Vietnam Seafood Market By Product Type (Fishes, Shrimps, Oysters, Snails, Others), By Type (Fresh, Frozen), By Distribution Channel (Supermarket/Hypermarket, Traditional Retails, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Vietnam Seafood Market was valued at USD 588.35 Million in 2024 and is anticipated to grow USD 712.74 Million by 2030 with a CAGR of 3.25%. Vietnam's seafood market is a vital component of the national economy, driven by strong export demand, abundant marine resources, and government support for sustainable aquaculture. The country ranks among the world's top seafood exporters, particularly in shrimp, pangasius, and tuna. Rising global demand, especially from the U.S., EU, and Japan, has spurred investments in modern processing technologies and compliance with international food safety standards. Domestically, increasing consumer awareness of healthy diets has boosted seafood consumption. The Mekong Delta remains the production hub, contributing significantly to the market’s growth.

Key Market Drivers

Strong Export Demand and Global Trade Agreements

Vietnam’s seafood market is significantly propelled by robust international demand, with the country standing as one of the top global exporters of shrimp, pangasius, and tuna. The Vietnamese seafood industry benefits from strategic trade partnerships and free trade agreements (FTAs) such as the EU-Vietnam Free Trade Agreement (EVFTA), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), and the Regional Comprehensive Economic Partnership (RCEP). These agreements have not only lowered tariffs but also increased the competitiveness of Vietnamese seafood products in high-value markets like the European Union, Japan, South Korea, and the United States. As a result, Vietnam has been able to diversify its export destinations and reduce dependence on any single market. Vietnam is the world’s leading producer and exporter of pangasius, contributing 52% to global production and accounting for 90% of international trade in the species. In 2023, global pangasius output totaled 3.1 million tons, with projections indicating a rise to 3.2 million tons in 2024. These trade deals have also encouraged seafood producers to enhance product quality and safety standards to comply with international norms. By expanding access to global markets and reducing trade barriers, these agreements have acted as a strong catalyst for the growth of Vietnam’s seafood sector. The continued growth in global seafood consumption, particularly for sustainably sourced and traceable products, aligns with Vietnam’s evolving production capabilities, further fueling export momentum.

Government Support and Strategic Policy Interventions

The Vietnamese government plays a central role in shaping the growth trajectory of the seafood industry through supportive policies, infrastructure investments, and regulatory frameworks. Initiatives such as the “Vietnam Fisheries Development Strategy to 2030, with a Vision to 2045” aim to modernize aquaculture practices, improve sustainability, and increase export value. The government has invested in cold chain infrastructure, seafood processing zones, and disease control systems to enhance productivity and reduce post-harvest losses. There is also a strong emphasis on traceability, food safety, and certification programs such as ASC (Aquaculture Stewardship Council) and GlobalGAP, which are critical for maintaining access to demanding international markets. State-backed financing schemes and technical training programs further support small and medium-sized aquaculture farmers in adopting modern, eco-friendly practices. Furthermore, regulatory support in the form of subsidies, low-interest loans, and tax incentives encourages the adoption of high-yield farming technologies and research into disease-resistant aquatic breeds. These government-led initiatives not only strengthen domestic production but also ensure that Vietnam remains a credible and competitive player in the global seafood supply chain.

Technological Advancements in Aquaculture and Processing

Innovation in aquaculture and seafood processing has played a pivotal role in driving Vietnam’s seafood market growth. Modern farming techniques such as biofloc technology, recirculating aquaculture systems (RAS), and automation in feed management are increasingly being adopted to enhance productivity, minimize disease outbreaks, and ensure water efficiency. These technologies are particularly crucial in areas facing environmental degradation and climate change challenges. In processing, the use of advanced freezing, packaging, and value-added production technologies has allowed Vietnamese companies to improve product shelf-life, safety, and appeal in overseas markets. Between 2018 and 2023, Vietnam’s seafood production grew from 7.7 million tons to 9.3 million tons, marking a 20% increase. Aquaculture made up 58% of the total output, while fishing contributed the remaining 42%. Investments in digital traceability solutions and blockchain for supply chain transparency have further strengthened Vietnam’s reputation for compliance with international standards. Additionally, the development of high-value processed seafood items—such as ready-to-eat meals, seasoned fillets, and frozen seafood snacks—has expanded the industry's reach to premium consumer segments in global markets. These technological improvements have enabled Vietnam to increase not just the volume but also the value and diversity of its seafood exports, making it a more resilient and future-ready sector.

Expanding Domestic Consumption and Health Consciousness

Alongside its booming export performance, Vietnam’s domestic seafood market is witnessing rapid growth driven by increasing income levels, urbanization, and shifting dietary preferences. According to the Vietnam Association of Seafood Exporters and Producers, domestic seafood consumption in 2024 averaged approximately 28.6 kilograms per person per year. As Vietnamese consumers become more health-conscious, seafood is being increasingly recognized for its nutritional benefits, including high protein content, omega-3 fatty acids, and low saturated fat. This awareness is contributing to rising seafood consumption per capita, particularly in urban centers like Hanoi, Ho Chi Minh City, and Da Nang. The growth of modern retail formats such as supermarkets, seafood specialty stores, and online food platforms has also improved access to fresh and processed seafood across urban and semi-urban regions. Additionally, the growing tourism and hospitality sector further stimulates demand for high-quality seafood in restaurants, hotels, and catering services. Government-led nutrition education campaigns and private sector marketing efforts are also reinforcing the perception of seafood as a key component of a balanced, healthy diet. This growing domestic demand not only offers an important buffer against global market fluctuations but also provides local producers with a stable and profitable outlet, thereby strengthening the overall sustainability of Vietnam’s seafood value chain.

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Key Market Challenges

Environmental Degradation and Climate Change Impacts

One of the most significant challenges facing Vietnam's seafood market is the adverse impact of environmental degradation and climate change on aquaculture and wild fisheries. Rising sea levels, increasing water salinity, frequent flooding, and erratic weather patterns are directly affecting the productivity and sustainability of aquaculture systems, particularly in the Mekong Delta, the country’s seafood heartland. Additionally, pollution from agricultural runoff, industrial waste, and plastic debris is contaminating water bodies, leading to habitat loss and a decline in fishery resources. Overfishing and illegal fishing practices have further strained marine biodiversity, depleting fish stocks and threatening long-term viability. These environmental issues are compounded by the limited capacity of small-scale farmers to invest in climate-resilient technologies or shift to more sustainable farming models. The unpredictable nature of climate-related disruptions makes long-term planning and investment riskier for seafood producers and exporters. Without urgent and sustained efforts to implement sustainable aquaculture practices and improve coastal ecosystem management, the environmental threats could undermine Vietnam’s seafood production base and weaken its position in both domestic and international markets.

Compliance with International Quality and Sustainability Standards

Meeting the complex and evolving international quality, safety, and sustainability standards is a persistent challenge for Vietnam’s seafood exporters. Major importing markets like the European Union, the United States, and Japan impose strict regulations regarding food safety, antibiotic residue limits, traceability, and labor practices. Non-compliance can result in import bans, increased inspections, or reputational damage, which can severely impact export revenue. While larger seafood processing firms may have the resources to invest in certifications such as HACCP, BRC, ASC, or GlobalGAP, many small and medium-sized enterprises (SMEs) and aquaculture farmers struggle to meet these requirements due to financial and technical constraints. Fragmented supply chains and limited traceability systems make it difficult to ensure transparency from farm to fork. Furthermore, Vietnam has faced past scrutiny for issues such as illegal, unreported, and unregulated (IUU) fishing, leading to the EU issuing a “yellow card” warning. Although the government has taken steps to address these concerns, consistent enforcement and industry-wide adoption of best practices remain a challenge. Without stronger compliance mechanisms and investment in capacity building, Vietnam risks losing access to high-value markets and weakening its global competitiveness.

Infrastructure Gaps and Supply Chain Inefficiencies

Despite Vietnam’s strong position in global seafood exports, its seafood sector continues to face infrastructure gaps and inefficiencies along the supply chain, which hinder growth and profitability. Many aquaculture farms still rely on outdated technologies and lack access to reliable water treatment, disease control systems, and quality hatcheries. Post-harvest handling remains inefficient, with limited access to modern cold chain logistics, especially in rural and remote areas. This results in high spoilage rates, reduced product quality, and economic losses. Processing infrastructure in some regions is underdeveloped or poorly maintained, affecting the consistency and safety of output, particularly for value-added products. Transportation bottlenecks, inadequate port facilities, and congestion in export hubs can also delay shipments and increase logistics costs. In addition, limited digitalization and weak coordination among stakeholders contribute to fragmented supply chains, making it difficult to respond quickly to market demands or disruptions. These systemic inefficiencies not only reduce the overall competitiveness of Vietnam’s seafood industry but also limit its ability to scale production and value addition sustainably. Addressing these infrastructure and supply chain challenges is critical for unlocking the full potential of the sector.

