The global UV toothbrush
sanitizer market is expected to grow at an impressive CAGR in the forecast
period, 2023-2027. A toothbrush sterilizer, also referred as a toothbrush
sanitizer, is an appliance that utilizes short-wavelength ultraviolet (UV-C)
radiation to kill or inactivate germs on a toothbrush. UV sterilizers
successfully destroy bacteria and microorganisms, as per the studies published
in dentistry publications. Toothbrush sanitizers typically work in one of three
ways to destroy dangerous bacteria: steam and dry heat, ultraviolet light, or
UV and heat. The sudden outbreak of Covid-19 pandemic has resulted into
inclination of towards heath conscious and the usage of health-related products
which are safe and avoids frequent visits to doctors. This further created an
environment of awareness among consumers related to the usage of oral hygiene
products. The Covid-19 pandemic is projected to stimulate to the increasing
demand for health-conscious products, which fuels the growth for toothbrush
sterilizers during the forecast period.
Rise in Risk of Harmful Oral Bacteria is
Projected to Accelerate the Product Demand
The elevating awareness regarding the
oral hygiene and harmful oral bacteria which causes numerous dental health
hazards including gingivitis, periodontal disease, oral herpes, canker sores,
and others are some of the primary factors propelling the growth of the market.
Furthermore, toothbrush sanitizer prevents harmful bacteria from wreaking havoc
in the oral cavity due to which is UV toothbrush sanitizer traction among
people resulting in an escalating demand for the product. Also, easy product
availability and expanding e-commerce penetration are few other driving factors
for growth of the UV toothbrush sanitizer market.
Technological Advancements to Combat
Covid-19 Pandemic Supports the Market Growth
The escalating demand for UV
sterilization in toothbrush due to the sudden outbreak of COVID-19 pandemic is
driving the growth of the market. Various manufacturers are promoting
toothbrush sanitizers through several innovative marketing techniques is
augmenting the market growth. Recruitment of well-certified dentists for
branding, extensive distribution network in urban and rural markets for
enhanced product availability, partnership with sales staff and distributors,
digital, print, and visual media through advertising campaigns in radio,
television, channels, billboards, magazines, newspapers, hoardings, and
competitive pricing strategies are significant innovative marketing methods
followed by the key market players owing to the strong competition. This has
further increased the product visibility and is expected to escalated demand
for the product in the forthcoming years.