Report Description

Forecast Period


Market Size (2022)

USD 551.53 Million

CAGR (2023-2028)

9.19 %

Fastest Growing Segment


Largest Market


Market Overview

Vietnam Water Purifiers Market has valued at USD 551.53 million in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 9.19% through 2028. The Vietnam water purifiers market is experiencing significant growth and transformation as the country grapples with water quality issues and an increased awareness of the importance of clean and safe drinking water. This market overview provides insights into the key factors driving the growth of the water purifiers industry in Vietnam.

Increasing awareness of water pollution and contamination issues has spurred demand for water purifiers in Vietnam. Consumers are becoming more conscious of the potential health risks associated with consuming untreated or contaminated water, leading to a heightened demand for water purification solutions.

Vietnam is undergoing rapid urbanization, with a growing urban population that demands access to clean drinking water. The government's investments in infrastructure development, including water treatment facilities, have not kept pace with the urbanization rate. As a result, many urban residents turn to water purifiers as a reliable means of ensuring the safety and quality of their tap water.

Health-conscious consumers in Vietnam are increasingly turning to water purifiers as a preventive measure against waterborne diseases and contaminants. Water purifiers equipped with advanced filtration technologies, such as activated carbon and reverse osmosis, are gaining popularity for their ability to remove impurities and provide safe drinking water.

Vietnam's growing economy and rising disposable incomes have made high-quality water purifiers more affordable for a larger segment of the population. Consumers are willing to invest in home appliances that improve their quality of life, including water purifiers that ensure access to clean and safe water.

The Vietnamese government has also taken steps to address water quality concerns. Various campaigns and initiatives promote the importance of clean water, which has indirectly influenced consumer behavior and driven interest in water purifiers.

The Vietnam water purifiers market offers a wide range of products, from simple carbon filters to more advanced systems like UV purifiers and reverse osmosis units. This variety allows consumers to choose products that suit their specific water quality concerns and budget constraints.

Both domestic and international manufacturers are actively participating in the Vietnamese water purifiers market, resulting in a competitive landscape. Leading brands like Panasonic, A.O. Smith, and Coway are prominent players in the market, offering innovative solutions to cater to the diverse needs of consumers.

The growth of e-commerce platforms has made it easier for consumers to access a wide range of water purifiers and compare different brands and models. Traditional retail channels, including appliance stores and supermarkets, also continue to play a crucial role in distributing water purifiers.

In conclusion, the Vietnam water purifiers market is experiencing robust growth driven by concerns over water quality, urbanization, economic development, and increasing consumer awareness. As access to clean and safe drinking water remains a priority for Vietnamese households, the demand for water purifiers is expected to continue its upward trajectory in the coming years. This dynamic market offers opportunities for both established players and new entrants to meet the growing demand for water purification solutions.

Key Market Drivers

Increasing Awareness of Water Quality

One of the foremost drivers of the Vietnam water purifiers market is the growing awareness among Vietnamese consumers regarding the quality of their tap water. Concerns over waterborne diseases, contamination from pollutants, and the presence of heavy metals have led many individuals and households to seek ways to ensure access to clean and safe drinking water.

Awareness campaigns by government agencies, non-governmental organizations (NGOs), and media outlets have played a significant role in educating the public about the potential health risks associated with untreated tap water. As a result, there is a heightened demand for water purification solutions that can effectively remove impurities and pathogens from the water supply.

Consumers in urban areas, where water pollution and supply issues may be more pronounced, have been particularly receptive to the idea of investing in water purifiers to improve the quality of their drinking water. This trend is expected to continue as concerns about water quality persist and more Vietnamese households seek reliable methods to ensure their water is safe for consumption.

Rising Affluence and Urbanization

Vietnam's steady economic growth has led to increased affluence and urbanization, particularly in major cities such as Hanoi and Ho Chi Minh City. As people in urban areas experience improved living standards and greater disposable incomes, they are more inclined to invest in home appliances and technologies that enhance their quality of life, including water purifiers.

Urban dwellers, who often have access to tap water but may not trust its quality, are more likely to seek water purification solutions to ensure the safety of their drinking water. Additionally, the compact and user-friendly designs of modern water purifiers make them a convenient addition to urban households where space is at a premium.

The desire for a healthier and more hygienic lifestyle is another driving force behind the adoption of water purifiers in urban areas. Vietnamese consumers increasingly view water purifiers as a means to protect their family's health and well-being, further fueling market growth.

Government Initiatives and Regulation

The Vietnamese government has recognized the importance of ensuring clean and safe drinking water for its citizens. In response to concerns about water quality and safety, various regulations and initiatives have been implemented to address these issues.

Regulatory bodies have established standards for drinking water quality, and water treatment plants are monitored more closely. However, the consistency of water quality across the country can vary, and this has led many consumers to seek additional water purification measures in their homes.

The government's efforts to improve water infrastructure and expand access to treated water in both urban and rural areas have created opportunities for the water purifiers market. In areas where tap water remains unreliable or inconsistent, households are more likely to invest in water purifiers to ensure a continuous supply of clean water.

Additionally, government initiatives to promote public health and hygiene, especially in schools and healthcare facilities, have contributed to the increased adoption of water purifiers. Schools and hospitals often install water purifiers to provide safe drinking water to students and patients.

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Key Market Challenges

Water Quality Concerns and Contaminants

One of the foremost challenges in the Vietnam water purifier market is the persistent concern over water quality. Vietnam's water sources, including rivers and groundwater, face contamination from various pollutants, including industrial runoff, agricultural chemicals, and improper waste disposal. The high levels of pollution in these water sources have led to waterborne diseases and other health issues among the population.

Waterborne diseases like cholera, typhoid, and hepatitis are a direct result of poor water quality, which has driven the demand for water purifiers. However, effectively addressing water contamination requires a multi-pronged approach, including improved environmental regulations, wastewater treatment infrastructure, and public awareness campaigns. Without substantial progress in these areas, the demand for water purifiers is likely to persist, placing a significant burden on consumers who must continuously invest in purifiers to access safe drinking water.

Moreover, the presence of emerging contaminants like pharmaceutical residues and microplastics in water sources poses a growing challenge. Water purifiers must adapt to effectively remove these emerging contaminants, necessitating ongoing research and development efforts by manufacturers.

Affordability and Accessibility

While the demand for water purifiers is increasing in Vietnam, affordability remains a significant challenge, particularly for lower-income households in both urban and rural areas. High-quality water purifiers, including those equipped with advanced filtration technologies, can be relatively expensive, making them inaccessible to a considerable portion of the population.

To address this challenge, the government and industry stakeholders must work together to develop more affordable and accessible water purifier options. Subsidies or incentives for low-income families to acquire water purifiers and the promotion of community-level water purification systems could help expand access to clean drinking water.

Additionally, consumer education and awareness campaigns are essential to ensure that people understand the importance of investing in water purifiers for long-term health benefits. These initiatives can empower consumers to make informed decisions about their water purification needs and encourage them to prioritize clean water despite financial constraints.

Regulatory and Certification Challenges

Ensuring the safety and effectiveness of water purifiers is critical for consumer trust and public health. However, the regulatory framework governing water purifiers in Vietnam faces challenges in terms of enforcement, standardization, and certification.

There is a need for stricter and more comprehensive regulations to govern the manufacturing, distribution, and marketing of water purifiers. Clear and standardized certification processes can help consumers differentiate between various products and ensure that they meet the required quality and safety standards. Currently, the lack of standardized testing and certification procedures can result in discrepancies in product quality and performance.

The Vietnamese government, in collaboration with industry associations and relevant stakeholders, should work towards establishing and enforcing stringent regulations and certification processes for water purifiers. This will not only enhance consumer confidence but also create a level playing field for manufacturers, encouraging innovation and competition in the market.

Key Market Trends

Rising Awareness of Water Quality

One of the most prominent trends in the Vietnam water purifiers market is the increasing awareness of water quality among consumers. With growing concerns about pollution, contaminants, and waterborne diseases, Vietnamese households and businesses are seeking effective solutions to ensure access to safe and clean drinking water.

This heightened awareness has led to a surge in demand for water purifiers. Consumers are no longer satisfied with relying solely on bottled water or conventional filtration methods. Instead, they are investing in advanced water purification technologies that can remove a broader range of contaminants, including heavy metals, bacteria, and chemicals.

To cater to this demand, manufacturers are introducing innovative water purifiers with multi-stage filtration systems, UV-C sterilization, and smart features. These advanced purifiers provide consumers with the peace of mind that their tap water is free from harmful substances, ultimately contributing to better health and well-being.

Preference for Compact and Portable Solutions

Another notable trend in the Vietnam water purifiers market is the growing preference for compact and portable purification solutions. While whole-house or built-in filtration systems are still prevalent, many consumers are opting for smaller, more versatile purifiers that can be easily moved from one location to another.

This preference for compact purifiers is driven by several factors. First, urbanization has resulted in smaller living spaces, making countertop or under-sink purifiers a practical choice. Second, the desire for clean water extends beyond the home, leading to the adoption of portable purifiers for use in offices, gyms, and while traveling.

Manufacturers have responded to this trend by designing sleek and space-saving purifiers that do not compromise on performance. These portable solutions often incorporate modern design elements, making them aesthetically pleasing additions to kitchens and other spaces. Additionally, some portable purifiers are equipped with long-lasting rechargeable batteries, ensuring uninterrupted access to clean water even during power outages.

Smart Water Purifiers and Connectivity

The integration of smart technology into water purifiers is a trend that is gaining momentum in Vietnam. Consumers are increasingly looking for water purifiers that offer convenience, real-time monitoring, and control through smartphone apps and other connected devices.

Smart water purifiers provide users with valuable insights into water quality, filter life, and usage patterns. They often come equipped with sensors that can detect changes in water quality and automatically adjust filtration settings to maintain optimal performance. This level of automation enhances user convenience and ensures that water remains safe to drink at all times.

Additionally, these purifiers can be controlled remotely, allowing users to monitor and manage their purification systems from anywhere. This connectivity is particularly appealing to busy households and individuals who value the ability to customize settings and receive notifications when it's time to replace filters or perform maintenance.

Furthermore, some smart water purifiers are integrated with voice assistants like Amazon Alexa or Google Assistant, enabling users to control the purifier using voice commands. This hands-free operation adds an extra layer of convenience and aligns with the broader trend of home automation and voice-controlled devices.

Segmental Insights

Technology Insights

Reverse osmosis (RO) technology has secured a substantial share in the Vietnam water purifiers market, signifying its pivotal role in providing clean and safe drinking water to a rapidly growing population. Vietnam, like many countries, faces challenges related to water quality and contamination, which have spurred the adoption of advanced water purification methods, with RO leading the way.

One of the primary reasons for the significant presence of RO technology in the Vietnam water purifiers market is its unparalleled efficiency in removing contaminants from water. RO systems use a semi-permeable membrane to eliminate a wide range of impurities, including heavy metals, bacteria, viruses, sediment, and dissolved solids. This capability is especially crucial in Vietnam, where water sources are susceptible to contamination from industrial runoff, agricultural chemicals, and aging infrastructure.

Furthermore, concerns about waterborne diseases and health-related issues have led to a heightened awareness among Vietnamese consumers about the importance of clean drinking water. RO purifiers are highly effective in providing a reliable and consistent supply of purified water, which is essential for safeguarding the health and well-being of households.

The RO technology's popularity in Vietnam can also be attributed to its versatility. RO systems come in various sizes and configurations, making them suitable for both residential and commercial applications. In households, compact under-sink RO units are prevalent, while larger systems are employed in offices, schools, and healthcare facilities. This adaptability allows RO technology to cater to the diverse needs of consumers across the country.

Government initiatives and regulations have played a role in driving the adoption of RO water purifiers in Vietnam. The government has introduced water quality standards and safety regulations, prompting consumers to seek reliable purification solutions. RO systems, known for their ability to meet these stringent standards, have gained trust among consumers.

Additionally, the Vietnamese government's emphasis on rural development and improving living standards in remote areas has spurred the growth of the water purification market, with RO technology being a preferred choice for decentralized water treatment solutions. These systems are instrumental in providing clean drinking water to underserved communities, contributing to the technology's widespread adoption.

Market competition and innovation have further propelled RO's share in the Vietnam water purifiers market. Both domestic and international manufacturers have introduced a variety of RO purifiers with enhanced features, such as multi-stage filtration, digital controls, and energy-efficient designs. This competitive landscape has led to a range of options for consumers, enabling them to choose RO systems that align with their specific requirements and budgets.

Application Insights

In Vietnam, the residential sector commands a substantial share of the water purifiers market, reflecting the growing awareness of the importance of clean and safe drinking water among households across the country. Several key factors contribute to the prominence of residential water purifiers in the Vietnam market:

Water Quality Concerns: Water quality in Vietnam has been a longstanding concern due to issues such as contamination, pollutants, and inconsistent water treatment practices. These concerns have led to a lack of trust in tap water, especially in urban areas. As a result, Vietnamese households have turned to water purifiers as a reliable solution to ensure the safety and purity of their drinking water.

Health and Well-being: The importance of access to clean water for health and well-being cannot be overstated. Vietnamese consumers are increasingly aware of the potential health risks associated with consuming untreated or contaminated water. As a result, they prioritize investing in water purifiers to safeguard their family's health, particularly in households with young children, the elderly, or individuals with specific health concerns.

Urbanization and Rising Living Standards: Vietnam's ongoing urbanization and economic growth have led to improved living standards and increased disposable incomes among urban and suburban residents. As people's lifestyles evolve, so do their expectations for modern amenities, including access to clean and convenient drinking water. Residential water purifiers align with this trend, offering a convenient and reliable solution for urban and suburban households.

Product Variety and Innovation: The Vietnamese water purifier market offers a wide range of products, catering to diverse consumer preferences and needs. These include countertop, under-sink, and whole-house water purifiers, as well as compact and portable options. Manufacturers continuously innovate by incorporating advanced filtration technologies, such as RO (Reverse Osmosis), UV (Ultraviolet), and activated carbon filters, to meet varying water quality challenges and consumer demands.

Government Initiatives: The Vietnamese government has taken steps to improve access to clean water, particularly in rural areas. However, despite these efforts, concerns about water quality persist. As a result, government initiatives to ensure safe drinking water have indirectly supported the growth of the residential water purifier market by reinforcing the importance of water quality.

Rising Environmental Awareness: Alongside health concerns, environmental awareness is driving the adoption of residential water purifiers in Vietnam. Many consumers prefer using water purifiers over single-use plastic bottled water, reducing plastic waste and their environmental footprint.

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Regional Insights

The northern region of Vietnam has emerged as a dominant player in the country's water purifier market, holding a significant share in this rapidly expanding industry. Comprising provinces such as Hanoi, Hai Phong, and Quang Ninh, the Northern Region's influence in the Vietnam Water Purifiers Market can be attributed to a combination of factors that have contributed to its prominence.

First and foremost, concerns about water quality and safety have become increasingly prevalent in Vietnam, especially in urban areas. With rapid urbanization, industrialization, and agricultural activities, water sources are at risk of contamination from pollutants and chemicals. As a result, many residents in the Northern Region are turning to water purifiers to ensure access to clean and safe drinking water. This growing awareness of water-related health risks has been a significant driver of demand for water purification solutions.

Moreover, the Northern Region of Vietnam is characterized by its distinct weather patterns, including a prolonged rainy season and varying water quality. During the wet season, heavy rainfall can lead to increased runoff and potential contamination of water sources. Additionally, urbanization and industrial activities in cities like Hanoi have put pressure on the available water infrastructure, making tap water quality inconsistent. These regional factors have heightened the need for effective water purification systems, thus driving the market's growth.

Government initiatives and regulations aimed at improving water quality and ensuring access to safe drinking water have also played a crucial role. Vietnam's government has recognized the importance of addressing water pollution and has implemented measures to encourage the adoption of water purifiers. These measures include promoting awareness campaigns and offering subsidies or incentives for the installation of water purification systems, particularly in areas with compromised water quality.

The Northern Region's economic strength and urban development have contributed to its significant share in the water purifier market. As the region has experienced economic growth and an increase in disposable incomes, consumers are more willing and able to invest in home appliances like water purifiers. This economic stability has led to a greater capacity to purchase higher-end water purifiers with advanced features and filtration technologies.

Additionally, the presence of major water purifier manufacturers and distributors in the Northern Region has bolstered its position in the market. These companies have established a strong network of retail outlets, service centers, and distribution channels, making it easier for consumers to access a wide range of water purifier options and receive maintenance and support services.

Recent Developments

  • In 2022, as part of our continued efforts to dominate the electrolyte market in Vietnam and worldwide, ROBOT is delighted to introduce a range of exceptional products: the Smart alkaline iON electrolyte water purifier series, featuring ionSmart, ionQueen, and ionPrince. These innovative products are revolutionizing the industry, thanks to their cutting-edge technology and remarkable features, making their debut in the alkaline iON electrolyte market. The superior quality and advanced technology of our products have garnered high praise, ensuring that we bring "good water – healthy water" to the community.
  • In 2021, Mekong Capital made an announcement that their Mekong Enterprise Fund IV (MEF IV) has successfully invested USD 10 million in Mutosi Group. Mutosi Group, a manufacturer and distributor adhering to Japanese standards, specializes in producing water purifiers and electrical appliances. With a focus on creating a sustainable living environment for Vietnamese consumers, the company offers four product lines: water purifiers, safe kitchen appliances, air purifiers, and environmental care systems, including raw water treatment.

Key Market Players

  • Kangaroo Vietnam
  • Coway Vietnam
  • Karofi Vietnam Joint Stock Company
  • Unilever Vietnam International Company Limited
  • SUNHOUSE Vietnam Co., Ltd.
  • Best Water Technology
  • A.O. Smith Vietnam
  • Miyota Vietnam Co., Ltd
  • Htech Vietnam Ltd.
  • 3M Vietnam Ltd.    

 By Technology

 By Application

By Sales Channel

By Region

  • RO
  • UF
  • Nanofiltration
  • Others
  • Residential
  • Commercial
  • Industrial
  • Retail
  • Direct
  • E-commerce
  • Northern
  • Southern
  • Central

Report Scope:

In this report, the Vietnam Water Purifiers market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Vietnam Water Purifiers Market, By Technology:

o   RO

o   UF

o   Nanofiltration

o   Others   

  • Vietnam Water Purifiers Market, By Application:

o   Residential

o   Commercial

o   Industrial

  • Vietnam Water Purifiers Market, By Sales Channel:

o   Retail

o   Direct

o   E-commerce         

  • Vietnam Water Purifiers Market, By Region:

o   Northern

o   Southern

o   Central    

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Vietnam Water Purifiers market.

Available Customizations:

Vietnam Water Purifiers Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Vietnam Water Purifiers Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study