|
Forecast
Period
|
2026-2030
|
|
Market
Size (2024)
|
USD
272.09 Million
|
|
CAGR
(2025-2030)
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6.75%
|
|
Fastest
Growing Segment
|
Vitamin
|
|
Largest
Market
|
Central
Region
|
|
Market
Size (2030)
|
USD
398.16 Million
|
Market Overview
Saudi Arabia Dietary Supplements Market was valued at USD 272.09 Million in 2024 and is expected to reach USD 398.16 Million by 2030 with a CAGR of 6.75% during the forecast period.
The Saudi Arabia Dietary Supplements Market is primarily
driven by a growing awareness of health and wellness, coupled with rising disposable
incomes. As the population becomes increasingly health-conscious, there is a
growing demand for dietary supplements to address nutritional deficiencies,
support overall health, and prevent chronic diseases. Changing lifestyles,
including sedentary habits and unhealthy dietary patterns, are fueling the need
for supplementary nutrition. Government initiatives promoting healthy living
and preventive healthcare are further driving the market growth. These factors
contribute to a burgeoning market for dietary supplements in Saudi Arabia.
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Key Market Drivers
Health Consciousness and Awareness
The escalating consciousness surrounding health and wellness within the Saudi Arabian populace, now estimated to exceed 35 million, emerges as a pivotal force propelling various sectors, particularly the dietary supplements industry. This heightened awareness stems from a multifaceted shift towards prioritizing preventive healthcare measures and addressing lifestyle-related diseases, which have become increasingly prevalent, with over 5.3 million adults currently living with diabetes and obesity linked to 11.6 million morbidity cases nationwide. Individuals are recognizing the significance of proactively managing their health through holistic approaches, including dietary modifications and the integration of supplements into their daily regimen, supported by government initiatives like the "Health Sector Transformation Program" aiming to restructure the national healthcare system by 2025.
In response to the burgeoning emphasis on preventive healthcare, there has been a notable surge in the adoption of dietary supplements among Saudis, with nearly 50% of the population now engaging in weekly physical activity a significant rise from just 13% in 2015 fueling demand for products like vitamins and protein powders. These supplements are perceived as essential tools for fortifying overall well-being and bridging nutritional gaps, a trend underscored by Agthia Group's opening of a new protein manufacturing facility in Jeddah in July 2024 and Bioniq’s launch of personalized blood-test-based supplements across key Saudi cities in May 2024. As individuals strive to optimize their health and vitality, they turn to supplements as convenient and accessible means to complement their existing nutrition and lifestyle practices, facilitated by the opening of 10 new BinDawood retail stores in 2024 that offer expanded wellness sections.
The growing prevalence of lifestyle-related diseases, such as obesity affecting nearly 46% of type 2 diabetic patients in regions like Abha and cardiovascular ailments, has heightened concerns regarding health outcomes and spurred proactive measures among the population. Recognizing the potential role of dietary supplements in mitigating health risks and supporting optimal health, individuals are increasingly inclined to incorporate these products into their wellness routines, a shift further catalyzed by mass participation events like the Riyadh Marathon, which attracted a record-breaking 40,000 participants in early 2025.
Rising Disposable Incomes
As Saudi Arabia’s economy continues to experience robust growth, the consumer market, particularly in sectors like healthcare and wellness, is witnessing a substantial shift. According to a USDA report, the population of Saudi Arabia is currently 33.1 million, with a per-capita income of USD 27,680. The country is characterized by strong economic indicators, including a low unemployment rate of 5%, a controlled inflation rate of less than 2%, and minimal inflation on food products (less than 1%). These economic conditions have significantly increased the disposable income of the Saudi population, allowing individuals to spend more on enhancing their quality of life, particularly on health-related products and services.
