Global water purifiers market valued at USD 41.22 billion in 2019 and is projected to grow at a CAGR of 8.06% during 2020-2026 and reach a market value of USD 68.09 Billion by 2026. The rapid growth can be accounted to rapid industrialization, personal disposable income and rising awareness about waterborne diseases. Moreover, continuous industrial expansion and unmonitored wastewater discharged into the water resources is deteriorating the quality of water, and leading to health concerns among consumers, which has increased the demand for water purifiers during the forecast period.

Global water purifiers market can be segregated based on technology and region. In terms of technology, market can be segregated into membrane, media and UV. Out of these, membrane technology led the market with share of 62.70% in 2019. Nowadays, water in purifiers initially passes through RO membrane for primary purification process, followed by secondary purification process through UV and UF membranes, therefore, membrane segment is forecast to dominate the market until 2026. RO water purifiers are widely adopted due to their low electricity consumption, regular technological innovation, and high-performance efficiency.

In terms of region, Asia-Pacific is set to dominate the global market, holding the largest share of 68.80%, owing to the increasing awareness about health, rising urbanization, and increasing disposable income. With 11.05% market share, Europe is anticipated to register a CAGR of 6.81% by 2026, reaching a market value of USD 7.5 Billion. 

Leading companies operating in the global water purifier market include Foshan Shunde Midea Water Dispenser Manufacture Company Limited, Coway Company Ltd., Brita Gmbh, A.O. Smith Corporation, Eureka Forbes Limited, Kent RO System Ltd., BWT Holding GmbH, Panasonic Corporation, L.G. Electronics Inc., Culligan International Company, and 3M Purification Inc. Companies operating in the market are using strategies such as new product launches, mergers & acquisitions and collaboration to increase their share in the competitive market. For instance, in 2020, Xiaomi launched an UltraFilter water purifier for domestic use.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021-2026

Objective of the Study:

  • To analyze and forecast global water purifiers market size.  
  • To provide a detailed analysis of global water purifiers market on the basis of technology, and regional distribution.
  • To determine and forecast the market size by segmenting the global market into five regions, namely - Asia-Pacific, North America, Europe, Middle East & Africa, and South America.
  • To scrutinize the competitive developments such as new product launches and mergers & acquisitions in global water purifiers market.
  • To provide detailed information regarding crucial factors influencing the growth of water purifiers market, globally.
  • To analyze the technical trends of water purifiers market across the globe.
  • To identify and strategically profile the leading players in global water purifiers market. 


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of water purifier manufacturers and suppliers in more than 75 countries across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified manufacturing companies and suppliers. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels, and regional presence of all major water purifier companies across the globe.

TechSci Research calculated global water purifiers market size by using a bottom-up approach, where water purifier companies’ value sales data in terms of technology (Membrane, Media and UV based water purifiers) were recorded and forecast for the future years. TechSci Research gathered this information by conducting interviews with industry experts and company representatives and externally validated the same by analyzing historical sales data of respective companies to arrive at the overall market size. Various secondary sources such as directories, databases such as Central Pollution Control Board, AQUASTAT, China Ministry of Water Resources, World Bank, OECD, company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Membrane water purifier, media water purifier, UV water purifier manufacturers
  • Membrane water purifier, media water purifier, UV water purifier suppliers
  • End users of water purifiers, such as residential complexes and apartments
  • Research organizations and consulting companies
  • Associations, organizations, forums and alliances related to water purifiers
  • Government bodies such as regulating authorities and policy makers

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as water purifier manufacturing companies, distributors and dealers, customers and policy makers, as well as for identifying which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, global water purifiers market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Global Water Purifiers Market, by Technology:
    • Membrane
    • Media
    • UV
  • Global Water Purifiers Market, by Region:
    • Asia-Pacific
      • China
      • South Korea
      • India
      • Vietnam
      • Indonesia
    • North America
      • United States
      • Canada
      • Mexico
    • Europe  
      • Russia
      • Spain
      • Germany
      • France
      • United Kingdom
    • Middle East & Africa
      • UAE
      • Saudi Arabia
      • Egypt
      • South Africa
      • Algeria
    • South America
      • Brazil
      • Chile
      • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of major companies operating in global water purifiers market.