Key Market Trends

Rise of Sustainable and Eco-Certified Seafood Products

Sustainability is no longer a niche concern but a mainstream trend shaping the future of Vietnam's seafood market. International buyers, especially in the EU, U.S., and Japan, are increasingly demanding eco-certified seafood products that adhere to globally recognized standards like ASC (Aquaculture Stewardship Council), MSC (Marine Stewardship Council), and GlobalGAP. In response, Vietnamese producers and processors are investing in environmentally responsible aquaculture practices, including the use of organic feed, reduction of antibiotic use, and improved water management systems. Companies are also adopting sustainable fishing techniques and traceability technologies to meet buyer requirements and regulatory expectations. This shift is supported by NGOs and multilateral organizations providing technical assistance and funding to upgrade operations. Moreover, as consumers around the world become more conscious of ethical sourcing and marine conservation, eco-labeled seafood is commanding premium prices, encouraging Vietnamese exporters to adopt green certifications as a competitive differentiator. Domestically, large retailers are beginning to follow this trend by stocking responsibly sourced seafood to cater to the rising eco-awareness among urban consumers. As a result, sustainability is transforming from a compliance issue into a market-driven growth opportunity within Vietnam’s seafood sector.

Expansion of Value-Added and Ready-to-Cook Seafood Products

Vietnam’s seafood industry is witnessing a significant shift toward value addition, with increasing demand for ready-to-cook (RTC) and ready-to-eat (RTE) seafood products in both domestic and international markets. Consumers, especially in urban areas and export destinations like North America and Europe, are prioritizing convenience and premium quality, prompting seafood processors to diversify beyond traditional frozen raw products into processed formats such as marinated fillets, seafood snacks, pre-seasoned shrimp skewers, and microwavable meals. This trend is reshaping production lines and pushing manufacturers to adopt modern processing equipment, improved packaging technologies, and advanced food preservation techniques. Additionally, with rising disposable incomes and changing lifestyles, Vietnamese consumers themselves are now seeking easy-to-prepare seafood options, which is driving local demand for packaged seafood in supermarkets and online platforms. The value-added trend not only boosts profitability by improving margins but also enhances brand differentiation in crowded export markets. Companies that invest in product innovation, food safety certification, and culinary partnerships are better positioned to capture the growing consumer base looking for healthy yet convenient meal solutions.

Increasing Integration of Digital Technology and Smart Aquaculture

Digital transformation is rapidly influencing Vietnam’s seafood sector, with smart aquaculture systems, blockchain-based traceability, and IoT-driven farm monitoring gaining traction among progressive producers. These technologies are enabling more efficient resource use, better disease control, and higher yields through real-time data analytics. IoT sensors are being deployed to monitor water temperature, oxygen levels, and feed consumption, allowing farmers to respond quickly to environmental changes and improve animal health. Blockchain platforms are being used by exporters to provide end-to-end traceability, allowing foreign buyers to verify the origin, farming practices, and transport conditions of seafood products—an increasingly important factor for compliance with global food safety standards. In processing facilities, automation and AI are being used to optimize grading, packaging, and quality control, reducing labor dependency and enhancing consistency. E-commerce platforms are also reshaping the domestic seafood retail landscape, with more Vietnamese consumers buying seafood online via apps and websites that offer traceability, freshness guarantees, and home delivery. As digital infrastructure improves and investment in agri-tech accelerates, the integration of smart technologies is expected to revolutionize Vietnam’s seafood production and supply chain management.

