Rowing Machine Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Air, Water, Magnetic, and Hydraulic), By Body Type (Metal and Solid Wood), By Distribution Channel (Online, Offline), By Region, By Competition, 2020-2030F

Market Overview

The Global Rowing Machine Market will grow from USD 1.26 Billion in 2024 to USD 1.71 Billion by 2030 at a 5.22% CAGR. A rowing machine, or indoor rower, is an exercise apparatus designed to simulate watercraft rowing, providing a comprehensive full-body workout for cardiovascular conditioning and muscular strength. The global rowing machine market's expansion is primarily driven by heightened worldwide health and fitness awareness, an increasing consumer preference for convenient home-based exercise solutions, and continuous technological advancements that integrate smart features and interactive platforms into equipment designs. These factors collectively foster a demand for accessible and effective fitness routines.

Despite these robust growth catalysts, a significant challenge impeding broader market penetration involves the substantial initial investment required for high-quality units, coupled with the considerable space demands of larger models, which can deter consumers with budget constraints or limited living areas. Nevertheless, the broader fitness industry, inclusive of rowing machines, continues its upward trajectory. According to the Health & Fitness Association, global fitness industry revenue experienced an average growth of 8% between 2023 and 2024.

Key Market Drivers

The global rowing machine market is significantly influenced by increasing health and wellness consciousness, a pervasive trend leading individuals to actively seek effective exercise modalities. Consumers are demonstrating a heightened commitment to preventative health measures and holistic well-being, driving demand for equipment that provides comprehensive fitness benefits. This rising awareness translates into a greater willingness to invest in tools that support health goals, with rowing machines recognized for their ability to deliver a full-body, low-impact cardiovascular and strength workout. The emphasis on personal health monitoring further underscores this trend; for instance, according to Corporate Fitness Works, in November 2024, their article "2025 Fitness Trends: Insights for Employers to Drive Employee Health and Productivity" stated that 35% of women and 34% of men in the US utilize wearable fitness and wellness devices, indicating a strong engagement with health tracking technologies that often pair with fitness equipment.

Concurrently, the growth of the home fitness segment has emerged as a powerful determinant in the rowing machine market's expansion. This driver reflects a sustained consumer preference for convenient, accessible exercise solutions that integrate seamlessly into daily routines, reducing reliance on commercial gym memberships. The appeal of exercising within one's own living space, offering flexibility and privacy, continues to shape purchasing decisions for fitness equipment like indoor rowers. The sustained engagement within this segment is evident, as according to Peloton's Q1 2025 Earnings Call Transcript, released October 31, 2024, subscription revenue was up 3% year over year, demonstrating continued consumer investment in connected home fitness experiences. This widespread enthusiasm for personal fitness and home-based solutions contributes to the overall robust health of the fitness equipment industry. Supporting this broader market strength, according to Investing.com UK, in an article published October 30, 2025, titled "Technogym reports strong Q3 revenue growth, beating expectations," the fitness equipment manufacturer Technogym posted nine-month revenues of €708.5 million, representing 14% year-over-year growth.

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Key Market Challenges

The substantial initial investment required for high-quality rowing machines, alongside the considerable space demands of larger models, directly impedes the broader market penetration of the Global Rowing Machine Market. Consumers often face budget constraints, making the significant upfront cost of premium units a deterrent. This economic barrier limits accessibility, particularly for individuals seeking convenient home-based exercise solutions but unwilling or unable to allocate substantial funds.

Furthermore, the physical footprint of many rowing machines restricts their adoption among consumers residing in smaller homes or apartments. Despite a rising preference for home fitness, the practical challenge of accommodating bulky equipment within limited living areas curtails purchase decisions. According to the Sports & Fitness Industry Association (SFIA), consumer equipment sales increased by 8% overall in 2023 compared to the previous year, demonstrating general market expansion. However, this growth could be significantly higher if the barriers of high cost and extensive space requirements were less pronounced, as these factors specifically deter a segment of the potential customer base from integrating rowing machines into their home fitness routines.

Key Market Trends

The integration of connected fitness platforms and smart features represents a significant trend, transforming the user experience by embedding advanced technology directly into rowing machines. This development allows for real-time performance tracking, personalized workout recommendations, and interactive training sessions, fostering deeper user engagement and motivation. This trend is further evidenced by company performance; according to Sportstech Brands Holding GmbH, a prominent European provider of connected fitness equipment, revenue in the third quarter of 2025 was 24% higher than the same period last year, highlighting robust growth in this segment. These platforms create immersive ecosystems that extend beyond a single workout, offering guided programs, virtual environments, and social connectivity, thereby enhancing the overall value proposition of rowing machines.

