United States Solo Travel Market By Travel Type (Leisure & Vacation Travel, Adventure and Extreme Travel, Safari and Wildlife Travel, Cultural & Heritage Travel, Business Travel, Others), By Traveler Type (Domestic, International), By Booking Mode (Direct Booking, Online Travel Agent & Agencies, Marketplace Booking), By Region, Competition Forecast & Opportunities, 2020-2030F

Market Overview

The United States Solo Travel Market was valued at USD 94.88 Billion in 2024 and is expected to reach USD 191.04 Billion by 2030 with a CAGR of 12.43% during the forecast period. Market growth is being propelled by shifting traveler preferences and broader societal changes. More individuals are opting for personalized, flexible travel experiences, drawn to the independence and sense of empowerment that solo travel offers. The rise of remote work has further supported this trend, enabling people to explore new destinations while staying connected to their professional responsibilities. According to the 2024 Internova Index: North American Traveler Insights survey, international travel among U.S. travelers has increased by 22% over the past year, with growth observed in both the premium and budget segments. Furthermore, 25% of travelers intend to take more leisure trips in 2025, indicating a strong appetite for exploration and adventure. Luxury travelers are at the forefront of this trend, favoring destinations outside North America. The survey also revealed that 60% of travelers plan to consult travel advisors, with even greater demand seen among those under 35.

An increasing focus on mental well-being and personal growth is driving more travelers toward solo journeys as a means to relax and reflect. Technological advancements, including intuitive travel apps and digital platforms, have played a key role in making solo travel across the U.S. safer, more connected, and convenient. Additionally, the growing availability of experiences designed specifically for solo travelers such as solo-friendly lodging options and guided excursions has made independent travel more approachable and attractive. A 2024 survey by American Express found that 57% of participants prefer short solo weekend trips, with nearly one-third choosing to explore new cities alone. This trend reflects the rising popularity of brief, personalized getaways that offer a chance to unwind and discover at one’s own pace.

Key Market Drivers

Desire for Personal Freedom and Self-Discovery

A primary driver of solo travel in the U.S. is the increasing desire among individuals—particularly millennials and Gen Zfor personal freedom and self-exploration. Solo travel provides an opportunity to disconnect from routine life, break away from societal expectations, and embark on a journey that is completely self-driven. For many, it’s not just about visiting a new place but about reconnecting with themselves, overcoming fears, and building confidence. The solo travel experience allows individuals to choose their own pace, destinations, and interests without needing to compromise. It also fosters a deeper connection with local cultures and environments, as travelers are more likely to interact with locals and immerse themselves in authentic experiences when unaccompanied. Social media has amplified this trend, with travelers documenting transformational journeys and inspiring others to take similar steps. The post-pandemic era has further intensified this pursuit of self-growth, as many people re-evaluate their life goals and embrace more mindful living. In the U.S., national parks, cultural cities, and scenic road trips provide ideal settings for solo adventurers. Tourism boards and travel companies have responded by tailoring packages, safety measures, and experiences specifically designed for solo travelers.

Growing Influence of Remote Work and Digital Nomadism

The surge in remote work options post-COVID-19 has significantly impacted the solo travel market in the United States. With flexible work arrangements, individuals are no longer tied to a fixed office location, making it possible to travel while continuing to work remotely. This has given rise to a new breed of travelers—digital nomads—who frequently travel solo to explore new destinations without compromising professional responsibilities. Cities like Austin, Portland, and Denver have become hotspots for these travelers due to their co-working spaces, digital infrastructure, and vibrant social scenes. Solo travelers now look for destinations with strong Wi-Fi, affordable accommodations, and access to nature or cultural attractions. The remote work trend has normalized longer stays and blended travel, where work and leisure are interwoven. The tourism and hospitality industries have responded with co-living spaces, long-stay discounts, and community-building programs tailored to solo remote workers. Airlines and travel companies have also introduced flexible booking options to accommodate these travelers’ spontaneous schedules. As companies adopt permanent or hybrid remote work models, this driver is expected to sustain growth in the solo travel segment well into the future.

Increasing Focus on Mental Health and Wellness

Mental health awareness and a desire for wellness are significantly driving solo travel decisions in the U.S. Many people are choosing solo trips as a form of therapy—to unwind, reflect, and heal. The stress and isolation caused by the pandemic made mental well-being a top priority, and solo travel has emerged as an empowering tool for emotional reset and personal growth. Wellness tourism, including meditation retreats, yoga getaways, and nature immersion trips, is particularly popular among solo travelers. Destinations like Sedona, Arizona, or Big Sur, California, offer tranquil settings ideal for self-care-focused itineraries. These travelers often prioritize quiet, scenic environments where they can disconnect from digital distractions and reconnect with themselves. Tour companies, wellness resorts, and even spas are adapting by offering solo-friendly programs, guided group sessions that foster connection without obligation, and personalized wellness plans. The ability to set one’s own pace, choose one’s own activities, and reflect without external pressure aligns well with the goals of mental and emotional recovery. 

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Key Market Challenges

Safety and Security Concerns

One of the most significant challenges for solo travelers in the U.S. is safety—both perceived and actual. Solo travelers, especially women and members of marginalized communities, often face concerns regarding personal security, harassment, and theft. Navigating unfamiliar neighborhoods, using public transportation late at night, or dealing with emergencies can be daunting when traveling alone. While the U.S. is considered a relatively safe destination, crime rates in certain urban areas and the rising prevalence of petty crimes like pickpocketing in tourist zones can deter potential solo tourists. Additionally, natural hazards such as extreme weather conditions, wildfires, and unexpected health emergencies can create additional risks for those traveling without companions. These concerns can result in hesitation or reluctance to travel solo, particularly for first-timers. Safety apprehensions may also discourage international solo travelers from visiting the U.S., especially if they perceive it as lacking in public transport infrastructure or solo traveler-friendly resources. Tourism boards and travel companies need to address these issues by providing better safety guidance, verified accommodation listings, and emergency contact services. Many businesses are now offering “solo-safe” tours or accommodation packages, but widespread efforts are still required to foster a greater sense of security and confidence among solo travelers.

Higher Costs Compared to Group Travel

Solo travelers often face financial disadvantages when compared to group or couple travelers. From accommodation rates to car rentals, the U.S. travel infrastructure is largely designed around shared expenses. Single occupancy rooms frequently cost nearly the same as double rooms, and many package deals and tours are priced per person based on double occupancy, penalizing solo travelers with single supplements. Transportation costs, such as renting a vehicle or booking a rideshare, are typically higher for one person than when split between multiple travelers. Dining out can also be more expensive, as solo travelers can’t benefit from shared meals or value platters, which are often more economical when enjoyed in groups. This economic burden can limit destination options or reduce the quality of experiences for solo travelers who are budget-conscious. It may also lead some to abandon solo travel altogether in favor of more cost-efficient group travel. To mitigate this challenge, some businesses are beginning to offer solo-travel packages without single supplements or are pairing solo travelers in small group tours. However, a broader industry shift is needed to recognize and accommodate solo travelers as a significant consumer segment with specific financial needs.

Key Market Trends

Rise of Digital Nomadism and Remote Work Travel

One of the most defining trends in solo travel in the U.S. is the increase in remote work and digital nomadism. With more companies offering flexible work arrangements post-pandemic, individuals are choosing to combine work and travel often venturing alone to explore new cities and experiences while staying connected to their jobs. Solo travelers are capitalizing on this trend by booking longer stays in destinations like Austin, Denver, and Miami, where coworking spaces, reliable internet, and vibrant social scenes support both work and play. Platforms like Airbnb have responded by offering “remote work-friendly” listings with long-stay discounts and dedicated workspaces. This trend is also redefining the traditional concept of vacation. Travelers are no longer restricted to weekends or short holidays; they’re able to travel for weeks or months, choosing solo travel as a means of self-exploration, productivity, and lifestyle enhancement. Local tourism boards and hospitality providers are beginning to cater to this demographic with tailored packages, extended stay deals, and co-living accommodations. As remote work continues to become normalized, this segment of solo travel is expected to expand significantly, influencing how cities and services are structured to support independent, work-driven travelers.

Wellness and Mindful Travel Experiences

The solo travel market in the United States is increasingly shaped by a growing interest in wellness, mindfulness, and personal growth. More travelers are seeking trips that prioritize physical, emotional, and spiritual well-being, with activities like yoga retreats, hiking adventures, digital detox stays, and spa escapes growing in popularity. Solo travelers are particularly drawn to wellness-focused destinations such as Sedona, Arizona; Big Sur, California; and Asheville, North Carolina. These locations offer a combination of natural beauty, tranquility, and services like meditation workshops, eco-lodges, and organic dining options that promote holistic health. Unlike traditional vacations, these mindful travel experiences allow individuals to reconnect with themselves, reflect, and recharge away from daily stress. This trend also aligns with the broader cultural shift toward self-care and mental wellness, which gained momentum during and after the COVID-19 pandemic. Many resorts and retreat centers now market directly to solo travelers, creating inclusive environments where people can comfortably engage in introspection and connect with like-minded individuals. This evolution in solo travel shows a shift away from simply “sightseeing alone” toward deeply meaningful, transformative journeys.

Segmental Insights

Travel Type Insights

Leisure and vacation travel holds the largest revenue share in the United States solo travel market, driven by a growing number of individuals prioritizing personal experiences, self-discovery, and flexible exploration. With an increasing number of Americans seeking independence in their travel journeys, leisure-focused solo trips have surged, particularly among millennials and Gen Z. These travelers are motivated by the desire to explore new cultures, relax, and take time for themselves, free from group constraints or compromises. Popular solo leisure destinations in the U.S. include urban cultural hubs like New York City and San Francisco, as well as nature-focused getaways such as the Grand Canyon, Yellowstone, and the beaches of Florida and California. The rise of curated solo travel packages by tour operators and hospitality brands has also contributed to this growth, offering safe, convenient, and enriching experiences tailored to individual interests. Additionally, the social acceptability of traveling alone has increased, supported by social media platforms where solo travelers share inspiring stories and itineraries. With wellness retreats, culinary tours, and adventure excursions on the rise, the solo leisure travel segment continues to attract those looking for meaningful, personalized journeys. This trend is expected to fuel sustained market expansion in the years ahead. 

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Regional Insights

The South region has emerged as the leading segment in the United States solo travel market, driven by its diverse cultural attractions, warm climate, and affordability. Solo travelers are increasingly drawn to southern destinations like New Orleans, Nashville, Charleston, and Austin, which offer rich historical experiences, vibrant music scenes, and acclaimed culinary landscapes. These cities provide a perfect balance of exploration and personal enjoyment, making them ideal for individuals traveling alone. The region’s friendly atmosphere and reputation for hospitality also enhance its appeal, as solo travelers often seek destinations where they feel welcomed and safe. From music festivals and food tours to beach getaways along the Gulf Coast and scenic hikes in the Smoky Mountains, the South offers a wide variety of activities catering to solo explorers with different interests. Moreover, the South has seen growth in boutique accommodations and travel services that cater to independent travelers, offering personalized experiences and curated itineraries. Affordable travel costs compared to other U.S. regions have also contributed to its popularity, especially among younger solo tourists and budget-conscious adventurers. With ongoing investment in tourism infrastructure and marketing, the South is well-positioned to maintain its leading role in the U.S. solo travel market.

Recent Developments

• In 2025, Intrepid Travel announced a distinctive six-day culinary adventure in collaboration with the Melbourne Food and Wine Festival (MFWF), scheduled for March 20–25, 2025. Guided by renowned food expert Lyndey Milan, the tour features a range of exclusive gastronomic experiences, including participation in MFWF’s iconic World’s Longest Lunch, a gourmet ride aboard The Q Train, and a unique spirits and cheese pairing session.
• In 2023, JetBlue Travel Products introduced a retail platform on Paisly.com in collaboration with baggage companies Briggs & Riley and Solo. This partnership aimed to offer customers travel bags while earning TrueBlue points.
• In 2024, Kayak introduced a suite of AI-driven tools to streamline travel planning. A standout feature, "PriceCheck," allows users to upload flight itinerary screenshots for price comparisons across various websites to find the best deal.
• In 2024, Insight Vacations introduced women-only tours, guided by female travel directors and local experts, designed to provide unique and immersive experiences. These tours aim to create connections among women travelers while showcasing the work of female artisans, entrepreneurs, and cultural figures.

Key Market Players

• Intrepid Travel
• G Adventures
• Austin Adventures
• Contiki Holidays Limited
• Solos Holidays Ltd.
• EF Education First Ltd. (EF Go Ahead Tours)
• WeRoad
• Trafalgar
• Booking Holdings Inc.
• Airbnb Inc.

Report Scope:

In this report, the United States Solo Travel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United States Solo Travel Market, By Travel Type:

o   Leisure & Vacation Travel

o   Adventure and Extreme Travel

o   Safari and Wildlife Travel

o   Cultural & Heritage Travel

o   Business Travel

o   Others

• United States Solo Travel Market, By Traveler Type:

o   Domestic

o   International

• United States Solo Travel Market, By Booking Mode:

o   Direct Booking

o   Online Travel Agent & Agencies

o   Marketplace Booking

• United States Solo Travel Market, By Region:

o   South

o   West

o   Midwest

o   Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the United States Solo Travel Market.

Available Customizations:

United States Solo Travel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).