The United States lingerie market size is anticipated to grow at a CAGR of 6% during the forecast period. Women's lingerie is made of breathable, smooth, sheer, and stretchy materials. The women's lingerie market can be divided into four categories: shapewear, brassieres, and knickers or panties. The materials used in women's underwear, such as satin, cotton, silk, and nylon, are distinctive.

Over the forecast period, the market is anticipated to be driven by the rising millennial population, rising spending power among women, and growing awareness of the best fit. The US market has also been driven by the expanding availability of a wide range of products in numerous designs for sports, bridal wear, and everyday wear. The rising desire among women to emphasize they are natural beauty is another factor contributing to the growth of the American lingerie industry.

The anticipated period is expected to boost the United States lingerie market due to the constantly shifting consumer demands for stylish and cutting-edge clothing products. In the upcoming year, it is anticipated that factors such as rise in the proportion of financially independent women and the expansion of sales channels will help drive the lingerie market in the United States. Other factors that will contribute to the market growth during the forecast period include the expanding organized retail and e-commerce sectors, the young generation's shifting preferences, the popularity of branded lingerie wear.

Fast-Changing Consumer Preferences for Fashionable Apparel Products Fuels the Market Growth

The term "lingerie" is frequently used with the intent to imply that the clothing is beautiful and current. The world is being led by the rapid development of information technology and internationalization by information about the newest and most popular products on the market. Because of this, consumers who shop in the lingerie market are familiar with the latest trends in the fashion world.

Additionally, the popularity of social media is hastening changes in consumer preferences for apparel goods like lingerie. Most market participants display and sell their products online to broaden their customer base because a wide range of consumers prefer doing so to save time. As fashion directly impacts consumer preferences and demands change, branded apparel companies are also concentrating on launching cutting-edge lingerie products. These elements are having a positive impact on the lingerie market in the United States.

New Product Launches Fuels the Market Growth

Manufacturers are launching new products due to the high demand for these products in the United States. For instance, to design bras that combine comfort, quality, and innovation, the US retailer Chico's has announced the launch of the Bodify bra by its intimate's line, Soma. A sophisticated, innovative bra called Bodify can adjust to fit a woman's individual, varying body. Soma creates bras with solutions to eliminate the everyday problems women have with bras.

Increasing Demand for Seamless Brassieres Fuels the Market Growth

The market is expanding due to increased product variety, rising consumer demand for premium-quality branded lingerie, wide-ranging seamless brassiere briefs, and brassieres of the highest quality. For instance, Kim Kardashian's shapewear company Skims has expanded its bra no-show bra collection to provide a bra-less appearance under clothing. This collection features a next-level mesh-engineered style with a seamless and raw edge finish. It has been created with cutting-edge cup technology that brings comfort in a delicate mesh fabrication that makes a weightless and seamless style without sacrificing coverage and concealment.