United States Energy Drink Market, By Product Type (Organic, Conventional), By End User (Teenagers, Adults, and Geriatric Population), By Distribution Channel (Online, Hypermarket/Supermarkets, Departmental Stores, and Others), By Packaging (Cans, Bottles), By Region, Competition, Forecast & Opportunities, 2018-2028F

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Summary

Report Description

The United States Energy Drink market is expected to be driven in the anticipated period due to several factors such as introducing a variety of energy drink option, including sugar free, natural, and organic, has contributed to a diversification of product offerings, which has enabled consumers to remain interested and attracted to the market.

United States Energy Drink Market Scope

An energy drink is a type of beverage that is formulated to provide an instant boost in energy, increased alertness, and improved concentration among consumers. These drinks typically contain ingredients such as caffeine, taurine, B-vitamins, and other stimulants, which are intended to enhance physical and mental performance. Energy drinks are designed to combat fatigue and drowsiness, making them popular among individuals with busy lifestyles, students, athletes, and those who are seeking an extra energy boost during physical or mental activities.

United States Energy Drink Market Overview

The United States energy drink market has experienced substantial growth due to changing consumer lifestyles, effective marketing strategies, a shift towards healthier beverage choices, widespread availability, and continuous product innovation. These market drivers remain influential and dynamic, and the growth of the energy drink market is likely to continue upward in the forecasted period, making them desirable and easily recognizable to consumers.

The trend of product innovation and diversification contributes to the market's growth. Manufacturers continually introduce new flavors, ingredients, and functional additives to differentiate their products and meet consumer demands for variety and innovation. Whether it's organic and natural ingredients, low-calorie options, or beverages braced with zero sugar to cater to evolving consumer preferences.

Furthermore, the digitalization and e-commerce boom have significantly impacted the distribution and marketing strategies of energy drink brands. Online platforms have become a significant factor for reaching tech-savvy consumers, enabling targeted advertising and personalized marketing campaigns. Social media platforms, in particular, play a vital role in engaging with younger demographics and building brand loyalty through influencer marketing and interactive content.

United States Energy Drink Market Drivers

The energy drink market remains one of the significant performing segments in the overall beverages industry, driven by consumers’ widespread energy needs and the changing lifestyle of consumers. As the pace of modern life becomes faster and more demanding, consumers are looking for quick and convenient solutions to boost their energy levels and enhance focus and alertness. As a result, energy drinks have become a significant option for busy professionals, students, and those with active lifestyles, as they provide an immediate energy boost and combat exhaustion. As per the Energy Drink Statistics, in April 2023, in the United States of America, 25% of students drink alcohol along with energy drinks.

Furthermore, the availability and accessibility of energy drinks have a major driver for market growth. These products are widely distributed across various channels, including supermarkets, convenience stores, vending machines, and online platforms, making them easily accessible to consumers throughout the country. Around 11.6% of schools in the United States of America put Energy drinks for sale in school stores, snack bars as well as at vending machines, according to the Energy Drink Statistics.

Moreover, the growing fitness and sports culture in the United States has also been instrumental in propelling the energy drink market forward. Athletes and fitness enthusiasts often turn to energy drinks to improve their performance, endurance, and stamina during workouts and physical activities. These products offer not only an energy boost but also claim to aid in muscle recovery, further engaging health-conscious consumers.

United States Energy Drink Market Trends

In the United States, the energy drink market has seen a prominent trend that influenced consumer behavior, which includes increasing demand for healthier and functional energy drinks. As health consciousness continues to rise among consumers, there has been a growing preference for beverages with natural ingredients, reduced sugar content, and other benefits. This has led to the emergence of energy drinks formulated with organic components, plant-based extracts, and vitamins, catering to consumers seeking a more balanced and nourishing energy boost.

As the energy drink market continues to grow, both established and emerging brands trying to attract health-conscious customers with zero sugar, low calorie energy drinks that claims to boost energy level as well as adding electrolytes and other ingredients. The offerings include drinks from the well-known brand Celsius, which has an investment from PepsiCo and uses the marketing line “Celsius Live Fit.” This brand claims to use “healthier ingredients” such as green tea, ginger, and vitamins in its beverages. Similarly, in January 2023, beverages brand “Prime” launched a new energy drink called “Prime Energy’ which contains 200mg of caffeine and zero-sugar. The new drinks hold electrolytes and low calories and come in different flavors such as blue raspberry, tropical punch, lemon lime, orange, mango, and strawberry watermelon. As a result, manufacturers are continuously introducing new flavors, ingredients, and other extracts, to cater to different consumer preferences and requirements, thus driving the market demand during the forecasted periods.

United States Energy Drink Market Challenges

The market faces several challenges that impact its growth such as the increasing awareness and regulatory pressures regarding the safety and health implications of energy drinks among consumers. Concerns have been raised regarding the high caffeine content in these beverages, which can lead to potential health risks, especially when consumed excessively or in combination with other stimulants. As a result, all these factors are hindering the market growth over the forecasted periods.

Another hindrance in the United States energy drink market is the increasing competition from alternative beverages such as kombucha, green tea, herbal tea, and others. Consumers are looking for healthier and more natural options to traditional energy drinks, such as ready-to-drink teas, functional waters, and natural energy boosters like green tea or coffee. The diversification of the beverage market has led to a shift in consumer preferences away from traditional energy drinks, posing a challenge for energy drink players to retain and attract customers.


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Recent Development

  • In July 2023, the company ZOA teamed up with seven college athletes including Angel Reese, Hansel Enmanuel, and others, in order to reach wider consumer base.
  • In Feb 2022, Rockstar Energy Drink, a brand acquired by PepsiCo, launched energy drink is infused with hemp oil and vitamin B. The hemp infused drink is sugar-free and calorie-free, which is available in three flavors including raspberry-cucumber, blueberry, and passionfruit.

United States Energy Drink Market Opportunities

The United States Energy Drink market presents several opportunities that can drive growth and expansion for companies operating in the sector. One of the prime opportunities lies in the continued trend of product innovation and diversification. As consumer preferences evolve, there is immense potential for energy drink manufacturers to introduce new Flavors, formulations, and functional ingredients to cater to specific consumer needs and preferences. By offering a wide range of options, companies can target different demographics and occasions, further expanding their customer base.

Furthermore, the rise of e-commerce and digital marketing presents significant opportunities for energy drink market players to reach and engage with consumers effectively. Online platforms allow for targeted marketing campaigns, personalized promotions, and direct-to-consumer sales, enabling brands to connect with their audience in a more direct and efficient manner. Leveraging social media and influencer marketing can also help in building brand loyalty and raising brand awareness among consumers.

The growing trend of convenience and on-the-go consumption also benefits the energy drink market. With busy lifestyles and an increasing demand for portable refreshments, energy drinks are well-positioned to cater to the needs of consumers seeking quick and convenient energy-boosting solutions during their daily routines, work, or physical activities.

Moreover, collaborations and partnerships offer opportunities for energy drink companies to extend their brand reach and access new markets. Collaborating with athletes, sports teams, or other lifestyle brands can help increase brand visibility and credibility, tapping into specific consumer segments with shared common interests and values. For instances, in March 2023, Prime Hydration LLC collaborated with the Los Angeles Dodgers, a professional baseball team.

Market Segmentation

The United States energy drink market is segmented based on product, end user, distribution channel, packaging, region, and competitional landscape. Based on product the market is further fragmented into organic, conventional. Based on end user the market is segmented into teenagers, adult, and geriatric population. Based on distribution channel the market is further segmented into online, hypermarket/supermarket, departmental stores, direct sales, and others. Based on packaging the market is further divided into cans and bottles.

