Report Description

Forecast Period


Market Size (2022)

USD 133.25 million

CAGR (2023-2028)


Fastest Growing Segment


Largest Market

Northern Vietnam


Market Overview

Vietnam Collagen Supplement Market has valued at USD 133.25 million in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.05% through 2028. collagen supplements have indeed become a central component of the health and wellness industry, gaining substantial popularity in recent times. Their versatile benefits have attracted individuals keen on enhancing skin health, improving joint mobility, and fostering overall well-being. Collagen, a foundational structural protein found abundantly in the human body, plays a critical role in upholding the integrity of vital elements like skin, hair, nails, joints, and connective tissues. This comprehensive overview offers valuable insights into the scientific basis, advantages, and important considerations associated with collagen supplements. Collagen, being the most abundant protein in the human body, forms a substantial part of connective tissues, tendons, ligaments, and skin. It provides essential structural support, imparting elasticity and strength to various bodily structures. However, as individuals age, the natural production of collagen gradually declines, leading to typical signs of aging such as wrinkles, sagging skin, and discomfort in joints. Collagen supplements are specially crafted to replenish and bolster the body's innate collagen levels, effectively mitigating these effects..

Key Market Drivers

Rising Utilization of Collagen Supplements in The Treatment of Bone-Related Conditions

The increasing adoption of collagen supplements in the treatment of bone-related conditions marks a significant paradigm shift in the field of musculoskeletal health. Collagen, a fundamental protein in the human body, forms a critical structural component of bones, providing them with resilience and strength. This comprehensive review delves into the pivotal role that collagen supplements are playing in the treatment of bone diseases, and how this paradigm shift is propelling advancements in musculoskeletal healthcare. Collagen constitutes the primary protein in bones, accounting for approximately 90% of the organic matrix. It forms a scaffold that imparts toughness and flexibility to bones, enabling them to withstand physical stress. Collagen also acts as a binding agent, holding minerals like calcium and phosphorus in place, contributing to bone density. As individuals age, collagen production naturally decreases, leading to a decline in bone mass and density. This can result in conditions like osteoporosis, a prevalent bone disease characterized by brittle and fragile bones. Osteoporosis poses a significant public health concern, particularly for the aging population, as it increases the risk of fractures and associated complications.

Collagen supplements, enriched with specific collagen peptides, have demonstrated remarkable potential in enhancing bone density. Research studies have shown that regular supplementation can lead to a notable increase in bone mineral density (BMD), a critical indicator of bone health. This is particularly significant for individuals with osteoporosis or those at risk of developing the condition. Furthermore, collagen supplements exert a positive influence on bone metabolism, effectively regulating the process of bone remodeling. By stimulating osteoblast activity (cells responsible for bone formation) and inhibiting osteoclast activity (cells responsible for bone resorption), collagen contributes to balanced bone turnover. This is crucial in maintaining bone health and preventing conditions characterized by abnormal bone turnover. Studies have indicated that collagen supplementation may lead to a reduction in the incidence of bone fractures, a substantial development for individuals with compromised bone health. It signifies a tangible enhancement in bone strength and resilience, which directly translates into a reduced risk of fractures and associated morbidity.

Collagen supplements not only benefit bones directly but also support the health of adjacent joint tissues. By strengthening ligaments, tendons, and cartilage, collagen contributes to overall joint stability and mobility. This is especially important in conditions where joint health is closely connected with bone health, such as osteoarthritis. The incorporation of collagen supplements into the treatment regimen for bone diseases has significantly impacted the landscape of musculoskeletal healthcare. In addition to its direct effects on bone health, collagen also plays a crucial role in promoting soft tissue health. Tendons and ligaments, which connect muscles to bones and bones to each other, respectively, are rich in collagen fibers. Collagen supplementation has been shown to enhance the structural integrity and mechanical properties of tendons and ligaments. This is of immense significance in conditions where tendon and ligament injuries are prevalent, such as sports-related injuries or degenerative conditions. Moreover, collagen supplements have demonstrated potential in supporting the health of cartilage, a specialized connective tissue that covers the ends of bones in joints. Cartilage serves as a cushion and facilitates smooth joint movement. Collagen helps maintain the structural integrity of cartilage, making it an important component in the management of conditions like osteoarthritis, where cartilage degradation is a prominent feature. The inclusion of collagen supplements in the treatment approach for bone-related conditions has ushered in a new era of musculoskeletal healthcare. It represents a holistic approach that addresses not only bone health but also the overall integrity of the musculoskeletal system.

Growing Understanding and Awareness of the Health Advantages Associated with Collagen Supplements.

The surge in demand for collagen-based supplements, specifically tailored to promote healthy aging with a focus on enhancing skin, hair, and nail beauty, has emerged as a prominent trend. This upswing can be attributed to heightened consumer awareness regarding the benefits of collagen peptides and tripeptides integrated into human nutrition. These constituents have garnered substantial traction in both the nutrition and cosmetic sectors, thereby propelling the growth of nutricosmetic solutions throughout the region. This escalating trend is driven by consumers' increasing inclination towards averting premature aging and their preference for natural, secure, and efficacious beauty solutions. Nutricosmetics derived from proteins and amino acids, notably collagen, have secured a significant market share in the Vietnamese nutricosmetics arena. As individuals become more cognizant of the role of collagen in maintaining skin elasticity, hydration, and reducing signs of aging, there is a growing inclination towards collagen supplements. Awareness of collagen's ability to improve skin texture, reduce wrinkles, and promote a youthful complexion is a significant driver for its increased consumption. With a better understanding of collagen's critical role in joint health, individuals experiencing joint discomfort or looking to maintain optimal mobility are turning to collagen supplements. The knowledge that collagen supports joint cartilage and reduces stiffness is compelling more consumers to incorporate these supplements into their wellness routines. Increasing awareness of collagen's positive impact on hair and nail health is influencing purchasing decisions. Consumers are recognizing collagen as a key component in promoting healthy hair growth, reducing brittleness, and strengthening nails. Knowledge about collagen's contribution to muscle tissue health is driving interest, particularly among fitness enthusiasts and individuals seeking to maintain lean muscle mass. The understanding that collagen aids in muscle recovery and supports metabolism further fuels its popularity. Awareness of collagen's benefits for gut health is also playing a significant role in market growth. Consumers are learning about collagen's role in promoting a healthy gut lining and aiding in conditions like leaky gut syndrome. The recognition that collagen supplements can support weight management efforts through their impact on metabolism and muscle mass is attracting a broader demographic of consumers, including those focused on achieving and maintaining a healthy weight. Increasing research on collagen supplements and their demonstrated benefits in various clinical studies is contributing to consumer confidence. Scientific validation provides a solid foundation for the knowledge and awareness surrounding the effectiveness of collagen supplementation. Also, the industry efforts in educating consumers about the benefits of collagen supplements through various channels, including social media, blogs, and informational campaigns, are further amplifying awareness. Clear and informative marketing strategies are effectively communicating the advantages of incorporating collagen into one's wellness routine. As consumers become increasingly informed about the multifaceted advantages of collagen supplementation, they are more inclined to integrate these products into their daily health regimens. This trend is poised to continue shaping the market's growth trajectory in the coming years.

Advantages of Collagen Supplements

Collagen supplements have witnessed a surge in popularity, emerging as a cornerstone of the health and wellness industry. This can be attributed to the myriad of advantages they offer in supporting skin health, joint mobility, and overall well-being. Collagen, a pivotal structural protein in the human body, plays a vital role in maintaining the integrity of skin, hair, nails, joints, and connective tissues. This comprehensive analysis aims to delve into the key advantages of collagen supplements and how they have become instrumental in driving the growth of the Vietnam collagen supplement market. One of the primary advantages of collagen supplements is their remarkable impact on skin health and rejuvenation. Collagen forms the structural foundation of the skin, providing elasticity, firmness, and hydration. As individuals age, collagen production naturally declines, leading to the emergence of wrinkles, fine lines, and sagging skin. Collagen supplements work to replenish and support the body's natural collagen levels, effectively counteracting these signs of aging. Regular supplementation has shown promise in improving skin texture, reducing wrinkles, and promoting a youthful complexion. The demand for collagen supplements in pursuit of radiant and youthful skin has significantly contributed to the growth of the Vietnam collagen supplement market.

