The United States lingerie market size
is anticipated to grow at a CAGR of 6% during the forecast period. Women's
lingerie is made of breathable, smooth, sheer, and stretchy materials. The
women's lingerie market can be divided into four categories: shapewear,
brassieres, and knickers or panties. The materials used in women's underwear,
such as satin, cotton, silk, and nylon, are distinctive.
Over the forecast period, the market is
anticipated to be driven by the rising millennial population, rising spending
power among women, and growing awareness of the best fit. The US market has
also been driven by the expanding availability of a wide range of products in
numerous designs for sports, bridal wear, and everyday wear. The rising desire
among women to emphasize they are natural beauty is another factor contributing
to the growth of the American lingerie industry.
The anticipated period is expected to
boost the United States lingerie
market due to the constantly shifting consumer demands for stylish and cutting-edge
clothing products. In the upcoming year, it is anticipated that factors such as
rise in the proportion of financially independent women and the expansion of
sales channels will help drive the lingerie market in the United States. Other
factors that will contribute to the market growth during the forecast period
include the expanding organized retail and e-commerce sectors, the young
generation's shifting preferences, the popularity of branded lingerie wear.
Fast-Changing Consumer Preferences for
Fashionable Apparel Products Fuels the Market Growth
The term "lingerie" is
frequently used with the intent to imply that the clothing is beautiful and
current. The world is being led by the rapid development of information
technology and internationalization by information about the newest and most
popular products on the market. Because of this, consumers who shop in the
lingerie market are familiar with the latest trends in the fashion world.
Additionally, the popularity of social
media is hastening changes in consumer preferences for apparel goods like lingerie. Most market
participants display and sell their products online to broaden their customer
base because a wide range of consumers prefer doing so to save time. As fashion
directly impacts consumer preferences and demands change, branded apparel
companies are also concentrating on launching cutting-edge lingerie products.
These elements are having a positive impact on the lingerie market in the
United States.
New Product Launches Fuels the Market Growth
Manufacturers are launching new products
due to the high demand for these products in the United States. For instance,
to design bras that combine comfort, quality, and innovation, the US retailer
Chico's has announced the launch of the Bodify bra by its intimate's line,
Soma. A sophisticated, innovative bra called Bodify can adjust to fit a woman's
individual, varying body. Soma creates bras with solutions to eliminate the
everyday problems women have with bras.
Increasing Demand for Seamless Brassieres
Fuels the Market Growth
The market is expanding due to increased
product variety, rising consumer demand for premium-quality branded lingerie,
wide-ranging seamless brassiere briefs, and brassieres of the highest quality.
For instance, Kim Kardashian's shapewear company Skims has expanded its bra
no-show bra collection to provide a bra-less appearance under clothing. This
collection features a next-level mesh-engineered style with a seamless and raw
edge finish. It has been created with cutting-edge cup technology that brings
comfort in a delicate mesh fabrication that makes a weightless and seamless
style without sacrificing coverage and concealment.