Company Profiles

PepsiCo, Inc., Monster Beverage Corporation, Red Bull Media House North America, Inc., Nestlé USA Inc., The Coca-Cola Company, AriZona Beverages USA, LLC., Campbell Soup Company (V8 Energy), National Beverage Corp., Vital Pharmaceuticals, Inc, Dr. Pepper/Seven Up, Inc. (Venom, Xyience Energy), are among the major market players in the United States Energy Drink market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, and CAGR for 2018-2022 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Product

·         End User

·         Distribution Channel

·         Packaging

·         Region

Regional Scope

South, Midwest, West, and Northeast

Key Companies Profiled

PepsiCo, Inc., Monster Beverage Corporation, Red Bull Media House North America, Inc., Nestlé USA Inc., The Coca-Cola Company, AriZona Beverages USA, LLC., Campbell Soup Company (V8 Energy), National Beverage Corp., Vital Pharmaceuticals, Inc, Dr. Pepper/Seven Up, Inc. (Venom, Xyience Energy)

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, the United States Energy Drink market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • United States Energy Drink Market, By Product:
    • Organic
    • Conventional
  • United States Energy Drink Market, By End User:
    • Teenager
    • Adults
    • Geriatric Population
  • United States Energy Drink Market, By Distribution Channel:
    • Online
    • Hypermarket/Supermarket
    • Departmental Stores
    • Direct Sales
    • Others
  • United States Energy Drink Market, By Packaging
    • Cans
    • Bottles
  • United States Energy Drink Market, By Region:
    • South
    • Midwest
    • West
    • Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States Energy Drink market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

United States Energy Drink Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Market)

4.1.  Brand Awareness

4.2.  Factors Influencing Purchase Decision

4.3.  Customer Satisfaction

4.4.  Challenges Faced After Purchase

5.    United States Energy Drink Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Product Market Share Analysis (Organic, Conventional)

5.2.2.    By End User Market Share Analysis (Teenagers, Adults, Geriatric Population)

5.2.3.    By Distribution Channel Market Share Analysis (Online, Hypermarket/Supermarket, Departmental Stores, Direct Sales, Others)

5.2.4.    By Packaging Market Share Analysis (Cans, Bottles)

5.2.5.    By Regional Market Share Analysis

5.2.5.1.        South Market Share Analysis

5.2.5.2.        Midwest Market Share Analysis

5.2.5.3.        West Market Share Analysis

5.2.5.4.        Northeast Market Share Analysis

5.2.6.    By Top 5 Companies Market Share Analysis, Others (2022)

5.3.  United States Energy Drink Market Mapping & Opportunity Assessment

5.3.1.    By Product Market Mapping & Opportunity Assessment

5.3.2.    By End User Market Mapping & Opportunity Assessment

5.3.3.    By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4.    By Packaging Market Mapping & Opportunity Assessment

5.3.5.    By Regional Market Mapping & Opportunity Assessment

6.    United States Organic Energy Drink Market Outlook

6.1.  Market Size & Forecast       

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By End User Market Share Analysis

6.2.2.    By Distribution Channel Market Share Analysis

6.2.3.    By Packaging Market Share Analysis

7.    United States Conventional Energy Drink Market Outlook

7.1.  Market Size & Forecast       

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By End User Market Share Analysis

