United States Organic Food Market to Grow at a CAGR of 13.83% in the Forecast Period
Growing health-conscious consumers
and increasing willingness to spend on premium products are driving the United
States organic food market.
According to TechSci Research report, “United
States Organic Food Market By Product Type (Organic Fruits &
Vegetables, Organic Meat, Poultry & Dairy, Organic Processed Food, Organic
Beverages, Organic Bread & Bakery, Others (Spices, Pulses, Cereals &
Food Grains etc.)), By Distribution Channel (Hypermarket/Supermarket ,
Specialty Stores, Grocery Stores, E-Commerce, Others (Independent Stores,
Direct Selling)), By Region, By Top 10 States, Competition Forecast &
Opportunities, 2026”, the United States organic food market stood at USD59.28
billion in 2020 and is projected to cross over USD125.65 billion by 2026F with
the CAGR of 13.83% by 2026F.
Growth in the market can be attributed
to increasing health, fitness, and well-being concerns among people, a growing
number of chemical poisoning cases, rising awareness regarding the harmful
effects of pesticide residues in food and its impact on health. The market
growth can also be attributed to the government initiatives through various
subsidies, and an increasing number of organic stores.
Furthermore, customers prefer
organically produced food due to their rising concerns for health, the
environment, and animals' welfare, and they are ready to pay a higher price for
it. The belief that organic products are healthier pushes customers to buy more
organic products, especially among younger consumers who desire better food
options and are concerned about pesticides, hormones, GMOs, and antibiotics, as
well as avoid highly processed food and artificial additives.
Organic consumers lead a
very active lifestyle. They're part of a group of consumers who are both active
and influential. Young consumers are most likely to buy organic products. In
addition to it, millennials also are looking for healthier food. Their desire
to change their eating habits, which motivates them to opt for organic food.
People are being encouraged to adopt a certain lifestyle through rising media
coverage of food trends and healthy eating, including bloggers on social media
platforms such as Instagram.
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19 market data Figures spread through 70 pages and an in-depth TOC on "United States Organic Food Market"
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The United States organic food market consists of the following
segments, by product type, by distribution channel, by region, by top 10
states, and by company. In terms of product type, the United States organic
food market is divided into organic fruits & vegetables, organic meat,
poultry & dairy, organic processed food, organic beverages, organic bread
& bakery, and others.
Among them, organic fruits & vegetables segment dominates the
organic food market owing to increasing health concerns among people. Organic
beverages are also growing owing to the rise in consumption of Non-GMO
(Genetically Modified Organism) drinks and the shift of consumers' preference
from caffeinated to organic drinks. The organic beverage includes the following
health benefits like the low chance of diabetes, longer life expectancy, and
reduced health-related diseases.
The rising trend of having healthy drinks
along with healthy supplementary diets has further fueled the market growth. Furthermore, rising
interest of consumers towards the consumption of clean labeled products and
awareness towards the benefits of consuming organic beverages is driving
the organic beverage market. In addition
to it, due to increasing awareness related to various side effects of consuming
alcoholic drinks people nowadays have started sifting towards organic alcoholic
drinks.
In terms of distribution channel, the United States organic food market
is divided into hypermarket/supermarket, specialty stores, grocery stores, e-commerce,
and others. Among them, e-commerce channel is the second fastest growing in the
United States organic food
market due to increasing online delivery facility by organic certified
companies in United States.
In terms of region, the United States organic food market is divided
into South, West, Northeast, and Midwest. Among these, the Midwest region of
the United States is the fastest-growing due to the increasing presence of
organic certified stores in the various countries of the Midwest region. Some
of the major players operating in the United States organic food market are
Sprouts Farmers Market, Inc., General
Mills, Inc., Danone North America Public Benefit Corporation (Danone North
America), The Hain Celestial Group, Inc., Organic Valley, and others.
To remain competitive in the market companies are continuously involved
in new product development and launches, mergers & acquisitions, involving
new strategic alliances. For example, to expand its business, organic food
company named Danone has acquired WhiteWave Foods Co. which specializes in
organic, plant-based food and beverages brands, such as Silk almond milk and
Earthbound Farm organic salad. After acquisitions Danone’s offerings increased
in the natural and organic food category.
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“United States organic food market is anticipated to register healthy
growth during forecast period. Unlike conventional food, organic food products
are produced without using any kind of pesticides or fertilizers, which results
in high cost of these products. Although high prices of organic food products
are a barrier for consumers, the United States organic food manufacturers are
working towards reducing the existing price difference between organic and
inorganic food. Moreover, as demand for organic food products increases,
product innovations and economies of scale would result in reduced cost of
production, further driving the consumption of organic food market over the
next five years.”, said
Mr. Karan Chechi, Research Director with TechSci Research, a research based
global management consulting firm.
“United States Organic Food
Market By Product Type (Organic Fruits & Vegetables, Organic Meat, Poultry
& Dairy, Organic Processed Food, Organic Beverages, Organic Bread &
Bakery, Others (Spices, Pulses, Cereals & Food Grains etc.)), By
Distribution Channel (Hypermarket/Supermarket , Specialty Stores, Grocery
Stores, E-Commerce, Others (Independent Stores, Direct Selling)), By Region, By
Top 10 States, Competition Forecast & Opportunities, 2026” has evaluated
the future growth potential of organic food market in the United States and
provides statistics and information on market structure, size, share and future
growth. The report is intended to provide cutting-edge market intelligence and
help decision makers take sound investment decision. Besides, the report also identifies
and analyzes the emerging trends along with essential drivers, challenges and
opportunities present in the United States organic food market.
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