Vietnam travel & tourism market is anticipated to grow at a rate of steady CAGR for the forecast period, 2023-2027. Strong economic growth, supportive government policies, increase in competition among market players, and adoption of attractive marketing and promotional strategies by market players are the key factors driving the growth of the Vietnam travel & tourism market in the forecast period.

Flourishing Domestic Tourism Supports the Market Growth

Tourism is considered as one of the most prominent revenues producing industries in Vietnam, and the economy is majorly dependent on domestic traveling to generate significant income sources. The rise in disposable income of consumers enables them to afford domestic traveling as many international countries have closed their international borders for people belonging to other nationalities.

Domestic traveling is expected to grow at a rapid rate and is expected to recover the amount in a short time due to increasing domestic spending by consumers and the launch of attractive and affordable tourist packages by market players. Local tourism can be boosted by focusing on developing emerging destinations with cooperation from local authorities, online travel agencies, hotels, and airlines.

Outdoor tourism, which involves mountains, beaches, sunshine, nature, were among the top choices for Vietnamese travelers after the lockdown restrictions were relaxed. The travel & tourism industry is rapidly evolving with time, and with relaxations in international traveling and vaccination facilities, the industry is expected to witness growth opportunities in the forecast period.

International Tourism Industry Generates Significant Revenue Sources

International tourists comprise a smaller number of tourists than local tourists, but they account for more than half of tourism spending for the country. The growing tourism industry generates a large number of job opportunities for the people and supports the food and beverage and the retail sector. The majority of tourists visiting Vietnam are from Asian countries, with those from Taiwan, Japan, South Korea, and China, as the country has strong economic ties with these countries.

The government of Vietnam is adopting a zero-case-first strategy as it covers the countries having relatively lower COVID-19 transmission rates to gain the traveler’s confidence and accelerate the number of foreign visitors in the country. Investments by market players to boost the number of travelers from these countries and offer affordable and quality services to international tourists is expected to bolster the Vietnam travel & tourism market growth in the forecast period.

Adoption Of Online Sales Platform by Market Player Drives Market Growth

Market players are investing in adopting the online sales platform for the consumer base by reaching a wider audience. The presence of interactive websites and mobile applications offering lucrative traveling packages to consumers and 24*7 customer support to solve customer queries is expected to drive the Vietnam travel & tourism market growth.

Travelers and tourists could avail customized travel plans according to their convenience, budget, and requirements. Market players are also offering the tourists to visit the tourist places virtually, make the right decisions about the places they want to visit, and choose the suitable traveling mode for the destination.

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Market Segmentation

The Vietnam travel & tourism market is segmented into product/service offering, destination, purpose of visit, regional distribution, and company. Based on the product/service offering, the market is divided into ticket reservation, hotel booking, holiday/tour packages, travel insurance, foreign exchange, visa services, conference/trade fair services and others.

Based on destination, the market is divided into domestic tourist and international tourist. Based on the purpose of visit, the market is divided into business, leisure & recreation, education, medical, social activity, and others. To analyze the market based on the region, the Vietnam Travel & Tourism market is studied in major regions namely Northern region, Southern region, and Central region.

Market Players

Viet Vision Travel, Lily’s Travel Agency, Hello Laos Travel, Amazing Tour Vietnam, Green Era Travel, Get Up and Go Vietnam Travel Company, Exodus Travels, Threeland Travel, Vietnam Adventure Tours, Phu Quoc Island Explorer, are among the major market players in the Vietnam that lead the market growth of the Vietnam Travel & Tourism market.



Base Year


Historic Data

2016 – 2020

Estimated Year


Forecast Period

2023 – 2027

Quantitative Units

Revenue in USD Million, and CAGR for 2016-2021 and 2022-2027

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments covered

  • Product /Service Offering
  • Destination
  • Purpose of Visit

Regional scope

Northern, Southern and Central

Key companies profiled

Viet Vision Travel, Lily’s Travel Agency, Hello Laos Travel, Amazing Tour Vietnam, Green Era Travel, Get Up and Go Vietnam Travel Company, Exodus Travels, Threeland Travel, Vietnam Adventure Tours, Phu Quoc Island Explorer

