The United States lingerie market size
is anticipated to grow at a CAGR of 6% during the forecast period. Women's
lingerie is made of breathable, smooth, sheer, and stretchy materials. The
women's lingerie market can be divided into four categories: shapewear,
brassieres, and knickers or panties. The materials used in women's underwear,
such as satin, cotton, silk, and nylon, are distinctive.
Over the forecast period, the market is
anticipated to be driven by the rising millennial population, rising spending
power among women, and growing awareness of the best fit. The US market has
also been driven by the expanding availability of a wide range of products in
numerous designs for sports, bridal wear, and everyday wear. The rising desire
among women to emphasize they are natural beauty is another factor contributing
to the growth of the American lingerie industry.
The anticipated period is expected to
boost the United States lingerie
market due to the constantly shifting consumer demands for stylish and cutting-edge
clothing products. In the upcoming year, it is anticipated that factors such as
rise in the proportion of financially independent women and the expansion of
sales channels will help drive the lingerie market in the United States. Other
factors that will contribute to the market growth during the forecast period
include the expanding organized retail and e-commerce sectors, the young
generation's shifting preferences, the popularity of branded lingerie wear.
Fast-Changing Consumer Preferences for
Fashionable Apparel Products Fuels the Market Growth
The term "lingerie" is
frequently used with the intent to imply that the clothing is beautiful and
current. The world is being led by the rapid development of information
technology and internationalization by information about the newest and most
popular products on the market. Because of this, consumers who shop in the
lingerie market are familiar with the latest trends in the fashion world.
Additionally, the popularity of social
media is hastening changes in consumer preferences for apparel goods like lingerie. Most market
participants display and sell their products online to broaden their customer
base because a wide range of consumers prefer doing so to save time. As fashion
directly impacts consumer preferences and demands change, branded apparel
companies are also concentrating on launching cutting-edge lingerie products.
These elements are having a positive impact on the lingerie market in the
United States.
New Product Launches Fuels the Market Growth
Manufacturers are launching new products
due to the high demand for these products in the United States. For instance,
to design bras that combine comfort, quality, and innovation, the US retailer
Chico's has announced the launch of the Bodify bra by its intimate's line,
Soma. A sophisticated, innovative bra called Bodify can adjust to fit a woman's
individual, varying body. Soma creates bras with solutions to eliminate the
everyday problems women have with bras.
Increasing Demand for Seamless Brassieres
Fuels the Market Growth
The market is expanding due to increased
product variety, rising consumer demand for premium-quality branded lingerie,
wide-ranging seamless brassiere briefs, and brassieres of the highest quality.
For instance, Kim Kardashian's shapewear company Skims has expanded its bra
no-show bra collection to provide a bra-less appearance under clothing. This
collection features a next-level mesh-engineered style with a seamless and raw
edge finish. It has been created with cutting-edge cup technology that brings
comfort in a delicate mesh fabrication that makes a weightless and seamless
style without sacrificing coverage and concealment.
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Market Segmentation
United States lingerie market is segmented into product type, pricing, distribution channel, region,
and company. Based on product type, the market is segmented into shape wear, lounge
wear, knickers & panties, bra, and others. Based on pricing, the market is
segmented into mass and premium. Based on distribution channels, the market is
segmented into hypermarkets/ supermarkets, independent retailers, online, and others.
Market Players
L
Brands, Inc., Victoria’s Secret Stores & Co., Honey Birdette, Hanesbrands
Inc., American Eagle Outfitters Inc., Jockey International, Inc., PVH Corp., Nike
Inc., adidas America, Inc., Hanky Panky Ltd. are the major market players in United States lingerie market.
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Attribute
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Details
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Base Year
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2021
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Historic
Data
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2017 – 2020
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Estimated
Year
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2022
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Forecast
Period
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2023 – 2027
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Quantitative
Units
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Revenue in USD
Million, and CAGR for 2017-2021 and 2022-2027
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Report Coverage
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Revenue forecast, company
share, competitive landscape, growth factors, and trends
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Segments Covered
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·
Product Type
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Pricing
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Distribution Channel
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Regional
scope
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South, West, Mid-West, North-East
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Key
companies profiled
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L Brands, Inc., Victoria’s Secret Stores
& Co., Honey Birdette, Hanesbrands Inc., American Eagle Outfitters Inc.,
Jockey International, Inc., PVH Corp., Nike Inc., adidas America, Inc., Hanky
Panky Ltd., etc.
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Customization
scope
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10% free report customization
with purchase. Addition or alteration to country, regional & segment
scope.
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Pricing and
purchase options
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Avail
customized purchase options to meet your exact research needs. Explore purchase options
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Delivery
Format
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PDF and Excel through Email (We can also provide the editable
version of the report in PPT/Word format on special request)
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Report Scope:
In this report, United States lingerie market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- United States Lingerie Market, By Product Type:
- Shape Wear
- Lounge Wear
- Knickers & Panties
- Bra
- Others
- United States Lingerie Market, By Pricing:
- United States Lingerie Market, By Distribution Channel:
- Hypermarkets/ Supermarkets
- Independent Retailers
- Online
- Others
- United States
Lingerie Market, By Region:
- South
- West
- Mid-West
- North-East
Competitive Landscape
Company Profiles: Detailed analysis of the major
companies present in United States lingerie market.
Available
Customizations:
With
the given market data, TechSci Research offers customizations according to a
company’s specific needs. The following customization options are available for
the report:
Company
Information
- Detailed analysis and profiling of additional
market players (up to five).
United States Lingerie Market is an upcoming report to be released soon.
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release, please contact us at [email protected]