Press Release

Vietnam Collagen Supplement Market to Grow with a CAGR of 5.05% through 2028

Increasing use of collagen supplements in treatment procedure of bone diseases are expected to drive the Vietnam Collagen Supplement market in the forecast period 2024-2028.


According to TechSci Research report, “Vietnam Collagen Supplement Market –Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Vietnam Collagen Supplement Market stood at USD 133.25 million in 2022 and is anticipated to grow with a CAGR of 5.05% in the forecast period, 2024-2028. The surge in demand for clean-label and non-GMO collagen supplements reflects a growing trend among health-conscious consumers who prioritize products with natural and wholesome ingredients. In response to this shift in consumer preferences, manufacturers are innovating by introducing new collagen supplement offerings that align with these requirements. These products are crafted using natural, non-GMO, and sugar-free ingredients, meeting the evolving needs of the discerning consumer base. One noteworthy development in the collagen supplement industry is the increasing popularity of marine-derived collagen peptide. This variant is gaining favor among manufacturers for its potential environmental sustainability benefits and its functional advantages. Derived from the skin, scales, bones, and fins of fish that are often underutilized in the fish processing industry, marine collagen helps reduce waste and promotes sustainable practices. Beyond its eco-friendly appeal, marine collagen also provides enhanced functional benefits, further solidifying its appeal among consumers. This burgeoning segment represents an emerging opportunity in the market, reflecting a broader industry shift towards sustainable and functional ingredient alternatives.  


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Vietnam is undergoing a profound transformation in its approach to health and well-being. As awareness of preventive healthcare and the pursuit of vibrant living gain prominence, consumers are increasingly adopting a health-conscious lifestyle. This cultural shift has led to a surge in demand for dietary supplements, with collagen supplements emerging as a frontrunner in this dynamic market. This article delves into the factors driving this trend and explores the multifaceted impact of collagen supplements on the well-being of Vietnamese consumers.

Vietnamese consumers are embracing a preventive healthcare mindset, recognizing the importance of proactively managing their health to prevent illnesses and enhance overall well-being. This shift in perspective is a departure from the traditional reactive approach to healthcare, where treatment is sought after the onset of health issues.

There is a palpable desire among Vietnamese consumers for a life characterized by vitality, energy, and an active lifestyle. The aspiration to lead vibrant lives, filled with meaningful experiences and the ability to pursue one's passions, is a driving force behind the adoption of health-conscious practices.

Collagen supplements have gained prominence for their diverse range of benefits. Beyond the realm of skin health, collagen supplements play a crucial role in supporting joint mobility, muscle recovery, and overall well-being. This versatility positions collagen supplements as a holistic solution for individuals seeking to optimize their health at every stage of life.

With an aging population and a growing emphasis on maintaining an active lifestyle, collagen supplements have garnered significant attention for their role in supporting joint health and mobility. Collagen's contribution to joint cartilage and overall joint function has positioned it as an essential tool for individuals seeking to remain active and mobile.

Collagen's significance extends to the realm of fitness and wellness. It aids in muscle recovery, making it particularly valuable for fitness enthusiasts and individuals seeking to maintain lean muscle mass. Additionally, collagen supports metabolism, contributing to overall vitality and energy levels.

Collagen supplements are not confined to a specific age group or demographic. They offer benefits that resonate across generations, allowing individuals to thrive in their pursuits, whether it's pursuing a career, staying active in retirement, or relishing the joys of family life.

The Vietnam Collagen Supplement Market is segmented into type, distribution channel, regional distribution, and company.

Based on type, the dominance of the powered collagen supplement segment in the Vietnam collagen supplements market can be attributed to several compelling factors. Collagen in powdered form has gained significant popularity among consumers, largely due to its convenience and versatility. This format allows for easy integration into various foods and beverages, making it a seamless addition to one's daily routine. Notably, collagen powder offers a higher dosage of collagen per serving compared to capsules, as it can be more effectively blended into different mediums. In contrast, capsules have a constrained size capacity and may not accommodate as much collagen per serving. This distinction underscores the preference for powdered collagen supplements among consumers seeking to maximize their collagen intake. It's evident that this trend towards powdered collagen supplements reflects the evolving preferences and demands of health-conscious individuals in Vietnam. For further detailed insights, you can refer to the source here.

Based on region, Northern Vietnam is expected to grow during the forecast period.  In the dynamic landscape of Vietnam's burgeoning collagen supplement market, the Northern region stands out as a pivotal growth engine. This area, encompassing Hanoi and its surrounding provinces, has witnessed a notable surge in demand for collagen supplements. Northern Vietnam is home to a rapidly urbanizing population, characterized by a burgeoning middle-class demographic. With rising disposable incomes and an increased emphasis on health and wellness, consumers in this region are increasingly inclined towards adopting proactive measures to support their well-being. Collagen supplements, known for their versatile health benefits, have garnered significant attention and uptake in this burgeoning urban setting.

The Central region is poised to be the fastest-growing market, offering lucrative growth opportunities for dietary supplement players during the forecast period. The Central region of Vietnam has emerged as a dynamic and promising market for dietary supplements, exhibiting exceptional growth potential in the coming years. This region, encompassing cities such as Da Nang and Hue, is positioned to outpace other areas in terms of market expansion and revenue generation. The central region benefits from a well-established infrastructure and distribution network. This ensures that dietary supplements are readily available and accessible to consumers, further fueling the market's growth trajectory. The presence of reputable pharmacies, health food stores, and e-commerce platforms in the region amplifies the ease of procurement for consumers.

Major companies operating in Vietnam Collagen Supplement Market are:

  • Shiseido Co. Ltd
  • Nestle SA
  • Meiji Holdings Company Ltd
  • Applied Nutrition Vietnam
  • Zint Nutrition
  • FUJIFILM VIETNAM Co., Ltd.
  • Kinohimitsu Vietnam

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“The Vietnamese collagen supplement market is currently undergoing a period of remarkable growth, underpinned by a convergence of factors including heightened consumer awareness and significant demographic shifts. This surge in demand is not only attributed to a general inclination towards health-conscious living but also a growing preference for personalized nutrition solutions. This trend underscores a shift towards tailoring products to cater to individual needs and preferences, reflecting a deeper understanding of the unique nutritional requirements of each consumer. Looking ahead, the horizon appears especially promising for collagen products and personalized nutrition solutions. These segments are poised to play a pivotal role in shaping the future of the dietary supplement industry in Vietnam.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Vietnam Collagen Supplement Market – Segmented By Type (Powdered, Capsules and Gummies, Drinks and Shots), By Distribution Channel (Pharmacies and Drug Stores, Online, and Hypermarkets and Supermarkets), By Country, Competition, Forecast, and Opportunities, 2018-2028F”, has evaluated the future growth potential of Vietnam Collagen Supplement Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Vietnam Collagen Supplement Market.

 

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Vietnam Collagen Supplement Market By Type (Powdered, Capsules and Gummies, Drinks and Shots), By Distribution Channel (Pharmacies and Drug Stores, Online, and Hypermarkets and Supermarkets), By Region, Competition, Forecast, and Opportunities, 2018-2028F

Healthcare | Dec, 2023

Increasing use of collagen supplements in treatment procedure of bone diseases are expected to drive the Vietnam Collagen Supplement market in the forecast period 2024-2028.

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