Customization scope

10% free report customization with purchase. Addition or alteration to regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, Vietnam Travel & Tourism market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Vietnam Travel & Tourism Market, By Product /Service Offering:
    • Ticket Reservation
    • Hotel Booking
    • Holiday/Tour Packages
    • Travel Insurance
    • Foreign Exchange
    • Visa Services
    • Conference/Trade Fair Services
    • Others
  • Vietnam Travel & Tourism Market, By Destination:
    • Domestic Tourist
    • International Tourist
  • Vietnam Travel & Tourism Market, By Purpose of Visit:
    • Business
    • Leisure & Recreation
    • Education
    • Medical
    • Social Activity
    • Others
  • Vietnam Travel & Tourism Market, By Region:
    • Northern
    • Southern
    • Central

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Vietnam Travel & Tourism market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Vietnam Travel & Tourism Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]

1.     Travel & Tourism – An Introduction

2.     Research Methodology

3.     Impact of COVID-19 on Vietnam Travel & Tourism Market

4.     Executive Summary

5.     Voice of Customer

5.1.   Brand Awareness & Satisfaction

5.2.   Factors Influencing Selection of Service Provider

5.3.   Consumer Pain Points/Challenges

6.     Vietnam Travel & Tourism Market Outlook

6.1.   Market Size & Forecast

6.1.1.   By Value

6.2.   Market Share & Forecast

6.2.1.   By Product/Service Offering (Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Travel Insurance, Foreign Exchange, Visa Services, Conference/Trade Fair Services and Others)

6.2.2.   By Destination (Domestic Tourist Vs International Tourist)

6.2.3.   By Purpose of Visit (Business, Leisure & Recreation, Education, Medical, Social Activity and Others)

6.2.4.   By Tourist Profile (Nationality)

6.2.5.   By Average Duration of Stay (Number of Days)  

6.2.6.   By Region By Leading City By Tourist Profile By Purpose of Visit (Business, Leisure & Recreation, Education, Medical, Social Activity & Others) By Average Duration of Stay (Number of Days)

6.3.   Market Map (By Type, By Product/Service Offering, By Purpose of Visit and By Region)

7.     Vietnam Ticket Reservation Market Outlook

7.1.   Market Size & Forecast

7.1.1.  By Value

7.2.    Market Share & Forecast

7.2.1.   By Transportation Mode (Air Ticket, Railway Tickers & Bus Tickets)

7.2.2.   By Destination (International Vs Domestic)

8.     Vietnam Hotel Booking Market Outlook

8.1.   Market Size & Forecast

8.1.1.  By Value & Volume (Number of Tourist)

8.2.    Market Share & Forecast

8.2.1.  By Destination (International Tourist Vs Domestic Tourist)

9.     Vietnam Holiday/Tour Packages Market Outlook

9.1.   Market Size & Forecast

9.1.1.  By Value

9.2.    Market Share & Forecast

9.2.1.   By Destination (Domestic Tourist Vs International Tourist)

9.2.2.   By Average Duration of Stay

10.   Vietnam Travel Insurance Market Outlook

10.1. Market Size & Forecast

10.1.1.    By Value

11.   Vietnam Foreign Exchange Market Outlook

11.1. Market Size & Forecast

11.1.1.    By Value

11.2.  Market Share & Forecast

11.2.1.    By Currency (Top 7-8 Currency share)

12.   Vietnam Visa Services Market Outlook

12.1. Market Size & Forecast

12.1.1.    By Value

12.2. Market Share & Forecast

12.2.1.    By Country

13.   Vietnam Conference/Trade Fair Services Market Outlook

13.1. Market Size & Forecast

13.1.1. By Value

13.2. Market Share & Forecast

13.2.1.   By Industry

14.   Market Dynamics

14.1. Drivers/Opportunities

14.2. Challenges/Restraints

15.   Market Trends & Developments

16.   Policy & Regulatory Landscape (Government Initiatives & Support Measures)

17.   Vietnam Economic Profile

18.   Competitive Landscape

18.1. Competition Outlook

18.2. Company Profiles (10 Leading Company Profiles)

18.2.1.    Viet Vision Travel

18.2.2.    Lily’s Travel Agency

18.2.3.    Hello Laos Travel

18.2.4.    Amazing Tour Vietnam

18.2.5.    Green Era Travel

18.2.6.    Get Up and Go Vietnam Travel Company

18.2.7.    Exodus Travels

18.2.8.    Threeland Travel

18.2.9.    Vietnam Adventure Tours

18.2.10.  Phu Quoc Island Explorer

19.   Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]