Vietnam Bottled Water Market By Product Type (Still Bottled Water, Carbonated Bottled Water, Others), By Capacity (Less than 1L, 1L-2L, more than 2L), By Packaging Material (Plastic, Glass, Others), By End User (Residential, Commercial), By Region, Competition, Forecast & Opportunities, 2021-2031F

Market Overview

Bottled Water Market in Vietnam was valued at USD 868.67 Million in 2025 and is expected to reach USD 1,227.86 Million by 2031 with a CAGR of 6.12%. The Vietnam Bottled Water market is driven by growing health consciousness among consumers, leading to increased demand for safe, clean drinking water. Rising disposable incomes and urbanization contribute to a shift in lifestyle, where convenience becomes a key factor in purchasing decisions. With concerns over tap water quality and contamination, consumers increasingly prefer bottled water as a safer alternative. Also, the expanding tourism industry and changing climate conditions, which can affect water resources, further boost the market. Innovation in packaging and product offerings, such as flavored or functional water, also plays a significant role in market growth.

Key Takeaways

• By product type, still bottled water accounted for the largest share of approximately 65% of the Vietnam Bottled Water Market in 2025, supported by its broad consumer appeal, affordability, and suitability for daily hydration, household consumption, travel, and institutional use.
• By capacity, the 1L–2L capacity accounted for approximately 40% of the Vietnam Bottled Water Market in 2025, supported by its balance between portability and volume, making it suitable for household consumption, offices, restaurants, and small-group usage.
• By packaging, the glass segment secured the fastest-growing position, with an estimated CAGR of approximately 6% during the forecast period, supported by its premium appearance, suitability for hotels and fine-dining establishments, and growing emphasis on reusable and sustainable packaging formats.
• By region, Northern Vietnam accounted for the largest market share of approximately 35% of the Vietnam Bottled Water Market in 2025, supported by its large urban population, rising household and commercial consumption, expanding modern retail infrastructure, tourism activity, and increasing demand for packaged drinking water across Hanoi and the surrounding Red River Delta region.

Market Drivers

Rising Travel & Tourism Industry

The rising travel and tourism industry in Vietnam is significantly contributing to demand for bottled water by increasing the number of consumers who require convenient and portable hydration during travel. According to the Vietnam National Authority of Tourism, Vietnam welcomed nearly 21.2 million international visitors in 2025, an increase of 20.4% from 2024 and 17.8% above the 2019 pre-pandemic level. International arrivals by air alone exceeded 17.8 million. In addition, Vietnam recorded around 110 million domestic tourist trips in 2024, demonstrating the substantial scale of domestic travel. The continued expansion of tourism increases footfall across airports, hotels, restaurants, tourist attractions, transportation hubs, and outdoor destinations, where packaged drinking water provides a convenient hydration option. Growing international and domestic travel is therefore expected to support regular consumption of bottled water across Vietnam.

Rising Consumer Preference for Purchasing Online

The growing adoption of e-commerce and digital shopping in Vietnam is strengthening consumers’ access to packaged beverages and everyday household products through online channels. According to Vietnam’s Ministry of Industry and Trade, e-commerce continued to grow at approximately 18–25% annually in 2024, highlighting the increasing importance of digital purchasing within the Vietnamese economy. The expansion of online marketplaces, grocery platforms, mobile applications, and home-delivery services provides consumers with greater convenience when purchasing frequently used products. Bottled water, particularly multipacks and larger-volume formats, can benefit from this model because consumers can place orders without transporting heavy products themselves. Online channels also allow consumers to compare prices, brands, pack sizes, and promotional offers before purchasing. The continued development of digital payments, smartphone usage, and delivery infrastructure is further improving the accessibility of online shopping. As e-commerce becomes increasingly integrated into everyday consumption, bottled water brands can benefit from broader digital distribution and greater convenience for consumers.

Surging Working Population Across the Region

Vietnam’s large and expanding employed population is creating a broader consumer base for convenient hydration products, particularly across workplaces, offices, factories, commercial establishments, and service-sector businesses. According to Vietnam’s General Statistics Office, the country had 51.9 million employed people in 2024, an increase of 585,100, or 1.1%, from the previous year. The services sector represented the largest employment base, with 20.8 million workers, or 40.1% of total employment, while industry and construction employed another 17.4 million people. Furthermore, Vietnam’s labor force aged 15 and above reached approximately 53 million people in 2024, up by 575,400 from 2023. A large working population increases the number of people spending substantial time outside their homes and commuting between workplaces and other locations. This supports demand for convenient, portable drinking water during working hours, particularly in urban and industrial environments.

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Market Restraints

Surging Environmental Concern

Surging environmental concern is becoming an important challenge for Vietnam’s bottled water market as plastic packaging faces increasing scrutiny because of its contribution to waste generation and environmental pollution. Vietnam has strengthened its efforts to address plastic waste through national policies aimed at improving collection, recycling, and the circular use of packaging materials. The World Bank has highlighted plastic pollution as a significant environmental issue for Vietnam, with substantial volumes of plastic waste entering the environment and waterways each year. This places greater pressure on consumer-goods companies, including bottled water producers, to reduce their reliance on virgin plastic and improve packaging sustainability. The challenge is particularly relevant for bottled water because products are frequently packaged in single-use PET bottles. Companies are therefore increasingly required to consider lightweight packaging, recycled materials, improved recyclability, and stronger collection systems. These initiatives can increase packaging, procurement, and waste-management costs while requiring companies to adapt their supply chains and production processes.

Strict Government Norms Across the Region

Strict government regulations represent another challenge for Vietnam’s bottled water market, as producers must comply with requirements covering product quality, food safety, packaging, labelling, and environmental responsibilities. Vietnam’s Ministry of Health has established QCVN 6-1:2010/BYT, the national technical regulation applicable to bottled drinking water, which specifies requirements for various quality and safety parameters, including limits for contaminants and heavy metals. In addition, Vietnam has progressively strengthened environmental obligations for businesses under its extended producer responsibility framework. Decree No. 05/2025/ND-CP, issued by the Government in January 2025, amended provisions governing implementation of the Law on Environmental Protection, further evolving the regulatory framework for waste and producer responsibilities. Compliance with these requirements can increase testing, documentation, quality-control, packaging-management, and waste-recovery responsibilities. Smaller producers may face greater difficulty absorbing these administrative and operational requirements, while larger manufacturers must continuously adapt production and supply-chain processes to remain compliant.

Market Opportunities

Growing Demand for Sustainable and Recyclable Packaging

Vietnam’s increasing focus on reducing plastic pollution presents an opportunity for bottled water manufacturers to differentiate themselves through sustainable packaging solutions. The Government’s National Action Program on Sustainable Production and Consumption targets the wider adoption of environmentally friendly packaging and promotes recyclable and reusable materials as part of the transition toward a circular economy. The program also aims for 100% of supermarkets and shopping centers to use environmentally friendly packaging by 2030. In addition, Vietnam’s regulations are progressively restricting single-use and difficult-to-degrade plastic products, creating incentives for companies to invest in recyclable PET, recycled-content bottles, lightweight packaging, and improved collection systems. Bottled water manufacturers that develop packaging with lower plastic usage, higher recycled content, and clearly communicated environmental credentials can strengthen their brand positioning while responding to evolving regulatory and consumer expectations.

Expansion of Premium and Health-Oriented Water Products

The increasing focus on health, wellness, and healthier consumption habits creates opportunities for bottled water manufacturers to diversify beyond conventional packaged drinking water. Vietnam’s beverage sector is experiencing greater interest in products associated with healthier lifestyles, supported by rising awareness of nutrition, physical activity, and the drawbacks of high-sugar beverages. Government-industry information also highlights growing opportunities for functional beverages as consumers increasingly seek products aligned with health and wellness needs. This creates scope for bottled water companies to introduce differentiated products such as natural mineral water, enhanced water, electrolyte water, vitamin-infused water, and low-calorie flavored water. Premium packaging and convenient smaller formats can further target consumers in urban areas, fitness centers, offices, hotels, and travel locations. Such product diversification can help manufacturers address changing consumer preferences and create higher-value product categories rather than competing primarily on price.

Increasing Opportunities Through Modern Retail and Digital Distribution

The continued expansion of modern retail and digital commerce in Vietnam provides bottled water manufacturers with opportunities to increase distribution reach and improve consumer accessibility. Vietnam’s National Statistics Office reported that retail sales of consumer goods and services increased by 8.4% year-on-year in the fourth quarter of 2025, reflecting continued expansion in consumer spending. At the same time, e-commerce and digital delivery platforms are becoming increasingly integrated into consumers’ purchasing habits, creating additional channels for frequently purchased household products. Bottled water companies can leverage supermarkets, convenience stores, online marketplaces, grocery-delivery applications, and direct-to-consumer platforms to expand their presence across urban and emerging markets. Online channels also provide opportunities for bulk-pack sales, recurring delivery programs, promotional bundles, and direct consumer engagement. Combining modern retail with digital distribution can therefore help brands improve availability, reach younger and digitally active consumers, and strengthen sales beyond traditional stores.

Market Trends

Sustainability & Eco-Friendly Packaging

Sustainability and eco-friendly packaging are becoming increasingly important trends in Vietnam’s bottled water market, supported by government initiatives to reduce plastic waste and promote sustainable consumption. Vietnam has established a regulatory roadmap to restrict single-use plastics and difficult-to-degrade plastic packaging. From January 2026, restrictions apply to the production and import of certain small-sized difficult-to-degrade plastic bags, while after December 31, 2030, the production and import of most single-use plastic products and difficult-to-degrade plastic packaging will be discontinued, subject to specified exceptions. In addition, the Ministry of Industry and Trade has targeted 100% of supermarkets and shopping centers using environmentally friendly packaging during 2026–2030. These developments are encouraging bottled water manufacturers to explore recyclable, reusable, lightweight, and alternative packaging solutions while improving recycling and waste-management practices.

Product Diversification Toward Enhanced & Premium Water

Product diversification toward mineral, alkaline, purified, and premium water is becoming an important trend in Vietnam’s bottled water market. Manufacturers are increasingly differentiating their portfolios according to water source, mineral composition, purification process, packaging format, and intended consumption occasion. This trend enables companies to serve different usage requirements, ranging from everyday hydration and household consumption to outdoor activities and premium occasions. For instance, La Vie’s product portfolio in Vietnam includes natural mineral water, purified water, alkaline water, premium water, and multiple bottle sizes, demonstrating the increasing variety of bottled-water formats available in the market. The company also offers alkaline water in 400 ml, 500 ml, 750 ml, 1.5-liter, and larger formats, supporting different consumption occasions. Consequently, manufacturers are expected to continue expanding specialized and premium water offerings to differentiate products beyond conventional bottled drinking water.

Rising Health & Wellness Orientation

Health and wellness are increasingly influencing the positioning and development of bottled water products in Vietnam. Manufacturers are emphasizing attributes such as purity, natural mineral content, alkaline properties, hydration, and suitability for active lifestyles to differentiate their offerings. This trend is reflected in the growing variety of products designed around specific functional or lifestyle-related attributes. For example, La Vie offers natural mineral water alongside alkaline mineral water, with its portfolio covering multiple formats for everyday consumption and active use. The company’s product range includes La Vie+ alkaline water in different bottle sizes, as well as larger formats for household and office consumption. Consequently, bottled water manufacturers are increasingly positioning products around quality, mineral composition, purity, and lifestyle suitability rather than basic refreshment alone. This shift is expected to encourage further innovation in product formulation, packaging formats, and health-oriented product positioning.

Market Report Coverage and Key Metrics

Market Segmentation Analysis

By Product Type

Why did still bottled water secure the largest market share of the Vietnam Bottled Water market?

Still bottled water secured the largest segment due to its broad applicability as a daily hydration product across households, workplaces, travel, and outdoor activities. Unlike carbonated water, it does not contain added carbonation, making it suitable for routine consumption and meal accompaniment. Major brands such as Aquafina offer purified still water in multiple pack sizes, including 355 ml, 500 ml, 1.5 L, and 5 L, supporting varied consumption occasions. Similarly, La Vie provides both small and large still mineral-water formats, reinforcing its widespread availability.

By Capacity Insights

Why did 1L–2L capacity secure the largest market share of the Vietnam Bottled Water market?

The 1L–2L segment secured the largest market share because it offers a practical balance between portability, consumption volume, and value. The 1.5L format is widely offered by major brands such as La Vie and Aquafina and is positioned for daily hydration at home, outdoor activities, travel, and group consumption. La Vie specifically describes its 1.5L bottle as suitable for all-day hydration and home refrigeration, while Aquafina promotes the format for small-group travel and outdoor use. This versatility supports its use across multiple consumption occasions.

By Packaging Material Insights

Why did glass become the fastest-growing packaging material in the Vietnam Bottled Water market?