Concurrently, the growing demand for space-saving and foldable designs is a pivotal trend addressing practical consumer needs. As more individuals opt for home-based fitness solutions, the physical footprint of equipment becomes a crucial purchasing factor. Compact and easily storable rowing machines eliminate a significant barrier for consumers with limited living space, broadening market accessibility. This trend is indirectly supported by the increasing engagement in physical activity, where adaptable home equipment plays a vital role; according to the Sports & Fitness Industry Association (SFIA), in their 2025 Topline Participation Report released in February 2025, the participation rate for active Americans reached 80% in 2024, indicating a vast potential user base for convenient, space-efficient fitness solutions. Such designs ensure that a comprehensive workout like rowing remains attainable for a wider demographic.

Segmental Insights

The online distribution channel is emerging as the fastest-growing segment in the global rowing machine market. This rapid expansion is primarily driven by shifting consumer preferences towards convenient, accessible, and cost-effective fitness solutions. Online platforms offer unparalleled ease for product comparison, access to real-time customer reviews, and a wide array of choices. Furthermore, the increasing integration of smart rowing machines with connected applications and virtual training programs enhances user engagement and personalization, reinforcing the appeal of online purchases. The sustained trend of home-based fitness, significantly influenced by recent global events, further solidifies the online segment's leading growth trajectory.

Regional Insights

North America stands out as the predominant region in the global rowing machine market, primarily driven by a well-established fitness culture and substantial consumer spending on health and wellness products. The region benefits from a growing awareness of physical activity and increasing adoption of home workout solutions, further fueled by the rise in health issues such as obesity. This dominance is also supported by product innovation and the increasing trend towards home fitness, alongside a rising health consciousness among the population. The United States, specifically, plays a significant role within North America, propelled by consumer awareness regarding the advantages of rowing machines.

Recent Developments

• In November 2025, Ergatta launched The Ergatta Luxe Rower, a premium evolution of its signature rowing machine. Handcrafted from American cherrywood in collaboration with WaterRower in Rhode Island, this new model elevates the at-home rowing experience. The Luxe features a larger 21-inch HD touchscreen, upgraded speakers, and enhanced ergonomic components for increased comfort. It builds on Ergatta’s game-based fitness platform, offering a variety of interactive workouts and virtual scenic rows. The Ergatta Luxe Rower was available for purchase starting at an MSRP of $2,499, with an introductory price of $1,999.

• In September 2025, Hydrow introduced its latest connected rowing machine, the Hydrow Arc Rower. This new flagship model features a 24-inch HD display and introduces HydroMetrics, a proprietary data system designed to analyze rowing form and provide personalized strength-focused guidance. HydroMetrics generates a composite score across precision, power, and endurance, allowing users to track progress and improve technique. The machine maintains the design footprint of previous Hydrow models while incorporating upgraded hardware and patent-pending technology to deliver an immersive and data-driven training experience. The Hydrow Arc Rower was priced at $2,295.

• In October 2024, Concept2, a prominent manufacturer of fitness equipment known for its rowing machines, unveiled the new StrengthErg. This innovative product extends the company's air resistance technology to strength training, offering a guided workout experience without the need for traditional weights. The StrengthErg is designed to be compact and durable, capable of withstanding over 1,500 lbs of force. It integrates with Concept2's ErgData app and Logbook, allowing users to track repetitions and analyze performance. Shipments for the StrengthErg were anticipated to begin in early 2025, with a retail price of $1350 without a Performance Monitor (PM5) or $1500 with one.

• In January 2024, WaterRower Inc., an established innovator in the fitness equipment sector, announced its acquisition of CityRow, a well-known rowing and omnichannel fitness brand. This strategic move aimed to integrate CityRow's content engine and technology into WaterRower's existing product portfolio. The acquisition followed a successful partnership that began in 2014. According to the Chief Executive Officer of WaterRower and Nohrd, the integration was intended to enhance value for both current and future WaterRower customers by introducing a new technology and content ecosystem. This development signifies a notable consolidation within the global rowing machine market, expanding offerings to consumers.

Key Market Players

• Johnson Health Tech. Co., Ltd.
• Nautilus, Inc.
• Waterrower, Inc.
• Stamina Products, Inc.
• Sunny Distributor, Inc.
• iFIT Inc.
• York Barbell, LTD.
• Infiniti Fitness System
• Concept2 Inc.
• RP3 Rowing B.V.

Report Scope:

In this report, the Global Rowing Machine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Rowing Machine Market, By Product Type:

o   Air

o   Water

o   Magnetic

o   Hydraulic

• Rowing Machine Market, By Body Type:

o   Metal

o   Solid Wood

• Rowing Machine Market, By Distribution Channel:

o   Online

o   Offline

• Rowing Machine Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Rowing Machine Market.

Available Customizations:

Global Rowing Machine Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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