Report Description

Forecast Period

2024-2028

Market Size (2022)

USD410 Million

CAGR (2023-2028)

12.10%

Fastest Growing Segment

Online

Largest Market

South Region


The United States non-alcoholic ready to drink beverages market is expected to grow during the forecast period owing to various factors such as rising demand from health-conscious consumers, increasing popularity of non-alcoholic beverages among millennial, and high demand from young consumers. Moreover, energy drinks are becoming increasingly popular due to their ability to improve performance alertness, as well as endurance. As a result, the demand for energy drinks is driving the growth of the non-alcoholic ready to drink beverages market in the United States.

United States Non-Alcoholic Ready To Drink Beverages Market Scope

Non-alcoholic ready to drink beverages are pre-packed, ready for consumption drinks without and alcohol content. Non-alcoholic ready to drink beverages constitute of a wide range of refreshments and functional beverages, which includes fruit and vegetable juice, sports and energy drinks, carbonated soft drinks, dairy beverages, ready to drink tea and coffee, non-alcoholic wine, non-alcoholic beer, and others. Based on the sales channel, non-alcoholic ready to drink beverages are available on supermarket/hypermarket, departmental store, convenience store, online, and non retail.  

United States Non-Alcoholic Ready To Drink Beverages Market Overview

The market for non-alcoholic ready to drink beverages in the United States is expected to grow due to increasing health-consciousness of consumers and their preference for unique and different flavors. The expansion of functional drinks, such as sport drinks and energy drinks, is also contributing to the rising demand, as more people are engaging in physical activity. Moreover, the increasing health awareness among consumers and the growing demand for ready to drink beverages from millennial are driving the non-alcoholic ready to drink beverages market in the United States. As the market landscape is constantly evolving, it is essential to stay updated with the latest trends and consumer preferences to identify and capitalize on opportunities effectively.

In 2022, the market expansion from 2021 to 2022 of non-alcoholic beverage in the United States had an annual growth rate of 20.6%, reaching USD 395 million. Moreover, according to data provided by Information Resources Inc., the juice drinks segment brought in USD 7.88 billion in sales in 2022, an increase of 4.8 percent from previous year. The volume for this segment remained relatively stable at 0.7% of sales.

United States Non-Alcoholic Ready To Drink Beverages Market Drivers

Due to the rising consumer preference toward physical and health-related fitness activities is a major factor boosting the demand for non-alcoholic ready to drink beverages. Major consumer segment prefer energy drinks due to their claims of improving endurance, performance, and alertness. Thus, various companies operating in this market is focusing in providing zero-calorie and low-sugar drinks to meet the increasing demand from consumers in the United States. Consumers are becoming more experimental to try food & beverages, which are healthy with nutrients. Most consumers, especially young generation's focus has shifted to proper nutritional intake, and most consumers have shifted toward healthier beverage drinks, including nutrients such as vitamin- and mineral-infused functional water.

Moreover, non-alcoholic ready to drink beverages are gaining popularity among consumers with working lifestyles who want convenience, as they prefer ready-to-drink options that can be easily consumed on-the-go. In addition, concerns about the negative health effects of sugary drinks among consumers, have prompted to seek them lower-calorie and less-sugary alternatives. This has contributed to the growth of various non-alcoholic, low-sugar, and naturally sweetened beverage options. Thus, the demand for non-alcoholic ready to drink beverages in the United States is expected to increase during the forecast period.

United States Non-Alcoholic Ready To Drink Beverages Market Trends

Beverage companies continuously introduce new and innovative products to cater to changing consumer preferences. This includes the introduction of functional beverages such as energy drinks, enhanced water, and novel flavor combinations to keep the market fresh and interesting. Moreover, with the growing trend of plant-based diets among consumers and increased awareness of lactose intolerance and dairy-related environmental concerns, there is a growing demand for plant-based and non-dairy ready to drink beverages. This includes plant-based milk alternatives such as almond milk, oat milk, soy milk, as well as innovative plant-based protein shakes and beverages.

Manufacturers are emphasizing eco-friendly practices in their packaging to attract eco-conscious consumers. As environmentally-conscious consumers are looking for beverages with sustainable packaging materials, such as recyclable or biodegradable containers. Furthermore, companies are experimenting with unique flavor profiles and combinations to cater to adventurous consumers. This includes exotic fruit flavors, herbal infusions, and unexpected pairings that provide novel taste experiences. For instance, in 2022, Red Bull launched its limited-edition strawberry and apricot-flavored extension energy drinks in single cans in the United States. Moreover, the Coca-Cola Company, Keurig Dr Pepper, and PepsiCo have introduced consumers with more beverage options with low or no sugar, and currently nearly 60% beverages sold by these companies have no sugar at all, which includes carbonated soft drinks, teas, sports drinks, sparkling and flavored waters, and more. Hence, with the growing trends, the United States non-alcoholic ready to drink beverages market is expected to grow during the forecast period.

United States Non-Alcoholic Ready To Drink Beverages Market Challenges

One of the significant challenges in the ready to drink non-alcoholic beverages market in the United States is the ongoing shift in consumer preferences and behavior. This shift had several implications for the industry. Consumers are conscious of their health and wellness, leading to a growing demand for healthier beverages among consumers in the United States. This has resulted in a shift of consumers from sugary, high-calorie drinks toward low sugar content, natural ingredients beverages, and with additional benefits such as vitamins, minerals, and antioxidants. Moreover, the popularity of at-home beverage preparation, including homemade smoothies, cold brews, and other DIY concoctions, posed a challenge to the RTD beverages market. Consumers sought convenience, customization, and cost-effectiveness in preparing their drinks at home, potentially impacting the sales of ready-made beverages.

Furthermore, the growth of e-commerce and digital platforms changed consumer purchasing behavior. More consumers were buying groceries and beverages online, challenging traditional distribution channels, and requiring beverage companies to adapt their sales and marketing strategies accordingly. Thus, companies need to address these challenges by prioritizing innovation, invest in sustainable practices, and adapt their strategies to cater to changing consumer preferences.

Recent Developments

  • In July 2022, PepsiCo opened its largest United States bottling plant in Colorado. The proposed facility aim to achieve 100% renewable electricity, best-in-class water efficiency, and reduced virgin plastic use. The facility will produce many products such as Pepsi, Pepsi Zero Sugar, Gatorade, bubly, Rockstar, Propel, and Muscle Milk.
  • In 2023, Molson Coors introduced its three-strong non-alcoholic ready-to-drink cocktail in the United States, along with LA Libations, the California-based beverage incubator. The three cocktail flavors are Lemon Mint, Fire Pineapple, and Spice Mandarin, which are inspired by popular cocktails and appeal to the majority of consumers in the United States.

Market Opportunities

The non-alcoholic ready-to-drink beverage market in the United States is experiencing significant growth and presenting several opportunities. Brands can explore innovative combinations and unique tastes to capture the attention of consumers seeking novel experiences as consumers demand wide range of flavors and ingredients. Moreover, with the growing interest in beverages that provide additional health benefits, such as energy-enhancing, immunity-boosting, or stress-reducing properties, companies can expand their revenue by expanding their product portfolio in the United States, which will surge the market for non-alcoholic ready to drink beverages in the United States during the forecast period. Moreover, consumers appreciate convenient and on-the-go packaging options, such as cans, bottles, and tetra packs. Brands that offer easy-to-carry, resealable, and sustainable packaging can gain a competitive edge. Companies have an opportunity to reach broader audience, especially those seeking unique or niche products by expanding their business on e-commerce and direct-to-consumer sales channels.

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Market Segmentation

The United States non-alcoholic ready to drink beverages market is segmented based on product type, sales channel, and region. Based on type, the market is fragmented into carbonated soft drinks, juices, dairy-based beverages, sports & energy drinks, and others (tea and coffee, non-alcoholic beer, non-alcoholic wine, etc.). On the basis of sales channel, the market is divided into supermarket/hypermarket, departmental store, convenience store, online, and non retail. On the basis of region, the market is fragmented into South, West, Midwest, and Northeast.

Company Profiles

PepsiCo Inc., The Coca Cola Company, Dr. Pepper Snapple Group, Inc., Cott Beverages Inc., National Beverages Corporation, Monster Beverages Corporation, Nestlé Waters North America, Inc., Monster Beverage Corp., Reed's, Inc., National Beverage Corp., are some of the major players in the United States non-alcoholic ready to drink beverages market.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Value in USD Million, Value in Thousands, CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Product Type

Sales Channel

Region

Regional scope

South, Midwest, West, Northeast

Key Companies Profiled

PepsiCo Inc., The Coca Cola Company, Dr. Pepper Snapple Group, Inc., Cott Beverages Inc., National Beverages Corporation, Monster Beverages Corporation, Nestlé Waters North America, Inc., Monster Beverage Corp., Reed's, Inc., National Beverage Corp.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Report Scope:

