The United States energy drink market is expected to be valued at USD21.01 billion in 2026F and is expected to grow at an increasing rate of over 6.87% during the forecast period. Carbonated beverages, fruit and vegetable juices, bottled water, sports drinks, beverage concentrates, ready-to-drink tea, and ready-to-drink coffee are all included in the soft drink category, which also includes energy drinks. Within the United States, it has been analyzed that energy drinks are quite famous among teens and young adults with multivitamins. In addition, the rising population, and the increasing preference of people towards flavored and energy-boosting drinks are stimulating the market in the forecast period.

Energy drinks are beverages that contain high level of stimulants, caffeine, sugar, supplements such as vitamins, etc. It is believed that energy drinks can enhance mental alertness and physical performance, by providing instantaneous energy, along with mental and physical stimulation. Over past years, combined use of alcohol and energy drinks became popular among college students and adults which result in increased demand for energy drinks. In addition, the United States is a hub for sports events therefore, energy drinks are largely used in these events causing the high rise in demand. The market for energy drinks is driven by rising health awareness and by the widespread popularity of the benefits of energy drinks.

The United States energy drink market is bifurcated into product type, target customer, distribution channel, and region. Based on product type, the United States energy drinks market is further fragmented into a non-organic and organic energy drink. Out of which, the non-organic energy drink segment holds the majority of share, approximately 73% in 2020. This is mainly due to the high initial market penetration. Even the non-organic energy drinks, are easily available within the nearby stores and markets, and are relatively cheaper than the organic energy drinks. However, in the forecast years, the organic energy drink segment is expected to be the fastest-growing product type segment, as consumers are paying attention towards organic energy drinks which contain natural ingredients such as fruit juice and has low or zero sugar. For instance, Red Bull has launched its new edition “Red Bull Summer Edition” which consists of dragon fruit extract to keep the body energized and refreshed. Growing consumer trend towards the value of organic beverages in their dietary habits has had a positive effect on the industry's demand for the segment.    

Based on target customers, the United States energy drinks market is categorized into adults, teenagers, and geriatric population. Among these, the adult segment has the largest target consumer segment with a market share of around 55% in 2020. This is because there is a growing population of working people and athletes, they need energy drink to keep themselves ongoing. The teenager category has been projected to observe moderate growth and penetration in the United States energy drink market, which will further enhance the market growth over the forecast period.

The major players operating in the energy drink market are Monster Beverage Corporation, Red Bull North America, Inc., PepsiCo, Inc. (Gatorade), Nestlé USA, Inc. (Milo), Keurig Dr Pepper Inc. (Venom, Xyience Energy), The Coca Cola Company (Powerade), AriZona Beverages USA, LLC (Rx Energy), Campbell Soup Company (V8 Energy), National Beverage Corp. (Rip It), and Vital Pharmaceuticals, Inc. (VPX Bang). These major companies are constantly focused on the development of advanced packaging and launching of new low sugar fruit base energy drink to remain competitive in the energy drink market.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021E

Forecast Period: 2022F-2026F

Objective of the Study:

  • To analyze and estimate the market size of the United States energy drink market from 2016 to 2020.
  • To estimate and forecast the market size of the United States energy drink market from 2021E to 2026F and growth rate until 2026F. 
  • To classify and forecast the United States energy drink market based on the product type, target customer, distribution channel, and regional distribution.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the United States energy drink market.
  • To identify the dominant region or segment in the United States energy drink market.
  • To identify drivers and challenges for the United States energy drink market.
  • To identify and analyze the profile of leading players operating in the United States energy drink market.
  • To identify key sustainable strategies adopted by market players in the United States energy drink market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers and presence of all major players across the United States.

TechSci Research calculated the market size of the United States energy drink market using a top-down approach in the overall market, bottom-up approach in the regional market, wherein data for various segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated them through analyzing historical data of these product types and other segments for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Energy drink manufacturers/ suppliers/ distributors
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers.
  • Organizations, forums, and alliances related to energy drink.

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, United States energy drink market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • United States Energy Drink Market, By Product Type:
    • Non-Organic
    • Organic
  • United States Energy Drink Market, By Target Customer:
    • Adults
    • Teenagers
    • Geriatric Population
  • United States Energy Drink Market, By Distribution Channel:
    • Store-Based
    • Non-Store Based
  • United States Energy Drink Market, By Region:
    • South
    • West
    • Mid-West
    • North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States energy drink market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

1.    Product Overview

2.    Research Methodology

3.    Impact of COVID-19 on United States Energy Drink Market

4.    Executive Summary

5.    Voice of Customer

5.1.  Factors Influencing Purchase Decisions

5.2.  Brand Awareness

5.3.  Challenges Faced by Customer

5.4.  Preferred Distribution Channel

6.    United States Energy Drink Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value

6.2.  Market Share & Forecast

6.2.1.     By Product Type (Non-Organic, Organic)

6.2.2.     By Target Customer (Adults, Teenagers, Geriatric Population)

6.2.3.     By Distribution Channel (Store-Based, Non-Store based)

6.2.4.     By Region

6.3.  Market Map

7.    United States Non-Organic Energy Drink Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value

7.2.  Market Share & Forecast

7.2.1.     By Target Customer (Adults, Teenagers, Geriatric Population)

7.2.2.     By Distribution Channel (Store-Based, Non-Store based)

8.    United States Organic Energy Drink Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value

8.2.  Market Share & Forecast

8.2.1.     By Target Customer (Adults, Teenagers, Geriatric Population)

8.2.2.     By Distribution Channel (Store-Based, Non-Store based)

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Market Trends & Developments

11.  Policy & Regulatory Landscape

12.  United States Economic Profile

13.  Competitive Landscape

13.1.              Monster Beverage Corporation

13.2.              Red Bull North America, Inc.

13.3.              PepsiCo, Inc. (Gatorade)

13.4.              Nestlé USA, Inc. (Milo)

13.5.              Keurig Dr Pepper Inc. (Venom, Xyience Energy)

13.6.              The Coca Cola Company (Powerade)

13.7.              AriZona Beverages USA, LLC (Rx Energy)

13.8.              Campbell Soup Company (V8 Energy)

13.9.              National Beverage Corp. (Rip It)

13.10.            Vital Pharmaceuticals, Inc. (VPX Bang)

14.  Strategic Recommendations

15.  About Us & Disclaimer

  • List of Figures

    Figure 1: United States Energy Drink Market Size, By Value (USD Billion), 2016 -2026F

    Figure 2: United States Energy Drink Market Share, By Product Type, By Value, 2016 -2026F

    Figure 3: United States Energy Drink Market Share, By Target Customer, By Value, 2016 -2026F

    Figure 4: United States Energy Drink Market Share, By Distribution Channel, By Value, 2016 -2026F

    Figure 5: United States Energy Drink Market Share, By Company, By Value, 2020

    Figure 6: United States Energy Drink Market Share, By Region, By Value, 2020 & 2026F

    Figure 7: United States Energy Drink Market Map, Market Size (USD Billion) & Growth Rate (%), 2020

    Figure 8: United States Non-Organic Energy Drink Market Size, By Value (USD Billion), 2016 -2026F

    Figure 9: United States Non-Organic Energy Drink Market Share, By Target Customer, By Value, 2016 -2026F

    Figure 10: United States Non-Organic Energy Drink Market Share, By Distribution Channel, By Value, 2016 -2026F

    Figure 11: United States Organic Energy Drink Market Size, By Value (USD Billion), 2016 -202        

    Figure 12: United States Organic Energy Drink Market Share, By Target Customer, By Value, 2016 -2026F

    Figure 13: United States Organic Energy Drink Market Share, By Distribution Channel, By Value, 2016 -2026F