United States watch market stood at
USD13.62 billion in 2020 and is projected to cross USD17.80 billion by 2026, on
account of strong economic conditions, increasing female workforce, continuous
changing fashion trends, and changing consumer taste & preferences. Wearing
a watch is a form of self-expression that reflects style and personality.
Today, most people who are wearing watches wear them as an accessory, i.e., a
piece of jewelry that enhances style & appearances. Moreover, increasing
disposable income and the affordable price of many brands make it a popular
fashion choice. This is the other key factor, which is expected to boost sales
of the watches in the United States during the forecast period. In addition to
it, a good-looking watch considerably improves the appearance and is suited to
the clothes that individuals carry, and this is perhaps the most common reason
individuals prefer to carry a watch. However, evolution in the fashion industry
increasing focus towards health and fitness across the country are the major
driving factors for watch market in the United States during the forecast
period. The demand for watches is growing at a robust rate due to rising
consumer awareness towards a fit and healthy lifestyle. Many of the
smartwatches include attributes that have been useful for sports enthusiasts.
United States watch
market is divided into the following segments such as by product type, by
end-user, by distribution channel, by region, and by company. In terms of
product type, the United States watch market is divided into digital watch,
analog watch & fitness watch. Among these, the digital watch segment
dominated the United States watch market with a market share of around 42%, in
2020. Fitness watches have accounted to be the fastest-growing segment among
all the product types due to rising health awareness among the consumers. Based
on the end-user segment, the United States watch market is segmented into male,
female & unisex. Among these, the female segment has accounted for the
majority of share in the United States watch market due to increasing female
working populations and changing lifestyle.
Some of the major
players operating in the United States watch market are Apple Inc., Fitbit,
Inc., Fossil Group, Inc., Garmin Ltd., The Swatch Group (U.S.) Inc., Movado
Group, Inc, Citizen Watch Company of America, Inc., Huawei Technologies Co.
Ltd, Casio America Inc., Seiko Corporation of America. To remain competitive in
the market, companies are constantly launching new products, adopting different
marketing strategies, and involving in other strategic alliances. Today,
majority of the brands are at the forefront of innovation, ensuring that all
their watches offer a distinctive blend of tradition, elegance, and
performance. Major brands such as Fossil, which purchased Misfit in 2015, a
wearable technology company, aided Fossil in developing a scalable cloud and
application platform. This has aided the company's ability to offer both
traditional timepieces and trendy linked accessories. In 2020, Apple launched
the Apple Watch Series 6, which has features such as blood oxygen monitoring
for general fitness and wellness, ECG, high and low heart rate notifications,
and irregular heart rhythm notifications.
Years considered for this report:
Historical Years: 2016-2019
Base Year: 2020
Estimated Year: 2021E
Forecast Period: 2022F-2026F
of the Study:
To analyze the historical growth in the market size of
United States watch market from 2016 to 2020.
To estimate and forecast the market size of United
States watch market from 2021 to 2026 and growth rate until 2026.
- To define, classify and forecast the United States
Watch market on the basis of product type, end user, distribution channel,
region and company.
scrutinize the detailed market segmentation and forecast the market size on the
basis of four regions, namely – South, West, Midwest
examine competitive developments such as expansions, innovative product
launches, government policy and investments and new entrants in the United
States watch market.
strategically profile leading players operating in the United States watch market.Click here to download the sample
TechSci Research performed both primary as well as exhaustive
secondary research for this study. Initially, TechSci Research sourced a list
of leading watch companies across the United States. Subsequently, TechSci
Research conducted primary research surveys with the identified companies.
While interviewing, the company personnel were also enquired about their key
products, prices of products and competitors. Through this technique, TechSci
Research was able to include the manufacturers which could not be identified
due to the limitations of secondary research. TechSci Research analyzed the product
type, end user, distribution channel and regional presence of all major watch companies
across the country.
TechSci Research calculated the United States watch market
size using a top-down approach, where manufacturers’ value share data for product
type, end user, distribution channel was recorded and forecast for the future
years. TechSci Research sourced these values from industry experts and company
representatives and externally validated through analyzing historical sales
data of respective manufacturers to arrive at the overall market size. Various
secondary sources such as company annual reports, World Bank, International
Trade Centre, United States Census Bureau, press releases, industry magazines,
industry reports, news dailies, credible paid databases and proprietary
databases were also studied by TechSci Research.
Key Target Audience:
- Watch manufacturers/importers,
suppliers, distributors and other stakeholders.
- Trade Associations,
organizations, forums and alliances related to watch manufacturing
- Government bodies such as regulating
authorities and policy makers
- Market research and
The study is useful in providing answers to several
critical questions that are important for industry stakeholders, such as watch manufacturers,
distributors, dealers and policy makers. The study would also help them in
deciding which market segments should be targeted over the coming years in
order to strategize investments and capitalize on growth of the market.
In this report, United States watch
market has been segmented into the following categories in addition to the
industry trends which have also been detailed below:
- United States Watch Market, By Product Type:
- United States Watch Market, By End User:
United States Watch Market, By Distribution
- United States Watch Market, Market, By Region:
Company Profiles: Detailed
analysis of the major companies operating in the United States watch market.
With the given market data,
TechSci Research offers customizations according to a company’s specific needs.
The following customization options are available for the report:
list of distributors and dealers across all major regions.
case you don’t find what you are looking for, please get in touch with our
custom research team at [email protected]
analysis and profiling of additional market players (up to five).