass appeal has encouraged both local and international manufacturers to ramp up production and diversify their product lines, ensuring a constant supply of varied biscuit options in the market. Seasonal spikes in demand, such as during Ramadan and Eid, further amplify this trend, as biscuits become an integral part of festive shopping baskets. With growing consumption patterns linked to changing lifestyles and budget-conscious purchasing behavior, the demand for convenient and affordable biscuits is expected to remain a strong growth driver for the foreseeable future.

Product Innovation and Diversification

Product innovation and diversification are significantly fueling the growth of the Egypt biscuit market. Manufacturers are investing in research and development to introduce new flavors, textures, and formats to cater to evolving consumer tastes. This includes experimenting with ingredients like chocolate chips, dried fruits, and spices, as well as introducing innovative biscuit types such as sandwich biscuits, wafer biscuits, and digestive biscuits. Health-conscious consumers are also driving demand for fortified, sugar-free, high-fiber, and whole grain biscuit variants. In response, brands are reformulating products to reduce trans fats, artificial additives, and excessive sugar content, aligning with the global shift toward healthier snacking. Packaging innovation has also played a crucial role, with portion-controlled packs, resealable pouches, and attractive designs enhancing shelf appeal and prolonging freshness. Moreover, seasonal and limited-edition flavors launched during cultural and religious festivities create a sense of novelty, encouraging impulse purchases. Such continuous innovation not only strengthens brand loyalty among existing customers but also attracts new consumers by meeting niche preferences. The ability of manufacturers to diversify their offerings and align with shifting dietary trends is ensuring sustained growth and competitiveness in the Egyptian biscuit industry.

Expanding Retail and E-Commerce Channels

The rapid expansion of retail infrastructure and e-commerce platforms in Egypt has greatly enhanced biscuit market accessibility and availability. E-commerce market size reached approximately USD 1.49 billion in 2024, marking a robust 20–25% year-on-year growth. Modern trade formats, including supermarkets, hypermarkets, and convenience stores, are increasingly penetrating urban and semi-urban regions, offering consumers a wide variety of biscuit brands in one location. This has provided greater visibility for both domestic and international products, allowing brands to compete on quality, price, and promotional offers. Traditional trade outlets, such as neighborhood grocery stores and kiosks, remain critical in reaching rural and price-sensitive consumers, ensuring that biscuits are available across all socio-economic segments. Additionally, the growth of e-commerce and online grocery delivery platforms has created a new avenue for biscuit sales, especially among tech-savvy younger consumers and busy professionals. Digital marketplaces often offer discounts, bundle deals, and subscription models, which encourage higher purchase volumes. Online platforms also enable niche and premium biscuit brands to reach wider audiences without heavy investment in physical retail space. As Egypt’s retail sector continues to modernize and digital penetration deepens, improved distribution networks will remain a powerful driver of biscuit consumption growth.

Influence of Western Snacking Trends and Marketing Strategies

The increasing influence of Western snacking habits and aggressive marketing campaigns has significantly boosted biscuit consumption in Egypt. Globalization, exposure to international media, and the presence of multinational food companies have introduced Egyptian consumers to diverse biscuit varieties and premium offerings. This has created a shift in perception, with biscuits being viewed not just as a basic snack but also as an indulgent treat or a premium product for special occasions. Manufacturers are capitalizing on this shift by launching products inspired by global flavors and formats, such as cookies with chocolate chunks, cream-filled sandwich biscuits, and gourmet biscuits with exotic ingredients. Marketing strategies, including celebrity endorsements, social media campaigns, and creative advertising, are playing a vital role in building brand identity and encouraging trial purchases. Point-of-sale promotions, free samples, and loyalty programs further drive repeat purchases. In addition, collaborations between biscuit brands and beverage companies—such as tea and coffee pairings—are fostering cross-promotional opportunities. By blending local taste preferences with Western-inspired product positioning and maintaining strong brand visibility, companies are effectively shaping consumer behavior, making Westernized snacking culture a key growth driver for Egypt’s biscuit market.

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Key Market Challenges

Rising Raw Material Costs and Supply Chain Disruptions

One of the major challenges facing the Egypt biscuit market is the rising cost of raw materials coupled with supply chain instability. Key ingredients such as wheat, sugar, milk powder, edible oils, and cocoa have experienced significant price volatility in recent years due to global commodity market fluctuations, climate-related disruptions in agricultural production, and geopolitical tensions. Egypt, being a major importer of wheat and other raw materials, is particularly vulnerable to shifts in global supply and demand dynamics, currency depreciation, and import tariffs. The depreciation of the Egyptian pound has further increased the cost of importing ingredients and packaging materials, squeezing manufacturer profit margins. Supply chain bottlenecks—ranging from port delays and transport inefficiencies to sudden shortages of certain ingredients—can disrupt production schedules and affect product availability in the market. To cope, manufacturers are forced to either absorb the increased costs, impacting profitability, or pass them on to consumers, which can reduce price competitiveness in a market where affordability is a major purchase driver. This ongoing challenge requires biscuit producers to invest in more resilient sourcing strategies, diversify supplier bases, and explore local ingredient sourcing where feasible, though such shifts often require significant time and investment.

Intense Competition and Price Sensitivity Among Consumers

The Egypt biscuit market is highly competitive, with a large number of domestic players, regional brands, and multinational companies vying for market share. This intense competition has led to price wars and aggressive promotional strategies, which can erode profit margins for both large and small manufacturers. While innovation and product differentiation are crucial for standing out in a crowded market, Egypt’s consumer base is still largely price-sensitive due to the country’s moderate income levels and inflationary pressures. Consumers often prioritize affordability over brand loyalty, switching between products based on discounts, bundle offers, or lower-priced alternatives. This dynamic forces manufacturers to strike a delicate balance between offering competitive pricing and maintaining product quality, which can be challenging when operating under high production costs. Smaller biscuit producers, in particular, struggle to compete against larger, well-established brands with greater economies of scale, stronger distribution networks, and higher marketing budgets. Moreover, the availability of substitute snack products such as wafers, crackers, and packaged cakes intensifies competition for consumer attention and spending. In such an environment, sustaining profitability without compromising on quality becomes a constant challenge for players in the Egyptian biscuit industry.

Shifting Consumer Preferences and Health Concerns

Evolving consumer preferences, particularly the growing awareness of health and wellness, present another significant challenge to the Egypt biscuit market. According to UNICEF, approximately 14.2% of children under five in Egypt are overweight, highlighting the growing health concern over early childhood overnutrition. Traditionally, biscuits have been perceived as indulgent snacks, often high in sugar, refined flour, and fats. However, increasing public awareness about the risks of obesity, diabetes, and other lifestyle-related health issues has shifted consumer demand toward healthier snack alternatives. This has created pressure on biscuit manufacturers to reformulate their products by reducing sugar content, incorporating whole grains, adding functional ingredients like fiber or protein, and eliminating artificial additives. While such innovation is necessary to remain relevant, it also involves higher production costs and technical challenges to maintain taste, texture, and shelf life. At the same time, health-conscious consumers are showing greater interest in fresh snacks, fruit-based products, and low-calorie alternatives, which can divert demand away from traditional biscuits. Moreover, there is a growing skepticism about processed packaged foods in general, fueled by social media discussions and increased transparency about ingredient sourcing and manufacturing processes. Manufacturers who fail to adapt to these changing preferences risk losing market share, but those who pivot too quickly toward premium healthy products may alienate price-sensitive consumers who still form the majority of the market. Balancing innovation, affordability, and traditional taste expectations remains a difficult yet crucial challenge in the evolving Egyptian biscuit landscape.

