The United States energy
drink market is expected to be valued at USD21.01 billion in 2026F and is
expected to grow at an increasing rate of over 6.87% during the forecast
period. Carbonated beverages, fruit and vegetable juices, bottled water, sports
drinks, beverage concentrates, ready-to-drink tea, and ready-to-drink coffee
are all included in the soft drink category, which also includes energy drinks.
Within the United States, it has been analyzed that energy drinks are quite
famous among teens and young adults with multivitamins. In addition, the rising
population, and the increasing preference of people towards flavored and
energy-boosting drinks are stimulating the market in the forecast period.
Energy drinks are beverages
that contain high level of stimulants, caffeine, sugar, supplements such as
vitamins, etc. It is believed that energy drinks can enhance mental alertness
and physical performance, by providing instantaneous energy, along with mental
and physical stimulation. Over past years, combined use of alcohol and energy
drinks became popular among college students and adults which result in
increased demand for energy drinks. In addition, the United States is a hub for
sports events therefore, energy drinks are largely used in these events causing
the high rise in demand. The market for energy drinks is driven by rising
health awareness and by the widespread popularity of the benefits of energy
The United States energy
drink market is bifurcated into product type, target customer, distribution
channel, and region. Based on product type, the United States energy drinks market
is further fragmented into a non-organic and organic energy drink. Out of
which, the non-organic energy drink segment holds the majority of share, approximately
73% in 2020. This is mainly due to the high initial market penetration. Even
the non-organic energy drinks, are easily available within the nearby stores
and markets, and are relatively cheaper than the organic energy drinks. However,
in the forecast years, the organic energy drink segment is expected to be the
fastest-growing product type segment, as consumers are paying attention towards
organic energy drinks which contain natural ingredients such as fruit juice and
has low or zero sugar. For instance, Red Bull has launched its new edition “Red
Bull Summer Edition” which consists of dragon fruit extract to keep the body
energized and refreshed. Growing consumer trend towards the value of organic
beverages in their dietary habits has had a positive effect on the industry's
demand for the segment.
Based on target customers,
the United States energy drinks market is categorized into adults, teenagers,
and geriatric population. Among these, the adult segment has the largest target
consumer segment with a market share of around 55% in 2020. This is because
there is a growing population of working people and athletes, they need energy
drink to keep themselves ongoing. The teenager category has been projected to
observe moderate growth and penetration in the United States energy drink
market, which will further enhance the market growth over the forecast period.
The major players
operating in the energy drink market are Monster Beverage Corporation, Red Bull
North America, Inc., PepsiCo, Inc. (Gatorade), Nestlé USA, Inc. (Milo), Keurig
Dr Pepper Inc. (Venom, Xyience Energy), The Coca Cola Company (Powerade),
AriZona Beverages USA, LLC (Rx Energy), Campbell Soup Company (V8 Energy),
National Beverage Corp. (Rip It), and Vital Pharmaceuticals, Inc. (VPX Bang). These
major companies are constantly focused on the development of advanced packaging
and launching of new low sugar fruit base energy drink to remain competitive in
the energy drink market.
Years considered for this report:
Historical Years: 2016-2019
Base Year: 2020
Estimated Year: 2021E
Forecast Period: 2022F-2026F
Objective of the
analyze and estimate the market size of the United States energy drink market
from 2016 to 2020.
estimate and forecast the market size of the United States energy drink market
from 2021E to 2026F and growth rate until 2026F.
classify and forecast the United States energy drink market based on the
product type, target customer, distribution channel, and regional
examine competitive developments such as expansions, new product launches,
mergers & acquisitions, etc., in the United States energy drink market.
identify the dominant region or segment in the United States energy drink market.
identify drivers and challenges for the United States energy drink market.
identify and analyze the profile of leading players operating in the United
States energy drink market.
identify key sustainable strategies adopted by market players in the United
States energy drink market.
Click here to download the sample
TechSci Research performed both primary as well as
exhaustive secondary research for this study. Initially, TechSci Research
sourced a list of manufacturers across the country. Subsequently, TechSci
Research conducted primary research surveys with the identified companies.
While interviewing, the respondents were also enquired about their competitors.
Through this technique, TechSci Research could include the manufacturers which
could not be identified due to the limitations of secondary research. TechSci Research
analyzed the manufacturers and presence of all major players across the United
TechSci Research calculated the market size of the United
States energy drink market using a top-down
approach in the overall market, bottom-up approach in the regional market,
wherein data for various segments was recorded and forecast for the future
years. TechSci Research sourced these values from the industry experts and
company representatives and externally validated them through analyzing
historical data of these product types and other segments for getting an
appropriate, overall market size. Various secondary sources such as company
websites, news articles, press releases, company annual reports, investor
presentations, and financial reports were also studied by TechSci Research.
Key Target Audience:
- Market research and
- Government bodies such as
regulating authorities and policy makers.
- Organizations, forums, and
alliances related to energy drink.
The study is useful in providing answers
to several critical questions that are important for the industry stakeholders
such as manufacturers, suppliers and partners, end users, etc., besides
allowing them in strategizing investments and capitalizing on market
In this report, United States energy drink market has been segmented
into following categories, in addition to the industry trends which have also
been detailed below:
- United States Energy Drink Market, By Product
- United States Energy Drink Market, By
- Geriatric Population
- United States Energy Drink Market, By Distribution
- Non-Store Based
- United States Energy Drink Market, By Region:
Company Profiles: Detailed analysis of the major
companies present in United States energy drink market.
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
analysis and profiling of additional market players (up to five).