As on date of publishing, this report will capture the impact assessment of COVID-19 on this market and the same will be considered in our market forecast model. Clients purchasing this report between April and June 2020 will be getting a ‘free’ updated market data excel sheet between July and September 2020 accounting for the impact of COVID-19 on the market in the current year 2020 and forecast.

Global yoga mat market is expected to witness rapid growth during the forecast period owing to increasing popularity and growing awareness about health benefits of yoga around the globe. The outbreak of COVID-19 has led to the rising trend of home workouts, which is creating increasing demand for yoga mats. Moreover, growing prevalence of lifestyle diseases and obesity are acting as key growth factor for the global yoga mat market. Various governments including Indian government are promoting the benefits of practicing yoga, which is anticipated to drive the market growth through 2025.

Furthermore, manufacturers are coming up with eco-friendly yoga mats in order to abide by the stringent government regulations across various regions. The increasing number of yoga centers and studios across various nations is also contributing to the growth of yoga mats market. With increasing consciousness towards healthy lifestyle and right body mass index, the yoga mat market is anticipated to witness significant growth in the coming years.

The global yoga mat market is segmented based on material, end user, distribution channel and region. Based on end user, the market can be segmented into yoga & fitness clubs, household and others. Among them, the yoga & fitness clubs accounted for largest market share in 2019. However, as the outbreak of COVID-19 forced to temporarily shut down these fitness centers, the household segment is expected to witness fastest growth during the forecast period. The segment is also experiencing growth due to the increasing trend of home-based workouts.

Regionally, North America held largest market share in 2019 owing to the high number of fitness clubs and yoga centers in countries such as United States and Canada. However, Asia Pacific is expected to witness highest growth through 2025 owing to favorable government initiatives in countries like India. Furthermore, the increasing number of fitness and yoga centers in China are creating increasing demand for yoga mats.  

Major players operating in the global yoga mat market include ADIDAS AG, (ADIDAS), Aurorae Yoga, LLC, ALOYOGA, INC., Yoga Direct LLC, Liforme Ltd, ANYMATIC LLC, Barefoot Yoga Co., JadeYoga, La Vie Boheme Yoga, Lululemon Athletica, Ecoyoga Ltd, Hugger Mugger Yoga Products LLC Inc., Manduka, Eupromed and prAna, among others. Key manufacturers are adopting growth strategies like new product launches and investing on strong sales channel to increase their global market reach.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of global yoga mat market from 2015 to 2018.
  • To estimate and forecast the market size of global yoga mat market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast global yoga mat market based on material, end user, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the global yoga mat market.
  • To identify drivers and challenges for global yoga mat market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global yoga mat market.
  • To conduct pricing analysis for global yoga mat market.
  • To identify and analyze the profile of leading players operating in global yoga mat market.
  • To identify key sustainable strategies adopted by market players in global yoga mat market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of yoga mat manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the yoga mat manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the materials used in manufacturing yoga mat, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global yoga mat market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Yoga mat manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to yoga mat
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as yoga mat manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global yoga mat market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Yoga Mat Market, By Material:
    • Cotton/Jute
    • Polyvinyl Chloride (PVC)
    • Thermal Plastic Elastomer (TPE)
    • Rubber
    • Others
  • Global Yoga Mat Market, By End User:
    • Yoga & Fitness Clubs
    • Household
    • Others
  • Global Yoga Mat Market, By Distribution Channel:
    • Specialty Store
    • Departmental Store & Hypermarkets
    • Online
    • Others
  • Global Yoga Mat Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global yoga mat market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.
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1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Yoga Mat Market

4.    Executive Summary

5.    Global Yoga Mat Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value & Volume

5.2.  Market Share & Forecast

5.2.1.     By Material (Cotton/Jute, Polyvinyl Chloride (PVC), Thermal Plastic Elastomer (TPE), Rubber, Others)

5.2.2.     By End User (Yoga & Fitness Clubs, Household, Others)

5.2.3.     By Distribution Channel (Specialty Store, Departmental Store & Hypermarkets, Online, Others)

5.2.4.     By Region (Asia-Pacific, North America, Europe, South America, MEA)

5.2.5.     By Company (2019)

5.3.  Product Market Map

6.    Asia-Pacific Yoga Mat Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Material

6.2.2.     By End User

6.2.3.     By Distribution Channel

6.2.4.     By Country

6.3.  Asia-Pacific: Country Analysis

6.3.1.     China Yoga Mat Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.             By Value & Volume

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.             By Material

6.3.1.2.2.             By End User

6.3.1.2.3.             By Distribution Channel

6.3.2.     India Yoga Mat Market Outlook

6.3.2.1.         Market Size & Forecast

6.3.2.1.1.             By Value & Volume

6.3.2.2.         Market Share & Forecast

6.3.2.2.1.             By Material

6.3.2.2.2.             By End User

6.3.2.2.3.             By Distribution Channel

6.3.3.     Japan Yoga Mat Market Outlook

6.3.3.1.         Market Size & Forecast

6.3.3.1.1.             By Value & Volume

6.3.3.2.         Market Share & Forecast

6.3.3.2.1.             By Material

6.3.3.2.2.             By End User

6.3.3.2.3.             By Distribution Channel

6.3.4.     South Korea Yoga Mat Market Outlook

6.3.4.1.         Market Size & Forecast

6.3.4.1.1.             By Value & Volume

6.3.4.2.         Market Share & Forecast

6.3.4.2.1.             By Material

6.3.4.2.2.             By End User

6.3.4.2.3.             By Distribution Channel

6.3.5.     Australia Yoga Mat Market Outlook

6.3.5.1.         Market Size & Forecast

6.3.5.1.1.             By Value & Volume

6.3.5.2.         Market Share & Forecast

6.3.5.2.1.             By Material

6.3.5.2.2.             By End User

6.3.5.2.3.             By Distribution Channel

7.    Europe Yoga Mat Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Material

7.2.2.     By End User

7.2.3.     By Distribution Channel

7.2.4.     By Country

7.3.  Europe: Country Analysis

7.3.1.     France Yoga Mat Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value & Volume

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Material

7.3.1.2.2.             By End User

7.3.1.2.3.             By Distribution Channel

7.3.2.     Germany Yoga Mat Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value & Volume

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Material

7.3.2.2.2.             By End User

7.3.2.2.3.             By Distribution Channel

7.3.3.     United Kingdom Yoga Mat Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value & Volume

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Material

7.3.3.2.2.             By End User

7.3.3.2.3.             By Distribution Channel

7.3.4.     Spain Yoga Mat Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value & Volume

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Material

7.3.4.2.2.             By End User

7.3.4.2.3.             By Distribution Channel

7.3.5.     Italy Yoga Mat Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value & Volume

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Material

7.3.5.2.2.             By End User

7.3.5.2.3.             By Distribution Channel

8.    North America Yoga Mat Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Material

8.2.2.     By End User

8.2.3.     By Distribution Channel

8.2.4.     By Country

8.3.  North America: Country Analysis

8.3.1.     United States Yoga Mat Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value & Volume

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Material

8.3.1.2.2.             By End User

8.3.1.2.3.             By Distribution Channel

8.3.2.     Mexico Yoga Mat Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value & Volume

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Material

8.3.2.2.2.             By End User

8.3.2.2.3.             By Distribution Channel

8.3.3.     Canada Yoga Mat Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value & Volume

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Material

8.3.3.2.2.             By End User

8.3.3.2.3.             By Distribution Channel

9.    South America Yoga Mat Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Material

9.2.2.     By End User

9.2.3.     By Distribution Channel

9.2.4.     By Country

9.3.  South America: Country Analysis

9.3.1.     Brazil Yoga Mat Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value & Volume

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Material

9.3.1.2.2.             By End User

9.3.1.2.3.             By Distribution Channel

9.3.2.     Argentina Yoga Mat Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value & Volume

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Material

9.3.2.2.2.             By End User

9.3.2.2.3.             By Distribution Channel

9.3.3.     Colombia Yoga Mat Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value & Volume

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Material

9.3.3.2.2.             By End User

9.3.3.2.3.             By Distribution Channel

10.  Middle East and Africa Yoga Mat Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value & Volume

10.2.              Market Share & Forecast

10.2.1.  By Material

10.2.2.  By End User

10.2.3.  By Distribution Channel

10.2.4.  By Country

10.3.              MEA: Country Analysis

10.3.1.  South Africa Yoga Mat Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value & Volume

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Material

10.3.1.2.2.           By End User

10.3.1.2.3.           By Distribution Channel

10.3.2.  Saudi Arabia Yoga Mat Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value & Volume

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Material

10.3.2.2.2.           By End User

10.3.2.2.3.           By Distribution Channel

10.3.3.  UAE Yoga Mat Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value & Volume

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Material

10.3.3.2.2.           By End User

10.3.3.2.3.           By Distribution Channel

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Pricing Analysis

14.  Competitive Landscape

14.1.              Players Profiled (Leading Companies)

14.1.1.  ADIDAS AG, (ADIDAS)

14.1.2.  Aurorae Yoga, LLC

14.1.3.  ALOYOGA, INC.

14.1.4.  Yoga Direct LLC

14.1.5.  Liforme Ltd

14.1.6.  ANYMATIC LLC

14.1.7.  Barefoot Yoga Co.

14.1.8.  JadeYoga

14.1.9.  La Vie Boheme Yoga

14.1.10.                Lululemon Athletica

14.1.11.                Ecoyoga Ltd

14.1.12.                Hugger Mugger Yoga Products LLC Inc.

14.1.13.                Manduka

14.1.14.                Eupromed

14.1.15.                prAna

15.  Strategic Recommendations

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