Key Market Trends

Growing Demand for Healthier Biscuit Variants

A significant trend reshaping the Egypt biscuit market is the rising demand for healthier biscuit options, driven by growing consumer awareness about nutrition and the effects of excessive sugar and fat consumption. Urban consumers, especially the younger generation and middle-class families, are increasingly seeking biscuits made from whole grains, oats, and multigrain blends, as well as those fortified with vitamins, minerals, or protein. Low-sugar, sugar-free, and high-fiber variants are gaining traction among health-conscious buyers, particularly in light of increasing rates of lifestyle diseases such as diabetes and obesity in the country. Manufacturers are responding by reformulating their products to reduce artificial additives and trans fats while still maintaining the taste and texture that traditional biscuit lovers expect. Some brands are also tapping into functional food trends by incorporating ingredients like chia seeds, flax seeds, and probiotics, appealing to consumers who view biscuits not just as snacks but also as sources of added health benefits. This shift is also supported by global health trends and the influence of international biscuit brands entering the Egyptian market with a strong focus on wellness-based offerings. As this movement toward healthier snacking continues to gain momentum, companies that successfully balance nutritional value with affordability and taste are likely to see sustained growth.

Premiumization and Indulgence in Biscuit Consumption

While affordability remains a key purchase driver in Egypt, there is a growing market segment seeking premium and indulgent biscuit varieties, especially among middle- and upper-income consumers. This trend is influenced by increased exposure to global snacking habits, travel experiences, and the expansion of multinational brands introducing high-quality, internationally inspired products into the Egyptian market. Premium biscuits often feature richer ingredients such as Belgian chocolate, real butter, or exotic flavors like pistachio, hazelnut, and salted caramel. These products are positioned not just as everyday snacks but as treats for special occasions, gifts, or moments of personal indulgence. Attractive, premium packaging further enhances the perceived value, making these biscuits popular during festive seasons like Ramadan and Eid, when consumers are more willing to spend on upscale products. Even domestic manufacturers are upgrading their offerings by launching gourmet biscuit lines or collaborating with international suppliers to source high-end ingredients. This trend toward premiumization is creating a dual market structure—where mass-market affordable biscuits continue to dominate in volume, but premium biscuits capture growing value share. The willingness of certain consumer segments to pay more for quality, uniqueness, and indulgence is pushing manufacturers to diversify their portfolios and strengthen their presence in the premium category.

Expansion of Distribution Channels, Especially E-Commerce

The expansion of modern retail channels and the rapid growth of e-commerce are transforming the accessibility and sales potential of biscuits in Egypt. Large supermarket and hypermarket chains are increasing their footprint in urban and semi-urban areas, offering a wide variety of biscuit brands, flavors, and pack sizes under one roof. These modern retail outlets also provide better opportunities for brands to run promotions, offer discounts, and showcase new product launches through attractive in-store displays. Meanwhile, the e-commerce sector—fueled by rising internet penetration, growing smartphone usage, and the popularity of online grocery delivery services—is emerging as a powerful sales channel, particularly for younger, tech-savvy consumers. Platforms like Jumia, Noon, and Carrefour Online are making it easier for customers to purchase biscuits from the comfort of their homes, often with incentives like free delivery, bulk discounts, and exclusive online-only product bundles. Social media platforms are also playing an important role in driving awareness and online sales, as biscuit brands use targeted advertising, influencer partnerships, and promotional campaigns to reach a wider audience. This multi-channel expansion is increasing market penetration, ensuring biscuits are accessible to consumers in both urban and rural areas, and enabling brands to adapt to changing shopping behaviors in Egypt.

Flavor Innovation and Localization to Suit Egyptian Tastes

Flavor innovation, combined with the localization of products to suit Egyptian tastes, is another strong trend driving growth in the biscuit market. While globally inspired flavors and formats are attracting consumers, there is a parallel demand for flavors that resonate with local cultural preferences. For example, biscuits infused with dates, honey, sesame, or spices like cardamom and cinnamon are gaining popularity among consumers who prefer familiar taste profiles. During Ramadan and other festive occasions, seasonal flavor launches that incorporate traditional dessert flavors—such as basbousa, konafa, or baklava-inspired fillings—create excitement and drive impulse purchases. Additionally, manufacturers are experimenting with dual-flavor fillings, layered textures, and innovative shapes to stand out in a crowded market. This balance between international appeal and local relevance is critical, as it allows brands to cater to diverse consumer segments while strengthening their cultural connection. Furthermore, limited-edition launches and special packaging for holidays have proven successful in encouraging trial and boosting short-term sales. The ability to innovate continuously while respecting local taste traditions is becoming a key competitive advantage in Egypt’s biscuit industry, as it not only meets evolving consumer preferences but also fosters stronger brand loyalty in an increasingly competitive landscape.