7.2.2.    By Distribution Channel Market Share Analysis

7.2.3.    By Packaging Market Share Analysis

8.    Market Dynamics

8.1.  Drivers

8.1.1.    Increasing popularity among millennial.

8.1.2.    Development of new product.

8.1.3.    Rising demand for organic energy drink.

8.2.  Challenges

8.2.1.    High competition

8.2.2.    Availability of substitutes

9.    Impact of COVID-19 on United States Energy Drink Market

9.1.  Impact Assessment Model  

9.1.1.    Key Segments Impacted

9.1.2.    Key Regions Impacted

10. Market Trends & Developments

10.1.             Product Innovation and Marketing Strategies

10.2.             Increasing demand for instant energy boost products

10.3.             Ease of availability of the products

10.4.             Expanding collaborating with athletic

10.5.             Rising adoption of energy drink among consumers

11. Porter’s Five Forces Model

11.1.             Competitive Rivalry

11.2.             Bargaining Power of Buyers

11.3.             Bargaining Power of Suppliers

11.4.             Threat of New Entrants

11.5.             Threat of Substitutes

12. SWOT Analysis

12.1.             Strength

12.2.             Weakness

12.3.             Opportunities

12.4.             Threat

13. United States Economic Profile

14. Policy & Regulatory Landscape

15. Competitive Landscape

15.1.             Company Profiles

15.1.1. PepsiCo Inc.

15.1.1.1.     Company Details

15.1.1.2.     Products & Services

15.1.1.3.     Financial (As per availability)

15.1.1.4.     Key Market Focus

15.1.1.5.     Recent Development

15.1.1.6.     Key Management Personnel

15.1.2. Monster Beverage Corporation

15.1.2.1.     Company Details

15.1.2.2.     Products & Services

15.1.2.3.     Financial (As per availability)

15.1.2.4.     Key Market Focus

15.1.2.5.     Recent Development

15.1.2.6.     Key Management Personnel

15.1.3. Red Bull Media House North America, Inc.

15.1.3.1.     Company Details

15.1.3.2.     Products & Services

15.1.3.3.     Financial (As per availability)

15.1.3.4.     Key Market Focus

15.1.3.5.     Recent Development

15.1.3.6.     Key Management Personnel

15.1.4. Nestlé USA Inc.

15.1.4.1.     Company Details

15.1.4.2.     Products & Services

15.1.4.3.     Financial (As per availability)

15.1.4.4.     Key Market Focus

15.1.4.5.     Recent Development

15.1.4.6.     Key Management Personnel

15.1.5. The Coca-Cola Company

15.1.5.1.     Company Details

15.1.5.2.     Financial (As per availability)

15.1.5.3.     Key Market Focus

15.1.5.4.     Recent Development

15.1.5.5.     Key Management Personnel

15.1.6. AriZona Beverages USA, LLC.

15.1.6.1.     Company Details

15.1.6.2.     Products & Services

15.1.6.3.     Financial (As per availability)

15.1.6.4.     Key Market Focus

15.1.6.5.     Recent Development

15.1.6.6.     Key Management Personnel

15.1.7. Campbell Soup Company (V8 Energy)

15.1.7.1.     Company Details

15.1.7.2.     Products & Services

15.1.7.3.     Financial (As per availability)

15.1.7.4.     Key Market Focus

15.1.7.5.     Recent Development

15.1.7.6.     Key Management Personnel

15.1.8. National Beverage Corp.

15.1.8.1.     Company Details

15.1.8.2.     Products & Services

15.1.8.3.     Financial (As per availability)

15.1.8.4.     Key Market Focus

15.1.8.5.     Recent Development

15.1.8.6.     Key Management Personnel

15.1.9. Vital Pharmaceuticals, Inc

15.1.9.1.     Company Details

15.1.9.2.     Products & Services

15.1.9.3.     Financial (As per availability)

15.1.9.4.     Key Market Focus

15.1.9.5.     Recent Development

15.1.9.6.     Key Management Personnel

15.1.10.              Dr. Pepper/Seven Up, Inc. (Venom, Xyience Energy)

15.1.10.1.  Company Details

15.1.10.2.  Products & Services

15.1.10.3.  Financial (As per availability)

15.1.10.4.  Key Market Focus

15.1.10.5.  Recent Development

15.1.10.6.  Key Management Personnel

16. Strategic Recommendations/Action Plan

16.1.             Key Focus Areas

16.2.             Target Product

16.3.             Target End User

17.   About Us & Disclaimer

 

 (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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PepsiCo, Inc., Monster Beverage Corporation, Red Bull Media House North America, Inc., Nestlé USA Inc., The Coca-Cola Company, AriZona Beverages USA, LLC., Campbell Soup Company (V8 Energy), National Beverage Corp., Vital Pharmaceuticals, Inc, Dr. Pepper/Seven Up, Inc. (Venom, Xyience Energy), are some of the major players operating in the industry.

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Increasing demand for instant energy boost products among consumers, and the growing fitness and sport culture in the country has propelled the energy drink market.

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Owing to the rising demand for healthier and organic energy drink with consisting of natural ingredients, zero sugar, low calories and other benefits, are the prominent trends in the market.

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Parvati Sharma

Account Manager BD
Press Release

United States Energy Drink Market to be Dominated by Adult Segment in the Forecast Period

Aug, 2023

The United States Energy Drink market is witnessing growth by the increasing adoption of energy drink among consumers, and development of organic energy drink with different flavors such as blueberry

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