Collagen supplements have demonstrated significant benefits for hair and nail health. Collagen is a key component in promoting healthy hair growth, reducing brittleness, and strengthening nails. The proteins and amino acids in collagen supplements provide essential building blocks for hair and nail growth, making them an attractive option for individuals looking to enhance the health and appearance of their hair and nails.

Collagen plays a vital role in muscle tissue health. It aids in muscle recovery after exercise, making it a valuable supplement for fitness enthusiasts and athletes. Collagen supports muscle metabolism, contributing to overall muscle health and strength. This advantage has led to a growing trend of incorporating collagen supplements into fitness and wellness routines, driving demand in the Vietnam collagen supplement market.

Collagen supplements are increasingly recognized for their positive impact on gut health and digestion. Collagen helps in promoting a healthy gut lining, which is crucial for optimal nutrient absorption and overall digestive health. Additionally, collagen can aid in conditions like leaky gut syndrome. This advantage has resonated with individuals seeking holistic approaches to improve their digestive well-being, contributing to the growth of the Vietnam collagen supplement market.

Collagen supplements have been associated with supporting weight management efforts. Collagen's influence on metabolism and muscle mass plays a significant role in achieving and maintaining a healthy weight. By promoting muscle growth and supporting metabolic function, collagen supplements are attracting a broader demographic of consumers focused on achieving their weight management goals.

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Key Market Challenges

Stringent Regulations

The Vietnam collagen supplement market, while experiencing robust growth, is facing challenges stemming from increasingly stringent regulations imposed by regulatory authorities. One of the primary challenges faced by collagen supplement manufacturers is the stringent approval process for health claims. EFSA requires substantial scientific evidence to support any health-related assertions made about a product. This process can be time-consuming and resource-intensive, especially for smaller companies with limited research capabilities. Collagen from certain sources, particularly marine and fish-derived sources, falls under the Novel Food category. This requires manufacturers to undergo a comprehensive safety assessment before gaining approval for market entry. This process can be complex and costly, creating a barrier for new entrants and innovative products. Vietnam regulations demand clear and accurate labelling of dietary supplements, including collagen products. This includes providing information on recommended daily doses, potential allergens, and accurate ingredient lists. Meeting these requirements necessitates careful attention to detail and compliance, which can be a challenge for manufacturers.

Possible Side Effects

The Vietnam collagen supplement market faces a notable hurdle in the form of potential side effects. Although collagen supplements are typically well-tolerated, they may not be universally suitable, and specific individuals may experience adverse reactions. These can encompass gastrointestinal discomfort, allergic responses, and potential interactions with medications or existing medical conditions. For instance, individuals who have allergies to particular collagen sources, like bovine or marine-derived, may encounter allergic reactions. Moreover, collagen supplements could potentially interact with certain medications, especially those associated with blood thinning or protein metabolism.

Key Market Trends

Rising use of collagen supplements among sports athletes

The preference for natural and safe products has emerged as a dominant trend in the health and wellness industry. Consumers today are increasingly mindful of the substances they put into their bodies, seeking alternatives that are derived from natural sources and free from harmful additives. This trend is particularly pronounced in the market for dietary supplements, including collagen supplements. Natural collagen supplements, sourced from ingredients like fish, chicken, or bovine collagen, resonate strongly with health-conscious consumers. These sources provide a bioavailable form of collagen that closely mimics the collagen found in the human body. This natural compatibility ensures that the supplement is readily absorbed and utilized by the body, maximizing its effectiveness. Moreover, the move towards natural and safe products is fuelled by a desire to minimize exposure to synthetic chemicals and potential allergens. Many conventional supplements may contain artificial colors, flavors, and preservatives, which can be a concern for individuals with sensitivities or allergies. In contrast, natural collagen supplements often boast a clean label, free from unnecessary synthetic additives, making them a preferred choice for a growing segment of consumers. Safety is another critical factor driving the preference for natural collagen supplements. Consumers are increasingly scrutinizing product labels, seeking assurance that the supplements they consume are free from harmful contaminants or toxins. By opting for supplements derived from naturally occurring sources, individuals can feel more confident in the purity and quality of the product. The preference for natural and safe collagen supplements also aligns with broader lifestyle trends, such as clean eating and holistic wellness practices. Many individuals are adopting a more mindful and holistic approach to their overall well-being, recognizing that the choices they make in terms of nutrition and supplementation play a pivotal role in their health journey.

Segmental Insights

Type Insight

Based on the category of Type, the Powdered segment emerged as the dominant player in the Vietnam collagen supplement market in 2022. Collagen in the form of powdered supplements has witnessed a growing share of acceptance among consumers owing to its ease of use and convenience. Powder form is the easiest way of mixing collagen supplements in food and beverages, accelerating the uptake of these products. Collagen powder has been a more popular form of collagen supplementation than collagen capsules. This is because collagen powder allows for higher dosages of collagen per serving, as it can be easily mixed into beverages or food. Collagen capsules, on the other hand, have a limited size and, therefore, may not contain as much collagen per serving. The demand for collagen supplements has been growing steadily in recent years. Many multinational companies have entered the market to offer collagen products in various forms, including powders, capsules, and even gummies. While collagen powder may be more popular, some consumers may still prefer the convenience of capsules, especially for on-the-go use.   

Distribution Channel Insights

In 2022, the Hypermarkets and Supermarkets segment stood out as the dominant player in the Vietnam collagen supplement market when categorized by distribution channel. This indicates that hypermarkets and supermarkets held the largest market share within the region. This dominance can be attributed to several factors. Firstly, hypermarkets and supermarkets are widely accessible to consumers across Vietnam, providing a convenient and familiar shopping environment. This accessibility ensures that a broad demographic of consumers can easily access collagen supplements. Additionally, these retail outlets often offer a diverse range of health and wellness products, including dietary supplements, allowing consumers to compare various brands and formulations. The presence of knowledgeable staff and informative labelling further supports consumers in making informed purchasing decisions. Moreover, consumers tend to place a high degree of trust in established hypermarket and supermarket chains, viewing them as reliable sources for quality products. This trust factor is crucial when it comes to purchasing health-related supplements like collagen.

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Regional Insights

The Northern Region of Vietnam has emerged as a dominant player in the country's dietary supplements market. This region, which includes major cities like Hanoi and provinces in its vicinity, has witnessed a significant surge in the consumption of dietary supplements. The urban population in this area, with increasing awareness of health and wellness, has been a driving force in the rising demand for dietary supplements. Hanoi, being the capital city, serves as a hub for healthcare and wellness services, further contributing to the region's prominence in the market. Additionally, the presence of numerous healthcare facilities, pharmacies, and health-conscious communities has solidified the Northern Region's position as a leader in the dietary supplements market. The accessibility of healthcare information and a growing emphasis on preventive healthcare have further fuelled the market's growth in this region. As a result, companies in the dietary supplements industry are increasingly focusing on this area, recognizing its pivotal role in the overall market landscape.

The Central Region of Vietnam is currently positioned as the fastest-growing sector within the country's burgeoning collagen supplement market. This region, encompassing cities like Da Nang and provinces in its vicinity, has experienced a remarkable surge in health and wellness awareness. The coastal setting and an active lifestyle prevalent in this region have contributed to an increased interest in collagen supplements, particularly those supporting joint health, skin protection, and overall vitality.

Recent Developments

  • In December 2021, ForeWin Vietnam introduced SAEJIN WHITE, a super glutathione collagen capsule, into the market. This capsule product integrates potent components including glutathione sourced from yeast extract, a blend of various berries, vitamin C, and other essential nutrients aimed at rejuvenating and aiding in the recovery of damaged skin.
  • In November 2021, Nestlé Health Science (NHS), a prominent global player in the realm of nutritional science, acquired a majority share in Vital Proteins. This company offers a comprehensive lifestyle and wellness platform featuring a range of collagen supplements, beverages, and food products in Vietnam.

