Forecast
Period
|
2026-2030
|
Market
Size (2024)
|
USD
2.65 Million
|
Market
Size (2030)
|
USD
3.29 Million
|
CAGR
(2025-2030)
|
3.65%
|
Fastest
Growing Segment
|
Battery
Operated Wearable Breast Pump
|
Largest
Market
|
Southern
Vietnam
|
Market Overview
Vietnam Breast
Pump Market was
valued at USD 2.65 Million in 2024 and is expected to reach USD 3.29 Million by
2030 with a CAGR of 3.65% during the forecast period. The Vietnam breast pump
market is primarily driven by several key factors, including the increasing
awareness of breastfeeding benefits, rising working mother demographics, and
the growing demand for convenience and mobility. As more mothers return to work
post-childbirth, the need for efficient and portable breast pumps has surged.
Working mothers seek flexible breastfeeding solutions that allow them to
maintain milk supply while balancing their careers. The growing awareness
around the health benefits of breastfeeding for both infants and mothers has
led to a stronger preference for breast milk over formula, further driving the
market demand. Technological advancements in breast pump designs, such as
quieter, more comfortable, and efficient models, have also contributed to
market growth. These innovations, along with increased availability of electric
and manual pumps, cater to a wide range of consumer preferences. The rise of
e-commerce platforms has made it easier for consumers to access a variety of
breast pump brands and models, further stimulating market expansion. The
increasing focus on maternal health and support systems for mothers is expected
to continue fueling the growth of the Vietnam breast pump market.
Key Market Drivers
Growing Awareness of Breastfeeding Benefits
The increasing awareness of the health benefits
associated with breastfeeding is one of the primary drivers of the Vietnam
breast pump market. According to a study, titled, Prevalence of
exclusive breastfeeding for the first six months of an infant’s life and
associated factors in a low–middle income country, while 98% of mothers in
Vietnam practice breastfeeding, infant breastfeeding behaviors still fall short
of World Health Organization (WHO) guidelines. Only 14.2% of mothers
exclusively breastfed their infants during the first six months. The rate of
exclusive breastfeeding during this period in Vietnam remains relatively low.
As research continues to highlight the substantial
advantages of breast milk, both for infants and mothers, more parents in
Vietnam are choosing breastfeeding over formula feeding. Studies consistently
show that breast milk provides essential nutrients, antibodies, and enzymes
that help build a baby’s immune system, ensuring better health outcomes and a
reduced risk of infections. Breastfeeding has been linked to improved cognitive
development in infants. On the maternal side, breastfeeding also offers health
benefits, such as reducing the risk of breast cancer, ovarian cancer, and
improving postpartum weight loss. This growing awareness of the benefits of
breastfeeding has led many mothers to seek solutions that help them continue
nursing while managing their daily routines. In Vietnam, government healthcare
initiatives and organizations like the World Health Organization (WHO) are
actively promoting exclusive breastfeeding for the first six months of life. As
a result, more mothers are turning to breast pumps to extend their
breastfeeding journey, especially when they need to return to work or manage
other responsibilities. Breast pumps provide a practical solution by allowing
mothers to express milk and store it for later use, maintaining a consistent
milk supply even when separated from their babies. As awareness of the health
benefits of breastfeeding increases, so too does the demand for products that
facilitate it, leading to a surge in the breast pump market in Vietnam.
Rising Number of Working Mothers
The rising number of working mothers in Vietnam has
become a major driver of the breast pump market. As more women pursue higher
education and career opportunities, a significant number of new mothers are
returning to work shortly after childbirth. In urban areas such as Hanoi and Ho
Chi Minh City, the workforce participation rate for women has increased, with
many women juggling both professional and parenting responsibilities. This
shift in demographics has created a strong demand for breastfeeding solutions
that allow mothers to continue providing breast milk to their babies while
managing their work commitments. The National Strategy on Gender Equality
(2021–2030) report, released on May 22, 2024, highlights Vietnam’s notable
progress in advancing women's rights. In terms of labor participation, the
proportion of female wage earners has reached 50.9%, surpassing the 2025 target
of 50% and making significant progress toward the 2030 goal of 60%.
For working mothers, breast pumps are essential
tools that offer the flexibility to express and store milk, making it possible
to maintain breastfeeding while at the workplace. The demand for portable,
quiet, and efficient breast pumps has grown as more mothers seek convenience
and functionality in their daily lives. Additionally, as more women return to
work, the pressure to balance both career and childcare responsibilities has
led to the development of innovative breast pump products, including wireless and
hands-free models, that allow mothers to express milk while multitasking. This
trend is expected to continue as Vietnam’s labor market becomes more inclusive
and the number of working mothers continues to rise. The breast pump has
increasingly become seen as a necessary investment for women who wish to
maintain their breastfeeding routines while pursuing their professional goals.
Technological Advancements in Breast Pump Design
Advancements in the technology and design of breast
pumps have played a pivotal role in the growth of the Vietnam market. Over the
past few years, breast pump manufacturers have introduced more efficient,
comfortable, and user-friendly products to cater to the evolving needs of
modern mothers. Newer models of breast pumps are designed with quieter motors,
making them more discreet and comfortable to use in public or professional
settings. Features such as customizable suction levels, adjustable pumping speeds,
and enhanced comfort have significantly improved the user experience. These
innovations have made breast pumps more attractive to a broader range of
consumers, including those who previously found traditional models cumbersome
or uncomfortable.
The development of portable, battery-powered breast
pumps has made expressing milk more convenient, allowing mothers to pump
anywhere, whether at home, work, or while on the go. The rise of hands-free
breast pumps, which allow mothers to express milk without needing to hold the
pump, has revolutionized the industry. These hands-free models, often designed
with ergonomic, wearable features, are especially appealing to busy mothers who
want to multitask while pumping. The market has also seen improvements in the
ease of cleaning and assembling pumps, which has enhanced the overall user
experience. Technological advancements like these are helping breast pumps
become a mainstream product in Vietnam, providing mothers with a practical,
efficient, and comfortable solution for continuing breastfeeding while managing
their daily routines.
Increasing Availability of Breast Pump Products
The increasing availability of breast pumps in
retail stores and through online platforms has significantly boosted the market
in Vietnam. E-commerce platforms have become a vital distribution channel for
breast pump brands, as they enable consumers to easily compare different models
and brands, read product reviews, and make informed purchasing decisions.
Online shopping provides the convenience of ordering from home, and e-commerce
websites often offer a wide variety of options, ranging from budget-friendly
manual pumps to premium electric and hands-free models. This online
availability has increased consumer access to breast pump products, making it
easier for mothers across Vietnam to find a product that suits their needs. In
addition to online platforms, brick-and-mortar stores, pharmacies, and baby
product specialty stores also contribute to the growing availability of breast
pumps in Vietnam. Major retail chains and local stores across the country have
expanded their product offerings to include breast pumps from both domestic and
international brands. This wider availability ensures that mothers in urban and
rural areas alike can access these essential products, further driving the
market’s growth. The presence of a diverse range of brands and models has
allowed for greater product competition, improving quality while keeping prices
competitive.

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Key Market Challenges
High Price and Affordability Concerns
One of the main challenges facing the Vietnam
breast pump market is the issue of affordability. While breast pumps are
becoming an essential tool for working mothers, the high price of many advanced
models can be a significant barrier for many families, particularly in rural or
lower-income areas. Premium electric and wireless models, which are
increasingly popular due to their convenience and efficiency, can cost a
considerable amount, putting them out of reach for many potential customers.
While manual and budget options are available, they may not offer the same
level of comfort, speed, or convenience as more advanced models, which may
discourage consumers from purchasing them. Moreover, Vietnam's birth
rate has also reached a historic low in 2024, with the total fertility rate
falling to just 1.91 children per woman, marking the third consecutive year
below the replacement level, according to the Vietnam Population Authority
under the Ministry of Health, as reported by the Vietnam News Agency. The
decline in birth rates has been gradual over the past few years, decreasing
from 2.11 children per woman in 2021 to 2.01 in 2022, and further dropping to
1.96 in 2023.
For many Vietnamese mothers, the decision to buy a
breast pump is often influenced by their disposable income, and the cost of
high-end models may be considered an unnecessary luxury. This affordability gap
means that while the demand for breast pumps is growing in urban areas, it may
be limited in rural parts of the country where incomes are lower and access to
such products may be more constrained. New mothers may not always be aware of
the long-term benefits of investing in a high-quality breast pump, as they may
see it as an additional expense during a period when many families are already
dealing with the financial demands of raising a child. To address this
challenge, manufacturers and retailers could consider offering financing
options, discounts, or subsidies to make breast pumps more affordable and
accessible to a larger segment of the population. Government health initiatives
or public-private partnerships could help subsidize the cost of breast pumps,
making them more accessible to a broader demographic. Without solutions to
bridge the affordability gap, however, the growth potential of the market may
remain limited to higher-income groups.
