Veterinary Video Endoscopy Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution (Equipment, Accessories/ Consumables, PACS), By Animal Type (Small Animals, Large Animals), by Application (Diagnostic, Surgical/ interventional), By Procedure (Respiratory Endoscopy, Abdominal/ GI tract Endoscopy, Urogenital Endoscopy, ENT Endoscopy, others), By End User (Veterinary Clinics & Hospitals, others), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 256.23 Million
CAGR (2026-2031)	6.81%
Fastest Growing Segment	Small Animals
Largest Market	North America
Market Size (2031)	USD 380.45 Million

Market Overview

The Global Veterinary Video Endoscopy Market will grow from USD 256.23 Million in 2025 to USD 380.45 Million by 2031 at a 6.81% CAGR. Veterinary video endoscopy is a diagnostic and therapeutic technology utilizing a camera-equipped tube to visualize internal animal anatomy for minimally invasive procedures. The market is primarily driven by rising companion animal ownership and a strong preference among pet owners for interventions that offer faster recovery times compared to open surgery. This expansion is further supported by increasing financial investment in animal healthcare services. According to the American Pet Products Association, in 2024, veterinary care and product sales in the United States reached $39.8 billion, reflecting the substantial economic resources available for the adoption of advanced diagnostic tools.

However, the high cost of endoscopy systems represents a significant barrier to broader market expansion. Smaller veterinary practices often struggle to justify the substantial initial capital investment and ongoing maintenance expenses associated with this equipment. Furthermore, the steep learning curve demands that veterinarians undergo extensive specialized training to perform these procedures effectively, which limits the widespread availability of endoscopic services and impedes rapid market penetration across the global veterinary sector.

Key Market Drivers

The surge in veterinary healthcare expenditure serves as a fundamental driver for the Global Veterinary Video Endoscopy Market, as pet owners increasingly view animals as family members and demonstrate a willingness to invest in high-quality medical care. This financial shift allows veterinary practices to offset the substantial capital costs associated with procuring video otoscopes, gastroscopes, and laparoscopes. The willingness to pay for minimally invasive procedures is significantly bolstered by the growing availability of pet insurance and specialized financing options, which make expensive diagnostic interventions more accessible. According to Synchrony, June 2025, in the '2025 Pet Lifetime of Care Study', the estimated lifetime cost of care for a dog has risen substantially, reaching up to $60,602, reflecting the deepening economic commitment owners are making toward animal health.

Rising global pet ownership and humanization trends further propel market growth by expanding the volume of patients requiring management for complex gastrointestinal and respiratory disorders. As the companion animal population grows, veterinarians are seeing a higher incidence of foreign body ingestions and chronic conditions that are best managed through endoscopic retrieval or visualization rather than open surgery. This trend creates a direct demand for advanced imaging equipment across both general and specialty practices. According to the European Pet Food Industry Federation, June 2025, in the 'European Pet Population and Market Data' report, approximately 139 million European households owned at least one pet, illustrating the scale of the addressable patient base. To meet this demand, the professional workforce is also scaling; according to the American Veterinary Medical Association, in 2025, the organization’s membership exceeded 108,000 professionals, ensuring a broadening network of practitioners capable of adopting these diagnostic technologies.

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Key Market Challenges

The high cost of endoscopy systems constitutes the primary impediment to the growth of the Global Veterinary Video Endoscopy Market. Small to mid-sized veterinary practices often lack the capital reserves to absorb the substantial upfront investment required for these diagnostic units, particularly when weighed against the ongoing expenses of maintenance and the operational downtime required for specialized staff training. Consequently, the return on investment for such equipment becomes difficult to validate in facilities with limited caseload volumes, leading many practice owners to defer purchasing decisions in favor of essential, lower-cost alternatives.

This hesitation is intensified by tightening financial conditions within the wider veterinary sector, which limits the funds available for equipment upgrades. According to the Veterinary Hospital Managers Association, in 2025, the average revenue growth for veterinary practices settled near 4%, a marked decline from pre-pandemic levels that hovered around 7%. This reduction in revenue expansion significantly constrains the discretionary spending power of veterinary clinics, directly hampering their ability to adopt advanced, capital-intensive technologies like video endoscopy.

Key Market Trends

The integration of Artificial Intelligence (AI) for diagnostic support is reshaping the market by enhancing the precision of endoscopic procedures. Veterinary professionals are increasingly leveraging these algorithms to automatically detect lesions and abnormalities in real-time, which significantly reduces the margin for error during complex examinations. This technological shift is validated by rapid adoption rates among practitioners seeking to augment their clinical capabilities and decision-making confidence. According to the American Animal Hospital Association and Digitail, April 2024, in the 'AI in Veterinary Medicine Survey', 39.2% of veterinary professionals reported using AI tools to supplement their practice, highlighting the sector's swift transition toward intelligent diagnostic assistance.

Concurrently, the market is experiencing a robust expansion in the integration of endoscopy systems with digital cloud platforms and practice management software. This trend allows for the seamless storage of high-definition video records and facilitates immediate remote specialist consultations, streamlining workflow efficiency for veterinary teams. The financial performance of major industry players reflects this substantial demand for connected diagnostic ecosystems that bridge imaging hardware with digital networks. According to IDEXX Laboratories, August 2024, in the 'Q2 2024 Earnings Call', the company reported double-digit growth in recurring veterinary software and diagnostic imaging revenues, underscoring the increasing value veterinary clinics place on interconnected digital imaging solutions.

Segmental Insights

The Small Animals segment is currently experiencing the most rapid expansion within the Global Veterinary Video Endoscopy Market, primarily driven by the global rise in companion animal adoption and the increasing humanization of pets. Owners are demonstrating a greater willingness to invest in advanced veterinary healthcare, supported by widening pet insurance coverage that makes diagnostic procedures more accessible. Furthermore, veterinary professionals are prioritizing minimally invasive techniques to ensure faster recovery times and reduced patient trauma for dogs and cats. This demand is further bolstered by technological improvements that enhance diagnostic precision for smaller anatomical structures.

Regional Insights

North America leads the Global Veterinary Video Endoscopy Market, driven by established veterinary healthcare infrastructure and significant spending on animal welfare. The high rate of pet ownership in the United States and Canada fuels the demand for minimally invasive diagnostic procedures. Furthermore, the presence of key market participants facilitates easy access to endoscopy equipment. Professional guidelines established by entities like the American Veterinary Medical Association support high standards of care, encouraging clinics to adopt modern diagnostic solutions. This combination of economic capacity and clinical demand secures the region's market dominance.

Recent Developments

• In August 2025, HugeMed introduced a new ultra-slim single-use ureteroscope to the veterinary community during the Veterinary Endoscopy Society (VES) annual meeting. The newly launched device featured an outer diameter of 2.1mm and a 1.2mm instrument channel, specifically engineered to navigate the challenging anatomy of smaller companion animals and exotic species. This innovation addressed the growing demand for disposable endoscopic solutions that eliminate the risk of cross-contamination while providing high-quality visualization. The company emphasized that this development would expand the clinical applications of minimally invasive urological procedures in veterinary medicine.
• In July 2025, Karl Storz announced the unification of its United States, Canada, and Veterinary business units to form a single North America region. This strategic reorganization aimed to enhance operational efficiency, drive commercial growth, and improve customer support across the continent. By consolidating these divisions under a unified leadership structure, the company sought to leverage shared resources and expertise to better serve its diverse customer base, including veterinary professionals. The President of North America stated that this alignment would foster innovation and ensure a more cohesive approach to delivering endoscopic technology and support services.
• In June 2025, JeetVet unveiled its latest veterinary endoscopy technologies at the ACVIM Forum in Louisville, Kentucky. The company introduced the RAE-500 Portable Smart Veterinary Otoscope and the RAE-105 Portable USB Veterinary Endoscope, designed to elevate diagnostic precision in animal healthcare. These new devices featured high-resolution imaging and wireless capabilities to facilitate natural orifice visualization and improve workflow efficiency for veterinary practitioners. The launch highlighted the company's focus on developing portable, user-friendly endoscopic solutions that address the specific clinical needs of internal medicine specialists and general practitioners.
• In June 2024, Karl Storz Endoscopy-America, Inc. entered into a definitive merger agreement to acquire Asensus Surgical, Inc. for approximately $0.35 per share in cash. This strategic acquisition was designed to integrate Asensus Surgical’s novel digital and robotic surgical capabilities with Karl Storz’s extensive portfolio of endoscopic imaging and surgical solutions. Although Asensus primarily focused on human digital surgery, the merger significantly strengthened Karl Storz's overall technological position in the minimally invasive surgery market. The transaction, valued at roughly $93.45 million, underscored the company's commitment to advancing surgical precision and digital integration across its medical and veterinary business sectors.

Key Market Players

• STERIS plc
• MDS Incorporated
• Firefly Global
• KARL STORZ SE & Co. KG
• Advanced Monitors Corporation
• Dr. Fritz Endoscopes GmbH
• Biovision Veterinary Endoscopy, LLC
• Eickemeyer
• Ambu Inc.
• Olympus Corporation

By Solution	By Animal Type	By Procedure	By End User	By Region
Equipment Accessories/ Consumables PACS	Small Animals Large Animals	Respiratory Endoscopy Abdominal/ GI tract Endoscopy Urogenital Endoscopy ENT Endoscopy others	Veterinary Clinics & Hospitals others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Veterinary Video Endoscopy Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Veterinary Video Endoscopy Market, By Solution:

• Equipment
• Accessories/ Consumables
• PACS

• Veterinary Video Endoscopy Market, By Animal Type:

• Small Animals
• Large Animals

• Veterinary Video Endoscopy Market, By Procedure:

• Respiratory Endoscopy
• Abdominal/ GI tract Endoscopy
• Urogenital Endoscopy
• ENT Endoscopy
• others

• Veterinary Video Endoscopy Market, By End User:

• Veterinary Clinics & Hospitals
• others

• Veterinary Video Endoscopy Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE