Vietnam Kitchen Furniture Market By Furniture Type (Kitchen Cabinets, Kitchen Chairs, Kitchen Tables, Others), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, Competition Forecast & Opportunities, 2020-2030F

Market Overview

Vietnam Kitchen Furniture Market was valued at USD 221.42 Million in 2024 and is expected to reach USD 359.44 Million by 2030 with a CAGR of 8.47% during the forecast period.  The Vietnamese kitchen furniture market is projected to grow steadily during the forecast period, driven by rapid urbanization and the continuous development of residential buildings, apartments, and other infrastructure projects. As Vietnam’s economy strengthens and living standards rise, the demand for modern, functional kitchen furniture is increasing significantly. Consumers are increasingly looking for stylish and practical kitchen solutions that enhance both aesthetics and efficiency. Evolving lifestyles and emerging design trends are influencing purchasing decisions, with a strong focus on space optimization, smart storage systems, and the use of durable, high-quality materials.

Additionally, government initiatives aimed at upgrading national infrastructure such as investments in housing, transportation, and tourism development are expected to further support market expansion. These developments are creating more opportunities for kitchen furniture manufacturers and suppliers to meet the growing demand across the country. The influx of diverse design inspirations combined with local preferences is driving innovation in the market, cultivating a vibrant environment where both traditional and modern styles flourish. For instance, in 2024, the "Kitchen Insight Plus" competition highlighted nearly 500 creative kitchen designs that embody fresh concepts and human-centered values. The event also included presentations on upcoming kitchen design trends, featuring a keynote by Architect Takashi Niwa, who shared insights on the evolving Vietnamese kitchen space.

Key Market Drivers

Rapid Urbanization and Real Estate Development

Vietnam’s accelerated urbanization is significantly boosting demand in the kitchen furniture market. As more people move to urban centers such as Hanoi, Ho Chi Minh City, and Da Nang, the need for modern housing and well-equipped kitchens has surged. This urban migration is not only expanding residential construction but also increasing the number of apartment complexes and smart homes, all of which require fitted, space-efficient, and stylish kitchen furniture. The Vietnamese government’s investments in infrastructure and housing for middle-income and young families have further spurred real estate development. These urban dwellers tend to favor modular, functional, and aesthetically appealing kitchen units that complement compact living spaces. Moreover, the rise of high-rise apartment buildings creates a need for tailored kitchen designs that optimize smaller kitchen areas. This leads to growing demand for modular cabinets, integrated appliances, and custom-made furniture. Additionally, with urbanization comes exposure to global design trends and changing consumer tastes. According to Vietnam’s General Statistics Office, retail sales of goods and services increased by 7.9% year-on-year in August 2024. This growth is expected to continue during the forecast period, boosting the retail sales volume of kitchen furniture through a positive ripple effect.

Rising Disposable Income and Middle-Class Expansion

Vietnam’s economic growth over the past decade has led to higher household incomes and the emergence of a sizable middle class. As disposable income rises, consumers are more willing to invest in home improvement, particularly in kitchen aesthetics and functionality. Kitchen furniture, once considered a basic utility, is now viewed as a lifestyle statement—fueling the demand for premium materials, contemporary designs, and smart storage solutions. The growing middle class is also more exposed to international lifestyle trends through travel, social media, and e-commerce. Furthermore, a significant portion of people’s income is being dedicated to home improvement and renovation, particularly for custom designs that address specific space requirements. According to the General Statistics Office’s Socio-Economic Report for the first quarter of 2024, the average monthly income per individual was approximately VND 7.6 million, reflecting an increase of VND 301,000 from the fourth quarter of 2023 and a rise of VND 549,000 compared to the same period in 2023. As incomes continue to grow, the demand for luxury and customized kitchen furniture is driving the market’s overall expansion.

Changing Lifestyles and Consumer Preferences

Vietnamese consumers are experiencing a significant shift in lifestyle preferences, particularly among the younger population and dual-income households. With busier work schedules and a stronger emphasis on work-life balance, families are placing more importance on functional, time-saving kitchen environments. This has driven demand for user-friendly, efficient, and well-organized kitchen furniture that supports quick meal preparation and social interaction. The traditional kitchen has evolved into a multi-functional space used for cooking, dining, working, and entertaining guests. This evolution is prompting demand for kitchen islands, built-in storage, pull-out cabinets, and smart furniture solutions. Moreover, consumers are increasingly conscious of interior aesthetics, favoring sleek, minimalist, and modern designs over traditional bulky wooden pieces. Health and environmental awareness also play a role in influencing buying decisions. Eco-friendly materials, low-emission finishes, and sustainably sourced wood are gaining popularity, especially among younger, educated buyers. Manufacturers are responding by offering products that align with these preferences, such as modular systems with recyclable components or furniture with low-VOC coatings. Additionally, the growth of online platforms and home décor influencers has empowered consumers to explore new design options and customize their kitchen spaces. Social media platforms like TikTok and Instagram have also contributed to increased interest in DIY upgrades and furniture personalization. 

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Key Market Challenges

Intense Market Competition and Price Sensitivity

The Vietnamese kitchen furniture market is becoming increasingly competitive due to the presence of numerous local manufacturers and the entry of international brands. Local companies often compete aggressively on price, while foreign brands bring advanced designs and higher-quality materials. This creates a highly fragmented market where differentiation is challenging. Vietnamese consumers, especially in lower-tier cities, are often price-sensitive. While there is growing demand for modern and stylish kitchen furniture, many households still prioritize affordability over premium features. As a result, companies are under constant pressure to offer cost-effective products without compromising quality or design. This intense competition can lead to reduced profit margins for manufacturers and retailers. Additionally, smaller businesses may struggle to keep up with the design innovation and marketing capabilities of larger or global players. To succeed, companies must balance competitive pricing with quality assurance and brand value—something not all can afford to do effectively.

Supply Chain and Raw Material Challenges

Supply chain limitations pose a significant challenge to the kitchen furniture industry in Vietnam. The sector relies heavily on raw materials like wood, laminates, and hardware components, many of which are imported. Global disruptions such as shipping delays, rising material costs, or political instability can affect inventory levels and production timelines. Moreover, domestic sourcing can also be inconsistent in terms of quality and availability. While Vietnam has a strong woodworking industry, high-quality or specialized materials (e.g., eco-friendly boards, advanced hardware systems) often need to be imported. This reliance makes manufacturers vulnerable to currency fluctuations and international trade barriers. Supply chain inefficiencies also impact product pricing and delivery timeframes, which can deter consumers seeking quick and reliable service. Smaller manufacturers, in particular, may struggle to maintain a stable supply of quality materials, affecting their competitiveness and ability to scale.

Lack of Skilled Labor and Technical Expertise

Another major challenge in Vietnam’s kitchen furniture market is the shortage of skilled labor and technical expertise. Although the country has a robust manufacturing sector, the specific skills needed for producing high-quality, customized kitchen furniture—such as precision woodworking, cabinetry design, and installation—are not widely available. Many furniture manufacturers rely on manual labor and traditional techniques, which can limit production efficiency and product consistency. As demand for modular and custom kitchen solutions grows, companies need a workforce that understands modern machinery, CAD design, and advanced assembly methods. The lack of trained professionals in these areas can hinder innovation and slow production. In addition, the installation of modular kitchen units often requires technical knowledge to ensure proper fitting, plumbing, and appliance integration. A shortage of well-trained installers can lead to customer dissatisfaction and damage brand reputation.

Key Market Trends

Growing Popularity of Modular and Customized Kitchens

One of the most prominent trends in Vietnam’s kitchen furniture market is the increasing demand for modular and customized kitchen solutions. As urban living spaces become smaller and more compact, homeowners are looking for kitchen designs that are space-efficient, organized, and tailored to their specific needs. Modular kitchens offer flexibility in layout, efficient storage solutions, and a sleek modern look—qualities that appeal to Vietnam’s growing middle class and younger homeowners. Consumers now seek furniture that complements their interior design preferences while maximizing functionality. Customization options such as color, finish, cabinet style, and built-in appliances allow buyers to personalize their kitchens, making them both stylish and practical. This trend is further driven by the rise of apartment living, where modular designs are better suited for limited spaces. According to Vietnam’s General Statistics Office, the manufacturing sector showed positive growth in August 2024, with a 2% increase compared to the previous month and a 9.5% rise year-on-year. Additionally, from January to August 2024, the industrial production index grew by 8.6% year-on-year.

Rising Focus on Sustainability and Eco-Friendly Materials

Sustainability is becoming a key consideration for Vietnamese consumers, especially among the younger, more environmentally conscious generation. This shift is influencing the kitchen furniture market, where buyers are increasingly seeking products made from eco-friendly, non-toxic, and sustainable materials. Manufacturers are responding by using responsibly sourced wood, recycled materials, water-based adhesives, and low-VOC (volatile organic compound) finishes. In addition to material choices, energy-efficient production processes and green certifications are becoming selling points. Brands that position themselves as environmentally responsible are gaining consumer trust and competitive advantage. Government support for environmental protection, along with growing media coverage of climate issues, has contributed to rising consumer awareness. This is pushing furniture companies to align with global sustainability standards and adopt eco-conscious practices in both sourcing and manufacturing. The trend is especially relevant in urban areas where education and awareness levels are higher.

Integration of Smart Technology and Innovative Features

Technology integration in kitchen furniture is a fast-emerging trend in Vietnam, reflecting a broader movement toward smart home living. As consumers prioritize convenience, functionality, and efficiency, demand is increasing for kitchen furniture that incorporates smart features and innovative design elements. Examples include touch-activated cabinets, sensor-based lighting, built-in charging ports, and furniture integrated with smart appliances. These features help streamline cooking and cleaning processes while offering a modern, high-tech kitchen experience. Homeowners are also embracing hidden storage, soft-close drawers, and space-saving pull-out systems that enhance usability without compromising aesthetics. The influence of international design trends and increasing access to global products through e-commerce are accelerating this shift. Vietnamese consumers, especially in urban and higher-income segments, are looking for kitchens that reflect modern lifestyles, combining sleek design with digital convenience. This trend is supported by the growth of smart home technology providers and increased collaboration between kitchen furniture brands and tech companies.

