Wallpaper Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Product Type (Vinyl, Non-woven, Paper, Fabric), By End-Use (Residential, Commercial), By Distribution Channel (Offline Vs. Online), By Region

The global wallpaper market is anticipated to grow during the forecast period. The increase in disposable incomes and the modernization of suburban regions worldwide are the main factors propelling the wallpaper market. As a result, decorative wallpaper is already increasingly preferred by consumers over paint. Additionally, the country's real estate market is expanding quickly, which has increased demand for wallpaper in both commercial and residential environments. Wallpaper is a material used for interior wall decorating in private and public structures. It has several benefits, including a wide range of colors, intricate patterns, environmental protection, and easy installation.

As a result of the industry's rapid technological advancement, the wallpaper market has expanded in many growing nations. Customers used to decorate their walls with vibrant paints in the past, but today they are choosing wallpaper instead because it is more durable, firm, and environmentally friendly. Offices, apartments, and other interior walls can be decorated and covered with wallpaper due to their numerous benefits, including diverse palettes, easy installation, rich patterns, and environmental preservation. According to "The Observatory of Economic Complexity," in 2020, the top importers of wallpaper were Russia (USD138 M), France (USD111 M), the United Kingdom (USD89.3 M), the United States (USD85.7 M), and Vietnam (USD72.3 M).

Because COVID-19 has limited supply chain activities, it has significantly slowed down the world economy. The disruption in the supply chain for nations like China and South Korea has dramatically impacted the market growth for wallpaper. In contrast, expanding housing programs in countries like Brazil and India are boosting the demand for rental properties and, as a result, are contributing to the market's expansion. To meet consumer demand, manufacturers are implementing innovative tactics. Additionally, the COVID-19 pandemic has accelerated the use of online e-commerce channels to boost consumer spending.

There are various wallpaper market trends which fuel the wallpaper industry growth such as selecting a design with a distinctive & artistic scene, adding elegance with a wallpaper border, add stripes for style, and giving design a tactile touch with textured wallpaper, embrace moody metallics, dramatic graphics, and archival designs as users take wallpaper to the fifth wall. There are also several perennial wallpaper themes that are consistently popular in interior design, from fanciful florals and botanicals to stripes and damasks. Also, there is a whole new range of textures, colors, and patterns available in floral wall papers, which is gaining major popularity.

Moreover, increasing popularity of peel and stick wallpapers among the consumers is also driving the wallpaper market worldwide. For instance, in 2022, Marimekko launched the Peel-and-Stick Wallpaper. Four iconic prints are included in the collection, each in a different color theme. They are able to exist in several decades at once since they are both modern and classic, iconic and new. These peel and stick wallpaper have sparkles of green in the center for a small splash of color and their well-known large-scale floral pattern, Unikko. A single roll of this wallpaper is 20.8 inches wide and 18 feet long. This factor will further boost the wallpaper industry growth during the forecast period.

Manufacturers are spending more on marketing, sponsorships, and partnerships to expand their customer base. The direct-to-customer channel can be very profitable for businesses who have devoted customers and have previously engaged in marketing initiatives to build a strong brand identity. Businesses are working hard to increase customer brand loyalty by utilizing this sales strategy. For instance, in 2021, RoomMates Decor, a subsidiary of York Wallcoverings, the oldest wallpaper producer in North America, introduced the peel and stick wallpaper programme in collaboration with historic design brand Waverly. Through this partnership, the innovative RoomMates Peel & Stick wallpapers and Waverly's mix-and-match styles were merged.

The global wallpaper market is increasing as new construction infrastructure expands around the world. The ease of installation compared to traditional wall decoration techniques like painting promotes its appeal in the market. The industry is growing since wallpaper doesn't contain dangerous materials like lead.  Also, the wallpaper improves the aesthetic appeal of walls more than interior paint. A wall's aesthetic appeal is increased while it is also covered by wallpaper. When put on rough surfaces, some wallpaper, like grass-cloth printed on fabric backing, can protect structures from the weather conditions while also maintaining their aesthetic appeal. Better aesthetics are in demand in both residential and commercial sector. In addition, vinyl wallpapers last a long time than other solutions do. It is composed entirely of wallpaper and is water and scrub resistant. It is durable, cleanable, and impervious to tearing and scratching. Hence, during the projected period, the global wallpaper market will be driven by all these factors at a significant pace.