Voice of Customers: Customer analysis by considering below mentioned parameters -  major factors influencing the buying behavior, challenges/unmet needs.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. 

1.       Product Overview

2.       Research Methodology

3.       Impact of COVID-19 on Global Water Purifiers Market

4.       Analyst View

5.       Global Water Purifiers Market Outlook

5.1.    Market Size & Forecast

5.1.1.By Value

5.1.2.By Volume

5.2.    Market Share & Forecast

5.2.1.By Technology (UV, Media & Membrane)

5.2.2.By Region

5.2.3.By Company

5.3.    Product Market Map (By Technology, By Region)

6.       Asia-Pacific Water Purifiers Market Outlook

6.1.    Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2.    Market Share & Forecast

6.2.1.By Technology

6.2.2.By Country

6.2.3.Product Market Map (By Technology, By Region)

6.2.4.China Water Purifiers Market Outlook

6.2.4.1.              Market Size & Forecast

6.2.4.1.1.                    By Value

6.2.5.South Korea Water Purifiers Market Outlook

6.2.5.1.              Market Size & Forecast

6.2.5.1.1.                    By Value

6.2.6.India Water Purifiers Market Outlook

6.2.6.1.              Market Size & Forecast

6.2.6.1.1.                    By Value

6.2.7.Vietnam Water Purifiers Market Outlook

6.2.7.1.              Market Size & Forecast

6.2.7.1.1.                    By Value

6.2.8.Indonesia Water Purifiers Market Outlook

6.2.8.1.              Market Size & Forecast

6.2.8.1.1.                    By Value

7.       North America Water Purifiers Market Outlook

7.1.    Market Size & Forecast

7.1.1.By Value

7.1.2.By Volume

7.2.    Market Share & Forecast

7.2.1.By Technology

7.2.2.By Country

7.2.3.Product Market Map (By Technology, By Region)

7.2.4.United States Water Purifiers Market Outlook

7.2.4.1.              Market Size & Forecast

7.2.4.1.1.                    By Value

7.2.5.Canada Water Purifiers Market Outlook

7.2.5.1.              Market Size & Forecast

7.2.5.1.1.                    By Value

7.2.6.Mexico Water Purifiers Market Outlook

7.2.6.1.              Market Size & Forecast

7.2.6.1.1.                    By Value

8.       Europe Water Purifiers Market Outlook

8.1.    Market Size & Forecast

8.1.1.By Value

8.1.2.By Volume

8.2.    Market Share & Forecast

8.2.1.By Technology

8.2.2.By Country

8.2.3.Product Market Map (By Technology, By Region)

8.2.4.Spain Water Purifiers Market Outlook

8.2.4.1.              Market Size & Forecast

8.2.4.1.1.                    By Value

8.2.5.Russia Water Purifiers Market Outlook

8.2.5.1.              Market Size & Forecast

8.2.5.1.1.                    By Value

8.2.6.Germany Water Purifiers Market Outlook

8.2.6.1.              Market Size & Forecast

8.2.6.1.1.                    By Value

8.2.7.France Water Purifiers Market Outlook

8.2.7.1.              Market Size & Forecast

8.2.7.1.1.                    By Value

8.2.8.United Kingdom Water Purifiers Market Outlook

8.2.8.1.              Market Size & Forecast

8.2.8.1.1.                    By Value

9.       Middle East & Africa Water Purifiers Market Outlook

9.1.    Market Size & Forecast

9.1.1.By Value

9.1.2.By Volume

9.2.    Market Share & Forecast

9.2.1.By Technology

9.2.2.By Country

9.2.3.Product Market Map (By Technology, By Region)