Segmental Insights

Product Type Insights

Cookies hold a dominant position in the Egypt biscuit market due to their rich taste, variety, and strong consumer appeal across all age groups. Unlike plain biscuits or crackers, cookies are perceived as both an everyday snack and a premium indulgence, available in diverse flavors such as chocolate chip, butter, nut-filled, and fruit-infused. Their ability to cater to both affordable and premium segments has widened their reach, while innovative textures, fillings, and packaging keep consumer interest high. Frequent pairing with tea, coffee, or milk in Egyptian households further boosts consumption. Backed by aggressive marketing campaigns and seasonal product launches, cookies maintain a strong cultural and emotional connection with consumers, solidifying their leadership in the country’s biscuit market.

Distribution Channel Insights

In the Egypt biscuit market, the online sales channel is emerging as the fastest-growing segment, driven by rising internet penetration, increasing smartphone usage, and the growing popularity of e-commerce platforms like Jumia, Noon, and Carrefour Online. Consumers, especially younger and urban demographics, are embracing the convenience of browsing, comparing, and purchasing biscuits from home, often benefiting from attractive discounts, bundle offers, and home delivery services. Social media marketing, influencer endorsements, and targeted digital ads are further boosting online visibility and engagement. Additionally, exclusive online product launches and wider brand availability have expanded consumer choice. As digital payment adoption rises and delivery networks improve, online platforms are set to play a pivotal role in driving biscuit sales growth in Egypt.

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Regional Insights

Cairo dominates the Egypt biscuit market due to its large population, high urbanization rate, and strong retail infrastructure. As the country’s economic and commercial hub, Cairo offers extensive access to modern trade outlets such as supermarkets, hypermarkets, and convenience stores, alongside traditional markets. The city’s diverse consumer base, ranging from price-sensitive households to premium buyers, drives demand for both affordable and high-end biscuit varieties. Additionally, higher disposable incomes, exposure to global snacking trends, and the presence of multinational and domestic manufacturers’ distribution centers enhance product availability. This combination of scale, purchasing power, and retail reach firmly positions Cairo as the leading biscuit market in Egypt.

Recent Development

• In 2025, Mondelēz Egypt has opened a state-of-the-art Biscuit & Baked Snacks R&D Laboratory at its 10th of Ramadan plant, designed to foster innovation, enhance product development, and respond to evolving consumer preferences. This facility reinforces the plant’s role as a key export hub and represents Mondelēz’s commitment to research excellence and regional leadership in snacking.
• Mars has significantly increased its biscuit manufacturing capacity in Egypt’s Sixth of October City. By 2024, it had added new production lines and launched 15 additional products aimed at both local and COMESA markets.
• Edita significantly expanded output of its popular Oniro biscuits through a partnership with MIFAD. This strategic move—announced in late 2024—aimed at doubling product availability to meet surging consumer demand.
• In 2023, Edita Food Industries introduced Oniro Coated Lava, a new indulgent addition to its Oniro biscuit line. This premium offering features a chocolate or vanilla biscuit base filled with rich chocolate-hazelnut cream and finished with a chocolate coating—a more decadent take on its previous cream-filled variants.

Key Market Players

• Ocean Foods
• Bisco Misr
• Nestlé Egypt SAE
• Mass Food Co
• Samo Trading Co
• Bayer Foods
• Sakalans Halawa
• Alpella
• Biskrem
• Uklker

Report Scope:

In this report, the Egypt Biscuit Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Egypt Biscuit Market, By Product Type:

o   Plain Biscuit

o   Cookies

o   Sandwiched Biscuit

o   Crackers

o   Others

• Egypt Biscuit Market, By Distribution Channel

o   Supermarket/Hypermarket

o   Convenience Stores

o   Online

o   Others

• Egypt Biscuit Market, By Region:

o   Cairo

o   Alexandria

o   Giza

o   Dakahlia

o   Sharqiya

o   Rest of Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Egypt Biscuit Market.

Available Customizations:

Egypt Biscuit Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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