Stain Resistant & Eco-friendly Wallpapers Fuels the Market Growth

Manufacturers are focusing on making eco-friendly wallpapers to attract consumers, which fuels the demand and growth of the wallpapers market worldwide. For instance, one of India's paint and wallpaper merchants, UDC Homes, offers an eco-friendly line of wallpapers called the "Nuance Collection." Since the designs are made from plant-based fibers, they are environmentally friendly and serve as a tribute to the wonders of unspoiled mother nature. Additionally, Wolpin Wall Stickers DIY Wallpaper comprises peel-and-stick PVC vinyl and is simple to apply. The wallpaper is stain-resistant, self-adhesive, heat-resistant, and waterproof. The black wallpaper's design should improve the room's appearance and is appropriate for use in the living room, office, bedroom, bathroom, and other areas.

Product Launches Fuels the Market Growth

Companies are launching new products for consumers as the demand for these products is rising rapidly, further prompting companies to expand their product portfolios to cater to consumer demand. For instance, the New Digitally Printable Wallpaper from Neschen meets all fire safety and sustainability standards. Following a modification, the adaptable wallpaper from the Green Wall product family has been given the highest safety approval for use indoors. The product has recently undergone testing by DIN EN 13501 and has an actual weight of 170 g/m2. The L-UV smooth FR wallpaper thus obtains the highest fire rating class possible: B-S1, d0. This classification allows the wallpaper to be used in stairwells and on ceilings. Hence, the increasing introduction of new products to draw the customers fuels the global wallpaper market during the forecast period.

Strategic Collaborations & Acquisitions among Companies Drives the Market Growth

Nirmal's Furnishings, one of India's prestigious home décor companies, is renowned for its custom-made textiles. They primarily display wallpapers from the famous Spanish company Coordonné - Wander in India. Coordonné, a company with headquarters in Barcelona, is well known worldwide for its exquisite wall covering and fabric collections. Their most recent series of wallpapers, Wander, which Nirmals Furnishings debuted in India, highlights the exciting vistas that a creative mind at sea encounters. Also, Grandeco Wallfashion Group acquired D&V Holden Limited, the entire share capital of Holden Decor Limited, one of the top wallcovering businesses in the UK, for an undisclosed amount. Grandeco produced more than 13 million rolls of wallpapers per year. The purchase of Holden Decor is a part of Grandeco's plan for international growth. It is consistent with the company's confidence that the wall decorating industry will continue to consolidate, enabling it to become the market leader in all of Europe. The goal of the acquisition is to expand on Holden Decor's exceptional success.

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Market Segmentation

The global wallpaper market is segmented into product type, end-use, distribution channel, region, and competitive landscape. Based on the product type, the market is segmented into vinyl, non-woven, paper, and fabric. Based on end-use, the market is segmented into residential and commercial. Based on distribution channel, the market is segmented into offline and online.

Company Profile      

Sangetsu Corporation, York Wall Coverings Inc., Brewster Home Fashions, F. Schumacher & Co., Adornis Wallpapers, A.S. Création Tapeten AG, Asian Paints Ltd., 4walls, Osborne & Little, Grandeco Wallfashion Group Belgium N.V. are the major market players in the global wallpaper market.

Report Scope:

In this report, the global wallpaper market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•  Wallpaper Market, By Product Type:

• Vinyl
• Non-woven
• Paper
• Fabric

• Wallpaper Market, End- Use:

• Residential
• Commercial

•   Wallpaper Market, By Distribution Channel:

• Offline
• Online

·           Wallpaper Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• Russia
• France
• United Kingdom
• Italy
• Spain
• Asia-Pacific
• China
• India
• Japan
• Indonesia
• Vietnam
• Middle East & Africa
• Saudi Arabia
• Egypt
• UAE
• Turkey
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global wallpaper market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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