Key Market Players

  • Shiseido Co. Ltd
  • Nestle SA
  • Meiji Holdings Company Ltd
  • Applied Nutrition Vietnam
  • Zint Nutrition
  • Kinohimitsu Vietnam

 By Form

By Distribution Channel

By Region

  • Powdered
  • Capsules
  • Drinks and Shots
  • Pharmacies and Drug Stores
  • Online
  • Hypermarkets and Supermarkets
  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam



Report Scope:

In this report, the Vietnam Collagen Supplement Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Vietnam Collagen Supplement Market, By Type:

o   Powdered

o   Capsules

o   Drinks and Shots  

  • Vietnam Collagen Supplement Market, By Distribution Channel:

o   Pharmacies and Drug Stores

o   Online

o   Hypermarkets and Supermarkets

  • Vietnam Collagen Supplement Market, By Region:

o   Northern Vietnam

o   Central Vietnam

o   Southern Vietnam

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Vietnam Collagen Supplement Market.

Available Customizations:

Vietnam Collagen Supplement market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Vietnam Collagen Supplement Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, Trends

4.    Voice of Customer

5.    Vietnam Collagen Supplement Market Outlook

5.1.  Market Size & Forecast

5.1.1. By Value

5.2.  Market Share & Forecast

5.2.1. By Type (Powdered, Capsules, Drinks and Shots)

5.2.2. By Distribution Channel (Pharmacies and Drug Stores, Online, and Hypermarkets and Supermarkets)

5.2.3. By Country

5.2.4. By Company (2022)

5.3.  Market Map

6.    Northern Vietnam Collagen Supplement Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1. By Type

6.2.2. By Distribution Channel

7.    Southern Vietnam Collagen Supplement Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1. By Type

7.2.2. By Distribution Channel

8.    Central Vietnam Collagen Supplement Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1. By Type

8.2.2. By Distribution Channel

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10. Market Trends & Developments

10.1.   Product Launches

10.2.   Mergers & Acquisitions

10.3.   Recent Developments

11. Vietnam Collagen Supplement Market: SWOT Analysis

12. Porter’s Five Forces Analysis

12.1.   Competition in the Industry

12.2.   Potential of New Entrants

12.3.   Power of Suppliers

12.4.   Power of Customers

12.5.   Threat of Substitute Products

13. Competitive Landscape

13.1.   Shiseido Co. Ltd

13.1.1.              Business Overview

13.1.2.              Company Snapshot

13.1.3.              Products & Services

13.1.4.              Financials (In case of listed companies)

13.1.5.              Recent Developments

13.2.   SWOT Analysis

13.3.   Nestle SA

13.4.   Meiji Holdings Company Ltd

13.5.   Applied Nutrition Vietnam

13.6.   Zint Nutrition

13.7.   FUJIFILM VIETNAM Co., Ltd.

13.8.   Kinohimitsu Vietnam

14. Strategic Recommendations

15. About Us & Disclaimer

Figures and Tables

Frequently asked questions


The market size of the Vietnam Collagen Supplement Market was estimated to be USD 133.25 million in 2022.


Shiseido Co. Ltd, Nestle SA, Meiji Holdings Company Ltd, and Applied Nutrition Vietnam are the top key players in the Vietnam Collagen Supplement Market.


Stringent Regulations and presence of counterfeit products in the market may slow down the growth of Vietnam Collagen Supplement Market.


The extreme focus on preventive healthcare systems, tough endorsements, and lifestyle enhancement product marketing efforts are boosting the collagen supplements market in Vietnam.


Sakshi Bajaal

Business Consultant
Press Release

Vietnam Collagen Supplement Market to Grow with a CAGR of 5.05% through 2028

Dec, 2023

Increasing use of collagen supplements in treatment procedure of bone diseases are expected to drive the Vietnam Collagen Supplement market in the forecast period 2024-2028.