Glass became the fastest-growing packaging material due to increasing emphasis on premium presentation, reusability, and reducing reliance on single-use plastic, particularly across hotels, restaurants, and other hospitality establishments. La Vie introduced glass-bottled mineral water specifically for high-end hotels and restaurants, while companies such as Origin Water operate reusable, closed-loop glass-bottle systems for hospitality customers. Vietnam’s tightening environmental regulations and growing tourism activity are further supporting interest in alternative packaging formats. Glass also provides a premium appearance that aligns with upscale dining and hospitality experiences.

By End User Insights

Why did residential sector secure the largest market share of the Vietnam Bottled Water market?

Residential sector secured the largest market share of the Vietnam Bottled Water market due to the broad household need for convenient and safe drinking water for daily consumption. Vietnam had approximately 28.1 million households in 2024, providing a large and widespread residential consumer base. The General Statistics Office reported that 99.0% of households had access to hygienic water sources, while 59.6% used piped water, indicating strong awareness and access to improved water supplies. Bottled water also offers households a convenient option for drinking, cooking, travel, and occasions when additional packaged drinking water is preferred. Major brands such as La Vie maintain product formats for both small and large household consumption.

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Market Regional Analysis: Northern Vietnam, Southern Vietnam, Central Vietnam

Why did Northern Vietnam lead the Vietnam Bottled Water market?

Northern Vietnam led the Vietnam Bottled Water market due to its large population base, high concentration of economic activity, and strong retail and tourism activity. The Red River Delta had approximately 24.0 million people in 2024, while Hanoi alone had around 8.7 million, creating a substantial base for daily bottled-water consumption. The region also recorded the highest share of Vietnam’s total retail sales at 31.3% in 2025, with Hanoi contributing more than half of the Red River Delta’s retail sales value, indicating strong consumer and commercial activity. In addition, Hanoi’s significant domestic and international tourism activity supports demand for packaged drinking water across hotels, restaurants, transportation, and tourist destinations.

Why Is Southern Vietnam expected to register the fastest growth in the Vietnam Bottled Water market?

Southern Vietnam is expected to register the fastest growth in the Vietnam Bottled Water market due to strong economic activity, expanding urban consumption, and rapidly growing tourism. Ho Chi Minh City, the region’s major economic hub, recorded 7.53% GRDP growth in 2025, while retail sales of goods and consumer services increased 15.5%, indicating strengthening consumption activity. The city also welcomed an estimated 8.5 million international and 45 million domestic tourists in 2025, supporting demand for convenient packaged drinking water across tourism, hospitality, retail, and transportation channels. In addition, the region’s connectivity with the Mekong Delta and expanding tourism infrastructure is expected to create further consumption opportunities.

Key Market Players

• Suntory PepsiCo Vietnam Beverage
• La Vie Vietnam Ltd
• Coca-Cola Beverages Vietnam Limited
• Kim Boi Ole Natural Mineral Water Company
• Bestone India Private Limited
• Varahi Limited
• Saintley Sonne India Pvt Ltd
• G.V. Beverages LLP
• Nestle Vietnam Ltd
• Nuva Water

Recent Developments

Suntory PepsiCo Vietnam Beverage inaugurated its USD 300 million Tây Ninh plant in July 2026. The facility is designed to expand beverage production, including bottled water, with advanced automated production and warehousing systems. The investment strengthens the company’s manufacturing capacity and distribution capabilities in Vietnam.

La Vie expanded its portfolio with La Vie+ Alkaline, an alkaline natural mineral water positioned around hydration and active lifestyles. The product has a pH of 8.6, contains essential minerals, and has no added sugar. The launch reflects increasing product diversification toward functional and differentiated bottled-water offerings.

Dong Phu Drinking Water Company introduced alkaline ionized bottled water in aluminum bottles in January 2025. The launch represented an alternative to conventional plastic packaging and highlighted growing experimentation with environmentally oriented packaging formats in Vietnam’s bottled-water industry.

Thạch Bích Mineral Water introduced Quater alkaline ionized water in April 2025, using automated electrolysis technology imported from Europe. The product has a pH above 8 and represents continued innovation by domestic bottled-water producers into alkaline and functional water categories.

Report Scope:

By Product Type

·         Still Bottled Water

·         Carbonated Bottled Water

·         Others

By Capacity

• Less than 1L
• 1L-2L
• More than 2L

By Packaging

• Plastic
• Glass
• Others

By End User

• Residential
• Commercial

By Region

• Northern Vietnam
• Southern Vietnam
• Central Vietnam

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Vietnam Bottled Water Market.

Available Customizations:

Vietnam Bottled Water market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

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