Bottom of FormSegmental Insights

Furniture Type Insights

In the Vietnam Kitchen Furniture Market, kitchen cabinets represent the dominant segment by furniture type, driven by strong demand for functional, space-efficient, and aesthetically appealing storage solutions. As urbanization accelerates and apartment living becomes more common, Vietnamese households prioritize maximizing limited kitchen space. Kitchen cabinets offer essential organization and storage benefits, making them a key component in both new home construction and kitchen renovations. The rising popularity of modular kitchens and customized interiors has further boosted cabinet demand. Consumers increasingly seek tailored cabinetry that suits their lifestyle and kitchen layout, incorporating features like soft-close drawers, pull-out shelves, and smart storage solutions. These design preferences not only enhance usability but also align with modern, minimalist aesthetics. Additionally, kitchen cabinets contribute significantly to the overall look and feel of the kitchen, making them a high-value investment for homeowners. As living standards rise and disposable incomes grow, consumers are willing to spend more on durable, stylish cabinets made from high-quality materials. Compared to kitchen tables and chairs, cabinets have a higher replacement cost and play a more critical role in kitchen functionality, giving them a larger share of the market. This combination of necessity, customization, and design value solidifies kitchen cabinets as the leading furniture type in Vietnam’s growing kitchen furniture market.

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Regional Insights

The Northern Region of Vietnam, particularly areas such as Hanoi and surrounding provinces, holds the dominant position in the Vietnam Kitchen Furniture Market. This region is a major economic hub with a high population density, rapid urbanization, and continuous real estate development, all of which contribute to strong demand for kitchen furniture. As more people migrate to cities and urban living becomes the norm, the need for space-efficient and modern kitchen solutions has increased significantly. Hanoi, being the capital city, has a large concentration of middle- and upper-income households who are willing to invest in home improvement and interior design, including stylish and functional kitchen furniture. The growth of residential apartments, smart homes, and housing projects has further fueled the demand for products like modular kitchen cabinets, smart storage units, and custom-designed fittings. Additionally, the Northern Region is a manufacturing and distribution hub, home to many furniture producers and suppliers. Proximity to production centers allows for efficient supply chains and competitive pricing, strengthening the region’s market leadership. The region also benefits from better infrastructure, consumer awareness, and exposure to international lifestyle trends, all of which influence kitchen furniture preferences. These factors collectively position Northern Vietnam as the leading market for kitchen furniture in the country.

Recent Developments

• In 2023, Yoshimoto Sangyo Co., Ltd. entered the Vietnamese market through a strategic partnership with Vinh An Interior & Decor, formalized by the signing of an agreement in Hanoi. This collaboration marks Yoshimoto’s official debut in Vietnam’s kitchen furniture industry.
• VIFA ASEAN 2024, Southeast Asia’s leading furniture fair, was held from August 27–30 at the SECC in Ho Chi Minh City, Vietnam. The event brought together 300 exhibitors, including those specializing in kitchen furniture, and showcased a diverse array of products with a strong focus on eco-friendly and sustainable designs. The fair served as a vital platform to connect international buyers with top regional manufacturers and suppliers.
• In 2024, OPPEIN, Asia’s largest cabinetry manufacturer, inaugurated its first B2B showroom in Vietnam, marking a significant expansion into Southeast Asia. Located in Hanoi, the showroom serves as a strategic hub for commercial projects, offering tailored solutions for developers, designers, and architects. The showroom showcases OPPEIN’s extensive product range, including kitchen cabinets, wardrobes, bathroom vanities, and interior doors, all designed to meet the specific needs of commercial clients.

Key Market Players

• Vina Cabinetry
• Hangzhou Panaisa Sanitary Ware Co., Ltd.
• POGGENPOHL Vietnam
• Pacific Craftworks
• IKEA Vietnam Co., Ltd.
• Truong Thang Co., Ltd.
• Star Marine Furniture Company Ltd
• Cabinetry factory
• ALC Corp. (Casta)
• Vietnam Blue Lake Furniture

Report Scope:

In this report, the Vietnam Kitchen Furniture Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Vietnam Kitchen Furniture Market, By Furniture Type:

o   Kitchen Cabinets

o   Kitchen Chairs

o   Kitchen Tables

o   Others

• Vietnam Kitchen Furniture Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Specialty Stores

o   Online

o   Others  

• Vietnam Kitchen Furniture Market, By Region:

o   Northern

o   Southern

o   Central

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Vietnam Kitchen Furniture Market.

Available Customizations:

Vietnam Kitchen Furniture Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).