Limited Availability and Distribution Channels
The availability and distribution of breast pumps
in Vietnam pose another challenge to the market’s growth. While larger cities
like Ho Chi Minh City and Hanoi have a variety of retailers, baby product
stores, and e-commerce platforms offering breast pumps, rural and smaller urban
areas often lack easy access to these products. In many remote areas, access to
high-quality breast pumps can be limited, and mothers in these regions may not
have the opportunity to purchase them even if they are aware of their benefits.
E-commerce platforms are helping to expand access
to breast pumps, especially in urban areas, but internet penetration and online
shopping behaviors in rural regions are still developing. Many rural families
may not be accustomed to purchasing medical or baby care products online, and
they may prefer to buy products through traditional retail channels. This
distribution challenge is compounded by the high shipping costs associated with
delivering breast pumps to remote areas, further limiting accessibility. The
lack of local support or service centers for breast pumps, such as places where
mothers can seek advice, get their pumps repaired, or learn how to use them
effectively, can also hinder market growth. In many parts of Vietnam, mothers
may not feel confident purchasing expensive or advanced breast pumps without
knowing where to seek assistance if something goes wrong.
Key Market Trends
Government and Healthcare Support for Breastfeeding
Government and healthcare initiatives in Vietnam
play a crucial role in promoting breastfeeding and supporting the breast pump
market. Vietnam has a strong track record of implementing national health
programs that encourage exclusive breastfeeding for infants up to six months of
age. Organizations such as the Vietnamese Ministry of Health, alongside
international bodies like the World Health Organization (WHO), actively promote
breastfeeding as a cornerstone of maternal and child health. This emphasis on breastfeeding
has led to increased awareness of its benefits, driving mothers to seek tools
like breast pumps to facilitate breastfeeding, especially when they return to
work.
In addition to breastfeeding awareness campaigns,
healthcare professionals and hospitals across Vietnam are becoming more
supportive of lactation and breast pump use. Many hospitals provide lactation
consulting services to help new mothers get started with breastfeeding and
effectively use breast pumps. As hospitals and healthcare providers become more
knowledgeable and supportive of breastfeeding and pumping, mothers are more
likely to embrace the use of breast pumps, which increases their adoption in the
market.
Rising Disposable Incomes and Changing Lifestyles
As Vietnam’s economy grows and the middle class
expands, disposable incomes have been on the rise, enabling consumers to spend
more on products that improve convenience and quality of life. With an
increasing number of families in urban areas enjoying greater financial
stability, the demand for premium baby products, including breast pumps, is
growing. Wealthier households are more willing to invest in high-quality,
technologically advanced breast pumps that offer greater comfort, efficiency,
and portability. This change in consumer behavior is a significant driver for
the breast pump market, as modern mothers are seeking products that enhance
their lifestyles and help them manage both professional and family
responsibilities. According to data
from the Health Ministry, up to 90% of Vietnamese women are affected by
gynecological-related diseases. In response, the ministry revised a 2013
circular last year, allowing female workers to receive gynecological exams, as
well as screenings for cervical and breast cancer, during their regular health
check-ups. The ministry has committed to further prioritizing the improvement
of maternal, child, and reproductive health in 2024. During the Abbott-hosted
summit on April 14 in Ho Chi Minh City, health experts discussed critical
women's health issues, including endometriosis, fertility support, and
menopause.
The shift towards more urbanized lifestyles in
Vietnam has led to a greater demand for convenience, and breast pumps offer
just that. In cities like Ho Chi Minh City and Hanoi, where many mothers
balance busy work schedules with childcare, the convenience of using a breast
pump to express milk and store it for later use has become increasingly
valuable. This change in consumer priorities, coupled with rising disposable
incomes, is propelling the growth of the breast pump market.
Segmental Insights
Technology Insights
Based on the Technology, Battery
Operated Wearable Breast Pumps are currently dominating the landscape. These
pumps have gained significant popularity due to their convenience, portability,
and ease of use, which aligns well with the modern needs of Vietnamese mothers,
especially working professionals and urban dwellers. Battery-operated wearable
pumps allow mothers to express milk hands-free and on the go, making them ideal
for those balancing work and breastfeeding. This category offers significant
advantages, such as the ability to pump discreetly in public or at the
workplace, without being tethered to a power source, providing flexibility that
traditional models lack.
The increasing number of
working mothers in Vietnam, coupled with their desire to maintain breastfeeding
after returning to work, has driven the demand for wearable, portable
solutions. These battery-powered wearable breast pumps allow for more flexibility
and less hassle, which is a key concern for working mothers who seek to
continue breastfeeding while managing their professional responsibilities. These
pumps are generally quieter compared to traditional models, making them more
suitable for use in professional settings.
