Vegan Soaps Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Bar, Liquid), By Price Range (Low, Medium, High), By Distribution Channel (Offline, Online), and By Region 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.07 Billion
CAGR (2026-2031)	8.54%
Fastest Growing Segment	Online
Largest Market	North America
Market Size (2031)	USD 1.75 Billion

Market Overview

The Global Vegan Soaps Market will grow from USD 1.07 Billion in 2025 to USD 1.75 Billion by 2031 at a 8.54% CAGR. Global vegan soaps are personal care products formulated exclusively with plant-based ingredients, such as botanical oils, while strictly excluding animal-derived components like lanolin and avoiding animal testing. The market’s expansion is primarily supported by a fundamental shift in consumer ethics, where a heightened awareness of animal welfare and environmental sustainability drives purchasing decisions. This deep-seated commitment to ethical consumption, rather than fleeting aesthetic preferences, underpins the rising demand for cruelty-free personal care options globally.

To quantify this shifting landscape, the industry has seen a tangible surge in certified product availability. According to The Vegan Society, in 2024, the number of products globally registered with its Vegan Trademark reached a milestone of 70,000, reflecting the substantial escalation in commercial manufacturing to meet this demand. However, the market faces a significant impediment regarding supply chain volatility for premium organic ingredients. As manufacturers strive to source high-quality raw materials, fluctuating agricultural yields and rising procurement costs can strain profit margins and hinder the ability to scale production affordably.

Key Market Drivers

The rising global adoption of vegan and plant-based lifestyles is fundamentally reshaping the personal care sector, forcing a departure from traditional animal-derived ingredients like tallow. This driver extends beyond diet to a holistic rejection of animal exploitation, prompting consumers to scrutinize ingredient labels for ethical compliance. This lifestyle shift has catalyzed massive participation in global movements, signaling a permanent change in consumer behavior. According to Veganuary, March 2024, in the '2024 Campaign in Review', a record-breaking 25 million people worldwide reportedly chose to try vegan during the campaign month, demonstrating the expanding consumer base actively seeking plant-based alternatives across all lifestyle categories.

Simultaneously, the market is propelled by a decisive shift towards clean beauty and natural ingredient formulations, where buyers prioritize botanical safety over synthetic efficacy. Consumers are increasingly wary of harsh chemicals, leading to a preference for soaps derived from organic oils that promise dermatological safety. This trend is particularly evident in sensitive product categories, where natural claims drive significant segment performance. According to the Soil Association Certification, April 2024, in the 'Organic Beauty and Wellbeing Market Report 2024', the organic mother and baby care category experienced an impressive 65% sales growth, underscoring the demand for gentle, plant-based formulations. Reflecting the commercial viability of these ethical commitments, according to Dr. Bronner’s, in 2024, the company reported a total revenue of $199.6 million for the previous fiscal year, highlighting the scale achievable by brands dedicated to pure, vegan soap production.

Download Free Sample Report

Key Market Challenges

The primary impediment hampering the growth of the Global Vegan Soaps Market is the persistent supply chain volatility associated with premium organic ingredients. As manufacturers strictly adhere to plant-based formulations, they become heavily dependent on specific botanical oils and extracts that are susceptible to fluctuating agricultural yields and climate instability. This reliance creates a precarious production environment where the inconsistent availability of certified raw materials often triggers sudden spikes in procurement costs. Consequently, these financial unpredictabilities strain profit margins and limit the capacity of producers to scale operations or maintain competitive pricing against synthetic alternatives.

This structural supply deficit creates a bottleneck that stifles broader market expansion. The imbalance between the soaring consumer appetite for ethical personal care products and the stagnant supply of necessary agricultural inputs is a critical concern. According to the Soil Association, in 2024, the availability of organic raw materials faced significant pressure as the total area of organically farmed land remained static at approximately 3% of agricultural land in key markets like the UK, failing to keep pace with the rising commercial demand. This scarcity of certified acreage directly exacerbates price instability, making it difficult for vegan soap brands to secure a reliable, cost-effective stream of high-quality ingredients essential for their growth.

Key Market Trends

The Adoption of Zero-Waste and Compostable Packaging Solutions is fundamentally altering product presentation in the Global Vegan Soaps Market. Manufacturers are increasingly eliminating single-use plastics by formulating "naked" solid bars and utilizing biodegradable wrappers made from agricultural fibers. This trend extends to circular economy models where brands implement closed-loop return schemes for container reuse. This shift mitigates environmental impact while resonating with consumers seeking measurable sustainability. According to Lush, in its 'FY2024 Impact Report', the company reported that 45% of its all-year-round products were sold as packaging-free, accounting for 54% of its total sales for the financial year, demonstrating the commercial viability of unpackaged formats.

The Utilization of Upcycled Food Waste for Sustainable Sourcing is emerging as a critical innovation, decoupling soap production from intensive land-use crops. Brands are partnering with biotech firms to repurpose agri-food byproducts, like fruit peels and vegetable sidestreams, into high-value oils. This approach addresses material scarcity by valorizing waste streams while lowering carbon footprints associated with traditional harvesting. Highlighting investor confidence, according to Vestbee, July 2024, in the article 'Dutch biotech startup NoPalm Ingredients raises €5M seed round led by Rubio Impact Ventures', NoPalm Ingredients secured €5 million to scale technology that converts upcycled agri-food sidestreams into sustainable yeast oils intended to replace conventional palm oil.

Segmental Insights

The Online segment is identified as the fastest-growing distribution channel in the Global Vegan Soaps Market. This expansion is largely attributed to the rising adoption of e-commerce platforms and increased smartphone usage, which provide consumers with convenient access to a wider array of products than typically found in brick-and-mortar stores. Online channels facilitate the detailed comparison of ingredients and verification of ethical certifications, addressing the specific needs of conscious buyers. Furthermore, the shift towards direct-to-consumer sales strategies allows brands to effectively reach a global customer base, thereby accelerating sectoral growth.

Regional Insights

North America maintains a dominant position in the global vegan soaps market, driven by widespread consumer preference for cruelty-free and plant-based personal care products. The region benefits from high awareness regarding animal welfare and environmental sustainability, particularly within the United States and Canada. This market leadership is supported by a robust retail infrastructure and the presence of key manufacturers emphasizing ethical sourcing. Furthermore, the influence of advocacy organizations such as People for the Ethical Treatment of Animals (PETA) encourages strict adherence to vegan standards, thereby reinforcing consumer trust and sustaining regional demand.

Recent Developments

• In April 2025, Aesop introduced the Eleos Nourishing Body Cleanser, marking the brand's first foray into cream-based body cleansing products. Developed over eight years at the company's Melbourne laboratory, this formulation was designed specifically to assist individuals with dry or dehydrated skin by utilizing a blend of humectants and emollients. The product featured key botanical ingredients such as cedar atlas, patchouli, and clove bud, aligning with the market's preference for plant-derived and sensory-rich personal care items. The Director of Research and Development at Aesop noted that the launch fulfilled a long-standing ambition to offer a nurturing, emulsion-based cleanser that effectively removed impurities without stripping moisture.
• In June 2024, Faith in Nature celebrated its 50th anniversary by launching a new range of vegan hair and body care products packaged in recycled aluminium. This initiative marked a significant evolution for the company, as the new 500ml aluminium bottles were designed to be infinitely recyclable and refillable, directly addressing plastic waste concerns in the personal care industry. Notably, these were the first products developed with "Nature" acting as a voting member on the company's board of directors. The Brand Director at Faith in Nature emphasized that the formulation upgrades, which increased the natural origin content to 99.5%, were a direct result of this unique governance structure prioritizing environmental stewardship.
• In February 2024, Dove expanded its presence in the plant-based personal care sector with the launch of its Plant Milk Cleansing Bars. This new product line, designed to appeal to the growing market for vegan and biodegradable hygiene solutions, was infused with plant-based milks such as coconut, macadamia, oat, and turmeric. The company positioned these bars as a premium, moisturizing alternative to traditional soaps, featuring formulas that are 98% biodegradable and pH-balanced. The Global Vice President of Dove Skin Cleansing stated that the release aimed to provide an elevated sensorial experience while delivering superior nourishment, addressing consumer demand for high-quality, plant-derived skin cleansing options.
• In February 2024, Dr. Bronner’s, a prominent producer of organic and fair-trade vegan soaps, introduced a new paper-based refill carton for its Pure-Castile Liquid Soap. This packaging innovation was launched nationwide in the United States to reduce plastic dependency, with the new 32-ounce cartons designed to replace traditional plastic bottles. The company's Cosmic Engagement Officer highlighted that the carton was selected after a life cycle analysis determined it had the lowest environmental impact compared to glass or aluminum alternatives. This development underscored the brand's commitment to sustainability within the global natural soap market, aiming to decrease plastic waste while maintaining product accessibility.

Key Market Players

• Sundial Brands LLC
• Lush Retail Ltd.
• Osmia
• EO Products
• Pangea
• Brittanie’s Thyme
• Davines S.p.A.
• Laverana Digital GmbH & Co. KG
• Truly’s Natural Products
• Beach Organics

By Type	By Price Range	By Distribution Channel	By Region
Bar Liquid	Low Medium High	Offline Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Vegan Soaps Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Vegan Soaps Market, By Type:

• Bar
• Liquid

• Vegan Soaps Market, By Price Range:

• Low
• Medium
• High

• Vegan Soaps Market, By Distribution Channel:

• Offline
• Online

• Vegan Soaps Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE