United States Organic Food Market By Product Type (Organic Fruits & Vegetables, Organic Meat, Poultry & Dairy, Organic Processed Food, Organic Beverages, Organic Bread & Bakery, Others (Spices, Pulses, Cereals & Food Grains etc.)), By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Grocery Stores, E-Commerce, Others (Independent Stores, Direct Selling)), By Region, By Top 10 States, Competition Forecast & Opportunities, 2026

United States organic food market stood at USD59.28 billion in 2020 and is projected to cross over USD125 billion with the CAGR of 13.83% by 2026F due to increasing concerns about chemicals, hormones, and antibiotics used to grow or raise the food. The growth in the market can be attributed to changing consumer preference towards healthy foods, increasing awareness of harmful effects of pesticides, increasing focus on fitness.

Moreover, an increasing number of health-related issues and growing concerns about the environment and health benefits associated with organic food are driving the United States organic food market. Organic food products have entered the market in the past 15-20 years, traditional grocery stores are also giving them some shelf space in their stores.

For instance, Whole Foods Market L.P. is an American multinational supermarket chain which is known for organic and healthy foods. The company has practically turned into traditional grocery stores which helps in the growth of the company. Furthermore, higher disposable income, rising number of certified organic farms, and growing consumer inclination towards organic food products are also the other factors increasing the sales of organic foods in the country. Nowadays, organic food is grown without pesticides and thus help in building the immune system.

United States organic food market is divided into the following segments such as by product type, by distribution channel, by region, by top 10 states and by company. In terms of product type segment, the United States organic food market is divided into organic fruits & vegetables, organic meat, poultry & dairy, organic processed food, organic beverages, organic bread & bakery, and others. Among them, organic fruits & vegetables segment dominates the organic food market due to growing concern for health, and well-being followed by organic meat, poultry & dairy segment.

Based on distribution channel, the United States organic food market is segmented into grocery stores, specialty stores, e-commerce, hypermarket/supermarket, and others. Among them, hypermarket/supermarkets dominate the United States organic food market due to availability of various certified organic food at hypermarket/supermarket stores such as Wholefood, Safeway, Kroger’s, Walmart etc. This segment is followed by specialty stores.

Based on region, the United States organic food market is segmented into South, West, Northwest Midwest. Among which South region dominates the market on account of the presence of more densely populated states named California, Texas, Florida, Georgia, North Carolina, etc. with the strong gross domestic product, and per capita personal income.

Some of the major players operating in the United States organic food market are Sprouts Farmers Market, Inc., General Mills, Inc., Danone North America Public Benefit Corporation (Danone North America), The Hain Celestial Group, Inc., Organic Valley and Others. To remain competitive in the Unites States organic food market companies are continuously changing distribution channel, upgrading technology, changing marketing strategy to capture majority of the consumer base in the country. The company named Sprouts Farmers Market, Inc. has changed its marketing strategy to promote its differentiated value propositions which is more profitable and helped the company to grow faster.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021E

Forecast Period: 2022F-2026F

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Objective of the Study:

• To analyse the historical growth in the market size of United States organic food market from 2016 to 2020.
• To estimate and forecast the market size of United States organic food market from 2021 to 2026 and growth rate until 2026.
• To define, classify and forecast the United States organic food market based on product type, distribution channel, region, top 10 states, and company.
• To analyze and forecast the United States organic food market size with respect to product type such as organic fruits & vegetables, organic meat, poultry & dairy, organic beverages, organic processed food, organic bread & bakery, and others.
• To scrutinize the detailed market segmentation and forecast the market size based on four regions, namely – South, West, Northeast, and Midwest.
• To examine competitive developments such as expansions, innovative product launches, government policy and investments and new entrants in the United States organic food market.
• To strategically profile leading players operating in the United States organic food market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of leading organic food companies across the United States. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the company personnel were also enquired about their key products, prices of products and competitors. Through this technique, TechSci Research was able to include the companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product type, distribution channel, top 10 states and regional presence of all major organic food companies across the country.

TechSci Research calculated the United States organic food market size using a top-down approach, where companies’ value share data for product type, distribution channel was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective companies to arrive at the overall market size. Various secondary sources such as company annual reports, World Bank, International Trade Centre, United States Census Bureau, press releases, industry magazines, industry reports, news dailies, credible paid databases and proprietary databases were also studied by TechSci Research.

Key Target Audience:

• Organic food companies/importers, suppliers, distributors and other stakeholders.
• Trade Associations, organizations, forums and alliances related to organic food.
• Government bodies such as regulating authorities and policy makers.
• Market research and consulting firms.

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as organic food companies, distributors, dealers, and policy makers. The study would also help them in deciding which market segments should be targeted over the coming years to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, United States organic food market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

• United States Organic Food Market, By Product Type:
• Organic Fruits & Vegetables
• Organic Meat, Poultry & Dairy
• Organic Processed Food
• Organic Beverages
• Organic Bread & Bakery
• Others

·         United States Organic Food Market, By Distribution Channel:

o   Hypermarket/Supermarket

o   Specialty Stores

o   Grocery Stores

o   E-Commerce

o   Others

• United States Organic Food Market, By Region:

o   South

o   West

o   Northeast

o   Midwest

·         United States Organic Food Market, By Top 10 States

o   California

o   Texas

o   Florida

o   New York

o   Pennsylvania

o   Illinois

o   Ohio

o   Georgia

o   North Carolina

o   Michigan

o   Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in the United States organic food market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

• Detailed list of distributors and dealers across all major regions of the United States.

Company Information

• Detailed analysis and profiling of additional market players (up to five).