One key driver of this transformation is the growing consumer demand for healthier options. With more disposable income, individuals are increasingly willing to invest in their health, fueling demand for wellness and healthcare products, especially dietary supplements. Consumers are now more focused on preventive healthcare, recognizing the long-term benefits of maintaining their health through lifestyle choices and supplements that support overall well-being. This shift is not limited to any one demographic group; from affluent urban residents to middle-income households, more consumers are prioritizing their health and wellness needs. As a result, dietary supplements have become an essential part of many people’s daily routines.
Furthermore, the rising popularity of online shopping, particularly in food and health-related products, is facilitating easy access to these supplements across the country, contributing to the growth of this market segment. The increased affordability of dietary supplements, combined with the nation’s growing awareness around preventive health practices, is driving the expansion of the dietary supplements market in Saudi Arabia
Urbanization and Changing Lifestyles
The rapid urbanization and modernization of Saudi Arabia have led to significant shifts in dietary habits and overall lifestyle, which have, in turn, influenced the country's health landscape. According to the Ministry of Municipal and Rural Affairs, approximately 82.1% of the population now resides in urban areas, with the remaining 17.9% living in rural regions. Six urban regions have recorded high urbanization rates exceeding 80%, including the Eastern Province (93.2%), Riyadh (90.9%), Holy Makkah (87.6%), Northern Borders (86.7%), Tabuk (85.9%), and Jouf (84.5%). Urbanization is expected to continue growing, reaching 97.6% by 2030.
As urban centers expand, traditional eating habits are being replaced by more convenient but often nutritionally inadequate food choices. The rise of sedentary lifestyles, driven by long commutes, office-based jobs, and limited physical activity, coupled with the increasing consumption of processed foods full of preservatives, additives, and sugars, has contributed to nutritional deficiencies among the Saudi population. To address these gaps, many Saudis are turning to dietary supplements. A study published in Cureus in June 2023 found that 63% of participants did not change their supplement consumption patterns during the pandemic, while 16% increased and 21.4% reduced their use. Iron, calcium (particularly for pregnant women), omega-3 (for individuals over 65), and vitamin D were the most commonly used supplements. Recognizing the insufficiency of their diets, Saudi consumers are increasingly relying on supplements to bridge nutritional gaps and safeguard their health in the face of modern lifestyle challenges.
Aging Population
Saudi Arabia’s demographic profile is undergoing a profound transformation, primarily driven by advances in healthcare, improved living conditions, and rising life expectancy. As a result, the country is experiencing significant population aging. According to a report by the UNFPA, the number of people aged 60 and above is projected to increase dramatically from 2 million (5.9% of the population) in 2020 to 10.5 million (23.7% of the population) by 2050. This aging trend is presenting new challenges to healthcare and society, as the country’s elderly population grows rapidly.
The increasing number of older adults in Saudi Arabia has been accompanied by a rise in age-related health concerns, which are becoming more prevalent and require urgent attention. Conditions like osteoporosis, arthritis, and cognitive decline, particularly dementia, are major health issues that affect quality of life for the elderly. For example, osteoporosis, a condition that weakens bones, currently affects 28.2% of women and 37.8% of men over 50 in Saudi Arabia. As the population ages, the incidence of musculoskeletal disorders, such as knee osteoarthritis, has also increased. A study indicates that 60.6% of individuals aged 66-75 suffer from knee osteoarthritis, compared to just 30.8% of those aged 46-55.
These conditions limit mobility, independence, and overall well-being, necessitating an urgent focus on addressing their impact. In response to these age-related health concerns, there has been a notable uptick in the demand for dietary supplements tailored to address the specific needs of older adults. Supplements targeting bone health, such as calcium and vitamin D, play a crucial role in supporting bone density and strength, thereby reducing the risk of fractures and osteoporosis.
Similarly, supplements containing omega-3 fatty acids, renowned for their anti-inflammatory properties, are sought after for their potential to alleviate joint pain and stiffness associated with arthritis. As the elderly population continues to expand, the demand for supplements targeted at age-related conditions is expected to rise, creating significant opportunities for manufacturers and suppliers in the healthcare sector.
Key Market Challenges
Regulatory Compliance and Quality Assurance
One of the primary challenges facing the Saudi
Arabia Dietary Supplements Market is ensuring compliance with stringent
regulatory requirements and maintaining high standards of quality assurance.
The Saudi Food and Drug Authority (SFDA) regulates the import, manufacture, and
distribution of dietary supplements, imposing rigorous standards to ensure
product safety, efficacy, and labeling accuracy. Navigating the complex
regulatory landscape, obtaining necessary certifications, and adhering to
evolving regulatory frameworks can pose significant hurdles for market players,
particularly smaller businesses and new entrants. Ensuring consistent quality
control throughout the supply chain, including sourcing raw materials,
manufacturing processes, and distribution channels, presents ongoing challenges
for industry stakeholders.
Market Fragmentation and Competition
The Saudi Arabia Dietary Supplements Market is
characterized by a high degree of fragmentation and intense competition, with
numerous domestic and international players vying for market share. This
competitive landscape poses challenges for companies in terms of
differentiation, brand positioning, and market penetration strategies.
Established brands with extensive marketing budgets and distribution networks
often dominate the market, making it difficult for smaller players to gain
traction and establish a foothold. Counterfeit products, unauthorized imports,
and substandard supplements further exacerbate market fragmentation and
undermine consumer confidence, necessitating robust enforcement measures and
heightened vigilance from regulatory authorities.
Key Market Trends
Prevalence of Lifestyle-related Diseases
The escalating prevalence of lifestyle-related diseases, including obesity, diabetes, and cardiovascular ailments, has emerged as a pressing public health concern in Saudi Arabia. Recent data indicates that over 5.3 million adults are currently living with diabetes and nearly 54,800 annual deaths are attributed to cardiovascular diseases, prompting a paradigm shift in healthcare priorities. As the kingdom grapples with the health implications of modern lifestyles, where nearly 45% of the adult population is classified as overweight, there has been a growing recognition of the need for proactive interventions to mitigate the escalating burden of chronic diseases.
In response to this imperative, there has been a notable surge in demand for dietary supplements targeting specific health conditions prevalent in Saudi Arabia. Among these, diabetic-friendly supplements containing chromium or alpha-lipoic acid, and cholesterol-lowering supplements like omega-3 fatty acids, have witnessed particularly robust demand, reflecting the acute need for adjunctive therapies to support disease management and promote optimal health outcomes among affected individuals.
Government Initiatives Promoting Health and Wellness
The Saudi Arabian government has undertaken proactive measures to address the burgeoning challenges posed by lifestyle-related diseases and to foster a culture of health and wellness among its populace. Through a series of concerted initiatives like the "Quality of Life Program 2025" and updated regulatory frameworks, the government has prioritized public health and advocated for healthier lifestyles, with a particular emphasis on promoting balanced nutrition and preventive healthcare practices.
Central to the government's efforts are extensive campaigns aimed at raising awareness about the importance of dietary habits and nutritional intake in mitigating the risk of chronic diseases, such as the "RASHAKA" initiative for obesity reduction and new menu labeling regulations effective July 2025 that mandate sodium and caffeine disclosure in restaurants. These campaigns, often disseminated through various media channels and public platforms like the Riyadh Marathon which engaged 40,000 participants in February 2025, serve to educate the population about the significance of dietary supplements as complementary tools in fulfilling nutritional needs and fortifying overall health. By spotlighting the pivotal role of dietary supplements in preventive healthcare, the government endeavors to empower individuals to take proactive steps towards optimizing their health and well-being..
Segmental Insights
Product Type Insights
Based on Product Type, the Vitamin emerged as the fastest growing segment in the Saudi Arabia Dietary Supplements market during the forecast period. As health awareness increases in Saudi Arabia, vitamins are increasingly recognized as vital for preventing nutritional deficiencies and promoting overall well-being. A study published in journal Cureus in June 2023 revealed that 68.7% of Saudi women visiting fitness centers in Riyadh regularly use dietary supplements, with vitamins being the most commonly consumed (82.8%), followed by amino acids and proteins (30.3%).
The growing focus on preventive healthcare and long-term wellness is driving this demand. Additionally, the aging population in Saudi Arabia has raised the need for vitamins targeting age-related health concerns, such as bone health, cognitive function, and immune support. With urbanization and less balanced diets, people are turning to vitamins to address nutritional gaps caused by processed foods. Due to their ease of use, widespread availability, and affordability, vitamins have become the preferred supplement for individuals seeking to improve their health and energy. Consequently, the demand for vitamins in Saudi Arabia is growing rapidly, making them a leading segment in the dietary supplements market.
Form Insights
Based on Form, capsules emerged as the dominating segment in the Saudi Arabia Dietary Supplements market in 2024. Capsules offer several advantages that resonate with consumers,
including ease of consumption, convenient dosing, and superior stability of
active ingredients. These encapsulated formulations are preferred by many
individuals due to their ease of swallowing, especially for those who may have
difficulty with larger tablets or dislike the taste of powders.
Capsules are
known for their versatility, allowing for the encapsulation of a wide range of
ingredients, including vitamins, minerals, botanical extracts, and specialized
formulations. While other forms such as tablets, powders, soft gels, and liquid
supplements also hold significance in the market, it is the convenience,
efficacy, and broad applicability of capsules that contribute to their
dominance in the Saudi Arabian dietary supplements landscape.
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Regional Insights
Based on Region, Central Region emerged as the dominating region in the Saudi Arabia Dietary Supplements market in 2024. The Central region encompasses
major urban centers such as Riyadh, the capital city, and the surrounding
metropolitan areas, which serve as economic, cultural, and commercial hubs of
the kingdom. This region boasts a dense population, characterized by a diverse
demographic mix ranging from affluent urbanites to middle-income households, as
well as a burgeoning expatriate community.
Several factors contribute to the dominance of the
Central region in the Saudi Arabian dietary supplements market. Riyadh, as the
capital city and a key economic center, houses a significant concentration of
healthcare facilities, including hospitals, clinics, and pharmacies, which
serve as vital distribution channels for dietary supplements. The presence of
renowned medical institutions, healthcare professionals, and specialty clinics
further amplifies demand for dietary supplements among residents seeking
preventive healthcare and wellness solutions.
The Central region is
characterized by higher levels of disposable income and purchasing power
compared to other parts of the kingdom, owing to its status as an economic
powerhouse and center of commerce and industry. For instance, the
average household income in Riyadh is USD 3,385.59. As a result, consumers in this
region exhibit greater willingness and ability to invest in health and wellness
products, including dietary supplements, as part of their proactive approach to
personal well-being.
Recent Developments
- In July 2024, Agthia Group opened its AED 90 million protein facility in Jeddah. The site spans more than 9,000 square meters, supports annual output above 9,000 tons, and runs two production lines handling over 50 SKUs supported by more than 69 raw materials. It includes microbiology and sensory labs, holds SFDA and BRCGS approvals, and supplies Saudi Arabia along with over 25 export destinations.
- In March 2024, Unibio began seeking partners in Saudi Arabia to expand access to Uniprotein. The ingredient comes from microbial fermentation and targets health and wellness applications. The plan supports Saudi Arabia’s shift to high-nutrition options and aligns with Vision 2030 goals for secure and sustainable food systems.
- In 2024, Nahdi Medical Company reached 1,156 pharmacies across Saudi Arabia covering more than 135 cities and villages. The network serves 97% of the population within a five-minute reach. Nahdi added 25 locations in the UAE, expanded e-commerce to 22% of revenue, and raised private label contribution to 13%. The Nuhdeek program gained over 800,000 new members who generated more than 70% of total revenue.
- In November 2024, the WTA Foundation event in Riyadh focused on women’s health and empowerment. The event brought together global and regional partners and launched a fund supported by a USD 1.5 million donation from Hologic to provide prenatal vitamins to one million women in low- and middle-income countries. The initiative supports the UNICEF-led Child Nutrition Fund.
- In August 2024, Nutrify Today’s NutrifyGenie AI became the first AI system in the natural products sector to create 12 commercialized products. It uses more than 3.5 million curated data points and supports brands such as Jubilant Generics and Esperer Nutrition. It is preparing to launch new supplements in 2024–25 across regions including the Philippines, Malaysia, the UAE, South Africa, India, Saudi Arabia, and the US.
- In May 2024, Bioniq announced plans to launch personalized supplements in major Saudi cities using its proprietary algorithm. The rollout is part of a collaboration with Al Borg Diagnostics.
- In June 2024, Spinneys expanded into Saudi Arabia with its first Riyadh store. The 43,520ft² location at La Strada Yard in the An Nuzha district offers premium imported goods and locally sourced items, including in-house baked goods, meats, meal solutions, and private label products.
Key Market Players
- Pfizer
Saudi Limited Corporate
- Abbott Saudi Arabia Trading Llc
- Bayer Saudi Arabia LLC
- Nestlé Saudi Arabia LLC
- GSK Saudi Arabia
- Sewar
- Dr Nutrition Saudi Arabia
- JNK Nutrition KSA
- Dallah Pharma
- Bashir Shakib Al-Jabri & Co. Ltd.
|
By
Product Type
|
By
Form
|
By
Distribution Channel
|
By
Application
|
By
End User
|
By Region
|
- Vitamin
- Combination
Dietary Supplement
- Protein
- Herbal Supplement
- Fish Oil &
Omega Fatty Acid
- Others
|
- Capsules
- Tablets
- Powder
- Soft Gels
- Liquid
|
- Pharmacies and Drug Stores
- Online
- Supermarkets and Hypermarkets
- Others
|
- Immunity
- General Health
- Energy & Weight Management
- Bone & Joint Health
- Others
|
- Adults
- Geriatric
- Pregnant Females
- Children
- Infants
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- Western Region
- Central Region
- Southern Region
- Eastern Region
- Northern Region
|
Report Scope:
In this report, the Saudi Arabia Dietary
Supplements Market has been segmented into the following categories, in
addition to the industry trends which have also been detailed below:
- Saudi Arabia Dietary
Supplements Market, By
Product Type:
o Vitamin
o Combination Dietary Supplement
o Protein
o Herbal Supplement
o Fish Oil & Omega Fatty Acid
o Others
- Saudi Arabia Dietary
Supplements Market, By
Form:
o Capsules
o Tablets
o Powder
o Soft Gels
o Liquid
- Saudi Arabia Dietary
Supplements Market, By
Distribution Channel:
o Pharmacies and Drug Stores
o Online
o Supermarkets and Hypermarkets
o Others
- Saudi Arabia Dietary
Supplements Market, By
Application:
o Immunity
o General Health
o Energy & Weight Management
o Bone & Joint Health
o Others
- Saudi Arabia Dietary
Supplements Market, By
End User:
o Adults
o Geriatric
o Pregnant Females
o Children
o Infants
- Saudi Arabia Dietary
Supplements Market, By Region:
o Western Region
o Central Region
o Southern Region
o Eastern Region
o Northern Region
Competitive Landscape
Company Profiles: Detailed analysis of the major companies
present in the Saudi Arabia Dietary Supplements Market.
Available Customizations:
Saudi Arabia Dietary Supplements Market report
with the given market data, TechSci Research offers customizations according
to a company's specific needs. The following customization options are
available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Saudi Arabia Dietary Supplements Market is an
upcoming report to be released soon. If you wish an early delivery of this
report or want to confirm the date of release, please contact us at [email protected]