Veterinary Services Market - Global Industry Size, Share, Trends, Opportunity & Forecast, Segmented By Animal Type (Companion Animals (Dogs, Cats, Horses, Others), Production Animals(Cattle, Poultry, Swine, Others)), By Service Type (Medical Services, Non-Medical Services), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 139.12 Billion
CAGR (2026-2031)	9.11%
Fastest Growing Segment	Companion Animals
Largest Market	North America
Market Size (2031)	USD 234.73 Billion

Market Overview

The Global Veterinary Services Market will grow from USD 139.12 Billion in 2025 to USD 234.73 Billion by 2031 at a 9.11% CAGR. The Global Veterinary Services Market encompasses the provision of professional medical care, diagnostic procedures, and preventive health management for companion animals and livestock. Fundamental drivers supporting this sector include the increasing global demand for high-quality animal protein, which necessitates rigorous disease control, and the strengthening human-animal bond that compels owners to invest in comprehensive healthcare. Illustrating this robust demand, according to Animal Medicines Australia, in 2025, the national pet population reached an estimated 31.6 million animals.

Despite these strong growth indicators, the market faces a significant challenge in the form of a chronic veterinary workforce shortage. This deficit of qualified veterinarians and technical support staff creates operational bottlenecks and limits service accessibility, particularly in rural and underserved regions. Consequently, the incapacity to adequately staff facilities may restrict the industry's ability to fully capitalize on the escalating case volume and rising service requirements, potentially slowing overall market expansion.

Key Market Drivers

The surge in companion animal ownership and the deepening trend of pet humanization are fundamentally reshaping the Global Veterinary Services Market. As owners increasingly view pets as integral family members, there is a parallel rise in the expectation for medical care standards comparable to human health services. This cultural shift drives demand for specialized treatments, including oncology, cardiology, and orthopedics, thereby expanding the revenue potential for veterinary practices beyond basic care. The scale of this ownership boom is substantial; according to the American Pet Products Association, March 2025, in the '2025 State of the Industry Report', 94 million U.S. households reported owning at least one pet in 2024. This expanded client base directly correlates with increased clinical footfall and higher utilization of wellness programs, sustaining long-term market growth.

Complementing this demand is the growing penetration of pet health insurance and reimbursement models, which act as a critical enabler for advanced veterinary care. Insurance coverage mitigates the financial barrier to expensive procedures, encouraging pet owners to opt for comprehensive diagnostics and surgical interventions that might otherwise be cost-prohibitive. This financial support is increasingly vital as the cost of delivering care rises; according to the American Veterinary Medical Association, in 2025, veterinary service prices recorded a 5.7% increase in May compared to the prior year. Consequently, the insurance sector has seen rapid expansion to meet these costs. According to the North American Pet Health Insurance Association, June 2025, in the '2025 State of the Industry Report', gross written premiums in the U.S. surpassed a record $4.7 billion in 2024. This economic safety net ensures that veterinary facilities can maintain profitability while offering sophisticated medical services.

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Key Market Challenges

The chronic veterinary workforce shortage constitutes a substantial barrier to the growth of the Global Veterinary Services Market by creating severe operational bottlenecks. As the provision of medical care is inherently labor-intensive, the scarcity of qualified veterinarians and technical staff directly limits the capacity of clinics to increase patient throughput. Facilities are often forced to restrict appointment availability, delay non-urgent procedures, and reduce operating hours, which prevents them from accommodating the rising volume of cases driven by the growing pet population.

This inability to scale services to meet demand results in significant missed revenue opportunities and stagnates overall market expansion. The persistent deficit of professionals means that even with robust demand, the industry cannot fully monetize the available market potential. Illustrating the severity of this issue in key markets, according to the 'Canadian Veterinary Medical Association', in '2025', 'current projections estimate five thousand job openings for veterinarians' in Canada, reflecting a deep structural supply deficit. Such sustained vacancies stifle the industry's ability to capitalize on the strengthening human-animal bond and the increasing requirement for comprehensive animal healthcare.

Key Market Trends

The consolidation of independent practices into corporate networks is structurally reshaping the market, replacing owner-operated clinics with centrally managed systems to optimize profitability. Large veterinary groups and private equity investors are aggressively acquiring high-performing hospitals to leverage economies of scale in procurement and administration, fundamentally altering the competitive landscape. This trend is characterized by the rapid absorption of clinics into holding companies that standardize operations across regions. Illustrating this continued expansion, according to Vet Times, October 2025, in the article 'CVS Group well positioned for future as annual results released', the corporate network CVS Group completed seven acquisitions covering 15 practice sites in Australia alone during the 2024-2025 financial year. This centralization allows for facility upgrades but challenges the viability of smaller, standalone clinics.