End Use Insights
Based on the End Use, Home
Care is currently the dominant segment. The growing preference for home-based
care, especially in urban areas, has significantly driven the demand for breast
pumps. As more Vietnamese mothers increasingly embrace breastfeeding, the need
for convenient and accessible tools to support their breastfeeding journey,
especially at home, has risen. Home care represents a significant portion of
the market because breast pumps allow mothers to express milk in the comfort of
their own homes, making it easier for them to maintain breastfeeding even while
managing daily household tasks or returning to work.
This shift towards home
care has been influenced by several factors, including the growing number of
working mothers, the rise of dual-income households, and a societal shift
towards more flexible, modern parenting approaches. These mothers are seeking
practical, user-friendly solutions that allow them to express milk at home and
store it for later use, while still being able to engage in other activities
like household chores or work from home. As such, home care products, including
breast pumps, are considered indispensable for many mothers who wish to
continue breastfeeding without being tied to a rigid schedule or location.

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Regional Insights
Southern Vietnam is currently dominating the
Vietnam breast pump market. The region, particularly cities like Ho Chi Minh
City, has become the primary hub for the adoption and use of breast pumps.
Southern Vietnam has experienced significant urbanization and economic
development, leading to a higher concentration of working mothers, dual-income
households, and a growing middle class. These demographic shifts have created a
strong demand for products that help mothers balance breastfeeding with their
professional lives, making breast pumps a necessity for many women in the
region.
Ho Chi Minh City, the economic and commercial
capital of Vietnam, plays a crucial role in the dominance of southern Vietnam
in the breast pump market. The city has a high population of young, educated,
and career-driven women who are increasingly seeking flexible solutions to
continue breastfeeding while returning to work. In this context, breast pumps,
especially portable and wearable models, are seen as essential tools for
managing breastfeeding amidst busy lifestyles. The availability of modern retail
outlets, e-commerce platforms, and healthcare services in Southern Vietnam has
made breast pumps widely accessible, further driving market growth in this
region. The strong presence of international and local breast pump brands in
Southern Vietnam also contributes to the region’s dominance. With a higher
level of disposable income and greater exposure to global trends, consumers in
the south are more likely to invest in advanced breast pump models that offer
convenience, efficiency, and advanced features. The southern region benefits
from better access to healthcare resources, such as lactation consultants and
hospitals that provide breastfeeding support, which further encourages the use
of breast pumps.
Recent Developments
- In October 2024, with the
goal of supporting mothers throughout their breastfeeding journey, Moaz BéBé
has introduced four new breast pump lines featuring innovative technology.
These pumps offer enhanced convenience and safety, making childcare simpler
than ever before.
Key Market Players
- Philips Electronics Vietnam Ltd
- Famimax Vietnam Co., Ltd.
- Beurer Vietnam
- BB International Company Limited (Cimilre)
- Spectra Vietnam (VietLife Service Joint Stock Company)
- Kamidi Vietnam (Vinmec International General
Hospital System)
- Hegen Vietnam (TNCL Company Ltd)
- Jumys Vietnam Co., Ltd
- Niraki Vietnam Co., Ltd
- CHIBÉ Vietnam (Young Sun Company Limited)
By Technology
|
By End Use
|
By Region
|
- Manual
Wearable Breast Pump
- Battery
Operated Wearable Breast Pump
- Smart
Wearable Breast Pump
- Manual Pumps
- Battery
Powered Pumps
- Electric
Pumps
|
- Hospital
- Specialty
Facilities
- Home Care
- Research &
Manufacturing
|
- Southern
Vietnam
- Northern Vietnam
- Central
Vietnam
|
Report Scope:
In this report, the Vietnam Breast Pump Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Vietnam Breast Pump Market, By Technology:
o Manual Wearable Breast Pump
o Battery Operated Wearable Breast Pump
o Smart Wearable Breast Pump
o Manual Pumps
o Battery Powered Pumps
o Electric Pumps
- Vietnam Breast Pump Market, By End Use:
o Hospital
o Specialty Facilities
o Home Care
o Research & Manufacturing
- Vietnam Breast Pump Market, By Region:
o Southern Vietnam
o Northern Vietnam
o Central Vietnam
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Vietnam Breast
Pump Market.
Available Customizations:
Vietnam Breast Pump Market report with the given
market data, TechSci Research offers customizations according to a company's
specific needs. The following customization options are available for the
report:
Company Information
- Detailed analysis and profiling of additional
market players (up to five).
Vietnam Breast Pump Market is an upcoming report
to be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at [email protected]