Protein content present in rice is a suitable substitute over other vegan protein products, such as whey protein and soy protein. Usually, brown rice is treated with enzymes to separate carbohydrates from proteins, thereby giving protein isolate that can be used in various industrial and commercial applications, such as bakery, confectionary, beverages, or is mixed with flavors, which can be used in shakes and smoothies. United States rice protein market is a niche market, as demand for this product majorly arises from people consuming vegan dietary supplements. Nevertheless, growing cusumer awareness, increasing health consciousness and rapidly rising obesity rate in the US is fueling demand for rice protein.

According to “United States Rice Protein Market By Product Type, By Application, By Point of Sale, Competition Forecast & Opportunities, 2012-2022”, rice protein market in the US is forecast to exhibit a CAGR of over 17% during 2017–2022. United States rice protein market can be segmented on the basis of product type into concentrates, isolates and others rice proteins. Isolate rice protein dominated the rice protein market in the US in 2016, and the segment is anticipated to continue dominating the market through 2022. Sports & energy nutrition is the leading application segment for rice protein market in the country and this trend is anticipated to prevail throughout the forecast period. Changing customer lifestyle, rising demand for vegan dietary supplements and growing medical application of rice protein, coupled with innovative and aggressive marketing strategies being adopted by leading companies, such as Axiom Foods, Growing Naturals LLC, AIDP Inc., Ricebran Technologies and BioTech USA is expected to boost US rice protein market through 2022.  “United States Rice Protein Market By Product Type, By Application, By Point of Sale, Competition Forecast & Opportunities, 2012-2022” discusses the following aspects of the rice protein market in the United States:

  • US Rice Protein Market Size, Share & Forecast
  • Segmental Analysis - By Product Type (Isolates, Concentrates, Others), By Application (Sports & Energy Nutrition, Bakery Products, Dairy Alternative, Meat Extender and Analog), By Point of Sale (Drug Stores/Pharmacies, Hypermarkets/Supermarkets, Direct Selling, Departmental/Retail Stores, Internet/Online, Others)
  • Policy & Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

  • To gain an in-depth understanding of United States rice protein market
  • To identify the customer preference towards rice protein products
  • To help industry consultants, rice protein companies, distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology 

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with pharmaceutical and functional food companies as well as industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

1.    Rice Protein: An Introduction

2.    Research Methodology

3.    Analyst View

4.    Global Rice Protein Market Overview

5.    United States Rice Protein Outlook

5.1.    Market Size and Forecast

5.1.1.By Value and Volume

5.2.    Market Share and Forecast

5.2.1.By Product Type (Isolates, Concentrates, Others)

5.2.2.By Application (Sports & Energy Nutrition, Bakery Products, Dairy Alternative, Meat Extender and Analog)

5.2.3.By Point of Sale (Drug Stores/Pharmacies, Hypermarkets/Supermarkets, Direct Selling, Departmental/Retail Stores, Internet/Online, Others)

5.2.4.By Region (West, Mid-West, South, North-East)

5.2.5.By Company

5.2.6.Competition Outlook

5.3.    Market Attractiveness Index (By Product Type, By Application & By Region)

6.    United States Rice Protein Isolates Market Outlook

6.1.    Market Size and Forecast

6.1.1.By Value and Volume

6.2.    Market Share and Forecast

6.2.1.By Application

6.2.2.By Point of Sale

7.    United States Rice Protein Concentrates Market Outlook

7.1.    Market Size and Forecast

7.1.1.By Value and Volume

7.2.    Market Share and Forecast

7.2.1.By Application

7.2.2.By Point of Sale

8.    United States Other Rice Protein Market Outlook

8.1.    Market Size and Forecast

8.1.1.By Value and Volume

8.2.    Market Share and Forecast

8.2.1.By Point of Sale

9.    Supply Chain Analysis

10.Import & Export Analysis

11.Market Dynamics

11.1.  Drivers

11.2.  Challenges

12.   Market Trends & Developments

12.1.  Changing Lifestyle Habits of Consumers

12.2.  New Marketing Strategies

12.3.  Vegan Dietary Supplements

12.4.  Medical Applications of Rice Protein

12.5.  Strengthening Research & Development Initiatives

13.   Policy & Regulatory Landscape

14.   United States Economic Profile

15.   Competitive Landscape

15.1.  Product Benchmarking

15.2.  Company Profiles

15.2.1.  Axiom Foods Inc.

15.2.2.  Growing Naturals LLC

15.2.3.  AIDP Inc.

15.2.4.  Ricebran Technologies

15.2.5.  BioTech USA

15.2.6.  The Green Labs LLC

15.2.7.  Naked Nutrition

15.2.8.  Sun Brothers LLC

15.2.9.  NOW Foods

15.2.10.    BI Nutraceuticals

16.   Strategic Recommendations

 

  • List of Figures

     

    Figure 1: United States Rice Protein Market Size, By Value (USD Million), By Volume (Thousand Kg), 2012-2022F

    Figure 2: United States Rice Protein Market Share, By Product Type, By Value, 2012-2022F

    Figure 3: United States Rice Protein Market Share, By Product Type, By Volume, 2012-2022F

    Figure 4: United States Rice Protein Market Share, By Application, By Value, 2012-2022F

    Figure 5: United States Rice Protein Market Share, By Point of Sale, By Value, 2012-2022F

    Figure 6: United States Rice Protein Market Share, By Region, By Value, 2016 & 2022F

    Figure 7: United States Rice Protein Market Share, By Region, By Value, 2012-2022F

    Figure 8: United States Rice Production, By Selected State, 2014-2016 (1000 cwt)

    Figure 9: United States Rice Protein Market Share, By Company, By Value, 2016

    Figure 10: United States Rice Protein Market Share, By Company, By Value, 2022F

    Figure 11: United States Rice Protein Market Attractiveness Index, By Product Type, By Value, 2017E-2022F

    Figure 12: United States Rice Protein Market Attractiveness Index, By Application, By Value, 2017E-2022F

    Figure 13: United States Rice Protein Market Attractiveness Index, By Region, By Value, 2017E-2022F

    Figure 14: United States Rice Protein Isolates Market Size, By Value (USD Million), By Volume (Thousand Kg), 2012-2022F

    Figure 15: United States Rice Protein Isolates Market Share, By Application, By Value, 2012-2022F

    Figure 16: United States Rice Protein Isolates Market Share, By Point of Sale, By Value, 2012-2022F

    Figure 17: United States Rice Protein Concentrates Market Size, By Value (USD Million), By Volume (Thousand Kg), 2012-2022F

    Figure 18: United States Rice Protein Concentrates Market Share, By Application, By Value, 2012-2022F

    Figure 19: United States Rice Protein Concentrates Market Share, By Point of Sale, By Value, 2012-2022F

    Figure 20: United States Other Rice Protein Market Size, By Value (USD Million), By Volume (Thousand Kg), 2012-2022F

    Figure 21: United States Other Rice Protein Market Share, By Point of Sale, By Value, 2012-2022F

    Figure 22: United States Import & Export under HS Code 3504 (USD Million) 2012-2016

    Figure 23: United States Prices of Rice (USD/Cwt), 2010-2016

    Figure 24: Labeling Standard for Dietary Supplements in United States

     

    List of Tables

     

    Table 1: United States Rice Protein Market, Top 10 Companies

    Table 2: United States Rice Protein Factors and Their Effects

    Table 3: Rice Protein Nutritional Content per Scoop (25 gm)

    Table 4: United States Rice Protein Market Product Benchmarking, As of March 2017