United States Electric Rice Cooker Market By Product Type (Standard, Multifunction & Induction Heat), By Capacity (Less Than 2 Litre, 2 Litre – 4 Litre and More Than 4 Litre), By End Use (Residential Vs. Commercial), By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Multi-Branded Stores, Online, Exclusive Stores & Others (Direct Sales, Distributors & Dealers)), By Region, Competition, Forecast and Opportunities, 2028

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Summary

Report Description

United States electric rice cooker market is anticipated to register high growth during the forecast period. Increasing corporate work culture adoption, consumers are shifting towards energy-efficient cooking equipment, such as the electric rice cooker. Increasing reliance on electrical appliances, which a smartphone act can control, as an excellent opportunity for the growth of the market. As more people are moving towards technologically advanced home appliances because of the workforce and an active lifestyle, it is projected that the market demand for electric rice cooker in the United States is expected to grow during the forecast period..

 

A rice cooker is an automated kitchen appliance designed to boil or steam rice. It consists of a heat source, a cooking bowl, and a thermostat. The thermostat measures the temperature of the cooking bowl and controls the heat. And additionally, it includes a variety of cooking programs that allow for the preparation of a wide variety of foods, including grains, different types of rice, oatmeal, hot cereal, steamed vegetables, cooking soups, and stews. The market is divided into domestic and commercial, depending on the ultimate usage. The domestic category is anticipated to hold the largest market share since it is more accessible, manageable, and requires little upkeep.

 

The online channel is experiencing the fastest growth rate as it offers different products on a single platform with their description, details, brand, specification, etc., giving merchants an alternative to the conventional store. For instance, in 2021, the brand Cuckoo launched its e-commerce website (Cuckoo U.S.A. store) to make its products available directly to customers in the U.S.A. The website offers product categories such as electric rice cookers, pressure cookers, and kettles. Moreover, the company also provides different products on its website. The company offers a wide range of fans, heaters, air purifiers, inner pots, etc.

The major players in the sector switched their focus from product development to innovation to acquire a competitive edge, which led to the development of linked kitchen appliances. For Instance, Tiger Corporation U.S.A. and Zojirushi America Corporation offer micro-computer-controlled technology with large LCDs that allow you to pre-set cook times to suit your schedule.

Increasing Number of Restaurants in the United States Will Lead the Market Growth

A major contributing element to the rising demand is that a sizable portion of people in the United States, known as a melting pot of cultures, still cook most of their meals in rice cookers. A further factor driving market expansion in the area is the region's growing number of Asian restaurants. According to industry statistics, more than 23,661 Chinese restaurant business in the United States which translates to 4.4% when compared with the past year, according to industry statistics for the country.

Rising Demand for Energy Efficiency Product Will Fueling the Market Growth

The growing importance of energy-saving appliances, which save the time needed to complete household activities, is one of the significant reasons projected to drive the market in the upcoming years. And a multi-function cooking application includes functions for creating soups, steaming, cooking different kinds of rice, etc. Additionally, electric rice cookers are the most energy-efficient cooking equipment; they use less energy than other cooking and food appliances, and the average rate of electricity use is (10.59 cents per KW-hour.

Increasing Usage of Industrial Electric Rice Cooker Lead the Market Growth

The increasing usage of commercial electric rice cookers allows for cooking all kinds of grains, from wild rice to white rice, brown rice, oatmeal, and polenta, due to its low maintenance and monitoring requirements. The 3D heating mode ensures better cooking and even heating, and electric rice cookers are anticipated to become more prevalent in commercial sectors like hotels and restaurants.

New Technological Innovations Driving the Market Growth

Consumers' need for additional high-end household products is forcing producers to release new products. Such as 3D heating mode, programmable settings, a nonstick inner frying pan, an LCD with a timer, and other features guarantee better cooking and even heating. The most popular type of electric rice cooker is the automated variety since it requires the fewest human adjustments and prevents overcooking and undercooking by stopping when the rice is cooked. For instance, Zojirushi American Corporation offers a micro computerized fuzzy logic technology.


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Market Segmentation

The United States electric rice cooker market is segmented based on product type, capacity, end-use, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into Standard, Multifunction & Induction. Based on capacity, the market is divided into Less Than 2 Litre, 2 Litre – 4 Litre, and More Than 4 Litre. Based on end use, the further divide into residential vs. commercial. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, multi-branded stores, online, exclusive stores & others (direct sales, distributors & dealers). The market analysis also studies regional segmentation to devise a regional market.

Company Profiles

Midea America Corp.., Panasonic Corporation of North America, Group SEB USA Inc,, Breville USA, Inc, Zojirushi America Corporation, Philips Electronic North America Corp.,   , TTK Prestige Limited, Tiger Corporation USA, Cuckoo Electronics America Inc., Sunbeam Products, Inc) are among the major market players operating in the United States electric rice cooker market. Various companies offer electric rice cookers such as standard, multifunction, and induction heat. Companies are focusing on new innovations and launches to remain competitive in the market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2022

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2017-2021 and 2022-2027

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Product Type

·         Capacity

·         End Use

·         Distribution Channel

·         Region

Regional Scope

South, West, Mid-West and North-West

Key Companies Profiled

Midea America Corp., Panasonic Corporation of North America, Group SEB USA Inc,, Breville USA, Inc, Zojirushi America Corporation, Philips Electronic North America Corp.,   , TTK Prestige Limited, Tiger Corporation USA, Cuckoo Electronics America Inc., Sunbeam Products, Inc,

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, the United States electric rice cookers market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • United States Electric Rice Cooker Market, By Product Type:
    • Standard
    • Multifunction
    • Induction Heat
  • United States Electric Rice Cooker Market, By Capacity:
    • Less Than 2 Litre
    • 2 Litre – 4 Litre
    • More Than 4 Litre
  • United States Electric Rice Cooker Market, By End Use:
    • Residential
    • Commercial
  • United States Electric Rice Cooker Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Specialty Stores
    • Multi-Branded Stores
    • Online
    • Exclusive Stores
    • Others
  • United States Electric Rice Cooker Market, By Region:
    • South
    • West
    • Mid-West
    • North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the US electric rice cooker market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information:

  • Detailed analysis and profiling of additional market players (up to five).

United States Electric Rice Cooker Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.     By Gender

4.2.2.     By Age

4.2.3.     By Occupation

4.3.  Brand Awareness

4.4.  Frequency of Usage

4.5.  Factors Influencing Purchase Decision

4.6.  Brand Satisfaction

4.7.  Challenges Faced Post Purchase

5.    United States Electric Rice Cooker Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value

5.1.2.     By Volume       

5.2.  Market Share & Forecast

5.2.1.     By Product Type Market Share Analysis (Standard, Multifunction & Induction)

5.2.2.     By Capacity Market Share Analysis (Less Than 2 Litre, 2 Litre – 4 Litre and More Than 4 Litre)

5.2.3.     By End Use Market Share Analysis (Residential Vs. Commercial)

5.2.4.     By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Multi-Branded Stores, Online, Exclusive Stores & Others (Direct Sales, Distributors & Dealers))