The integration of Artificial Intelligence in diagnostic imaging is revolutionizing workflows by automating the detection of pathologies in radiographs and cytology samples. These AI-driven tools provide real-time decision support for identifying abnormalities, significantly reducing the diagnostic burden on veterinarians and mitigating workforce shortages. This technology is rapidly shifting from theoretical application to widespread clinical deployment to address efficiency bottlenecks. According to IDEXX Laboratories, August 2025, in the 'Q2 Fiscal Year 2025 Earnings Call' remarks, the company placed nearly 2,700 units of its AI-enabled inVue Dx analyzer globally in the first half of the year. By expediting results, these systems allow clinics to manage higher caseloads efficiently without compromising care quality.

Segmental Insights

The companion animal segment currently registers the most rapid expansion within the Global Veterinary Services Market due to rising pet ownership and the growing trend of pet humanization. Owners increasingly prioritize comprehensive healthcare for dogs and cats, driving demand for preventative care, diagnostics, and routine surgeries. Furthermore, the rising prevalence of chronic conditions in household pets necessitates frequent medical intervention. Industry observations align with standards from the American Veterinary Medical Association, suggesting that the increased uptake of pet insurance further supports this growth by facilitating greater access to necessary medical treatments.

Regional Insights

North America maintains a dominant position in the global veterinary services market driven by high pet adoption rates and substantial consumer spending on animal healthcare. The region benefits from an established network of veterinary clinics and reference laboratories that ensure widespread access to care. Organizations such as the American Veterinary Medical Association play a pivotal role in standardizing clinical practices and supporting professional education, which sustains high service quality. Furthermore, the increasing prevalence of pet insurance policies allows owners to utilize preventative treatments and specialized medical procedures more frequently, thereby securing the region's leadership in the global sector.

Recent Developments

• In April 2025, Mars Veterinary Health released its inaugural Science Impact Report, titled "Pets, Purpose & Progress," which detailed the organization's extensive contributions to veterinary research over the previous year. The report highlighted findings from clinical studies conducted across its global network of hospitals, covering critical topics such as canine osteoarthritis, age-related changes in felines, and One Health initiatives like pharmaceutical stewardship. The Global Chief Medical Officer of Mars Veterinary Health stated that the publication underscores the company's commitment to advancing evidence-based medicine and leveraging data from millions of pet visits to improve clinical standards and patient outcomes worldwide.
• In February 2025, Elanco Animal Health Incorporated entered the rapidly growing pet supplement market with the launch of Pet Protect, a new line of veterinarian-formulated products. The company introduced this suite under its established Advantage brand umbrella, offering science-backed supplements for dogs and cats that address common wellness needs such as joint health, digestion, and immunity. This strategic move was intended to meet the increasing demand from pet owners for proactive wellness solutions. Management at Elanco emphasized that this diversification strengthens the company's position in the broader pet health sector by leveraging its veterinary heritage to provide reliable, high-quality care options.
• In January 2025, IDEXX Laboratories, Inc. expanded its diagnostic portfolio with the introduction of a new cancer diagnostic panel featuring an affordable early detection test for canine lymphoma. This development was designed to assist veterinarians in identifying malignancies sooner, thereby improving clinical outcomes for pets through earlier intervention. The launch aligns with the company's strategy to enhance its companion animal diagnostic capabilities and provides veterinary professionals with more accessible tools for oncology care. The new panel integrates into the company’s existing suite of reference laboratory services, streamlining the diagnostic workflow for veterinary practices.
• In December 2024, Zoetis Inc. announced the forthcoming global launch of its new diagnostic device, the Vetscan OptiCell, scheduled for availability in early 2025. The company described the device as the first cartridge-based, artificial intelligence-powered diagnostic tool specifically designed for veterinary hematology. This screenless, point-of-care analyzer utilizes proprietary viscoelastic focusing technology to provide complete blood count analysis and imaging of cells, allowing for the identification of platelets even within clumps. The President of Global Diagnostics at Zoetis noted that the technology aims to address labor constraints and increase efficiency in veterinary clinics by delivering lab-quality accuracy in minutes.

Key Market Players

• CVS Group Plc
• Mars Incorporated
• National Veterinary Associates
• Pets at Home Group PLC
• IVC Evidensia
• A Place for Rover, Inc.
• PetSmart LLC
• Airpets International

By Animal Type	By Service Type	By Region
Companion Animals Production Animals	Medical Services Non-Medical Services	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Veterinary Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Veterinary Services Market, By Animal Type:

• Companion Animals
• Production Animals

• Veterinary Services Market, By Service Type:

• Medical Services
• Non-Medical Services

• Veterinary Services Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE