Vietnam Shrimp Market, By Species (Penaeus Vannamei, Penaeus Monodon, Macrobrachium Rosenbergii, Others), By Source (Aquaculture, Wild), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

The Vietnam shrimp market was valued at USD 2.92 billion in 2024 and is expected to reach USD 3.65 billion by 2030 with a CAGR of 3.8% during the forecast period.

The Vietnam shrimp market is experiencing sustained growth, driven by the country’s strong position as one of the world’s leading shrimp exporters, supported by favorable climatic conditions, an extensive coastline, and a well-developed aquaculture infrastructure. Demand is fueled by rising global consumption of shrimp as a healthy protein option, growing preference for value-added and processed seafood, and Vietnam’s competitive production costs compared to other suppliers. Government initiatives promoting sustainable aquaculture, coupled with increasing adoption of international certification standards such as ASC, BAP, and Global G.A.P., are enhancing export credibility and access to premium markets, including the US, EU, and Japan. Technological advancements in hatchery operations, feed quality improvement, and disease control are helping improve yields, reduce mortality rates, and stabilize supply. The industry is also benefiting from free trade agreements like the EVFTA and CPTPP, which lower tariffs and boost competitiveness in high-demand regions.

Furthermore, shifting consumer preferences toward traceable, chemical-free, and eco-friendly products are pushing Vietnamese producers to invest in modern processing facilities and digital supply chain management systems. On the global demand side, the increasing popularity of Asian cuisine, rising per capita seafood consumption in emerging economies, and the growth of quick-service restaurants are creating new opportunities. Domestically, urbanization, higher disposable incomes, and evolving retail formats are driving shrimp sales, particularly for ready-to-cook and ready-to-eat offerings.

However, the market faces challenges such as fluctuating raw material prices, climate change impacts, disease outbreaks, and competition from major producers like India, Ecuador, and Indonesia. In response, Vietnamese companies are diversifying their product portfolios, expanding into high-margin segments like organic and biosecure shrimp, and leveraging e-commerce to reach end consumers directly. The integration of blockchain and AI-based farm monitoring is also gaining traction, enabling better quality assurance and supply chain transparency. As sustainability, product differentiation, and operational efficiency become critical success factors, Vietnam’s shrimp sector is expected to continue expanding, supported by innovation, export market diversification, and strong collaboration between government, industry associations, and private players to maintain its competitive edge in the global seafood trade.

Key Market Drivers

Expanding Global Demand for High-Quality and Sustainable Shrimp

One of the most significant growth drivers for the Vietnam shrimp market is the steadily rising global demand for high-quality, sustainably sourced shrimp products. In 2024, Vietnam's shrimp export turnover reached approximately US $3.9 billion, marking a 15 percent increase compared to 2023. As consumers worldwide become more health-conscious, shrimp is increasingly recognized as a premium source of lean protein, omega-3 fatty acids, and essential nutrients, which are linked to numerous health benefits such as improved cardiovascular health and reduced cholesterol levels.

This health-driven demand is particularly strong in developed markets like the United States, the European Union, and Japan, where dietary trends favor seafood over red meat due to lower fat content and higher nutritional value. Moreover, Vietnamese shrimp producers have successfully positioned themselves as reliable suppliers of clean, safe, and traceable products, thanks to their investment in internationally recognized certification systems such as Aquaculture Stewardship Council (ASC), Best Aquaculture Practices (BAP), and GlobalG.A.P. These certifications are not only a quality assurance tool but also a competitive differentiator that opens doors to premium retail chains and foodservice networks in high-value markets.

Vietnam’s ability to maintain consistent product quality, meet strict import regulations, and adapt to evolving consumer demands—such as reduced antibiotic use, organic farming practices, and eco-friendly packaging—further strengthens its global appeal. This rising international demand, coupled with Vietnam’s strategic shift toward sustainable aquaculture practices, ensures that the country’s shrimp industry remains resilient and competitive despite fluctuating commodity prices and shifting trade policies.

Government Support, Trade Agreements, and Infrastructure Development

A second major driver for the Vietnam shrimp market is the proactive role of the government in fostering a favorable business environment through supportive policies, export incentives, and infrastructure improvements. The Vietnamese government has implemented targeted programs aimed at modernizing aquaculture operations, encouraging disease-free hatchery development, and promoting environmentally sustainable farming practices to align with international standards.

The Ministry of Agriculture and Rural Development (MARD) has been instrumental in guiding the shrimp sector toward the ambitious goal of becoming a global leader in sustainable shrimp production by enhancing technical capacity, promoting advanced farming systems, and strengthening disease surveillance networks. On the trade front, Vietnam’s participation in key free trade agreements—such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the EU-Vietnam Free Trade Agreement (EVFTA)—has significantly reduced or eliminated tariffs on shrimp exports, making Vietnamese products more price-competitive in major importing regions. These agreements not only facilitate market access but also encourage exporters to diversify beyond traditional destinations, reducing dependency on a few markets and minimizing risks from trade disruptions.

Additionally, substantial investment in cold chain logistics, modern processing facilities, and export-oriented industrial zones has boosted the industry’s efficiency and capacity. Improved port infrastructure and streamlined customs procedures further reduce lead times, ensuring that Vietnamese shrimp reach international markets fresher and in compliance with stringent quality requirements. The combination of policy backing, trade advantages, and robust infrastructure is enabling Vietnam to scale its production and expand its global footprint more effectively than many competing shrimp-producing nations.

Technological Advancements and Value-Added Product Innovation

The integration of modern technology and the growing emphasis on value-added product development have emerged as pivotal drivers of the Vietnam shrimp market. In farming, the adoption of advanced aquaculture techniques-such as biofloc systems, recirculating aquaculture systems (RAS), and automated feeding and water quality monitoring—has improved productivity, reduced environmental impact, and minimized the risks associated with disease outbreaks. These innovations enable farmers to optimize feed conversion ratios, enhance growth rates, and maintain stable production throughout the year, thereby ensuring a consistent supply for both domestic consumption and export. In processing, Vietnamese companies are moving beyond commodity sales to focus on higher-margin, value-added shrimp products, including breaded, seasoned, cooked, and ready-to-eat formats.

This shift not only caters to the changing lifestyles of urban consumers, who seek convenience without compromising on quality, but also strengthens Vietnam’s presence in the retail and foodservice sectors worldwide. The development of products tailored to specific market preferences—such as smaller packaging sizes for households in developed countries or premium organic shrimp lines for health-conscious consumers—further diversifies revenue streams and mitigates the risks of price volatility in raw shrimp markets. Moreover, the use of blockchain for supply chain transparency, AI-driven farm management tools, and precision aquaculture technologies is helping producers meet traceability requirements and improve operational decision-making. By embracing technological transformation and product innovation, Vietnam’s shrimp sector is not only enhancing its competitiveness but also positioning itself as a leader in delivering premium, customized, and sustainable shrimp solutions to a broad range of markets.

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Key Market Challenges

Disease Outbreaks and Biosecurity Risks in Shrimp Farming

One of the most persistent challenges facing the Vietnam shrimp market is the high vulnerability of aquaculture operations to disease outbreaks, which can cause significant production losses and disrupt supply chains. Viral and bacterial diseases such as White Spot Syndrome Virus (WSSV), Acute Hepatopancreatic Necrosis Disease (AHPND), and Enterocytozoon hepatopenaei (EHP) are major threats that can rapidly spread through shrimp ponds, leading to high mortality rates and severe economic damage.

The open nature of many traditional farming systems, combined with environmental factors such as fluctuating water temperatures, poor pond management practices, and contaminated water sources, increases the risk of disease transmission. While larger and more technologically advanced farms have begun implementing biosecure systems with water filtration, controlled feeding, and rigorous health monitoring, a significant portion of Vietnam’s shrimp production still comes from small-scale farmers who may lack the technical know-how, financial resources, and access to high-quality post-larvae stock needed for disease prevention.

The cost of implementing biosecurity measures can be prohibitive for these operators, making them more susceptible to production volatility. Additionally, disease outbreaks not only reduce harvest volumes but can also damage the reputation of Vietnam’s shrimp exports if importing countries detect pathogens or residues during inspections. This challenge underscores the urgent need for nationwide biosecurity protocols, better farmer training, and wider adoption of sustainable farming practices to ensure consistent and safe shrimp supply.

Environmental Pressures and Climate Change Impacts

Environmental sustainability remains a critical concern for the Vietnam shrimp market, particularly as climate change intensifies its effects on aquaculture regions. Rising sea levels, increased frequency of extreme weather events, and salinity fluctuations in coastal areas threaten the stability of shrimp farming operations. Shrimp production in Vietnam is heavily concentrated in the Mekong Delta, a region highly sensitive to changes in freshwater availability and salinity intrusion caused by both climate change and upstream hydropower developments.

Prolonged droughts can lead to insufficient water for pond replenishment, while heavy rains and floods can dilute salinity levels, creating stressful conditions for shrimp and increasing their susceptibility to disease. Furthermore, the overuse of chemicals, antibiotics, and poor waste management practices in some farms can degrade water quality, harm surrounding ecosystems, and provoke stricter environmental regulations from both domestic authorities and importing countries. These pressures force producers to invest in climate-resilient infrastructure, such as lined ponds, water recirculation systems, and integrated multi-trophic aquaculture, which require significant capital expenditure. Smaller farmers, in particular, face difficulties adapting to these environmental challenges due to limited resources, making them more vulnerable to production shocks. Without coordinated action on environmental management and adaptation strategies, Vietnam’s shrimp industry risks facing long-term productivity declines and reduced export competitiveness.

Global Competition, Price Volatility, and Market Access Barriers

The Vietnam shrimp market operates in a highly competitive global environment, facing intense rivalry from other major producing nations such as India, Ecuador, Indonesia, and Thailand. Each of these countries leverages its own competitive advantages, such as lower labor costs, larger production volumes, or faster market access, to capture a greater share of global demand. This competition often leads to downward pressure on prices, particularly in bulk raw shrimp exports, making it challenging for Vietnamese producers to maintain profitability when production costs rise. Adding to this challenge is the volatility of global shrimp prices, which are influenced by seasonal supply fluctuations, changing import policies, and variations in consumer demand. Sharp price declines can squeeze margins for farmers and exporters, while price spikes may make Vietnamese shrimp less competitive compared to other suppliers.

Furthermore, market access barriers such as stringent food safety standards, residue limits, and traceability requirements in key export destinations create additional compliance costs and operational complexities. Countries in the EU, US, and Japan frequently tighten inspection protocols, and any detection of antibiotic residues or non-compliance can result in shipment rejections, temporary bans, or reputational damage. The need to continuously invest in meeting these evolving market standards, coupled with global price competition, requires Vietnamese producers to focus on differentiation through quality, sustainability, and value-added products rather than relying solely on low-cost production. Failure to adapt could erode Vietnam’s position as a leading shrimp exporter in the long run.

Key Market Trends

Shift Toward Value-Added and Ready-to-Eat Shrimp Products

One of the most notable trends shaping the Vietnam shrimp market is the increasing shift toward value-added and ready-to-eat (RTE) shrimp products, driven by evolving consumer preferences, changing lifestyles, and competitive market positioning. Globally, consumers are demanding convenience without compromising on nutrition or taste, leading to strong growth in processed seafood formats such as peeled and deveined shrimp, cooked and seasoned shrimp, breaded varieties, marinated skewers, and microwavable packs. In major importing markets like the United States, Japan, and the European Union, the ready-to-cook and ready-to-eat seafood segment is expanding rapidly as retailers and foodservice operators look for differentiated offerings to meet busy consumers’ needs.

Vietnamese producers are responding by investing in advanced processing lines, cold chain facilities, and product innovation to cater to these demands. For example, companies are experimenting with region-specific flavors, organic seasoning blends, and packaging formats designed for portion control and minimal preparation time. These developments not only enhance the appeal of Vietnamese shrimp in premium markets but also help reduce the risk of price fluctuations in the raw shrimp commodity market by focusing on higher-margin segments. Moreover, the value-added approach allows producers to strengthen their brand identity, increase market loyalty, and tap into niche categories such as health-oriented snacks, gourmet seafood platters, and protein-rich meal kits. The shift toward RTE and value-added products is likely to continue as both international and domestic consumers increasingly prioritize convenience, quality, and culinary diversity in their seafood purchases.

Integration of Technology and Digitalization in Aquaculture Operations

The adoption of technology and digitalization is becoming a defining trend in Vietnam’s shrimp industry, transforming traditional farming and supply chain practices into data-driven, efficiency-oriented operations. Advanced aquaculture management systems now incorporate IoT (Internet of Things) devices, AI-powered analytics, and blockchain-enabled traceability to monitor and optimize every stage of production from water quality and feed management to harvesting and logistics. IoT sensors installed in shrimp ponds provide real-time data on parameters such as temperature, pH, dissolved oxygen, and salinity, enabling farmers to make rapid adjustments that prevent disease outbreaks and improve feed conversion ratios. AI tools can analyze large datasets to predict optimal harvest times, detect early signs of health issues, and recommend feeding schedules, reducing both costs and environmental impacts.

Blockchain technology is being adopted to ensure full traceability from farm to fork, which is increasingly required by regulators and demanded by consumers in premium markets. This digital transformation also extends to e-commerce integration, where farmers and processors are leveraging online platforms to sell directly to domestic and international buyers, bypassing traditional middlemen and improving margins. Additionally, digital training platforms and mobile applications are emerging to provide smaller farmers with access to technical guidance, biosecurity protocols, and market price updates, thereby narrowing the gap between large-scale industrial operations and smallholder farms. As digital infrastructure in rural Vietnam continues to improve, the integration of technology into shrimp farming and processing will likely accelerate, driving operational efficiency, sustainability, and global competitiveness.

Rising Focus on Sustainability, Certification, and Eco-Friendly Practices

Sustainability has moved from being a niche concern to a mainstream market expectation in the Vietnamese shrimp sector, influencing production methods, marketing strategies, and export potential. International buyers, especially in Europe, North America, and high-end Asian markets, increasingly demand shrimp products that meet strict environmental and social responsibility standards. This has led to a surge in the adoption of globally recognized certifications such as Aquaculture Stewardship Council (ASC), Best Aquaculture Practices (BAP), and Global G.A.P., which verify responsible farming practices, environmental stewardship, and worker welfare.

Sustainable practices in Vietnam’s shrimp industry are evolving beyond certification to include innovations such as recirculating aquaculture systems (RAS), biofloc technology for natural water treatment, integrated multi-trophic aquaculture to reduce waste, and solar-powered aeration systems to cut carbon emissions. Eco-friendly packaging solutions, such as biodegradable trays and recyclable vacuum-sealed pouches, are also becoming more common to align with consumer and retailer sustainability initiatives. Furthermore, companies are increasingly transparent about their environmental impact, publishing sustainability reports and promoting their green credentials in marketing campaigns. These efforts not only improve market access but also help mitigate the long-term risks posed by environmental degradation, disease outbreaks, and resource scarcity. As climate change concerns intensify and regulatory frameworks tighten in key importing regions, the integration of sustainable and eco-friendly practices will be critical for the continued growth and credibility of Vietnam’s shrimp exports.

Segmental Insights

Distribution Channel Insights

Hypermarkets and supermarkets are among the most prominent channels, serving both urban domestic consumers and export-oriented bulk purchases through established retail chains. These outlets offer an extensive variety of products, including frozen, processed, and value-added shrimp products, often sourced from certified suppliers to ensure quality standards are met. Convenience stores are gaining traction, particularly in urban centers, due to changing shopping habits and demand for smaller pack sizes suited for single households or on-the-go consumption. Specialty stores such as dedicated seafood outlets or gourmet food retailers focus on high-end products, live or freshly processed shrimp, and niche varieties targeted at discerning customers.

Source Insights

Aquaculture dominated the market, accounting for the vast majority of production, thanks to Vietnam’s significant investment in shrimp farming infrastructure, hatcheries, feed technology, and disease control measures. Controlled aquaculture environments allow producers to meet the stringent quality and safety requirements of global buyers, while also enabling year-round supply and consistent product sizing. The wild-caught segment, although much smaller in volume, holds an important place in premium markets and traditional domestic consumption, where some consumers perceive wild shrimp to have superior taste and texture. However, wild capture faces limitations such as seasonal availability, resource depletion concerns, and stricter sustainability regulations. In recent years, aquaculture has further consolidated its dominance as climate change and overfishing put increasing pressure on wild stocks, while technological innovations in farming make aquaculture more efficient and profitable.

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Regional Insights

In Vietnam, Southern Vietnam is the powerhouse of the country’s shrimp industry, contributing the largest share of production and exports. The Mekong Delta region, particularly provinces such as Ca Mau, Bac Lieu, Soc Trang, and Tra Vinh, offers ideal climatic and ecological conditions for year-round shrimp farming. Extensive and intensive farming systems coexist here, supported by vast coastal wetlands, abundant water resources, and a deeply embedded aquaculture culture. The South is the hub for Penaeus vannamei production but also maintains a strong presence in premium Penaeus monodon farming, which commands higher prices in certain markets. The region’s infrastructure for hatcheries, feed production, processing plants, and cold-chain logistics is the most advanced in the country, enabling it to supply both domestic and global markets efficiently. Exporters in the South benefit from economies of scale, strong relationships with international buyers, and proximity to major ports like Ho Chi Minh City, facilitating large-volume shipments. The Southern region’s adaptability to technological innovations and sustainable farming practices ensures its continued leadership in Vietnam’s shrimp market.

Recent Developments

• In 2024, Vietnam’s shrimp exports surpassed USD 4 billion, driven by expanded production capacity and eco-friendly farming techniques. On March 26, 2025, it was reported that shrimp output reached over 1.264 million metric tons and export values exceeded US$4 billion, up from US$3.38 billion in 2023—reflecting both scale growth and expanded global demand.
• In May 14, 2025, VASEP highlighted that shrimp exports surged 30 percent year-on-year, reaching US$1.27 billion in the first four months of 2025. Companies like Sao Ta and Minh Phú are responding by exploring new markets such as South Korea, Japan, China, the Middle East, Australia, and Canada, while Minh Phú is building a new shrimp processing facility in Cà Mau to serve markets like Japan, Australia, New Zealand, EU, and the US.

Key Market Players

• Minh Phu Seafood Corporation
• Sao Ta Foods Joint Stock Company (FIMEX VN)
• Soc Trang Seafood Joint Stock Company (STAPIMEX)
• Thuan Phuoc Seafoods and Trading Corporation
• Camimex Group Joint Stock Company
• Nha Trang Seafoods Corporation
• Viet Uc Seafood Corporation
• Seaprimexco Vietnam
• Ca Mau Seafood Processing and Service Joint-Stock Corporation (CASES)
• Quoc Viet Seaproducts Processing Trading and Import-Export Co., Ltd.

Report Scope:

In this report, the Vietnam Shrimp market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Vietnam Shrimp Market, By Species:

o   Penaeus Vannamei

o   Penaeus Monodon

o   Macrobrachium Rosenbergii

o   Others

• Vietnam Shrimp Market, By Source:

o   Aquaculture

o   Wild

• Vietnam Shrimp Market, By Distribution Channel:

o   Hypermarkets & Supermarkets

o   Convenience Stores

o   Specialty Stores

o   Online

o   Others

• Vietnam Shrimp Market, By Region:

o   Northern

o   Central

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Vietnam Shrimp market.

Available Customizations:

Vietnam Shrimp market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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