Geographic Diversification of Export Markets

Amid rising global competition and geopolitical uncertainties, Vietnam’s seafood exporters are strategically diversifying their export markets to reduce dependency on traditional buyers like the U.S., EU, China, and Japan. This trend is being driven by trade disruptions, tariff volatility, and non-tariff barriers in core markets, prompting exporters to explore new destinations in the Middle East, South America, Eastern Europe, and Africa. For example, countries like Brazil, the UAE, Egypt, and South Korea have shown increased interest in Vietnamese seafood, attracted by its price competitiveness and growing reputation for quality. This geographic diversification is supported by Vietnam’s proactive trade diplomacy, bilateral agreements, and participation in multilateral frameworks like the CPTPP and RCEP. To cater to these new markets, Vietnamese seafood companies are tailoring their product offerings, packaging, and marketing strategies to meet diverse cultural preferences and regulatory requirements. By expanding their global footprint, exporters are not only mitigating risks but also tapping into emerging demand centers with high growth potential. This trend is expected to accelerate as companies seek to build resilience against economic shocks, protect revenue streams, and capture new growth opportunities in the evolving global seafood trade.

Segmental Insights

Product Type Insights

Shrimp stands out as the dominating segment in Vietnam’s seafood market, accounting for a substantial share of the country’s aquaculture production and export revenue. Vietnam is one of the world’s leading shrimp exporters, with whiteleg shrimp and black tiger shrimp being the most widely cultivated varieties. The Mekong Delta serves as the primary production hub due to its favorable climatic and water conditions. Global demand for shrimp, especially from markets like the U.S., EU, Japan, and China, continues to drive expansion. Vietnamese producers have adopted improved farming techniques, disease control practices, and sustainability certifications to enhance output and meet international standards. The rising popularity of value-added shrimp products is further solidifying the segment’s dominance both domestically and globally.

Type Insights

In Vietnam’s seafood market, frozen seafood dominated over fresh seafood in terms of production volume, export value, and market share. Frozen products—particularly shrimp, pangasius, and tuna—are preferred for export due to their longer shelf life, easier transportation, and suitability for international distribution. The freezing process also helps maintain product quality and safety standards required by global markets such as the U.S., EU, and Japan. Most Vietnamese seafood processing facilities are equipped to produce frozen and value-added frozen items, making this format the backbone of the country’s seafood export strategy. While fresh seafood is widely consumed domestically, especially in urban wet markets and foodservice outlets, it holds a smaller share compared to the large-scale frozen export segment.

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Regional Insights

Northern Vietnam was emerging as a dominating segment in the country's seafood market due to its growing aquaculture development, expanding processing facilities, and strategic proximity to key export gateways like Hai Phong Port. Provinces such as Quang Ninh, Hai Duong, and Nam Dinh are investing in modern aquaculture practices, particularly in farming high-value species like shrimp, crab, and mollusks. The region benefits from cooler climates that reduce disease outbreaks and allow for seasonal diversification in seafood farming. Additionally, government support for infrastructure, logistics, and cold storage facilities in the north is boosting competitiveness. The increasing domestic demand in Hanoi and surrounding urban centers further fuels production and consumption, positioning Northern Vietnam as a rising force in the national seafood value chain.

Recent Developments

• At Vietfish (August 2024), new products were launched including Potato-Coated PTO Shrimp, Menbosha, and a variety of processed items featuring pangasius, shrimp, and octopus.
• VASEP unveiled an ambitious lineup of diversified export offerings, including high-value shrimp, pangasius, tuna, and molluscs, aimed at hitting a 2024 target of USD 10 billion.
• Launched at Seafood Expo Asia in September 2024, the innovative ready-to-cook pangasius-shrimp surimi mix features pangasius surimi, shrimp, corn, carrots, green onions, and natural vegetable-based coloring.

Key Market Players

• Camau Seafood Processing & Service Joint Stock Corporation
• Hung Vuong Joint Stock Company
• Minh Phu Seafood Joint Stock Company
• Vinh Hoan Corporation
• Quoc Viet company
• Pinetree Vietnam Co., Ltd
• Sao Ta Foods Joint Stock Company
• An Giang Fisheries Import & Export Joint Stock Company
• SOC Trang Seafood Joint Stock Company
• Thuan Hung Fisheries Company Ltd.

Report Scope:

In this report, the Vietnam Seafood Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Vietnam Seafood Market, By Product Type:

o   Fishes

o   Shrimps

o   Oysters

o   Snails

o   Others

• Vietnam Seafood Market, By Type:

o   Fresh

o   Frozen

• Vietnam Seafood Market, By Distribution Channel:

o   Supermarket/Hypermarket

o   Traditional Retails

o   Online

o   Others

• Vietnam Seafood Market, By Region:

o   Northern Vietnam

o   Southern Vietnam

o   Central Vietnam

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Vietnam Seafood Market.

Available Customizations:

Vietnam Seafood Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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