5.2.5.     By Regional Market Share Analysis

5.2.5.1.         Southern Region Market Analysis

5.2.5.2.         Western Region Market Analysis

5.2.5.3.         Mid-Western Region Market Analysis

5.2.5.4.         North-Eastern Region Market Analysis

5.2.6.     By Company Market Share Analysis

5.3.  United States Electric Rice Cooker Market Mapping & Opportunity Assessment

5.3.1.     By Product Type Market Mapping & Opportunity Assessment

5.3.2.     By Capacity Market Mapping & Opportunity Assessment

5.3.3.     By End Use Market Mapping & Opportunity Assessment

5.3.4.     By Distribution Channel Market Mapping & Opportunity Assessment

5.3.5.     By Regional Market Mapping & Opportunity Assessment

6.    United States Standard Electric Rice Cooker Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value

6.1.2.     By Volume

6.2.  Market Share & Forecast

6.2.1.     By Price Range Market Share Analysis

6.2.2.     By Capacity Market Share Analysis

6.2.3.     By End Use Market Share Analysis

6.2.4.     By Distribution Channel Market Share Analysis

7.    United States Multifunction Electric Rice Cooker Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value

7.1.2.     By Volume

7.2.  Market Share & Forecast

7.2.1.     By Price Range Market Share Analysis

7.2.2.     By Capacity Market Share Analysis

7.2.3.     By End Use Market Share Analysis

7.2.4.     By Distribution Channel Market Share Analysis

8.    United States Induction Heat Electric Rice Cooker Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value

8.1.2.     By Volume

8.2.  Market Share & Forecast

8.2.1.     By Price Range Market Share Analysis

8.2.2.     By Capacity Market Share Analysis

8.2.3.     By End Use Market Share Analysis

8.2.4.     By Distribution Channel Market Share Analysis

9.    Pricing Analysis

10.  Market Dynamics

10.1.              Drivers

10.1.1.  Increasing demand in numbers of restaurants

10.1.2.  Rising demand for energy efficiency

10.1.3.  Increasing the number of working parents

10.2.              Challenges

10.2.1.  Hindered by Low-Income Households

10.2.2.  The presence of counterfeit items

11.  Impact of COVID-19 on United States Electric Rice Cooker Market

11.1.              Impact Assessment Model       

11.1.1.  Key Segments Impacted

11.1.2.  Key Regions Impacted

11.1.3.  Key Countries Impacted

11.1.4.  Key Distribution Channel Impacted

12.  Market Trends & Developments

12.1.              Demand for multifunction electric rice cooker

12.2.              New technological innovations

12.3.              Increasing usage of commercial segment of electric rice cooker

12.4.              Increasing number of nuclear family

12.5.              Demand for versatile cooking option

13.  Import & Export Analysis

13.1.              Top 5 Exporting Countries

13.1.1.  By Value

13.2.              Top 5 Importing Countries

13.2.1.  By Value

14.  SWOT Analysis

14.1.              Strength

14.2.              Weakness

14.3.              Opportunities

14.4.              Threats

15.  Porter’s Five Forces Model

15.1.              Competition Landscape

15.2.              Buyer Power

15.3.              Supplier Power

15.4.              Threat of New Entrants

15.5.              Threat of Substitutes

16.  United States Economic Profile

17.  Policy & Regulatory Landscape

18.  Competitive Landscape

18.1.              Company Profiles

18.1.1.  Group SEB USA Inc

18.1.1.1.      Company Details

18.1.1.2.      Products & Services

18.1.1.3.      Financials (As Reported)

18.1.1.4.      Key Market Focus & Geographical Presence

18.1.1.5.      Recent Developments

18.1.1.6.      Key Management Personnel

18.1.2.  Zojirushi America Corporation

18.1.2.1.      Company Details

18.1.2.2.      Products & Services

18.1.2.3.      Financials (As Reported)

18.1.2.4.      Key Market Focus & Geographical Presence

18.1.2.5.      Recent Developments

18.1.2.6.      Key Management Personnel

18.1.3.  Breville USA Inc

18.1.3.1.      Company Details

18.1.3.2.      Products & Services

18.1.3.3.      Financials (As Reported)

18.1.3.4.      Key Market Focus & Geographical Presence

18.1.3.5.      Recent Developments

18.1.3.6.      Key Management Personnel

18.1.4.  Midea American Corp.

18.1.4.1.      Company Details

18.1.4.2.      Products & Services

18.1.4.3.      Financials (As Reported)

18.1.4.4.      Key Market Focus & Geographical Presence

18.1.4.5.      Recent Developments

18.1.4.6.      Key Management Personnel

18.1.5.  Panasonic North America Corp.

18.1.5.1.      Company Details

18.1.5.2.      Products & Services

18.1.5.3.      Financials (As Reported)

18.1.5.4.      Key Market Focus & Geographical Presence

18.1.5.5.      Recent Developments

18.1.5.6.      Key Management Personnel

18.1.6.  Tiger Corporation USA

18.1.6.1.      Company Details

18.1.6.2.      Products & Services

18.1.6.3.      Financials (As Reported)

18.1.6.4.      Key Market Focus & Geographical Presence

18.1.6.5.      Recent Developments

18.1.6.6.      Key Management Personnel

18.1.7.   Philips Electronics North America Corp.

18.1.7.1.      Company Details

18.1.7.2.      Products & Services

18.1.7.3.      Financials (As Reported)

18.1.7.4.      Key Market Focus & Geographical Presence

18.1.7.5.      Recent Developments

18.1.7.6.      Key Management Personnel

18.1.8.  TTK Prestige Limited

18.1.8.1.      Company Details

18.1.8.2.      Products & Services

18.1.8.3.      Financials (As Reported)

18.1.8.4.      Key Market Focus & Geographical Presence

18.1.8.5.      Recent Developments

18.1.8.6.      Key Management Personnel

18.1.9.  Cuckoo Electronics America Inc.

18.1.9.1.      Products & Services

18.1.9.2.      Financials (As Reported)

18.1.9.3.      Key Market Focus & Geographical Presence

18.1.9.4.      Recent Developments

18.1.9.5.      Key Management Personnel

18.1.10.                Sunbean Products Inc.

18.1.10.1.    Company Details

18.1.10.2.    Products & Services

18.1.10.3.    Financials (As Reported)

18.1.10.4.    Key Market Focus & Geographical Presence

18.1.10.5.    Recent Developments

18.1.10.6.    Key Management Personnel

19.  Strategic Recommendations/Action Plan

19.1.              Key Focus Areas

19.2.              Target Regions & Countries

19.3.              Target Product Type

19.4.              Target End Use

19.5.              Target Distribution Channel

20.  About Us Disclaimer

Figures and Tables

Frequently asked questions

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There are various segments of the electric rice cooker market, such as standard, multifunction & induction heat. The standard electric rice cooker segment accounted for the largest market share in the base year. Several factors, such as being simple to use, are reasonably priced and require little maintenance.

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Electric rice cooker is used by 13% of household in the United States, most commonly in Hawaii (74%), Louisiana 29% and California 26% in 2020.

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Electric rice cookers' average rate is 10.59 cents per KW-hours, which consumes less energy than conventional cooking appliances. Less electricity is needed to heat a rice cooker constructed of a material with a low heat capacity than one with a high heat capacity. Energy-saving products that meet consumer demands through innovative design, multifunctional features, and other attributes are expected to drive market expansion throughout the forecasted period.

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Due to the variety of cooking programs available, including different types of rice cooking, vegetable steaming, soups, and porridge, multifunction electric rice cookers are among the trends in the United States electric rice cooker market.

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Parvati Sharma

Account Manager BD
Press Release

United States Electric Rice Cooker Market to Grow During the Forecast Period

Nov, 2022

The increasing number of working parents and the variety of cooking functions are the leading factors driving the United States electric rice cooker market during the projected period.

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