Vegan Egg Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Form (Powder, Liquid, Egg Shaped), Sources (Mung Beans, Soya Extracts, Legumes, Peas, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online, and Others (Direct Sales, Distributors Sales, etc.)), By Region, Competition 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.02 Billion
CAGR (2026-2031)	12.97%
Fastest Growing Segment	Powder
Largest Market	North America
Market Size (2031)	USD 2.12 Billion

Market Overview

The Global Vegan Egg Market will grow from USD 1.02 Billion in 2025 to USD 2.12 Billion by 2031 at a 12.97% CAGR. The Global Vegan Egg Market comprises plant-derived alternatives formulated from ingredients such as mung beans, soy, or algal flour, engineered to replicate the sensory profile and culinary functionality of conventional poultry eggs. Growth is primarily fueled by increasing consumer demand for ethical food choices that eliminate animal cruelty and the environmental imperative to reduce the high carbon footprint associated with industrial livestock farming. These fundamental motivators differ from temporary dietary trends, rooting the sector’s expansion in long-term ethical and ecological shifts.

Despite this positive trajectory, the industry faces a significant obstacle regarding affordability. The cost of advanced processing technologies often results in higher retail prices, which restricts access for price-sensitive consumers and impedes mainstream adoption. According to the Good Food Institute, in 2024, the average price premium for plant-based eggs in the U.S. retail market was 110 percent compared to conventional eggs. Consequently, achieving price parity remains a critical challenge that manufacturers must overcome to ensure sustained global market expansion.

Key Market Drivers

Recurring Avian Influenza outbreaks have significantly disrupted conventional egg supply chains, creating a volatility that drives consumers and businesses toward stable plant-based alternatives. As industrial poultry farming battles persistent strains of the H5N1 virus, frequent depopulation events cause immediate shortages and sharp price spikes for chicken eggs, thereby narrowing the historic cost gap with vegan substitutes. This supply chain instability forces retailers and food manufacturers to seek reliable, pathogen-free ingredients, making plant-derived eggs a fiscally prudent choice rather than solely an ethical one. According to the American Farm Bureau Federation, March 2025, in the 'Egg Prices Continue Setting Records' market update, the unadjusted 12-month Consumer Price Index for eggs rose 53 percent from January 2024 to January 2025, illustrating the severe inflationary pressure on animal products that accelerates the shift to plant-based supply chains.

Strategic growth in retail and foodservice distribution channels is further amplifying product accessibility and facilitating mainstream adoption. Manufacturers are aggressively expanding beyond niche health stores into mainstream supermarkets and restaurant menus, where consumers are increasingly willing to trial new protein formats without committing to a full lifestyle change. This distribution expansion is vital for normalizing consumption habits and building brand loyalty among diverse demographics. According to Green Queen, April 2025, in the 'Global Plant-Based Sales Up By 5% in 2024' report, vegan egg sales in the foodservice sector surged by 28 percent as operators sought to diversify their menus and mitigate ingredient risks. This momentum in foodservice complements resilience in grocery aisles; according to the Good Food Institute, June 2025, the plant-based egg category recorded a 2 percent increase in U.S. retail dollar sales in 2024, distinguishing it as a growth pocket within the broader alternative protein industry.

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Key Market Challenges

The high retail cost of plant-derived alternatives stands as a formidable barrier to the widespread adoption of vegan eggs, directly hampering the sector's ability to scale beyond a niche consumer base. While ethical and ecological motivations attract initial interest, the significant price disparity compared to conventional eggs—traditionally an economical staple—deters price-sensitive shoppers from making repeat purchases. This economic friction restricts the market to affluent demographics, preventing the product category from achieving the volume necessary to secure mainstream shelf space and distribution. Consequently, the inability to compete on value disrupts the conversion of curiosity into consistent consumption, stalling the industry's momentum.

This limitation is evident in recent consumer adoption data, which indicates that the category has struggled to penetrate the broader market. According to the Good Food Institute, in 2024, only 1 percent of households in the United States purchased plant-based eggs. This drastically low penetration rate underscores the direct correlation between elevated pricing and limited market reach. As long as these products command a steep premium, the consumer base will remain constricted, effectively capping the market's growth potential and preventing it from rivaling the conventional egg industry.

Key Market Trends

The Integration of Precision Fermentation for Bio-Identical Egg Proteins represents a technological leap designed to solve the functional limitations of earlier plant-based substitutes. By utilizing microbial hosts to produce specific proteins like ovalbumin, manufacturers can replicate the precise binding and aeration properties of conventional eggs without reliance on animal agriculture. This innovation addresses the sensory gap hindering mass adoption, allowing for ingredients that perform identically to animal counterparts in complex applications. According to Onego Bio, April 2024, in the 'Onego Bio Raises $40M to Scale Up Animal-Free Egg Production' press release, the company secured $40 million in Series A funding to accelerate the commercialization of its bio-identical protein, underscoring the significant investment flowing into this high-fidelity segment.

Simultaneously, the Emergence of Whole-Cut and Realistic Runny Yolk Formats is diversifying the sector beyond liquid scrambles to target the breakfast experience of whole eggs. Companies are employing advanced encapsulation technologies to create distinct yolk and white components, enabling products that can be poached or fried sunny-side up with a realistic runny texture. This evolution is crucial for capturing consumers who demand the visual and textural authenticity of traditional breakfast staples. According to AgFunderNews, March 2024, in the 'Yo Egg moves into US retail with world first poached and sunny side up whole plant-based eggs' article, Yo! Egg transitioned to the retail market with a price of $6.99, demonstrating the commercial viability of these sophisticated analogues.

Segmental Insights

The powder segment is currently the fastest-growing category in the global vegan egg market, driven primarily by its logistical efficiency and extended shelf life. Commercial manufacturers increasingly favor powdered formats because they eliminate the need for energy-intensive cold chain distribution, significantly reducing transportation and storage costs. Additionally, the versatility and stability of powdered plant-based eggs make them particularly suitable for large-scale industrial baking and dry mix applications. This shift is further supported by the rising demand among food processors for shelf-stable ingredients that facilitate easier inventory management compared to liquid alternatives.

Regional Insights

North America maintains a dominant position in the global vegan egg market, primarily driven by widespread consumer adoption of plant-based diets and increasing concerns regarding cholesterol and allergens. This leadership is reinforced by a mature retail infrastructure that ensures widespread product availability in supermarkets and grocery chains throughout the United States and Canada. Additionally, industry advocacy from groups such as the Plant-Based Foods Association helps sustain market momentum by promoting sector interests. Consequently, the region continues to experience strong demand for functional egg alternatives from a health-conscious and ethically motivated consumer base.

Recent Developments

• In April 2025, the Vegan Food Group entered into a strategic partnership with Eat Just to manufacture and distribute the latter's mung bean-based egg alternative across Europe. Under this exclusive agreement, the UK-based holding company committed to investing £11.25 million to establish a fully automated production line at its facility in Lüneburg, Germany. The collaboration aimed to leverage the European group's manufacturing infrastructure to introduce the best-selling American plant-based egg brand to European and UK markets. This move was described by the Chairman of the Vegan Food Group as a significant step in transforming the region's plant-based food sector.
• In June 2024, Spanish startup Awevo Foods launched a liquid vegan egg product made primarily from potato protein for both the foodservice and retail sectors. The Madrid-based company introduced the allergen-free alternative in 400ml and 1000ml formats, claiming it mimics the taste, texture, and appearance of conventional eggs while being free from cholesterol and saturated fats. This product debut highlighted the potential of potato protein in the plant-based market, offering a versatile solution for dishes such as omelets and scrambled eggs. The launch aimed to provide a sustainable option with a significantly lower environmental footprint than animal-derived eggs.
• In April 2024, Onego Bio secured $40 million in Series A funding to accelerate the commercialization of its animal-free egg protein, Bioalbumen. The Finnish biotech company utilizes precision fermentation technology to produce a bio-identical ovalbumin, the primary protein found in egg whites, without using chickens. This capital injection, led by a Japanese-Nordic venture capital firm, was intended to support the company's North American market entry and the scaling of industrial production. The funding brought the company's total investment to $56 million, positioning it to address the growing industry demand for sustainable and stable egg ingredient supplies.
• In March 2024, a Los Angeles-based food technology company launched its vegan poached and sunny-side-up eggs in the United States retail market. Yo Egg introduced its soy and chickpea-based products, which feature a runny yolk created through a specialized egg white system, to freezer sections in select California grocery stores. Previously available only in foodservice channels, this expansion marked the first time these heat-and-eat whole egg alternatives were sold directly to consumers. Distributed by Whitestone Natural Foods, the products were initially priced at $6.99 for a four-pack and aimed to offer a realistic breakfast experience.

Key Market Players

• Eat Just Inc.
• Glanbia plc
• Bob’s Red Mill Natural Foods, Inc.
• EVO FOODS INDIA PRIVATE LIMITED
• Roma Food Products
• ProVeg International, Inc.
• Lovely Day Foods GmbH
• Noblegen Cryogenics Inc
• Mantiqueira Alimentos
• SUNNY SIDE SAS
• Atlantic Natural Foods, LLC

By Form	By Distribution Channel	By Region
Powder Liquid Egg Shaped	Hypermarkets & Supermarkets Convenience Stores Specialty Stores Online and Others (Direct Sales, Distributors Sales, etc.)	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Vegan Egg Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Vegan Egg Market, By Form:

• Powder
• Liquid
• Egg Shaped

• Vegan Egg Market, By Distribution Channel:

• Hypermarkets & Supermarkets
• Convenience Stores
• Specialty Stores
• Online
• and Others (Direct Sales, Distributors Sales, etc.)

• Vegan Egg Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE