United States Energy Drink Market to be Valued at USD21.01 Billion by 2026
The rise in per capita income and
the growing awareness of the benefits of energy drinks like enhanced physical
performance and mental alertness are expected to boost the demand for energy
drinks in the United States.
According
to TechSci Research report “United
States Energy Drink Market By Product Type (Non-Organic
& Organic), By Target Customers (Adults, Teenagers & Geriatric
Population), By Distribution Channel (Store-Based & Non-Store Based), By
Region, Competition, Forecast & Opportunities, 2026F”, the United States energy
drink market is forecast to grow at a rate of over 6.87% to reach USD21.01
billion by 2026. Energy drinks are expected to become one of the
fastest-growing segments in the beverage industry. These drinks often contain
five times the amount of caffeine like soft drinks and may also contain
taurine, riboflavin, pyridoxine, and various herbal derivatives. One of the
barriers to the growth of energy drinks is that the sugar content generally
exceeds the recommended daily intake of sugar. As per various studies, the
effects of energy drinks on behavior confirm that they increase alertness and
attention, improve simulated driving when sleepy, and can reduce sleepiness in
night workers.
The market growth
is stimulated by various factors such as the growing popularity of energy
drinks among consumers, increase in the disposable income of consumers which
increases the purchasing power of the consumer. The demand for energy drinks in
the projected period is likely to register good growth owing to the factors
such as the increase in the working population and the need for a refreshing
drink to remove fatigue among the people.
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During
the COVID-19 pandemic, energy drink producers' net sales fell dramatically due
to low consumer demand and inventory reductions by large corporations,
including Monster Beverage. Furthermore, numerous product introductions have
slowed, as the COVID-19 has hampered market growth devastatingly for the longer
term. However, the energy drink industry has realized the increasing
consciousness of working individuals and sports athletes towards diet and
intakes to maintain the nutritional balance in their body, this situation has
facilitated the manufacturers to promote the demand for energy drinks among
adults in the forecast years.
Owing
to growing awareness about the health benefits of herbal extracts, such as
increased energy, alertness, attention, and mental performance, young consumers
in the country are increasingly turning to energy drinks produced with herbal
extracts. The leading companies are also concentrating on developing new energy
drinks using organic herbal extracts, which is propelling the US energy drinks
market even faster.
The United States
energy drink market is segmented based on product type, target customers,
distributional channel, and region. In terms of product type, the United States
energy drinks market is segregated into non-organic and organic energy drinks.
Out of these, the non-organic energy drink segment registered a market share of
around 73% in 2020. Non-organic energy drink is dominating the market as it is
easily approachable but organic energy drink is the fastest growing because, in
the last five years, consumer preferences have shifted towards healthier,
low-sugar, and clean-label beverages due to health concerns and rising cases of
obesity and diabetes. As a part of this larger trend, consumers are embracing
more plant-based beverages with the desire for more natural and environmentally
sustainable products. In addition, consumers are seeking out beverages with
reduced sugar and natural sweeteners, as well as beverages with
immunity-boosting ingredients such as turmeric, ginger, antioxidants, vitamins,
and probiotics.
The
target customer segment is segmented into adults, teenagers, and geriatric
population where adults dominate the market due to high want of energy boosters
because of their busy schedule whereas, the teenagers are the fastest growing owing
to high demand for flavored drinks. The distribution channel segment is divided
into store-based and non-store-based, where store-based channel dominantly
holds the market.
Some of the key
players within this market are Monster Beverage Corporation, Red Bull North
America, Inc., PepsiCo, Inc. (Gatorade), Nestlé USA, Inc. (Milo), Keurig Dr
Pepper Inc. (Venom, Xyience Energy), The Coca Cola Company (Powerade), AriZona
Beverages USA, LLC (Rx Energy), Campbell Soup Company (V8 Energy), National
Beverage Corp. (Rip It), and Vital Pharmaceuticals, Inc. (VPX Bang). Product
launches, mergers and acquisitions, joint ventures, and geographic growth are
some of the primary strategies used by companies in the United States energy
drinks market.
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“The concern of
consumers towards a healthy lifestyle and staying fit is increasing the demand
for energy drinks. In the United States, people are largely occupied in their
busy work schedule, and to get a relief from their hectic lives, energy drinks
play a significant role. It is also the city of Florida, Tampa which is named
as the largest consumer of energy drinks within the United States.” said Mr. Karan Chechi, Research
Director with TechSci Research, a research based global management consulting
firm.
“United States Energy Drink Market By Product Type (Non-Organic Drink,
Organic Drink), By Target Customers (Adults, Teenagers, Geriatric Population),
By Distributional Channel (Store-Based, Non-Store Based) By Region Competition,
Forecast & Opportunities, 2026”, has
evaluated the future growth potential of energy drink in United States and provides statistics and information on market
structure, size, share and future growth. The report is intended to provide
cutting-edge market intelligence and help decision makers take sound investment
decision. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges and opportunities present in the United
States energy drink market.
About TechSci Research
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