United States Sewing Machine Market, By Type (Electric, Computerized, Manual), By Use Case (Apparel, Shoes, Bags, Other ), By Application (Industrial, Commercial, Residential), By Region & Competition, Forecast & Opportunities, 2020-2030F

Market Overview

United States Sewing Machine Market was valued at USD 553.50 Million in 2024 and is expected to reach USD 653.25 Million by 2030 with a CAGR of 2.8% during the forecast period. The United States sewing machine market is experiencing steady growth, driven by factors such as rising DIY culture, increasing demand for customized apparel, and advancements in sewing technology. 

Key Market Drivers

Rising Demand for DIY and Customized Fashion

The growing popularity of do-it-yourself (DIY) culture and personalized fashion is a major driver for the sewing machine market in the U.S. Consumers are increasingly inclined toward creating customized clothing, accessories, and home décor items, fueling demand for sewing machines—particularly computerized and electric models that offer advanced features like embroidery and automated stitching. 67% of U.S. consumers engage in crafting/sewing as a hobby (Craft Industry Association, 2023).The rise of social media platforms such as Pinterest, Instagram, and YouTube has further amplified this trend by providing tutorials and inspiration for sewing projects. Additionally, the sustainability movement encourages upcycling and mending old garments, boosting the adoption of sewing machines in residential settings. As more people seek unique, handmade products over mass-produced items, the market for sewing machines continues to expand.

Growth of Small-Scale Apparel Businesses and Home-Based Tailoring

The surge in small-scale apparel businesses and home-based tailoring services is another key factor driving the sewing machine market. With the increasing popularity of e-commerce platforms like Etsy and Amazon Handmade, many entrepreneurs are launching boutique clothing lines, custom tailoring services, and handmade accessory businesses. Industrial and commercial grade sewing machines are in high demand among these small business owners who require durable, high-speed machines for bulk production. Furthermore, the COVID-19 pandemic accelerated the shift toward home-based businesses, with many individuals turning to sewing as a side hustle or primary income source. This trend is expected to sustain, supporting steady growth in the sewing machine market, particularly in the computerized and electric segments that cater to professional and semi-professional users.

Technological Advancements and Smart Sewing Machines

Technological innovation is a significant driver in the U.S. sewing machine market, with manufacturers introducing smart, computerized models equipped with AI, touchscreen interfaces, and wireless connectivity. These advanced machines offer features such as automatic thread cutting, pattern digitization, and compatibility with design software, making them appealing to both hobbyists and professionals. Brands like Brother, Singer, and Janome are investing in IoT-enabled sewing machines that allow users to download patterns and receive real-time troubleshooting assistance. Additionally, industrial sewing machines are becoming more efficient with energy-saving mechanisms and automation, catering to large-scale apparel and footwear manufacturers. As consumers and businesses seek higher precision, efficiency, and ease of use, the demand for technologically advanced sewing machines is expected to rise, further propelling market growth.

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Key Market Challenges

High Cost of Advanced Sewing Machines

One of the primary challenges in the U.S. sewing machine market is the high cost of advanced models, particularly computerized and industrial-grade machines. While these machines offer precision, automation, and advanced features like programmable stitching and touchscreen controls, their premium pricing makes them less accessible to hobbyists and small businesses. Many residential and small-scale commercial users opt for cheaper, manual or basic electric models, limiting the adoption of high-end machines. Additionally, the cost of maintenance and repairs for computerized machines can be prohibitive, further discouraging potential buyers. Manufacturers face the challenge of balancing innovation with affordability to expand their customer base beyond professional and industrial users.

Competition from Low-Cost Imports

The U.S. sewing machine market faces stiff competition from low-cost imports, particularly from countries like China, Japan, and Germany, which dominate the budget and mid-range segments. Many consumers prefer imported brands due to their competitive pricing, even if they lack advanced features. Domestic manufacturers struggle to compete on price while maintaining quality, leading to reduced profit margins. Additionally, the rise of e-commerce platforms has made it easier for consumers to compare prices and purchase cheaper alternatives, further intensifying competition. Local brands must differentiate themselves through superior customer service, warranties, and unique features to retain market share.

Declining Interest in Traditional Sewing Skills Among Younger Generations

Another significant challenge is the declining interest in sewing as a skill among younger generations, who often perceive it as outdated or time-consuming. With fast fashion and ready-made clothing dominating consumer preferences, fewer people see the need to sew their own garments. While the DIY and sustainable fashion movements have revived some interest, sewing still struggles to appeal to millennials and Gen Z compared to other hobbies like digital arts or gaming. Manufacturers and retailers must invest in marketing campaigns that reposition sewing as a creative, eco-friendly, and cost-effective activity. Collaborations with influencers, online tutorials, and beginner-friendly machines could help attract younger consumers, but reversing this trend remains a long-term challenge for the industry.

Key Market Trends

Sustainability and Upcycling Driving Market Growth

A major trend shaping the U.S. sewing machine market is the growing emphasis on sustainability and upcycling. Consumers are becoming more environmentally conscious, leading to increased demand for sewing machines as tools to repair, repurpose, and upcycle old garments rather than discard them. The fast fashion industry’s environmental impact has prompted many individuals to adopt a "slow fashion" approach, where they mend, alter, or redesign clothing to extend its lifespan. This shift has boosted sales of manual and electric sewing machines, particularly among younger, eco-conscious demographics. Additionally, brands are promoting sustainable sewing practices by offering machines with energy-efficient features and eco-friendly materials. As sustainability continues to influence consumer behavior, the sewing machine market is expected to benefit from this long-term trend.

Expansion of Subscription-Based and Online Sewing Communities

The rise of subscription-based models and online sewing communities is transforming how consumers engage with sewing machines. Companies like Sewing Machines Plus and Annie’s Creative Studio offer subscription services that provide access to exclusive patterns, tutorials, and virtual classes, encouraging more people to take up sewing. Online platforms such as Facebook Groups, Reddit’s r/sewing, and YouTube tutorials have fostered vibrant communities where beginners and experts share tips, troubleshoot issues, and showcase projects. 45% of Gen Z and Millennials prefer customized clothing, fueling demand for computerized sewing machines. These digital ecosystems not only drive sewing machine sales but also create brand loyalty, as manufacturers collaborate with influencers to promote their products. The increasing popularity of virtual sewing lessons—especially post-pandemic—has further democratized access to sewing education, making the craft more accessible to a broader audience.

Integration of AI and Augmented Reality (AR) in Sewing Machines

Artificial Intelligence (AI) and Augmented Reality (AR) are revolutionizing the sewing machine industry by enhancing user experience and precision. Modern computerized sewing machines now incorporate AI-driven features such as automatic tension adjustment, error detection, and stitch optimization. Brands like Brother and Bernina have introduced AR-assisted sewing machines that project stitching guides directly onto fabric, helping beginners achieve professional-level accuracy. Additionally, AI-powered design software allows users to create and upload custom embroidery patterns seamlessly. These innovations are particularly appealing to tech-savvy consumers and small business owners who seek efficiency and customization. As AI and AR technologies continue to evolve, their integration into sewing machines is expected to become more sophisticated, further driving market differentiation and consumer adoption.

Segmental Insights

Type Insight

Electric sewing machines are the most common type in the U.S. market, offering a balance between affordability and functionality. These machines are powered by electricity and provide faster stitching speeds compared to manual models, making them ideal for home sewers and small businesses. They come with various stitch options, automatic needle threading, and adjustable speed controls, catering to both beginners and intermediate users. While they lack the advanced features of computerized machines, their ease of use and moderate pricing keep them in high demand. Computerized sewing machines represent the premium segment, equipped with digital interfaces, programmable stitch patterns, and automated functions like thread cutting and tension adjustment. These machines are favored by professional tailors, quilters, and fashion designers due to their precision and efficiency. The integration of smart technology, such as USB connectivity and touchscreen controls, has further enhanced their appeal. Despite their higher cost, the demand for computerized machines is rising as consumers seek advanced features for complex projects.

Use Case Insight

The apparel segment is the largest and most established use case for sewing machines in the U.S. market. Home sewers, fashion designers, and small-scale manufacturers use sewing machines to create, alter, and repair clothing. The growing trend of sustainable fashion and DIY culture has further boosted this segment, as consumers increasingly prefer custom-made or upcycled garments over mass-produced fast fashion. Sewing machines designed for shoemaking are specialized, heavy-duty machines capable of stitching thick materials like leather and rubber. While this niche segment is smaller compared to apparel, it is essential for cobblers, bespoke shoemakers, and repair shops. The rising popularity of handmade and customized footwear supports steady demand in this category. The bag segment includes sewing machines used for crafting handbags, backpacks, purses, and other accessories. These machines often feature stronger motors and wider stitching capabilities to handle multiple fabric layers. The growth of small businesses selling handmade bags and the increasing preference for sustainable, reusable bags contribute to this segment's expansion.

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Regional Insights

In the United States sewing machine market, the Northeast region, encompassing major urban hubs like New York, Boston, and Philadelphia, leads the U.S. sewing machine market in terms of revenue and adoption. This dominance is driven by a high concentration of fashion designers, textile manufacturers, and hobbyists who demand advanced sewing machines for both commercial and residential use. The region’s strong fashion industry, including garment districts in New York and Boston, fuels demand for industrial and computerized sewing machines. Additionally, the Northeast has a thriving DIY culture, supported by craft stores, sewing workshops, and a tech-savvy population that embraces smart sewing machines. While growth is steady, the market here is relatively mature compared to other regions.

Recent Developments

• In 2025, JUKI introduced the AMS-251, an advanced industrial sewing machine featuring a user-friendly touchscreen interface and enhanced precision controls. This model aims to boost productivity and sewing accuracy in the apparel manufacturing sector, addressing the growing demand for efficient sewing solutions in the textile industry. ​
• In 2024, Bernina unveiled the Bernina 990, a high-end sewing and embroidery machine equipped with an integrated scanner, camera, touchscreen, and laser technology. This launch underscores the trend towards AI-powered, multifunctional machines catering to both industrial and home-based users. ​
• In 2024, Jack Technology launched the URUS, an AI-powered overlock sewing machine featuring a full-speed feeding system and a comprehensive pressure-to-feed ratio model library. Designed for high-speed, precision sewing, URUS addresses the needs of manufacturers dealing with diverse fabrics. ​
• In 2024, SVP Worldwide introduced the PFAFF Creative Icon 2, the world's first sewing and embroidery machine featuring AI and voice-control capabilities for home use.
• In 2024,  Brother Industries announced the opening of a new manufacturing facility in Germany, aiming to meet the growing demand for industrial sewing machines in the European market. This strategic move signifies the company's commitment to expanding its global footprint and addressing regional market needs.

Key Market Players

• JACK Sewing Machine Co., Ltd.
• Toyota Sewing Machines US
• BERNINA International AG
• AMF Reece Corp.
• Aisin Corporation
• Pegasus Sewing Machine Mfg. Co., Ltd.
• Janome America, Inc.
• Dürkopp Adler AG
• Brother International Corporation
• Singer Corporation.

Report Scope:

In this report, the United States sewing machine market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United States Sewing Machine Market, By Type:

o   Electric

o   Computerized

o   Manual

• United States Sewing Machine Market, By Use Case:

o   Apparel

o   Shoes

o   Bags

o   Other 

• United States Sewing Machine Market, By Application:

o   Industrial

o   Commercial

o   Residential

• United States Sewing Machine Market, By Region:

o   South

o   Midwest

o   West

o   Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the United States sewing machine market.

Available Customizations:

United States sewing machine market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).