In this report, the United States non-alcoholic ready to drink beverages market has been segmented by the following categories, in addition to the industry trends which have been detailed below:

  • United States Non-Alcoholic Ready To Drink Beverages Market, By Product Type:
    • Carbonated Soft Drinks
    • Juices
    • Dairy-based Beverages
    • Sports & Energy Drinks
    • Others (Tea and Coffee, Non-Alcoholic Beer, Non-Alcoholic Wine, etc.)
  • United States Non-Alcoholic Ready To Drink Beverages Market, By Sales Channel:
    • Supermarket/Hypermarket
    • Departmental Store
    • Convenience Store
    • Online
    • Non Retail
  • United States Non-Alcoholic Ready To Drink Beverages Market, By Region:
    • South
    • West
    • Mid-West
    • North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States non-alcoholic ready to drink beverages market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

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Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Data Triangulation & Validation

2.6.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Impact of COVID-19 on United States Non-Alcoholic Ready To Drink Beverages

5.    Voice of Customer Analysis

5.1.  Brand Awareness

5.2.  Factors Influencing Purchase Decision

5.3.  Challenges Faced After Purchase

6.    United States Non-Alcoholic Ready To Drink Beverages Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value & Volume

6.2.  Market Share & Forecast

6.2.1. By Product Type Market Share Analysis (Carbonated Soft Drinks, Juices, Dairy-based Beverages, Sports & Energy Drinks, Others (Tea and Coffee, Non-Alcoholic Beer, Non-Alcoholic Wine, etc.))

6.2.2. By Sales Channel Market Share Analysis (Supermarket/Hypermarket, Departmental Store, Convenience Store, Online, Non Retail)

6.2.3. By Regional Market Share Analysis

6.2.3.1.        South Market Share Analysis

6.2.3.2.        Midwest Market Share Analysis

6.2.3.3.        West Market Share Analysis

6.2.3.4.        Northeast Market Share Analysis

6.2.4. By Top 5 Companies Market Share Analysis, Others (2022)

6.3.  United States Non-Alcoholic Ready To Drink Beverages Market Mapping & Opportunity Assessment

6.3.1. By Product Type Market Mapping & Opportunity Assessment

6.3.2. By Sales Channel Market Mapping & Opportunity Assessment

6.3.3. By Regional Market Mapping & Opportunity Assessment

7.    United States Carbonated Soft Drinks Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value & Volume

7.2.  Market Share & Forecast

7.2.1. By Type Market Share Analysis (Regular, Diet)

7.2.2. By Sales Channel Market Share Analysis

8.    United States Juices Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value & Volume

8.2.  Market Share & Forecast

8.2.1. By Type Market Share Analysis (Fruit, Vegetable, Mix)

8.2.2. By Sales Channel Market Share Analysis

9.    United States Dairy-based Beverages Market Outlook

9.1.  Market Size & Forecast

9.1.1. By Value & Volume

9.2.  Market Share & Forecast

9.2.1. By Type Market Share Analysis (Milk, Buttermilk, Yoghurt Drink)

9.2.2. By Sales Channel Market Share Analysis

10.  United States Sports & Energy Drinks Market Outlook

10.1.   Market Size & Forecast         

10.1.1.              By Value & Volume

10.2.   Market Share & Forecast

10.2.1.              By Type Market Share Analysis (Sport Drinks, Energy Drinks)

10.2.2.              By Sales Channel Market Share Analysis

11.  Market Dynamics

11.1.   Drivers

11.1.1.              Growing Demand for Convenience and Ready To Go Drinks

11.1.2.              Shift Away from Sugary Beverages

11.1.3.              Increasing Demand of Sport and Energy Drinks

11.2.   Challenges

11.3.   High Price and Competition

11.4.   Evolving Standard & Regulations

12.  Impact of COVID-19 on United States Non-Alcoholic Ready To Drink Beverages Market

12.1.   Impact Assessment Model    

12.1.1.              Key Segments Impacted

12.1.2.              Key Regions Impacted

13.  Market Trends & Developments

13.1.   Growing Awareness Of Health And Wellness Drinks

13.2.   Integration with Established E-Commerce Platforms

13.3.   Innovation and New Product Development

13.4.   Rise of Non-Alcoholic Drinks

13.5.   Rising Preferences for Healthier And Immunity-Boosting Beverages

14.  Porter’s Five Forces Model

14.1.   Competitive Rivalry

14.2.   Bargaining Power of Buyers

14.3.   Bargaining Power of Suppliers

14.4.   Threat of New Entrants

14.5.   Threat of Substitutes

15.  SWOT Analysis

15.1.   Strengths

15.2.   Weaknesses

15.3.   Opportunities

15.4.   Threats

16.  United States Economic Profile

17.  Competitive Landscape

17.1.1.              PepsiCo Inc.

17.1.1.1.     Company Details

17.1.1.2.     Product

17.1.1.3.     Financial (As Reported)

17.1.1.4.     Key market Focus & Geographical Presence

17.1.1.5.     Recent Developments

17.1.1.6.     Key Management Personnel

17.1.2.              The Coca Cola Company

17.1.2.1.     Company Details

17.1.2.2.     Product

17.1.2.3.     Financial (As Reported)

17.1.2.4.     Key market Focus & Geographical Presence

17.1.2.5.     Recent Developments

17.1.2.6.     Key Management Personnel

17.1.3.              Dr. Pepper Snapple Group, Inc.

17.1.3.1.     Company Details

17.1.3.2.     Product & Services

17.1.3.3.     Key market Focus & Geographical Presence

17.1.3.4.     Recent Developments

17.1.3.5.     Key Management Personnel

17.1.4.              Cott Beverages Inc.

17.1.4.1.     Company Details

17.1.4.2.     Product

17.1.4.3.     Key market Focus & Geographical Presence

17.1.4.4.     Recent Developments

17.1.4.5.     Key Management Personnel

17.1.5.              National Beverages Corporation

17.1.5.1.     Company Details

17.1.5.2.     Products

17.1.5.3.     Key market Focus & Geographical Presence

17.1.5.4.     Recent Developments

17.1.5.5.     Key Management Personnel

17.1.6.              Monster Beverages Corporation

17.1.6.1.     Company Details

17.1.6.2.     Products

17.1.6.3.     Key market Focus & Geographical Presence

17.1.6.4.     Recent Developments

17.1.6.5.     Key Management Personnel

17.1.7.              Nestlé Waters North America, Inc.

17.1.7.1.     Company Details

17.1.7.2.     Products

17.1.7.3.     Financial (As Reported)

17.1.7.4.     Key market Focus & Geographical Presence

17.1.7.5.     Recent Developments

17.1.7.6.     Key Management Personnel

17.1.8.              Monster Beverage Corp.

17.1.8.1.     Company Details

17.1.8.2.     Products

17.1.8.3.     Key market Focus & Geographical Presence

17.1.8.4.     Recent Developments

17.1.8.5.     Key Management Personnel

17.1.9.              Reed's, Inc.

17.1.9.1.     Company Details

17.1.9.2.     Products

17.1.9.3.     Key market Focus & Geographical Presence

17.1.9.4.     Recent Developments

17.1.9.5.     Key Management Personnel

17.1.10.            National Beverage Corp.

17.1.10.1.   Company Details

17.1.10.2.   Product

17.1.10.3.   Key market Focus & Geographical Presence

17.1.10.4.   Recent Developments

17.1.10.5.   Key Management Personnel

18.  Strategic Recommendations

18.1.   Key Focus Areas

18.2.   Target Product Type

18.3.   Target Sales Channel

19.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

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Introduction of plant-based and non-dairy beverages, drinks with low/no sugar and natural sweeteners, innovative flavors, and combinations are various trends in the United States non-alcoholic ready to drink beverages market.

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The market for non-alcoholic ready to drink beverages in the United States is witnessing high demand owing to various factors such as growing awareness of health and wellness and increasing demand for ready-to-drink options that can be easily consumed on-the-go, offering of single-serve packaging.

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Price sensitivity among consumers, evolving regulations, and maintaining compliance added complexity to product development and marketing are some of the challenges faced by the United States non-alcoholic ready to drink beverages market.

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PepsiCo Inc., The Coca Cola Company, Dr. Pepper Snapple Group, Inc., Cott Beverages Inc., National Beverages Corporation, Monster Beverages Corporation, Nestlé Waters North America, Inc., Monster Beverage Corp., Reed's, Inc., and National Beverage Corp. are some of the leading players in the United States non-alcoholic ready to drink beverages market.

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Parvati Sharma

Account Manager BD
Press Release

United States Non-Alcoholic Ready To Drink Beverages Market to be Dominated by Carbonated Soft Drinks During the Forecast Period

Aug, 2023

The United States non-alcoholic ready to drink beverages market is witnessing high growth due to the rising demand among health-conscious population and the increasing popularity of non-alcoholic bev