Report Description

Forecast Period


Market Size (2022)

USD275.25 Million

CAGR (2023-2028)


Fastest Growing Segment


Largest Market

North Vietnam

Market Overview

Vietnam Table Mounted Water Purifiers Market has valued at USD273.25 million in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 9.33% through 2028. The market for table-mounted water purifiers in Vietnam has witnessed substantial growth in recent years. Increasing concerns about water quality and health consciousness among consumers have driven the demand for convenient and efficient purification solutions. The country's challenges in ensuring clean tap water, especially in urban areas, have further bolstered the adoption of table-mounted purifiers.

Vietnam's expanding middle class and rising disposable incomes have contributed to the growing market, as consumers seek to improve their living standards. The compact and space-efficient design of table-mounted purifiers aligns with the urban lifestyle, making them an attractive choice for apartments and small households.

Key Market Drivers

Water Quality Concerns

Growing awareness about water contamination and health risks associated with impurities and pollutants in tap water has intensified the need for reliable purification solutions. Consumers are seeking ways to ensure safe and clean drinking water for their households. Water quality concerns have become paramount due to the increasing awareness of contaminants and pollutants in drinking water. People worldwide are apprehensive about the potential health risks posed by impurities such as heavy metals, chemicals, and microorganisms. The detrimental effects of poor water quality on human health underscore the urgent need for effective purification methods. As a result, individuals and communities are actively seeking reliable water treatment solutions to ensure access to clean and safe drinking water. Addressing water quality concerns has become a critical priority to safeguard public health and well-being.

Urbanization and Space Constraints

Urbanization and space constraints are pivotal drivers in Vietnam's table-mounted water purifier market. As cities densify, living spaces shrink, necessitating compact purification solutions. Table-mounted purifiers fit seamlessly into smaller homes, catering to urban lifestyles. This trend aligns with the modern need for efficient and space-saving appliances. As urban populations grow and apartments become commonplace, the demand for convenient, space-efficient water purification options escalates. Manufacturers respond by designing sleek, compact purifiers, enhancing their appeal in urban households. Thus, urbanization and limited living space play a significant role in propelling the adoption of table-mounted water purifiers in Vietnam.

Government Initiatives

Government initiatives exert a vital influence on Vietnam's table-mounted water purifier market. With a focus on enhancing water quality and public health, regulatory efforts promote the adoption of purification solutions. Campaigns to improve water infrastructure heighten consumer awareness about contamination risks, driving demand for reliable purifiers. Regulations and incentives reinforce the importance of safe drinking water, amplifying the market's growth. By encouraging proactive measures and setting quality standards, government actions foster a favorable environment for manufacturers to innovate and offer advanced purification technologies. Hence, these initiatives play a crucial role in propelling the expansion of the table-mounted water purifier market in Vietnam.

Health Consciousness

Health consciousness is a pivotal driver in Vietnam's table-mounted water purifier market. As individuals prioritize their well-being, the demand for clean and safe drinking water intensifies. Heightened awareness of waterborne diseases and contaminants prompts consumers to seek reliable purification solutions. The desire for a healthier lifestyle drives the adoption of advanced water purifiers that ensure water safety. This trend aligns with the modern consumer's proactive approach to personal health, resulting in a robust market for table-mounted purifiers equipped with innovative filtration technologies. Health-conscious choices are a significant force propelling the growth of the table-mounted water purifier market in Vietnam.


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Key Market Challenges

Competition and Innovation

Competition and innovation present formidable challenges in the Vietnam table-mounted water purifier market. As the market expands, manufacturers must continually differentiate their products through advanced features, filtration technologies, and design. Staying ahead requires a delicate balance between meeting consumer demands for convenience and health benefits while anticipating future trends.

Fierce competition necessitates constant innovation, driving research and development efforts to create purifiers that stand out in a crowded marketplace. The need to offer unique value propositions while maintaining affordability can strain resources. Moreover, rapid technological advancements can lead to a shorter product lifecycle, demanding quicker innovation cycles.

Maintenance and Filter Replacement

Maintenance and filter replacement pose significant challenges in Vietnam's table-mounted water purifier market. While these tasks are essential for optimal performance, consumers may overlook or delay them, leading to reduced purification effectiveness and potential health risks.

Educating consumers about the importance of regular maintenance and timely filter changes is crucial. Manufacturers must design user-friendly systems that facilitate easy maintenance and provide clear indicators for filter replacement. Overcoming consumer complacency and fostering a culture of proactive upkeep require consistent efforts.

Failure to address maintenance concerns could lead to dissatisfaction, tarnishing brand reputation and hindering market growth. Manufacturers must innovate solutions that simplify maintenance processes and ensure that users understand the direct link between proper upkeep and the delivery of safe, purified water.

Key Market Trends

Technological Advancements

Technological advancements are propelling the Vietnam table-mounted water purifier market to new heights. Manufacturers are integrating cutting-edge features like multi-stage filtration systems that efficiently remove a wide range of contaminants, ensuring safer and purer drinking water. UV purification technology is becoming increasingly popular for its ability to neutralize bacteria and viruses, adding an extra layer of protection. Smart functionalities, including real-time monitoring and filter replacement alerts through mobile apps, are catering to the tech-savvy consumer base.

Furthermore, there's a trend towards preserving essential minerals during the purification process, ensuring that the water remains both clean and healthy. These advancements align with the health-conscious preferences of consumers who seek purification methods that promote overall well-being. As the market embraces eco-friendly practices, some purifiers now incorporate sustainable materials and energy-efficient components. In essence, technological strides are not only enhancing the efficiency and effectiveness of table-mounted water purifiers but also catering to consumers' evolving needs and preferences in Vietnam's dynamic market landscape.

Compact and Modern Designs

Compact and modern designs are driving the evolution of Vietnam's table-mounted water purifier market. As urbanization intensifies, living spaces become smaller, prompting consumers to seek appliances that harmonize with their contemporary lifestyles. Sleek, space-saving purifiers cater to this demand, seamlessly integrating into compact urban homes. Aesthetic considerations are gaining importance, influencing design choices that enhance interior aesthetics.

Manufacturers are responding with innovative designs that prioritize both functionality and visual appeal. The trend towards minimalistic and stylish exteriors complements modern home decor, making purifiers not just practical appliances but also design elements. As consumers increasingly view their living spaces as reflections of their identity, the focus on compact and modern designs is pushing the boundaries of creativity within the table-mounted water purifier market. The synergy between form and function in these designs is poised to reshape consumer expectations and preferences, driving the market toward more elegant and space-efficient solutions.

Smart Integration

Smart integration is a prevailing trend in the Vietnam table-mounted water purifier market, revolutionizing the way consumers interact with and benefit from purification systems. With the surge in smart home technologies, purifiers are becoming more than just appliances; they are seamlessly integrating into connected living environments. From mobile app controls and real-time water quality monitoring to filter replacement notifications and voice command functionality, smart features enhance user experience and convenience.

This trend not only caters to tech-savvy consumers' preferences for modern conveniences but also empowers them with real-time insights into water quality and system performance. As the adoption of smart devices and home automation increases, manufacturers are capitalizing on this trend to offer sophisticated, digitally integrated purification solutions. The dynamic synergy between technology and water purification is reshaping the Vietnam market, fostering a new era of accessible, efficient, and intuitive table-mounted water purifiers.

Segmental Insights

Technology Insights

In 2022, In terms of technological classification, the Vietnam table-mounted water purifier market is segmented into distinct categories, including RO (Reverse Osmosis) water purifiers, UF (Ultrafiltration) water purifiers, NF (Nanofiltration) water purifiers, and other variants. Notably, the RO water purifiers segment takes a commanding lead in market presence. The prevalence of RO systems is particularly notable within domestic and commercial environments across Vietnam. Renowned for its efficacy, RO technology serves as a cornerstone of water purification, effectively mitigating harmful nitrates and acting as a preventive measure against waterborne health hazards.

Concurrently, NF purification technology occupies a significant market share, underscoring its adeptness in managing potentially hazardous elements, most notably chlorine. This technology-driven segmentation underscores the nuanced landscape of the Vietnam table-mounted water purifier market, where the ascendancy of RO and NF technologies markedly influences consumer preferences and industry trends.

Sales Channel Insights

In 2022 the Vietnam table-mounted water purifier market exhibits a segmentation between direct sales, multi branded stores, online and others (hypermarket/supermarket, exclusive stores, etc). Particularly, the online sector commands a significant majority of the market share, primarily attributed to the extensive array of brands accessible through established retail outlets. However, it is noteworthy that online sales channels are poised for considerable expansion during the projected period, particularly in the aftermath of the COVID-19 pandemic.

This anticipated growth is underpinned by the escalating prevalence of smartphones and the ease associated with online payments and doorstep delivery. As consumer behaviours adapt to the digital landscape, the online segment is positioned for a noteworthy surge, reshaping the market dynamics and aligning with the evolving preferences and conveniences of modern buyers.


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Regional Insights

In 2022, North Vietnam emerged as the market leader in 2021, securing a substantial 43.67% of the total market share. This dominance is projected to persist over the ensuing five years. It's worth highlighting that certain areas within Northern Vietnam contend with elevated arsenic levels in their drinking water, posing health risks.

The surge in consumer awareness and amplified spending capabilities have emerged as pivotal drivers propelling the burgeoning demand within the Vietnam water purifier market. This growing cognizance of health concerns, coupled with an augmented consumer expenditure capacity, serves as the impetus behind the notable upswing in demand across the sector.

Recent Developments

In June 2021, Mekong Capital, a private equity firm, has completed a substantial investment of USD 10 million into Mutosi Group, a prominent water purifier producer. This capital infusion aims to fuel the expansion of Mutosi's research and development endeavours, elevate the quality of customer experiences, and foster the development of their human resources. This collaboration stands as a testament to Mekong Capital's forward-looking investment approach and Mutosi's trajectory toward amplified growth and advancement within the industry.

In July 2022, Robot Investment Joint Stock Company launched a series superlative product under the brand Smart alkaline iON electrolyte water purifier. This innovative series, featuring models such as ionSmart, ionQueen, and ionPrince.


Key Market Players

  • Unilever Vietnam International Company Limited
  • 3M Vietnam Co., Ltd
  • The Kangaroo Group
  • A.O. Smith Vietnam Company Limited
  • Sunhouse Vietnam Co., Ltd.
  • Karofi Group Joint Stock Company.
  • DuPont Vietnam Limited
  • Carpa Vietnam Trading Joint Stock Company
  • Best Water Technology
  • Water Supply and Sewerage Technology Development Joint Stock Company (HTECH)

 By Price

By Technology

By Sales Channel

By Region








       Direct Sales

       Multi Branded Stores



       North Vietnam

       Central Vietnam

       South Vietnam



Report Scope:

In this report, the Vietnam Table Mounted Water Purifiers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Vietnam Table Mounted Water Purifiers Market, By Price:
  • Low
  • Medium
  • High
  • Vietnam Table Mounted Water Purifiers Market, By Technology:
  • RO
  • UF
  • NF
  • Others
  • Vietnam Table Mounted Water Purifiers Market, By Sales Channel
  • Direct Sales
  • Multi Branded Stores
  • Online
  • Others (Hypermarket/Supermarket, Exclusive Stores, etc.)
  • Vietnam Table Mounted Water Purifiers Market, By Region:
  • North Vietnam
  • Central Vietnam
  • South Vietnam

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Vietnam Table Mounted Water Purifiers Market.

Available Customizations:

Vietnam Table Mounted Water Purifiers market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Vietnam Table Mounted Water Purifiers Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Vietnam Table Mounted Water Purifiers Market Outlook

4.1.  Market Size & Forecast

4.1.1.    By Value & Volume

4.2.  Market Share & Forecast

4.2.1.    By Price Market Share Analysis (Low, Medium, High)

4.2.2.    By Technology Market Share Analysis (RO, UF, NF, and Others)

4.2.3.    By Sales Channel Market Share Analysis (Direct Sales, Multi Branded Stores, Online, Others (Hypermarket/Supermarket, Exclusive Stores, etc.)

4.2.4.    By Regional Market Share Analysis        North Vietnam Market Share Analysis        Central Vietnam Market Share Analysis        South Vietnam Market Share Analysis

4.2.5.    By Top 5 Companies Market Share Analysis, Others (2022)

4.3.  Vietnam Table Mounted Water Purifiers Market Mapping & Opportunity Assessment

4.3.1.    By Price Market Mapping & Opportunity Assessment

4.3.2.    By Technology Industry Market Mapping & Opportunity Assessment

4.3.3.    By Sales Channel Market Mapping & Opportunity Assessment

4.3.4.    By Regional Market Mapping & Opportunity Assessment

5.    Vietnam RO Table Mounted Water Purifiers Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value & Volume

5.2.  Market Share & Forecast

5.2.1.    By Price Market Share Analysis

5.2.2.    By Sales Channel Market Share Analysis

6.    Vietnam UF Table Mounted Water Purifiers Market Outlook

6.1.  Market Size & Forecast       

6.1.1.    By Value & Volume

6.2.  Market Share & Forecast

6.2.1.    By Price Market Share Analysis

6.2.2.    By Sales Channel Market Share Analysis

7.    Vietnam NF Table Mounted Water Purifiers Market Outlook

7.1.  Market Size & Forecast       

7.1.1.    By Value & Volume

7.2.  Market Share & Forecast

7.2.1.    By Price Market Share Analysis

7.2.2.    By Sales Channel Market Share Analysis

8.    Market Dynamics

8.1.  Drivers

8.2.  Challenges

9.    Market Trends & Developments

10. Competitive Landscape

10.1.             Company Profiles

10.1.1. Unilever Vietnam International Company Limited     Company Details