9.2.4.United Arab Emirates Water Purifiers Market Outlook

9.2.4.1.              Market Size & Forecast

9.2.4.1.1.                    By Value

9.2.5.Saudi Arabia Water Purifiers Market Outlook

9.2.5.1.              Market Size & Forecast

9.2.5.1.1.                    By Value

9.2.6.Egypt Water Purifiers Market Outlook

9.2.6.1.              Market Size & Forecast

9.2.6.1.1.                    By Value

9.2.7.South Africa Water Purifiers Market Outlook

9.2.7.1.              Market Size & Forecast

9.2.7.1.1.                    By Value

9.2.8.Algeria Water Purifiers Market Outlook

9.2.8.1.              Market Size & Forecast

9.2.8.1.1.                    By Value

10.   South America Water Purifiers Market Outlook

10.1.                     Market Size & Forecast

10.1.1.    By Value

10.1.2.    By Volume

10.2.                     Market Share & Forecast

10.2.1.    By Technology

10.2.2.    By Country

10.2.3.    Product Market Map (By Technology, By Region)

10.2.4.    Brazil Water Purifiers Market Outlook

10.2.4.1.          Market Size & Forecast

10.2.4.1.1.                 By Value

10.2.5.    Chile Water Purifiers Market Outlook

10.2.5.1.          Market Size & Forecast

10.2.5.1.1.                 By Value

10.2.6.    Argentina Water Purifiers Market Outlook

10.2.6.1.          Market Size & Forecast

10.2.6.1.1.                 By Value

11.   Voice of Customer

11.1.                     Brand Preferences

11.2.                     Preferred Point of Purchase

11.3.                     Factors Influencing Purchase Decision

12.   Market Dynamics

12.1.                     Drivers

12.2.                     Challenges

13.   Market Trends & Developments

14.   Competitive Landscape

14.1.                     Company Profiles

14.1.1.     Foshan Shunde Midea Water Dispenser Manufacture Company Limited

14.1.2.    Coway Company Ltd.

14.1.3.    Brita Gmbh

14.1.4.    A.O. Smith Corporation

14.1.5.    Eureka Forbes Limited

14.1.6.    Kent RO System Ltd.

14.1.7.    BWT Holding Gmbh                       

14.1.8.    Panasonic Corporation                  

14.1.9.    L.G. Electronics Inc.                        

14.1.10. Culligan International Company                

14.1.11.  3M Purification Inc         

15.   Strategic Recommendations

16.   About Us & Disclaimer

  • List of Figures

    Figure 1:               Global Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 2:               Global Water Purifiers Market Size, By Volume (Million Units), 2015-2026F

    Figure 3:               Global Water Purifiers Market Share, By Technology, By Value, 2015–2026F

    Figure 4:               Global Water Purifiers Market Share, By Region, By Value, 2019 & 2026F

    Figure 5:               Global Water Purifiers Market Share, By Company, By Value, 2019

    Figure 6:               Global Product Map-Market Size (USD Million) & Growth Rate (%), By Technology, 2019

    Figure 7:               Global Product Map-Market Size (USD Million) & Growth Rate (%), By Region, 2019

    Figure 8:               Asia-Pacific Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 9:               Asia-Pacific Water Purifiers Market Size, By Volume (Million Units), 2015-2026F

    Figure 10:            Asia-Pacific Water Purifiers Market Share, By Technology, By Value, 2015–2026F

    Figure 11:            Asia-Pacific Water Purifiers Market Share, By Country, By Value, 2019 & 2026F

    Figure 12:            Asia-Pacific Product Map-Market Size (USD Million) & Growth Rate (%), By Technology, 2019

    Figure 13:            Asia-Pacific Product Map-Market Size (USD Million) & Growth Rate (%), By Country, 2019

    Figure 14:            China Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 15:            China Urban Population Share (% of Population), 2015-2018

    Figure 16:            China Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 17:            South Korea Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 18:            South Korea Urban Population Share (% of Population), 2015-2018

    Figure 19:            South Korea Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 20:            India Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 21:            India Urban Population Share (% of Population), 2015-2018

    Figure 22:            India Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 23:            Vietnam Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 24:            Vietnam Population, 2015-2019 (Million)

    Figure 25:            Indonesia Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 26:            Indonesia Urban Population (Million), 2015-2018

    Figure 27:            North America Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 28:            North America Water Purifiers Market Size, By Volume (Million Units), 2015-2026F

    Figure 29:            North America Water Purifiers Market Share, By Technology, By Value, 2015–2026F

    Figure 30:            North America Water Purifiers Market Share, By Country, By Value, 2019 & 2026F

    Figure 31:            North America Product Map-Market Size (USD Million) & Growth Rate (%), By Technology, 2019

    Figure 32:            North America Product Map-Market Size (USD Million) & Growth Rate (%), By Country, 2019

    Figure 33:            United States Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 34:            United States Urban Population Share (% of Population), 2015-2018

    Figure 35:            United States Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 36:            Canada Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 37:            Canada Urban Population Share (% of Population), 2015-2018

    Figure 38:            Canada Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 39:            Mexico Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 40:            Mexico Urban Population Share (% of Population), 2015-2018

    Figure 41:            Mexico Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 42:            Europe Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 43:            Europe Water Purifiers Market Size, By Volume (Million Units), 2015-2026F

    Figure 44:            Europe Water Purifiers Market Share, By Technology, By Value, 2015–2026F

    Figure 45:            Europe Water Purifiers Market Share, By Country, By Value, 2019 & 2026F

    Figure 46:            Europe Product Map-Market Size (USD Million) & Growth Rate (%), By Technology, 2019

    Figure 47:            Europe Product Map-Market Size (USD Million) & Growth Rate (%), By Country, 2019

    Figure 48:            Spain Water Purifiers Market Size, By Value (USD Million),2015-2026F

    Figure 49:            Spain Urban Population Share (% of Population), 2015-2018

    Figure 50:            Spain Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 51:            Russia Water Purifiers Market Size, By Value (USD Million),2015-2026F

    Figure 52:            Russia Urban Population (Million), 2015-2018

    Figure 53:            Germany Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 54:            Germany Urban Population Share (% of Population), 2015-2018

    Figure 55:            Germany Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 56:            France Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 57:            France Urban Population Share (% of Population), 2015-2018

    Figure 58:            France Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 59:            United Kingdom Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 60:            UK Urban Population Share (% of Population), 2015-2018

    Figure 61:            UK Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 62:            Middle East & Africa Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 63:            Middle East & Africa Water Purifiers Market Size, By Value (Million Units), 2015-2026F

    Figure 64:            Middle East & Africa Water Purifiers Market Share, By Technology, By Value, 2015–2026F

    Figure 65:            Middle East & Africa Water Purifiers Market Share, By Country, By Value, 2019 & 2026F

    Figure 66:            Middle East & Africa Product Map-Market Size (USD Million) & Growth Rate (%), By Technology, 2019

    Figure 67:            Middle East & Africa Product Map-Market Size (USD Million) & Growth Rate (%), By Country, 2019

    Figure 68:            United Arab Emirates Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 69:            UAE Urban Population Share (% of Population), 2015-2018

    Figure 70:            UAE Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 71:            Saudi Arabia Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 72:            Saudi Arabia Urban Population Share (% of Population), 2015-2018

    Figure 73:            Saudi Arabia Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 74:            Egypt Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 75:            Egypt Urban Population (Million), 2015-2018

    Figure 76:            South Africa Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 77:            South Africa Urban Population Share (% of Population), 2015-2018

    Figure 78:            South Africa Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 79:            Algeria Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 80:            Algeria Urban Population (Million), 2015-2018

    Figure 81:            South America Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 82:            South America Water Purifiers Market Size, By Volume (Million Units), 2015-2026F

    Figure 83:            South America Water Purifiers Market Share, By Technology, By Value, 2015–2026F

    Figure 84:            South America Water Purifiers Market Share, By Country, By Value, 2019 & 2026F

    Figure 85:            South America Product Map-Market Size (USD Million) & Growth Rate (%), By Technology, 2019

    Figure 86:            South America Product Map-Market Size (USD Million) & Growth Rate (%), By Country, 2019

    Figure 87:            Brazil Water Purifiers Market Size, By Value (USD Million),2015-2026F

    Figure 88:            Brazil Urban Population Share (% of Population), 2015-2018

    Figure 89:            Brazil Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)

    Figure 90:            Chile Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 91:            Chile Urban Population (Million), 2015-2018

    Figure 92:            Argentina Water Purifiers Market Size, By Value (USD Million), 2015-2026F

    Figure 93:            Argentina Urban Population Share (% of Population), 2015-2018

    Figure 94:            Argentina Per Capita Gross National Income (GNI), PPP, 2015-2018 (USD Thousand)