White Noise Machine Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Plug-In Noise Machine, Portable Noise Machine, Stuffed Animal Machine, Others (Combination Noise Machine)), By Application (Adult, Babies/Kids)), By End User (Household, Commercial), By Distribution Channel (Online, Offline), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.73 Billion
CAGR (2026-2031)	7.09%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 2.61 Billion

Market Overview

The Global White Noise Machine Market will grow from USD 1.73 Billion in 2025 to USD 2.61 Billion by 2031 at a 7.09% CAGR. The Global White Noise Machine Market consists of electromechanical or digital devices designed to emit consistent auditory frequencies that mask disruptive environmental sounds. These units are primarily utilized to induce sleep, enhance concentration, and manage conditions such as tinnitus by creating a soothing background acoustic environment. Key drivers supporting market growth include the escalating prevalence of sleep disorders and the increasing need to mitigate urban noise pollution in residential settings. According to the National Sleep Foundation, in 2025, insufficient sleep negatively impacts the work productivity of 60% of Americans, highlighting the urgent consumer demand for effective sleep-promoting solutions like sound conditioners.

Despite the strong demand for sleep aids, the market faces a significant challenge arising from the ubiquity of digital alternatives. The widespread availability of free or low-cost white noise applications on smartphones and smart speakers provides consumers with a convenient substitute for standalone hardware. This accessibility of integrated software solutions allows users to access masking sounds without purchasing a dedicated device, thereby impeding the sales volume of traditional white noise machines and restraining the overall expansion of the dedicated hardware market.

Key Market Drivers

The rising prevalence of sleep disorders and insomnia acts as a primary catalyst for the Global White Noise Machine Market, as consumers increasingly seek non-pharmaceutical methods to regulate their sleep-wake cycles. Individuals suffering from chronic sleep onset difficulties turn to these devices to establish a consistent auditory backdrop that promotes relaxation and minimizes physiological arousal. According to the National Sleep Foundation, March 2025, in the '2025 Sleep in America Poll', nearly 40% of U.S. adults reported having trouble falling asleep three or more nights per week. This substantial demographic of sleep-deprived individuals underpins the steady demand for sound conditioning hardware designed to create a stable acoustic environment conducive to rest.

Simultaneously, escalating levels of urban noise pollution necessitate effective sound masking solutions for residential and professional spaces. As urbanization intensifies, external disturbances such as traffic and construction, alongside internal household sounds, significantly impair sleep quality and concentration, driving the adoption of white noise technology. According to the European Environment Agency, June 2025, in the 'Environmental noise in Europe 2025' report, approximately 110 million people across Europe are exposed to long-term noise levels that are harmful to their health. Furthermore, the market is bolstered by the need to mask distinct auditory disruptions within the bedroom itself; according to ResMed, February 2025, in the '2025 Global Sleep Survey', 32% of couples reported that their sleep is disrupted by their partner’s snoring or loud breathing, reinforcing the necessity for devices that can neutralize intrusive sounds.

Download Free Sample Report

Key Market Challenges

The growth of the Global White Noise Machine Market is significantly hampered by the widespread availability of digital alternatives, specifically mobile applications and integrated software on smartphones. These digital solutions offer consumers a convenient and often cost-free method to access masking sounds, effectively replicating the primary function of dedicated electromechanical devices without necessitating a separate hardware purchase. This substitution effect is particularly detrimental in price-sensitive segments, where the value proposition of a single-purpose sound conditioner is diminished by the multifunctionality of existing personal electronics. As users increasingly rely on their mobile devices for health and wellness management, the necessity for standalone acoustic equipment declines, directly restricting sales volume for traditional hardware manufacturers.

This challenge is further compounded by the integral role mobile devices play in the sleep environment, which removes the barrier to entry for app-based competitors. According to the American Academy of Sleep Medicine, in 2025, 87% of people keep their smartphone in the bedroom. The physical presence of these devices at the bedside creates an immediate and frictionless platform for digital sleep aids, rendering additional white noise machinery redundant for a large portion of the consumer base. Consequently, this high hardware penetration rate allows software alternatives to cannibalize the market share that would otherwise belong to dedicated sound conditioning units.

Key Market Trends

The Advancement of Smart Nursery and Cry-Detection Features is fundamentally reshaping the market as manufacturers embed artificial intelligence to create responsive caregiving tools. Unlike traditional passive sound units, these advanced devices now analyze infant vocalizations to automatically adjust audio profiles and volume, offering a level of interaction that standalone mobile apps cannot replicate. This shift towards intelligent, hardware-based monitoring is financially evident within the sector; according to Owlet, May 2025, in its 'First Quarter 2025 Financial Results' press release, the company reported a revenue increase of 43.1% year-over-year to $21.1 million, driven largely by the robust adoption of its integrated smart nursery ecosystem which combines monitoring with soothing auditory features.

Simultaneously, the Convergence with Multi-Functional Sleep Wellness Devices is driving hardware evolution, as units increasingly combine sound masking with circadian lighting and sunrise alarms to serve as holistic bedside hubs. This trend caters to the quantified-self movement, where users seek devices that not only mask noise but also synchronize with broader health data to optimize rest, effectively decluttering the sleep environment. The consumer reliance on technology for sleep management is intensifying; according to the Consumer Technology Association, July 2025, in the 'State of Wearable Tech 2025 Report', over 65% of U.S. adults who use fitness wearables now rely on them specifically to monitor sleep metrics, compelling white noise manufacturers to align their new product developments with this connected health ecosystem.

Segmental Insights

The Online segment is currently the fastest-growing distribution channel within the Global White Noise Machine Market, driven by the increasing consumer preference for digital retail convenience. This expansion is primarily attributed to the extensive product variety available on e-commerce platforms, which enables buyers to efficiently compare specifications, features, and price points across multiple brands. Furthermore, the transparency provided by user-generated reviews and detailed product descriptions facilitates informed decision-making, effectively mitigating the need for physical inspections. Consequently, manufacturers are increasingly prioritizing direct-to-consumer strategies to capitalize on this shift in purchasing behavior and expand their market reach.

Regional Insights

North America maintains a leading position in the global white noise machine market due to heightened consumer awareness regarding sleep hygiene and a significant prevalence of sleep disorders. Organizations such as the National Sleep Foundation consistently emphasize the importance of quality rest, which drives the adoption of sound therapy devices across residential and commercial sectors. This demand is further strengthened by a well-established retail infrastructure that ensures broad product availability. Consequently, the region exhibits sustained market maturity as consumers prioritize wellness solutions to mitigate noise pollution and improve sleep environments.

Recent Developments

• In January 2025, Hatch launched the Restore 3, the latest iteration of its smart sleep device designed to support healthy circadian rhythms through sound and light. This new model emphasized a "phone-free" user experience, incorporating physical controls that allow individuals to manage their nighttime and morning routines directly on the device without relying on a smartphone app. The Restore 3 introduced an expanded library of high-fidelity sleep audio, including white noise, brown noise, and nature-inspired soundscapes, alongside an improved sunrise alarm feature. The company positioned this release as a comprehensive solution for adults seeking to improve sleep hygiene by minimizing screen exposure in the bedroom.
• In April 2024, Adaptive Sound Technologies, Inc. introduced the Sound+Therapy machine, a device that integrates advanced acoustic engineering with light therapy to promote deeper relaxation. This product featured proprietary technology capable of generating "beat sounds" with a fundamental frequency of 40 Hertz, a specific gamma frequency shown in research to support brain relaxation and sleep quality. Unlike standard white noise machines that rely solely on fan or static sounds, this unit combined these scientifically formulated audio tracks with synchronized light sequences. The launch highlighted the manufacturer's focus on leveraging neuro-scientific principles to develop non-invasive, drug-free technologies for the sleep aid market.
• In April 2024, Anker Innovations debuted the Soundcore Sleep A20, a next-generation set of earbuds designed to function as a personalized white noise delivery system. These earbuds were engineered with a low-profile, flat design to ensure comfort for side sleepers and utilized a specialized "twin-seal" ear tip mechanism to passively block external disturbances such as snoring or traffic. The device offered an extended battery life of up to 14 hours in local playback mode, enabling users to listen to built-in white noise and ambient soundscapes throughout the night without interruption. This release expanded the company's portfolio in the sleep health sector, offering a wearable alternative to traditional tabletop sound machines.
• In March 2024, Yogasleep released the Hushh 2, an upgraded version of its popular portable white noise machine engineered specifically for infants and travel. The company enhanced the device with a significantly extended battery life, offering up to 34 hours of continuous operation on a single charge to meet the needs of mobile families. Additional improvements included a redesigned, durable carabiner clip for secure attachment to strollers and car seats, as well as an illuminated interface to facilitate ease of use during nighttime feedings. This product launch reinforced Yogasleep's strategy of providing robust, travel-friendly sleep aids that deliver consistent sound masking in various environments.

Key Market Players

• Marpac, LLC
• SNOOZ, INC
• FKA Distributing Co., LLC
• Munchkin, Inc.
• Hatch Inc.
• Sweet ZZZ Mattress
• Shenzhen Zhuocai Electric Appliance Co. Ltd
• pNeo LLC
• Adaptive Sound Technologies, Inc.
• Graco Inc.

By Product Type	By Application	By End User	By Distribution Channel	By Region
Plug-In Noise Machine Portable Noise Machine Stuffed Animal Machine Others (Combination Noise Machine)	Adult Babies/Kids	Household Commercial	Online Offline	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global White Noise Machine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• White Noise Machine Market, By Product Type:

• Plug-In Noise Machine
• Portable Noise Machine
• Stuffed Animal Machine
• Others (Combination Noise Machine)

• White Noise Machine Market, By Application:

• Adult
• Babies/Kids

• White Noise Machine Market, By End User:

• Household
• Commercial

• White Noise Machine Market, By Distribution Channel:

• Online
• Offline

• White Noise Machine Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE